Aquadistri

What Aquadistri does

Aquadistri (legal entity AquaDistri B.V.) is a Dutch B2B wholesale distribution platform specializing in aquarium, pond, marine, and terrarium/reptile hobby products. Founded approximately in 1986, the company is the distribution arm of the privately held Aquatic Wholesale Group conglomerate and operates from offices in the Netherlands (headquarters, Klundert), Germany (Heinsberg), France (La Tour-D'Aigues), the United Kingdom (Sandy, Cambridgeshire), and Hong Kong. Its product surface spans 20+ sub-brands — including SuperFish, Colombo, Blue Marine, Koi Pro, Hikari, BactoPlus, Aquafleur, Aquafarm, Repto, ReptoFood, Arcadia, HabiStat, FujiMAC, Patio Pond, Medaka, Stendker, BioArt, Dutch Select Food, Live Food, and Colombo Natura — covering equipment (filters, pumps, lighting, heating, aeration), consumables (water treatments, fertilizers, CO2 systems, substrates, food), and live goods (ornamental fish, Koi, aquatic plants, Medaka, live food cultures). Recent product additions include the PondECO Next pond pump series with multi-country Pick-up & Replace service.

The company's business model is exclusively B2B wholesale: Aquadistri does not sell directly to consumers but rather replenishes over 3,500 specialized pet and aquarium retail stores across Europe through personalized weekly deliveries. Pricing is not publicly disclosed, consistent with a wholesale relationship-based model. Customer segments served indirectly are aquarium hobbyists, pond/Koi enthusiasts, and terrarium/reptile keepers across the Netherlands, Germany, France, the UK, and broader Europe. Marketing is oriented around an Instagram content presence and an on-site store locator that channels consumer demand to its wholesale retail partners rather than disintermediating them. The firm reports 51–100 employees, no public funding rounds, no disclosed revenue, no proprietary technology stack, and no AI capabilities.

Name

Aquadistri

Legal name

AquaDistri B.V.

Website

https://aquadistri.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Aquadistri (AquaDistri B.V.) is a Dutch B2B wholesale distributor of aquarium, pond, marine, and terrarium products operating as the distribution platform of the Aquatic Wholesale Group, delivering 20+ brands to 3,500+ specialty retail stores across Europe via weekly drops from offices in five countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution: Aquadistri generates revenue through B2B wholesale distribution of aquarium, pond, and terrarium products including equipment, care products, fish, plants, and reptile supplies to specialized retail stores across Europe.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Aquadistri is a B2B wholesale distribution platform that supplies branded aquarium, pond, and terrarium products — including equipment (filters, pumps, lighting, heating, aeration), water care and bacteria treatments, fish foods, ornamental fish, aquatic plants, and reptile supplies — to over 3,500 specialized retail stores across Europe via weekly personalized deliveries. It operates as the distribution arm of the Aquatic Wholesale Group, with offices in the Netherlands, Germany, France, the UK, and Hong Kong.

Product overview

Aquadistri is a B2B wholesale distribution platform for the Aquatic Wholesale Group, offering an extensive portfolio of 20+ sub-brands across four product verticals: freshwater aquariums (SuperFish, Colombo, BioArt, Aquafleur), marine reef aquariums (Blue Marine, Colombo Marine), ponds (Koi Pro, BactoPlus, Colombo Pond, FujiMAC, Patio Pond, Aquafarm), and reptiles/terrariums (Repto, ReptoFood, Arcadia, HabiStat). The company operates exclusively as a distributor to over 3,500 specialized retail stores across Europe, providing equipment (filters, pumps, lighting, heating), consumables (fish food, water treatments, substrates), and live products (fish, plants). Individual brands like SuperFish focus on complete aquarium solutions, Colombo provides water chemistry products, Blue Marine serves marine reef specialists, and Koi Pro addresses professional pond filtration—all unified under one ordering and logistics platform with personalized weekly deliveries.

Differentiator

Problem solved

Functional benefit

Brands

• SuperFish: Aquarium, pond, and terrarium equipment brand including aquariums, filters, lighting, heating, pumps, aeration, and decorations.
• Colombo
• Blue Marine
• Aquafleur
• Aquafarm
• BioArt
• BactoPlus
• FujiMAC
• HabiStat
• Hikari
• Koi Pro
• Live Food
• Medaka
• Patio Pond
• Repto
• ReptoFood
• Stendker
• Arcadia
• Dutch Select Food

