Wineries of Santa Clara Valley

What Wineries of Santa Clara Valley does

Wineries of Santa Clara Valley (WSCV) is a non-profit 501c3 trade association incorporated in 2008 and headquartered in San Martin, California. It represents approximately 30 paying member wineries out of roughly 50 bonded wineries within the Santa Clara Valley American Viticultural Area — a 530-square-mile region spanning Santa Clara, San Benito, and Alameda Counties that holds the historical distinction of being California's first premium wine-producing region (viticulture originating at Mission Santa Clara in 1798). WSCV's core function is collective regional marketing and wine tourism promotion on behalf of its members.

WSCV's product portfolio centers on the Wine Trail Pass Deck — an annual $90 pass providing access to complimentary tastings, 2-for-1 offers, wine purchase discounts, and hotel discounts across 30+ member wineries, representing over $500 in stated consumer value. The association operates signature events including Vine to Wine at Santana Row (tiered $150–$1,350 ticketing) and Corks, Kegs & Que in Morgan Hill (1,000+ attendees). Revenue is generated from five streams: tiered winery membership dues ($300–$1,234.80 annually), associate memberships ($250), Wine Trail Pass sales, event ticket sales, and merchandise (t-shirts, tote bags at $15–$25). Donations support a viticulture scholarship program awarding two $1,000 scholarships annually to Santa Clara County high school seniors.

Go-to-market is event-driven and community-led. WSCV distributes through its Squarespace-hosted website, Eventbrite ticketing, in-person pickup at Guglielmo and Fortino wineries, an Ambassador Program of volunteer advocates, monthly member mixers, and earned media partnerships reaching 200+ outlets. Strategic alliances with Visit Gilroy, Visit Morgan Hill, the Morgan Hill and Los Gatos Chambers, the Silicon Valley Organization, Wine Institute, California Association of Winegrowers, and California Sustainable Winegrowing extend reach and advocacy capacity. WSCV is governed by a Board of Directors (President Kim Engelhardt, VP James Fahey, Treasurer Don Barnes, Secretary Mandy Imas) led by Executive Director Stacy Giannini, with 11–50 employees.

Name

Wineries of Santa Clara Valley

Legal name

Wineries of Santa Clara Valley

Website

https://santaclarawines.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Wineries of Santa Clara Valley is a non-profit 501c3 trade association representing 30+ member wineries in California's Santa Clara Valley AVA. It drives wine tourism through the Wine Trail Pass program, signature events, regional marketing, and industry advocacy.

Ownership category

akta.pro rank

Product category

Wine Trade Association / Regional Wine Tourism

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

akta.pro secondary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Wine trade association
• Regional winery membership
• Wine trail pass
• Consumer wine events
• Viticulture scholarships

Headquarters

HQ city

San Martin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Dues: Winery members pay annual dues ranging from $300 to $1,234.80 depending on joining date. Associate members pay $250 annually. Half payment option available for new members.
2. Wine Trail Pass Decks: Annual Wine Trail Pass decks sold at $90 each, providing access to discounts at member wineries with over $500 in value. Pro-sellers earn $10 per deck sold.
3. Merchandise Sales: T-shirts ($15-$25), tote bags ($15), and other branded merchandise sold through the online shop.
4. Event Tickets: Signature events including Vine to Wine (tickets from $150-$1,350) and mixer tickets at $10 each.
5. Donations: As a 501c3 non-profit, WSCV relies on member dues, fundraisers, and donations to support the Scholarship Program and marketing efforts.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Wineries of Santa Clara Valley is a regional non-profit trade association that collectively markets 30+ member wineries in the Santa Clara Valley AVA. It sells a Santa Cruz Mountains Wine Trail Pass Deck granting access to multiple member tasting rooms, hosts signature consumer events such as Vine to Wine and Corks, Kegs & Que, and offers Winery Memberships, Associate Memberships, branded merchandise, and an annual viticulture/enology scholarship program.

Product overview

Wineries of Santa Clara Valley is a non-profit 501c3 trade association that serves as the marketing and promotional arm for the Santa Clara Valley wine region. Rather than a single product, the organization offers a portfolio of wine tourism programs and services including the Wine Trail Pass Deck (providing access to 30+ member wineries with over $500 in value), signature events (Vine to Wine at Santana Row and Corks, Kegs & Que), Winery and Associate Membership programs, a Scholarship Program for viticulture students, and branded merchandise. The association connects wine consumers with member wineries through organized wine trails, tasting experiences, and regional marketing initiatives across the Santa Clara Valley AVA.

