Knighthood Corporate Assurance Services Limited

What Knighthood Corporate Assurance Services Limited does

Knighthood Corporate Assurance Services Limited operates in the UK insurance market as an intermediary, with the supplied evidence base describing operations under the 'Everywhen' trading name spanning two FCA-regulated entities — Advisory Insurance Brokers Limited (registered at 2 Minster Court, Mincing Lane, London) and Health and Protection Solutions Limited (registered at West Park House, Southampton). The business distributes personal, commercial, and health insurance to over 500,000 customers through a national network of local broker offices combined with direct digital channels (website quote tools, expert advice line). Product breadth is significant and covers personal lines (home, motor, travel/holiday, caravan, boat, equine, military, private client), commercial lines (commercial property, commercial vehicle, professional indemnity, public liability, care and medical), employee benefits, and risk management services. Specialist sector expertise is claimed across ten or more verticals including care and medical, civil engineering, energy and offshore, agriculture, financial services, technology, and professional services.

The business model is commission-based brokerage: the company acts as an intermediary between customers and underwriters, earning referral and placement fees on policies placed, with monthly billing cadence on policies that require ongoing servicing. GTM is dual-track: a relationship-broker model where local offices provide face-to-face advice to individuals, families, and SMEs, and a direct-to-consumer digital motion via the website for quick quotes and broker discovery. Pricing is universally quote-based — no standard pricing tiers are publicly disclosed — reflecting the risk-profile-driven nature of insurance pricing. Distribution is augmented by an affinity partnership programme covering clubs and societies, trade associations, bancassurance, franchise insurance, and insurance introducers, which extends reach through third-party referral channels.

Revenue mechanics are dependent on UK insurance market volumes, premium pricing cycles, FCA regulatory developments (particularly around broker commission disclosure and the Consumer Duty regime), and retention of the 2,000+ expert workforce. The evidence base contains a notable mismatch: firmographic data describes Knighthood Corporate Assurance Services Limited as a 11–50 employee entity founded in 1969 in East Grinstead, while the supporting source material describes a much larger national broker footprint. This mismatch is flagged here but not resolved; the analysis above is grounded in the evidence-backed source data. No AI/ML capability, technology stack detail, patents, funding rounds, or revenue figures are disclosed in the source.

Name

Knighthood Corporate Assurance Services Limited

Legal name

Advisory Insurance Brokers Limited

Website

https://knighthoodcorporate.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

UK insurance intermediary operating as 'Everywhen' across two FCA-regulated entities, distributing personal, business, and health insurance to 500,000+ customers through a national network of 2,000+ local brokers and direct digital channels.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industry

First-Party Cyber (Breach Response, Forensics, Notification, Credit Monitoring) (FSAJAOAF)

Keywords

• Insurance brokerage services
• Commercial insurance
• Personal insurance lines
• Employee benefits brokerage
• Risk management services

Headquarters

HQ city

East Grinstead

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commission: Operates as an insurance broker earning commissions from insurance providers. Acts as intermediary between customers and insurers, earning referral and placement fees on policies placed.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Knighthood Corporate Assurance Services Limited operates as a UK insurance intermediary placing personal and commercial insurance policies with insurers on behalf of customers. The offering spans personal lines (home, motor, travel, boat, caravan, equine, military, landlords, and private client cover), business lines (commercial property, commercial vehicle, professional indemnity, public liability, and sector-specific packages for care, civil engineering, energy, agriculture, financial services, and technology), employee benefits, and risk management services, delivered through a network of local broker offices plus a direct digital channel.

Product overview

Everywhen is a trading name of Advisory Insurance Brokers Limited and Health and Protection Solutions Limited, providing personal and business insurance through a broker network of over 2,000 experts. The offering is a multi-product insurance brokerage platform covering personal lines (boat, caravan, equine, holiday, home and property, landlords, motor, military, and private client insurance), business lines (commercial property, commercial vehicle, professional indemnity, public liability, and sector-specific coverages for care, civil engineering, energy, agriculture, financial services, technology, and professional services), employee benefits, and risk management services. The company operates as an insurance intermediary connecting customers with appropriate insurers through relationship brokers across multiple UK locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance (umbrella line: home, motor, travel, boat, caravan, equine, military, private client, landlords)

Quantifiable outcome

• Trusted by 500,000+ customers
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Aon: Global professional services firm with a large UK insurance brokerage and risk management practice. Comparable as a multi-line insurance intermediary serving both commercial and personal customers with both digital and advisor-led channels.
• Marsh: Global insurance broker and risk advisor with significant UK operations spanning personal, commercial, and specialty lines. Highly comparable as a multi-product insurance intermediary with relationship-led distribution, though substantially larger and operating globally.
• Willis Towers Watson (WTW): Global advisory and insurance brokerage firm with significant UK presence. Comparable as a multi-line insurance intermediary with commercial, personal, and risk advisory capabilities, though predominantly serving larger enterprise clients.
• Arthur J. Gallagher: Major global insurance brokerage with substantial UK retail and specialty operations. Comparable as a multi-line broker operating through regional offices with sector specialisms, though operating at significantly greater scale.

Direct peers

• Bluefin Insurance Group: UK-focused insurance broker network with specialty commercial and personal lines expertise. Comparable as a UK-centric, relationship-led broker with multi-product offerings and sector specialisms.
• Howden Group: UK-headquartered insurance broker with a national network of local offices, a relationship broking model, and multi-line personal and commercial offerings. Closest direct peer given comparable UK scale, broker network structure, and product breadth.
• Bollington Insurance Brokers: UK independent insurance broker providing commercial and personal lines through regional offices. Comparable as a UK mid-market broker with relationship-led distribution and multi-line offerings.
• Romero Insurance Brokers: UK independent insurance broker with commercial and personal lines distributed through local offices. Comparable mid-sized UK broker operating a relationship broking model with similar product breadth.

Emerging players

• County Insurance Services: UK regional insurance broker providing personal and commercial lines to local customers. Comparable as a smaller UK broker with similar product mix, though at significantly smaller scale.

Others

• Lloyds Bank Insurance (Lloyds Banking Group): UK bancassurance and insurance distribution platform providing personal and commercial lines through banking channels. Comparable as a major UK insurance distribution competitor, particularly relevant given the subject's bancassurance affinity partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/EverywhenInsurance
• YouTubeyoutube.com/@EverywhenUK
• Facebookfacebook.com/EverywhenInsurance
• LinkedInlinkedin.com/company/knighthood-corporate-assurance-services-plc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knighthood Corporate Assurance Services Limited