Products and services

• SuperFish Branded line of aquarium and pond equipment including aquariums, filters, pumps, heating, lighting, aeration, decorations, and food products, supplied to specialized aquarium and pond retailers across Europe.
• Colombo Water treatment, testing, fish care, CO2 systems, substrates, fertilizers, fresh bacteria cultures, and natural pond care products used by aquarium, planted tank, marine, and pond hobbyists and stocked by specialized retailers.
• Blue Marine Marine aquarium systems brand offering aquariums, accessories, protein skimmers, LED lighting, chillers, and algae reactors for marine reef hobbyists and specialty retailers.
• Hikari Premium nutritional fish food brand for tropical fish, coldwater fish, cichlids, crustaceans, marine fish, pond fish, Koi, and reptiles, distributed to aquarium and pond specialty retailers.
• BactoPlus Bacterial water treatment products for pond and aquarium filtration, including beneficial bacteria cultures and Ohmizu water treatment solutions, sold to pond and aquarium retailers.
• Koi Pro Professional-grade pond equipment including filters, filter media, algae control, aeration systems, connections, skimmers, and accessories for Koi and pond fish hobbyists via specialty retailers.
• Aquafarm Fish breeding and cultivation brand offering Medaka (Japanese rice fish), tropical fish, coldwater fish, and Japan Koi varieties supplied to aquarium and pond retailers.
• Aquafleur Aquatic plant brand offering live aquarium plants, Aqua Plants Centre varieties, decorative plants, Easy Grow products, and Terra Plants for terrariums, supplied to aquarium and terrarium retailers.
• BioArt Aquarium decoration and accessory brand offering decorations and Nano LED lighting solutions for planted and decorative aquariums, sold to specialty aquarium retailers.
• Repto Terrarium equipment brand for reptile keepers offering accessories, decorations, feeding products, lighting, technology, and terrariums supplied to reptile specialty retailers.
• ReptoFood Reptile nutrition brand offering live insect food and frozen food products for various reptile species, supplied to reptile specialty retailers.
• Arcadia Reptile lighting and equipment brand, including EvoRx health products, offering specialized lighting solutions for reptile habitats, supplied to reptile specialty retailers.
• HabiStat Reptile care brand offering products and equipment for reptile husbandry and terrarium management, supplied to reptile specialty retailers.
• FujiMAC Pond equipment brand offering air pumps and accessories for pond aeration and water management, supplied to pond specialty retailers.
• Patio Pond Decorative pond brand offering Mini Pond and Patio Cascade Pond products and accessories for garden and patio water features, supplied to specialty retailers.
• Dutch Select Food Specialty fish food brand offering curated fish food selections for aquarium enthusiasts, supplied to aquarium retailers.
• Medaka Japanese rice fish (Medaka) brand offering Medaka varieties, accessories, and Medaka Bowl products for breeding and display, supplied to aquarium retailers.
• Stendker Specialty fish brand offering ornamental Discus fish varieties for aquarium hobbyists, supplied to aquarium specialty retailers.
• Live Food Live fish food brand providing live food products for aquarium and pond fish nutrition, supplied to aquarium and pond retailers.
• PondECO Next Pond pump series available in multiple GPH-output models with a 2-year Pick-up & Replace warranty service for the Netherlands, Belgium, Luxembourg, Germany, France, and the United Kingdom, distributed to pond specialty retailers.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Aquatic Wholesale GroupcoreOthersAquadistri is an operating platform and distribution arm of the Aquatic Wholesale Group. The company efficiently delivers the entire product range from the Aquatic Wholesale Group to over 3,500 specialized stores across Europe.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• EHEIM: Premium German aquarium equipment brand (filters, pumps, lighting, automation); directly comparable to SuperFish and Koi Pro as a European specialty-retail-distributed aquarium equipment supplier.
• Oase Living Water: German specialist in pond and water-garden equipment (filters, pumps, lighting, fountains); directly comparable to Aquadistri's Koi Pro, FujiMAC, and Patio Pond verticals.
• Sera GmbH: German manufacturer of aquarium and pond care products (foods, water treatments, medications, equipment); directly comparable to Colombo and other Aquadistri care brands sold through specialty retail.
• Rolf C. Hagen: Canadian-founded global manufacturer and distributor of aquarium, pond, and pet products (including Fluval, Marina, Nutrafin); one of the closest direct comparables to Aquadistri's broad-line aquarium/pet wholesale model across multiple hobby verticals.
• Tetra (Spectrum Brands): Iconic aquarium brand (fish food, water care, equipment) now part of Spectrum Brands' global pet portfolio; directly comparable to Aquadistri's multi-category aquarium offering in European retail.
• Interpet: UK-based pet and aquarium supplies manufacturer and distributor serving British specialty retail; comparable as a regional multi-category pet supplier with overlapping brand-portfolio structure.
• JBL GmbH: German manufacturer of aquarium, pond, and terrarium products (foods, water care, medications, equipment); competes head-to-head with Aquadistri's Colombo, SuperFish, and Koi Pro brands in European specialty retail.

Broad incumbents

• Mars Petcare: Global pet food and care conglomerate whose portfolio includes aquarium-relevant brands such as API; serves as a broader incumbent shaping category dynamics, distribution terms, and competitive intensity across the aquarium supply chain.
• Fressnapf: Europe's largest pet retail chain with roughly 1,900 stores; both a major customer for and an indirect competitor to Aquadistri's wholesale-to-store model, shaping channel economics for specialty aquarium distributors.

Regional players

• Aqua One: Australian aquarium products manufacturer and distributor covering equipment, food, and decor; comparable product breadth to Aquadistri but operates primarily across Australia/New Zealand rather than Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/aquadistri
• Xx.com/AquadistriBV
• Facebookfacebook.com/Aquadistri

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquadistri