Empire Safety Council

What Empire Safety Council does

Empire Safety Council Inc. is a privately held New York corporation that delivers state-approved defensive driving courses under the Point & Insurance Reduction Program (PIRP) framework. Founded in 1990 in Smithtown, NY, the company holds NY DMV Approved Sponsor #21 status and is also approved by the New Jersey Motor Vehicle Commission. Its flagship product is the 6-hour Accident Prevention Workshop, offered in three delivery modalities: a fully online self-serve course, in-person classroom instruction, and live Zoom instructor-led classes, plus a separate NJ-specific online course.

The company's technology stack is a browser-based online course platform requiring JavaScript, organized into 11 instructional sessions covering accident causation. Notable proprietary components include a patent-pending phone-based biometric identity validation system (provided by CompletelyOnline) that requires students to call a 24-hour toll-free number seven times during the course from their registered phone number to verify identity, plus a personal validation questionnaire and 128-bit SSL encryption for registration and payment data. Students can login and logout with progress checkpoints that resume exactly where they left off.

Empire Safety Council operates on a one-time per-course payment model at $44.95 for both the NY and NJ PIRP courses (with the $8 state DMV fee included in NY pricing and a $10 promo discount available). Go-to-market combines direct-to-consumer digital enrollment (course.empiresafetycouncil.com and njcourse.empiresafetycouncil.com), a 200+ affiliate classroom network spanning insurance agencies, libraries, firehouses, and municipalities across New York State, and multiple Zoom instructor partnerships. The end-customer base consists of licensed drivers (NY and NJ residents) seeking point reduction (up to 4 points in NY, 2 in NJ) and insurance premium discounts (10% for 3 years in NY), with certificates accepted by all major NY insurance carriers. The company has recorded over 2 million cumulative completions and approximately 150,000 annual completions.

Name

Empire Safety Council

Legal name

Empire Safety Council Inc.

Website

https://empiresafetycouncil.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Empire Safety Council is a privately held New York-based provider of state-approved defensive driving courses under the DMV Point & Insurance Reduction Program, serving licensed drivers in New York and New Jersey through online, classroom, and Zoom delivery formats.

Ownership category

akta.pro rank

Product category

Driver Safety Education

NAICS

Automobile Driving Schools (611692)

akta.pro primary industry

Safety, Security & Emergency Services (OSHA, Fire, EMS, Security CE) (EDAAALAK)

Keywords

• Defensive driving courses
• Traffic safety education
• Point insurance reduction
• Driver improvement programs
• Accident prevention training

Headquarters

HQ city

Smithtown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. NY PIRP Online Course: One-time payment of $44.95 for the NY Point & Insurance Reduction Program online course. State DMV fee of $8.00 included. Course must be completed within 30 days of registration. Students can take the course every 36 months for insurance reduction renewal.
2. NJ PIRP Online Course: One-time payment of $44.95 for NJ course, discounted to $34.95 with promotional code. Course time is minimum 320 minutes (5.33 hours). Students can take every 5 years for point reduction and every 3 years for insurance savings renewal.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Empire Safety Council delivers state-DMV-approved defensive driving courses — the Point & Insurance Reduction Program (PIRP) in New York and a parallel MVC-approved course in New Jersey — that allow motorists to remove up to 4 points from their driving record and obtain a 10% auto insurance premium reduction for 3 years. Courses are offered through three delivery formats: a fully online self-guided course, in-person classroom instruction, and live Zoom instructor-led sessions. The program is built on 11 sessions of instruction covering the leading causes of accidents and is anchored by patent-pending biometric identity validation to ensure course integrity.

Product overview

Empire Safety Council offers a unified Point & Insurance Reduction Program (PIRP) delivered through three modalities: a fully online self-guided course (I-PIRP), in-person classroom instruction, and live Zoom virtual classes. The company also provides a separate New Jersey-specific defensive driving course. All offerings are the same 6-hour Accident Prevention Workshop approved by state DMVs, differentiated only by delivery format. The NY PIRP is the primary product (#1 PIRP Provider), while the NJ course serves as a parallel offering for New Jersey residents. The program enables point reduction (up to 4 points in NY, 2 points in NJ) and insurance premium discounts (10% for 3 years).

Differentiator

Problem solved

Functional benefit

Products and services

• NY PIRP Online Defensive Driving Course
• NY PIRP Classroom Defensive Driving Course

Quantifiable outcome

• Up to 4 points reduced from driving record (NY) or 2 points (NJ)
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• CompletelyOnlinecoreTechnology or IntegrationProvides patent-pending biometric identity validation technology (Phone Contact with Caller ID) used to verify student identity during online course completion. Students must call a 24-hour toll-free number 7 times randomly during the course to validate their identity.
• NY State Department of Motor VehiclescoreOthersRegulatory approval authority. Empire Safety Council is NY DMV Approved Sponsor #21. The Point & Insurance Reduction Program (PIRP) is approved by NYS DMV under Vehicle and Traffic Law Section 215(a), 399-1 and 399-n and Insurance Law Section 2336. Internet-PIRP approved in October 2009.
• New Jersey Motor Vehicle CommissioncoreOthersRegulatory approval authority for NJ defensive driving courses. NJ MVC-approved 6-hour Defensive Driving/Accident Prevention Workshop offered through njcourse.empiresafetycouncil.com.
• NY State Driving InstructorscoreChannel Partner/ Reseller/ DistributorNetwork of independent defensive driving instructors throughout New York State. Instructors use Empire's marketing materials and course curriculum. Partners include insurance agencies, churches, firehouses, libraries, and municipalities. Instructors earn extra income by holding classes at nights and weekends.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TrafficSchool.com: Long-standing online traffic school with multi-state approvals and point/insurance reduction courses. Direct peer to Empire Safety Council with overlapping customer base, regulatory model, and online delivery.
• American Safety Council: Multi-state online defensive driving and traffic school provider offering DMV-approved courses across numerous states. Direct peer to Empire Safety Council with identical product (online defensive driving for point/insurance reduction) and overlapping regulatory model.
• GoToTrafficSchool: National online traffic school offering DMV-approved defensive driving and ticket dismissal courses across many states. Direct competitor to Empire on online delivery, customer segments (licensed drivers seeking point/insurance reduction), and pricing.
• Safe2Drive: Online defensive driving and traffic school provider with state-approved courses in multiple states. Directly competes with Empire on online delivery model, point reduction offerings, and insurance discount value proposition.
• iDriveSafely: Leading online traffic school and defensive driving provider with mobile-friendly delivery across multiple states. Directly comparable to Empire's online PIRP course, competing on user experience, multi-state coverage, and price.
• Improv Traffic School: Online traffic school with a humor-based defensive driving curriculum approved in multiple states. Directly comparable to Empire on product category (online defensive driving), target customer (licensed drivers), and insurance discount outcomes.

Regional players

• 911 Driving School: Behind-the-wheel driving school and traffic school operator with a multi-location West Coast footprint. Adjacent peer to Empire's classroom channel, but primarily serves a different geography and emphasizes new driver education over PIRP point reduction.

Broad incumbents

• National Safety Council: Larger established safety organization offering defensive driving courses (DDC) alongside a broader portfolio of workplace and occupational safety training. Overlaps with Empire on defensive driving curriculum but operates as a broad safety incumbent rather than a state PIRP specialist.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EmpireSafetyCouncil
• LinkedInlinkedin.com/company/empire-safety-council

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empire Safety Council