PRSE

What PRSE does

PRSE S.r.l. Società Benefit con socio unico is an Italian industrial automation company founded in 2011 and headquartered in Ghisalba (province of Bergamo) with its registered office in Bergamo. The company designs, manufactures, and commissions custom automation systems organised around four specialised business units: Saldatura (robotic islands for TIG, MIG, plasma, and laser welding equipped with anthropomorphic, collaborative, and Cartesian robots), Coating (automated systems for washing, shotblasting, painting, and adhesion), Gomma (rubber injection and compression presses for the rubber and rubber-metal sectors, with customised AI components for process optimisation), and Automazione (bespoke highly automated production systems for sectors including automotive, energy, and general manufacturing). A recently developed proprietary sub-product — an automatic TIG welding electrode changer (patent application 102023000015576 filed 25 July 2023) — extends the welding offering with a 36-electrode adaptable magazine and integrated calibration features. The company also provides innovation/engineering, testing/simulation, production/technical-support, and training services.

The business model is enterprise field sales of one-time custom-engineered automation solutions, supplemented by recurring professional services revenue from installation, training, spare parts, and maintenance contracts. PRSE operates as the single point of contact across the full project lifecycle (preventive analysis through to ongoing maintenance), targeting manufacturing customers in automotive, HVAC/engine cooling, rubber, energy, aluminium-profile machining, and adjacent industrial sectors. The company holds ISO 9001:2015 quality certification, has a partnership with Yizumi (rubber-press OEM) for co-exhibiting at industry fairs, and runs a Società Benefit (benefit corporation) governance structure focused on sustainable operations and local territorial impact.

Name

PRSE

Legal name

PRSE S.R.L. Società Benefit con socio unico

Website

https://prse-srl.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

PRSE S.r.l. is an Italian industrial automation firm that designs custom robotic islands for welding, coating, and rubber processing, plus bespoke automation systems, serving enterprise manufacturers in automotive, HVAC, rubber, energy, and general industrial sectors through project-based sales and aftermarket services.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment

NAICS

All Other Industrial Machinery Manufacturing (333248), Industrial Machinery Manufacturing (3332)

SIC

Special Industry Machinery, Nec (3559)

akta.pro primary industry

Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)

akta.pro secondary industries

Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG), Robotic Welding & Welding Automation Programming Training (EDAOADAI)

Keywords

• Industrial automation systems
• Robotic welding solutions
• Rubber injection presses
• Custom coating automation
• Manufacturing machinery design

Headquarters

HQ city

Ghisalba

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Automation Systems and Machinery Sales: Design, development and sale of highly customised automation systems including robotic islands for welding (TIG, MIG, plasma, laser), coating systems, rubber injection/compression presses, and general automation solutions. Each solution is project-based and tailored to specific customer production requirements.
2. Professional Services (Training, Maintenance, Spare Parts): Post-sale services including installation, testing, training courses, spare parts supply, and ongoing assistance and maintenance. Services can be conducted at customer premises or company headquarters.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PRSE designs, manufactures, and integrates custom industrial automation systems and machinery through four specialised business units: robotic welding islands (TIG, MIG, plasma, laser), coating automation systems (washing, shotblasting, painting, adhesion), rubber injection and compression presses, and general customised automation systems. Each solution is project-based and tailored to the customer's production requirements, supported by professional services covering engineering, testing, installation, training, spare parts, and maintenance.