Differentiator

Problem solved

Functional benefit

Products and services

• Santa Cruz Mountains Wine Trail Pass Deck A bundled pass deck that grants consumers access to tasting flights at 30+ member wineries throughout the Santa Clara Valley AVA, priced at $90, intended for adult wine-touring consumers exploring the region.
• Vine to Wine Event Signature consumer-facing event hosted by Wineries of Santa Clara Valley showcasing member wineries, intended for wine enthusiasts and tourists in the Santa Clara Valley region.
• Corks, Kegs & Que Event Signature consumer event pairing member winery offerings with keg beer and barbecue, intended for adults attending a regional wine-and-food experience.
• Member Mixer Tickets Ticketed networking mixers for member wineries, associate members, and industry partners, intended to facilitate industry connections within the Santa Clara Valley wine community.
• Winery Membership Annual membership tier for wineries and vineyards operating in the Santa Clara Valley AVA, providing collective regional marketing, participation in the Wine Trail Pass Deck and signature events, and association advocacy.
• Associate Membership Annual membership tier for non-winery businesses and industry partners (e.g., vendors, suppliers) that wish to support and engage with the Santa Clara Valley wine community.
• WSCV Branded Merchandise Branded merchandise (apparel and accessories) sold via the association's online storefront, intended for members, event attendees, and supporters of the Santa Clara Valley wine community.
• Viticulture and Enology Scholarship Program Annual scholarship program funded by the association to support students pursuing viticulture and enology studies, intended for students entering the California wine industry.

Quantifiable outcome

• Wines rated 90+ points by Wine Enthusiast, Wine Spectator, Vinous, and Wine Advocate
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and secondary.

• Visit GilroycoreGTM or Marketing PartnerStrategic partner providing tourism promotion for Santa Clara Valley wine region. Executive Director Frank Johnson leads Visit Gilroy with focus on wine tourism, event promotion, and regional marketing.
• Visit Morgan HillcoreGTM or Marketing PartnerStrategic tourism partner promoting wine country experiences in Morgan Hill area. Executive Director Krista Rupp coordinates with WSCV for wine trail promotion and visitor engagement.
• Morgan Hill Chamber of CommercecoreGTM or Marketing PartnerLocal chamber partnership providing networking opportunities and business community integration. CEO/President Nick Gaiche collaborates on wine industry events and regional business development.
• Los Gatos Chamber of CommercesecondaryGTM or Marketing PartnerChamber partnership extending wine region awareness to Los Gatos business community. Executive Director Catherine Somers facilitates cross-promotional opportunities.
• The Silicon Valley Organization (SVO)secondaryGTM or Marketing PartnerRegional business organization partnership connecting wine industry with broader Silicon Valley business community. Director Monique Yamamoto manages membership and events integration.
• California Sustainable Winegrowing (CCSW)coreStrategic or Co-development PartnerWSCV is 100% behind the California Sustainable Winegrowing program with goal of 100% certification for all member wineries by 2030. Currently Clos La Chance and Cooper-Garrod are certified with Lightpost, Lion Ranch, MOHI, and Moose Mountain in process.
• Wine InstitutecoreStrategic or Co-development PartnerIndustry advocacy partner providing communications on industry issues, regulations, government actions, and state governance. WSCV advocates with Wine Institute on behalf of California wineries.
• California Association of Winegrowers (CAWG)coreStrategic or Co-development PartnerState winegrower association partnership for industry advocacy, regulatory guidance, and ABC regulation advocacy. Receives industry updates and government relations support.
• Corinthian TransportationsecondaryGTM or Marketing PartnerTransportation partner featured on Tours & Transportation page, offering limo and transportation services for wine country visitors.
• Hotel Valencia Santana RowsecondaryGTM or Marketing PartnerOfficial hotel partner for Vine to Wine event offering discounted room blocks. Provides accommodation partnership for wine tourism weekend experiences.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Napa Valley Vintners: Premier regional wine trade association representing Napa Valley AVA wineries. Comparable to WSCV as a non-profit member-driven association promoting regional wine tourism, signature events, and unified marketing for bonded wineries.
• Sonoma County Vintners: Regional wine trade association for Sonoma County wineries. Closely comparable to WSCV in member-based structure, event programming, tourism promotion, and AVA-level marketing for bonded wineries.
• Paso Robles Wine Country Alliance: Non-profit trade association promoting Paso Robles AVA wineries through events, cooperative marketing, and tourism partnerships. Directly comparable to WSCV's mission, structure, and GTM motion.
• Temecula Valley Winegrowers Association: Regional wine trade association promoting Temecula Valley AVA wineries via events, wine trail programs, and tourism marketing. Directly comparable to WSCV in structure, scale, and consumer-facing programming.
• Walla Walla Valley Wine Alliance: Non-profit alliance of Walla Walla Valley wineries and vineyards. Comparable to WSCV as a regional trade association running member services, events, and cooperative wine trail promotion.
• Lodi Winegrape Commission: Regional winegrower commission for the Lodi AVA, running wine trail, events, and consumer marketing programs. Comparable to WSCV's structure and AVA-level promotional mission.
• Finger Lakes Wine Alliance: Non-profit trade association for Finger Lakes AVA wineries, focused on regional promotion, events, and member services. Comparable in structure and event-driven GTM motion.

Regional players

• Livermore Valley Winegrowers Association: Northern California regional wine association for the Livermore Valley AVA. Comparable to WSCV as a neighboring California regional trade body running events and wine trail marketing, though operating in a different sub-region.
• Anderson Valley Winegrowers Association: Smaller California regional wine association for the Anderson Valley AVA, running wine trail events and member promotion. Comparable to WSCV in scope and association-based business model.

Broad incumbents

• Wine Institute (California Wines): Statewide California wine industry association providing advocacy, regulatory guidance, and international promotion. WSCV is explicitly listed as a partner and member of this broader industry body, which serves as the statewide incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wineries of Santa Clara Valley