Groupe Campus

What Groupe Campus does

Groupe Campus is an independent French student marketing agency founded in 1985, headquartered in Bagnolet (Montreuil area). It specializes in helping brands, employers, and government organizations reach the 15-27 year-old demographic across French university and school campuses. The agency operates a 360-degree service platform spanning four pillars: (1) student communication campaigns and strategy; (2) on-campus activations and roadshows (food trucks, pop-ups, product sampling); (3) a student ambassador program with 1,000+ vetted student influencers across 1,500+ campuses; and (4) a student media portfolio that includes a 150+ screen digital out-of-home (DOOH) network, a 160,000-copy print magazine (Campus Mag), a 350,000-address email database, and mobile apps with 200,000 annual downloads. The DOOH network is anchored by a partnership with CNOUS, France's national student welfare body.

The business model is B2B professional services sold via direct enterprise field sales on a quote-based, project-by-project basis with no publicly disclosed pricing. Revenue streams derive from campaign design and execution fees, media placement on the DOOH and print inventory, ambassador program management, and targeted distribution. The client base spans consumer goods (L'Oréal, Kellogg's, Nestlé, Lactel, Andros, Royco), technology (Microsoft, Intel, ASUS, Xiaomi, Google, Sopra Steria), retail and fashion (Adidas, Carrefour, Pretty Little Thing, Boulanger), financial services (Crédit Agricole, Bpifrance), transport (Air France, SNCF, La Poste), consulting (Accenture, PwC), and government (Ministère de la Justice, Gendarmerie nationale, Marine nationale, Armée de l'Air et de l'Espace). Operationally the firm is lean: 11-50 employees, structured as a SAS (Société par Actions Simplifiée) with €90,000 of capital and no disclosed outside funding, no subsidiaries, and no parent company. Technology is non-proprietary, focused on physical activation logistics and owned media inventory rather than a software platform.

Name

Groupe Campus

Legal name

GROUPE CAMPUS

Website

https://groupe-campus.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Groupe Campus is an independent French student marketing agency, founded in 1985, that designs and executes on-campus campaigns, ambassador programs, roadshows, and DOOH/print/digital media for brands, employers, and government clients targeting 15-27 year-olds across 1,500+ French campuses.

Ownership category

akta.pro rank

Product category

Student Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Campus Events, Programming & Student Engagement (EDALAHAC)

akta.pro secondary industry

Student & Alumni Communities (BPAMABAK)

Keywords

• Student marketing agency
• Campus activation services
• Brand ambassador programs
• Experiential marketing France
• DOOH campus advertising

Headquarters

HQ city

Montreuil

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Marketing campaign services to brands: Groupe Campus earns revenue by designing and executing marketing campaigns, campus activations, ambassador programs, and media placements on behalf of brand clients. Revenue is generated through service contracts, likely project-based or retainer arrangements, covering campaign design, logistics, staffing, media, and reporting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Groupe Campus designs and executes student-focused marketing campaigns for brands, employers, schools, and government clients targeting the 15-27 year old demographic in France. Services combine 360° student communication campaigns, on-campus roadshow and field activations (food trucks, pop-ups, sampling), student ambassador programs, and a multi-channel student media strategy built around a DOOH screen network, Campus Mag print, a 350,000-address student email database, mobile apps, and targeted distribution.

Product overview

Groupe Campus is an independent student marketing agency founded in 1985, specializing in reaching the 15-27 year old demographic across French campuses. The company operates a platform of interconnected marketing services organized around four core offerings: (1) Campagnes de Communication Étudiante — full 360° student communication campaigns; (2) Activations Terrain / Roadshows — on-campus experiential events and roadshows; (3) Programme Ambassadeurs — a network of 1,000+ student influencers across 1,500+ campuses; and (4) Stratégie Médias Étudiants — a media portfolio including a DOOH network of 150+ digital displays, Campus Mag (160,000 print copies), emailing to 350,000 student addresses, mobile apps (200,000 annual downloads), and targeted distribution. These services collectively enable brands to reach over 3 million students through exclusive partnerships with more than 800 campuses and 1,000+ student associations across France.

Differentiator

Problem solved

Functional benefit

Brands

• Campus Mag: Student magazine distributed in 160,000 copies across 12 major French cities.
• Ambassadeurs de Marque

Products and services

• Campagnes de Communication Étudiante (Student Communication Campaigns) End-to-end 360° student communication campaign service for brands, employers, schools, and public-sector clients seeking to reach 15-27 year old students across French campuses. Includes strategy, creative, logistics, staffing, media, and reporting.
• Activations Terrain / Roadshows On-campus experiential marketing service deploying food trucks, branded stands, pop-up experiences, and immersive product sampling events at strategic campus locations on behalf of brand clients.
• Programme Ambassadeurs (Student Ambassador Program) Managed student ambassador program connecting brands with 1,000+ student influencers and student association leaders across 1,500+ campuses to relay brand messages within their peer networks through social and on-campus activity.
• Stratégie Médias Étudiants (Student Media Strategy) Media planning and buying service for student-oriented channels, bundling DOOH, OOH, digital, email, print, mobile, and influencer inventory into a single media plan for brand clients.
• Réseau d'Affichage Dynamique DOOH (Campus DOOH Network) Digital out-of-home advertising placement service on the agency's owned network of 150+ digital screens installed in high-traffic campus locations across France, enabling brands to reach the 18-27 year old student audience through dynamic digital signage.
• Campus Mag Printed student magazine with 160,000 copies distributed per edition across 12 major French cities, sold to brand clients as an advertising and content media support targeting the student demographic.
• Emailing Étudiant (Student Email Marketing) Targeted email marketing service using the agency's qualified database of 350,000 verified student email addresses to deliver brand campaigns directly to the student demographic.
• Applications Mobiles Étudiantes (Student Mobile Apps) Mobile application media service using student-facing apps that generate 200,000 downloads per year, offered to brand clients for in-app advertising and branded content placement.
• Distribution Ciblée (Targeted On-Campus Distribution) Targeted on-campus sample and flyer distribution service that delivers physical product samples and promotional materials directly to students at key moments in student life on behalf of brand clients.
• Affichage Sauvage (Wild Posting / Guerrilla Marketing) Wild posting and guerrilla outdoor advertising service that places unconventional physical ad formats in student-life areas and around campuses on behalf of brand clients.

Quantifiable outcome

• Reaches 3 million+ students across France
• +1 more outcomes

Named customers31 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CNOUS (Centre national des œuvres universitaires et scolaires)coreStrategic or Co-development PartnerCNOUS is listed as a key partner for the DOOH network, with screens installed in CNOUS-affiliated student residences and campus locations. This partnership enables Groupe Campus to deploy its digital signage network in strategic high-traffic campus locations.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Omnicom Group: Global advertising holding company offering creative, media and specialty communications services. Comparable in serving large enterprise brand clients with multi-channel campaigns, but with a much wider portfolio than Groupe Campus.
• Publicis Groupe: Largest French-headquartered advertising holding company with global scale. Comparable B2B communications services model, but operates across all categories and audiences rather than specializing in the 15-27 student segment.
• JCDecaux: Global leader in out-of-home advertising, headquartered in France. Comparable through its large DOOH and street-furniture media footprint, which overlaps with Groupe Campus's 150+ digital screens on campuses, though JCDecaux operates across all environments rather than specializing in student.
• Havas: Global advertising and communications group headquartered in France. Comparable as a French-rooted B2B creative and media agency serving enterprise clients, though with a much broader portfolio than Groupe Campus's student-marketing niche.
• Clear Channel France: Major French DOOH and outdoor advertising operator. Comparable media-infrastructure business model (digital screens sold to advertisers), but with a much broader geographic and audience reach than Groupe Campus's campus-only DOOH network.
• WPP: Global advertising holding company with significant operations in France. Comparable B2B agency services for enterprise brand clients, but with full-service scale and capabilities well beyond a student-focused specialist.

Direct peers

• 1000heads: Global social, influencer and brand activation agency. Comparable B2B services helping brands engage communities and run multi-channel campaigns, including youth audiences, though without the physical campus DOOH and roadshow specialization of Groupe Campus.
• Social Chain (House of Brands): International marketing group specializing in social media, influencer marketing and Gen Z brand engagement. Comparable focus on youth audiences and ambassador-style activations, though with a stronger digital-first, social-platform orientation than Groupe Campus's campus-led model.
• Universem: French student marketing and recruitment agency focused on connecting brands and employers with students and graduates on campuses. Highly comparable in customer base, services (campus activations, employer branding) and French market focus.

Regional players

• BETC: Highly awarded French creative advertising agency owned by Havas. Comparable as a French-headquartered B2B creative agency serving enterprise clients, but without the specialized campus, ambassador and student-media focus of Groupe Campus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/groupe-campus
• Instagraminstagram.com/groupe_campus

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Campus