Romero Insurance Brokers

What Romero Insurance Brokers does

Romero Insurance Brokers is a Leeds-headquartered, chartered independent insurance brokerage serving UK corporate, commercial, SME, private client, and sports & leisure segments. Founded in 1997 by Justin Romero-Trigo, the firm operates from offices in Leeds (headquarters), Halifax, Harrogate, and Nottingham with a headcount in the 101-250 band, and was acquired by Arthur J. Gallagher & Co. in August 2025. Core offerings span bespoke insurance programs (corporate, commercial, SME, private clients, sports and leisure, bespoke solutions) supplemented by in-house Risk Management, Health & Safety and HR advisory services branded as 'Power Through Partnership'. Underlying technology consists of a digital customer portal (MyRomero) for Private Clients and Risk Management clients and the Romero Claims App for mobile claims handling, layered on top of a placement relationship with a wide panel of rated insurers (Allianz, Aviva, AXA XL, Chubb, CNA Hardy, Hiscox, QBE, RSA, Travelers, Zurich).

The firm earns revenue primarily through brokerage commission on placed premiums (handling close to £100 million in premiums annually as of 2017) plus fees from complementary risk management and advisory services; pricing is quote-based with annual billing cadence and confidential review engagements for benchmarking existing arrangements. Sales motion is relationship-driven via dedicated account handlers across regional offices, supplemented by the MyRomero self-service channel and a global reach delivered through membership in the Trust Risk Control Group network (115 members in 85+ countries). Differentiators include CII Corporate Chartered Broker status (since 2012), a multi-year run of Insurance Times and CX industry awards, and a 'Power Through Partnership' value proposition that bundles insurance placement with risk, safety and HR advisory to deepen client switching costs.

Name

Romero Insurance Brokers

Legal name

Romero Insurance Brokers Ltd

Website

https://romeroinsurance.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Romero Insurance Brokers is a Leeds-headquartered, chartered UK insurance broker founded in 1997, serving corporate, commercial, SME, private client, and sports & leisure segments with brokerage, risk management, and HR advisory services, now part of Gallagher following an August 2025 acquisition.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industries

Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Insurance brokerage services
• Commercial insurance solutions
• Corporate insurance programs
• Private client insurance
• Risk management consulting

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commission: Romero earns commission from insurance providers for placing and managing insurance policies on behalf of clients. They handle close to £100 million in premiums annually.
2. Risk Management & Advisory Services: In-house Risk Management, Health & Safety and HR consulting services offered as part of 'Power Through Partnership' to complement insurance brokerage.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Romero Insurance Brokers is a chartered, independent UK insurance broker that places and manages insurance policies on behalf of corporate, commercial, SME, sports and leisure, and high net worth private clients. The firm operates from four UK offices, handles close to £100 million in premiums annually, and supplements its brokerage with in-house Risk Management, Health and Safety and HR advisory services via 'Power Through Partnership'.

Product overview

Romero Insurance Brokers operates as an award-winning insurance brokerage offering a comprehensive portfolio of insurance products and risk management services. The company provides corporate, commercial, SME, private clients, and sports & leisure insurance as its core product lines, complemented by specialist coverage types including cyber, motor fleet, professional indemnity, and public liability insurance. The offering is structured around the core insurance brokerage services supplemented by in-house risk management, health & safety, and HR advisory capabilities branded as 'Power Through Partnership.' The company also offers a proprietary digital claims management application. Insurance products are placed through partnerships with major insurers including Allianz, Aviva, AXA XL, Chubb, CNA Hardy, Hiscox, QBE, RSA, Travelers, and Zurich.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Insurance Comprehensive insurance solutions for large corporate clients covering multi-line business risks, multi-location coverage and operational exposures, placed through a panel of rated insurers.
• Commercial Insurance Insurance coverage for established commercial enterprises addressing business-specific risks such as liability, property and operational interruption.
• SME Insurance Tailored insurance products designed for small and medium-sized enterprises with scalable coverage options and access to dedicated handlers.
• Private Clients Insurance High-value personal insurance coverage for high net worth individuals and families, including home, motor and valuables cover, supported by the MyRomero digital portal.
• Sports and Leisure Insurance Specialist insurance solutions for sports organisations, leisure facilities and entertainment venues, including public liability, member injury and event-related cover.
• Bespoke Solutions Customised insurance arrangements designed to meet unique or complex risk requirements that do not fit standard product templates.
• Risk Management Services In-house risk assessment and management consulting to help clients identify and mitigate business risks, part of the 'Power Through Partnership' offering alongside Health & Safety and HR advisory.
• MyRomero Customer Portal Digital self-service portal enabling Private Clients and Risk Management clients to access insurance information and manage policies online.
• Romero Claims App Mobile application that streamlines the insurance claims process and saves customers time through digital claim management.
• Confidential Review Service Review of existing business insurance terms to benchmark coverage and identify potential improvements with alternative providers.

Quantifiable outcome

• Record-breaking fastest time for a claim payout mentioned in company communications
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• GallaghercoreStrategic or Co-development Partner · 1 August 2025Romero became part of Gallagher in August 2025. Gallagher is one of the world's largest insurance brokerage, risk management, and consulting firms that shares commitment to personalised service. This acquisition provides Romero with global resources and backing while maintaining their brand and service approach.
• 001 Ltd EnergyminorGTM or Marketing PartnerListed as a partner on Romero's Our Partners page, providing energy sector solutions.
• We Are WellbeingminorGTM or Marketing PartnerWellbeing partner offering employee wellness solutions integrated with Romero's insurance and HR services.
• Sentient HRminorImplementation/ SI/ Consulting PartnerHR solutions partner providing services including IOSH Managing Safely courses and HR consulting. Their partnership enables Romero to offer comprehensive HR solutions alongside insurance.
• Prohibition PRminorGTM or Marketing PartnerPR and communications partner providing marketing support services.
• Trust Risk Control GroupcoreStrategic or Co-development PartnerGlobal Network of Insurance Brokers. Membership provides access to 115 members active in over 85 countries with relationships in a further 80 countries. Network has over 10,000 employees globally, giving Romero resources and expertise to ensure clients receive right protection and best service wherever they operate worldwide.
• British Parachute Association (BPA)coreStrategic or Co-development PartnerRomero Sports and Leisure is insurance broker to BPA. They have introduced and supported initiatives to manage risk which improved BPA's safety record. Martin Mansley has served as BPA insurance broker for 6 years and saved BPA over £2,000,000 in premiums using quality first-class insurers. Launched Safety Innovation Award with £5,000 prize for safety initiatives in parachuting.
• Strategic LionsminorGTM or Marketing PartnerSponsored the Strategic Lions Race Team for Race Across America Challenge. Helped raise over £36,000 for Help for Heroes and other charities over two years. Team achieved world record in 2013.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lorica Insurance Brokers: UK independent broker serving corporate, commercial, and private clients with a relationship-led model similar to Romero's, with comparable mid-market positioning.
• Aston Lark: UK independent insurance broker of comparable size and multi-line commercial/SME focus. Has pursued an aggressive regional roll-up strategy and directly competes for the same UK mid-market clients as Romero.
• Bluefin Insurance Group: UK insurance broker with a similar commercial, corporate, and private-client offering, and comparable advisory-led positioning. Owned by Marsh since 2023, providing a useful pre-acquisition-to-global-broker analogue for Romero.
• Howden Group Holdings: Large UK-headquartered independent insurance broker with comparable multi-line commercial, SME, and specialty offering. Closest direct analogue to a mid-sized UK independent broker of Romero's profile, though at much greater scale.
• PIB (Price Forbes Insurance Brokers): UK-focused insurance broker group built through acquisition of regional broker consolidators. Directly comparable as a mid-market UK broker with similar specialty, SME, and private client offerings.

Broad incumbents

• Aon UK: Global insurance and reinsurance brokerage with a sizeable UK commercial practice. Competes for mid-market and corporate accounts and offers similar risk-management and H&S advisory adjuncts.
• Willis Towers Watson (WTW): Global advisory and brokerage firm with significant UK presence across commercial, corporate, and specialty lines. Overlaps with Romero's corporate and risk advisory proposition at the upper end of the market.
• Lockton UK: World's largest privately held insurance broker, with a substantial UK operation serving mid-market and corporate clients in similar lines to Romero, including specialty and risk-management services.
• Marsh Ltd (UK): UK arm of global broker Marsh, competing for the same corporate, commercial, and risk-management clients as Romero across London and the regions. Operates as part of a much larger global platform.

Emerging players

• Markel Direct: UK direct/digital broker-distributor competing on SME and personal lines that flow through intermediary channels. Represents the direct/distribution alternative that pressures commission economics in Romero's SME and Private Clients segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/RomeroBroker
• Facebookfacebook.com/romeroinsurancebrokers
• LinkedInlinkedin.com/company/romero-insurance-brokers
• Instagraminstagram.com/romerobrokers

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Romero Insurance Brokers