Product overview

PRSE is an industrial automation company (Società Benefit) founded in 2011, offering four interconnected business units: Welding (robotic islands for TIG, MIG, plasma, and laser welding with anthropomorphic, collaborative, and Cartesian robots), Coating (automation systems for superficial coatings, washing, shotblasting, painting, and adhesion), Rubber (injection and compression presses for rubber and rubber-metal sectors with AI integration), and Automation (customized highly automated systems for automotive, energy, and manufacturing sectors). The company also provides comprehensive services including Innovation and Engineering (R&D, preventive analysis, co-engineering), Testing and Simulations (robotic simulation, 3D rendering, prototyping), Production and Technical Support (manufacturing, installation, spare parts, maintenance), and Training. Key products include patented automatic electrode changers for TIG welding and Yizumi-powered rubber injection/compression systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Robotic Welding Islands (Welding Business Unit) Custom-designed robotic islands for TIG, MIG, plasma, and laser welding processes, equipped with anthropomorphic, collaborative, and Cartesian robots. Fully configurable to material, thicknesses, and required welding processes. Sold to manufacturers needing automated welding lines for components, modules, and assemblies.
• Coating Automation Systems (Coating Business Unit) Automation systems for component surface coatings, including washing, shotblasting, painting, and adhesion machinery. Automatic and semi-automatic configurations available to meet diverse coating process needs for industrial customers.
• Rubber Injection and Compression Presses (Rubber Business Unit) Commercialisation of rubber injection and compression presses and machinery for the rubber and rubber-metal sectors. Integrates customised Artificial Intelligence components to optimise production processes. Distributed in partnership with Yizumi for the Italian market.
• General Automation Systems (Automation Business Unit) Design and development of highly automated systems for multiple sectors including automotive, energy, and manufacturing. Offers complete customisation with the ability to upgrade existing plants by integrating new automation.
• Automatic Electrode Changer for TIG Welding Patent-pending automatic electrode changing system for TIG welding. Adaptable magazine holds up to 36 electrodes supporting diameters of 2.4mm, 3.2mm, and 4mm. Dual pneumatic valve precisely controls opening and closing clamps on torch and feeder, with electrode height calibration point and integrated levelling system. Customisable to specific welding application needs. Designed to integrate with PRSE robotic welding islands.
• Innovation and Engineering Service Research and Development, preventive technical analysis, and co-engineering services to develop innovative, functional, and sustainable automation solutions for customer manufacturing processes.
• Testing and Simulations Service Robotic simulation, 3D rendering, welding and coating testing, and rapid prototyping services using 3D printing technologies, supporting validation of automation solutions before deployment.
• Production and Technical Support Service In-house carpentry and mechanical processing, installation and testing, spare parts supply, and ongoing support and maintenance services for delivered automation systems.
• Training Service Training courses on industrial automation and its application in production processes, including robot programming and machinery management. Delivered at client sites or at PRSE headquarters.

Quantifiable outcome

• Reduced plant downtime through automated electrode changing system
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

One partnership is on record.

• YizumicoreChannel Partner/ Reseller/ Distributor · 1 July 2024PRSE partnered with Yizumi to participate in DKT 2024 trade fair in Nuremberg (July 1-4, 2024) at Booth 8-305. Together they presented advanced rubber injection and compression solutions developed by Yizumi, with PRSE serving as the Italian representative/distributor for presenting these technologies to industry professionals. Yizumi's cutting-edge technology combined with PRSE's industry expertise provides significant improvements in efficiency and quality for rubber industry production processes.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Yaskawa Motoman: Global industrial robot manufacturer offering pre-engineered and custom robotic welding cells. Overlaps directly with PRSE's robotic island offering but addresses a much broader customer base with a productized portfolio.
• Lincoln Electric: Major welding equipment and consumables manufacturer with growing automation and robotic welding solutions portfolio. Competes with PRSE in robotic welding with a much larger installed base and broader product range.
• ESAB: Global welding and cutting equipment manufacturer with an automation division serving robotic welding and cutting applications. Overlaps with PRSE's Welding business unit as a larger, more productized competitor.
• Fronius: Austrian welding technology leader offering welding equipment, robotic welding systems, and automation solutions. Competes with PRSE in robotic welding but at a much larger scale and with proprietary welding power-source hardware.
• KUKA: German-headquartered robotics and automation specialist providing robotic welding cells, coating lines, and integrated automation solutions. Comparable to PRSE across welding, coating, and general automation, but with global scale.
• ABB Robotics: Global leader in industrial robots and automation, offering robotic welding cells, painting/coating automation, and integrated production lines. A broad incumbent across all four PRSE business units.

Direct peers

• Comau: Italian-headquartered robotics and industrial automation integrator (Stellantis-owned) building robotic cells and welding islands for automotive and industrial customers. Direct competitor to PRSE's Welding and General Automation business units in the European mid-market, though at significantly larger scale.
• Wittmann Group: Austrian manufacturer of injection molding machinery and automation for plastics and rubber processing. Comparable to PRSE's Rubber business unit through its rubber-machinery product line and downstream automation integration.
• ARO Welding Technologies: Specialized designer and builder of robotic welding cells and resistance-welding automation for automotive and industrial OEMs. Closely comparable to PRSE's Welding business unit in scope, customer profile, and project-based delivery model.

Others

• Becker Robotics / Robot System Products: Suppliers of robotic end-effectors, tool changers, and peripheral equipment for robotic welding and automation cells. Comparable to PRSE as ecosystem enablers supplying complementary components into the same robotic welding and automation value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRSE