American Safety Council

What American Safety Council does

American Safety Council (ASC), founded in 1998 and headquartered in Orlando, Florida, is a privately-held, PE-backed online training platform that delivers more than 2 million course completions per year across 300+ state-approved programs in driver safety, workplace safety (OSHA/MSHA), professional licensure, and continuing education. The company operates a proprietary LMS with biometric identity verification (voice and keystroke biometrics, first deployed in 2009 for New York's point reduction course), an in-house course development capability, regulatory reporting and compliance systems, and a student tracking portal (Account Manager). Its portfolio spans consumer-facing sub-brands (OSHAEducationCenter.com, SafeMotorist, First Time Driver, Notary of America, Seller Server Online) and acquired enterprise brands (TPC Training, At Your Pace Online, Certified Training Institute, S/P2).

ASC monetizes through three primary streams: one-time individual course fees for consumers, tiered bulk/volume purchasing (5-15% discounts for 6+ seats) through driving schools and employer accounts via SafeMotorist, and recurring continuing education subscriptions for licensed professionals. Go-to-market blends product-led growth (self-serve enrollment, 24/7 access, immediate certificate issuance) with channel partnerships (GEICO, AAA, Travelers, 21st Century Insurance, Associated Builders and Contractors) that drive referral traffic into regulated verticals. The platform serves individual consumers, individual workers, licensed professionals, organizational B2B buyers, and community programs (ASC CARES for reentry citizens and at-risk youth).

The company has executed a deliberate buy-and-build strategy under two successive PE owners: Falfurrias Capital Partners (May 2014 - June 2020) added complementary traffic safety, notary, and hospitality training assets; Ridgemont Equity Partners (June 2020 - present) funded four major acquisitions in 2021 alone (S/P2, CTI, AYPO, TPC Training), expanding into professional licensure, career technical education, and enterprise EHS compliance software. Leadership under CEO John Comly (since 2017), with CFO Jay Huie, CMO Rob Gallardo, and CPO Ashley Jones, has driven ~25% H1 2019 earnings growth and significant technology infrastructure investment.

Name

American Safety Council

Legal name

American Safety Council, Inc.

Website

https://americansafetycouncil.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

American Safety Council is a privately-held, PE-backed online training platform serving 2+ million learners annually with 300+ state-approved courses in driver safety, OSHA workplace training, professional licensure, and continuing education, distributed via consumer self-serve, bulk B2B, and referral partner channels.

Ownership category

akta.pro rank

Product category

Online Safety Training and Education

NAICS

Automobile Driving Schools (611692), Testing Laboratories and Services (541380), Automotive Repair and Maintenance (8111)

SIC

Services-Automotive Repair, Services & Parking (7500), Measuring & Controlling Devices, Nec (3829), Services-Testing Laboratories (8734)

akta.pro primary industry

Electrical, Diagnostics & ADAS Calibration (TLAKAAAF)

akta.pro secondary industries

Telematics/ELD & Onboard Data Recorder Diagnostics / Compliance Checks (TLAKANAE), Skilled Trades, Safety & Compliance Certification Prep (OSHA, HAZMAT, welding, electrical, HVAC) (EDANAIAM)

Keywords

• Online driver education
• OSHA safety training
• Traffic school courses
• Professional certification training
• Continuing education programs

Headquarters

HQ city

Encino

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual Course Sales: One-time course fees for individual consumers completing driver safety courses, workplace safety training, professional certifications, and continuing education. Customers pay per course with immediate enrollment upon registration.
2. Bulk/Volume Course Sales: Volume-based pricing for organizations purchasing driver safety courses in bulk. Discounts of 5-15% based on quantity ordered (6-29 courses: 5% off, 30-75 courses: 10% off, 76+ courses: 15% off). Seats distributed as vouchers.
3. Continuing Education Subscriptions: Recurring revenue from continuing education courses for license renewals in OSHA, MSHA, notary, food handler, barber/cosmetology, and seller/server industries.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

American Safety Council delivers state-approved online driver safety, traffic school, OSHA workplace safety, and professional licensing/continuing education courses to individual consumers and organizations. The platform issues court-, DMV-, and employer-recognized certificates of completion and operates a bulk licensing channel for driving schools, courts, and corporate safety programs across 300+ course offerings.

Product overview

American Safety Council operates a multi-brand online training platform offering workplace safety, driver education, professional certifications, and continuing education. The portfolio includes core sub-brands like OSHAEducationCenter.com (OSHA and HAZWOPER training), SafeMotorist (defensive driving courses), First Time Driver, Notary of America, Seller Server Online, and Florida Online Traffic School. The company has pursued an aggressive acquisition strategy, adding TPC Training (industrial skills/EHS software), At Your Pace Online (real estate/insurance training), Certified Training Institute (professional licensure), and S/P2 (career technical training). Community initiatives include ASC CARES, providing subsidized training for reentry citizens and at-risk youth. The platform serves over 2 million customers annually with a focus on regulatory-compliant online certification.

Differentiator

Problem solved

Functional benefit

Brands

• OSHA Education Center: Online platform offering OSHA-authorized Outreach training courses (10-hour and 30-hour), HAZWOPER training, and workplace safety certificate courses
• SafeMotorist
• First Time Driver
• Traffic School To Go
• Notary of America
• Seller Server Online
• Jade Learning
• At Your Pace Online

Products and services

• Online Driver Safety and Traffic School Courses State-approved online traffic school and defensive driving courses (including Florida Online Traffic School, Texas Driving School, Joshua's Law Online Driver Education, First Time Driver, and SafeMotorist Mature Driver Courses) used by individual consumers for court-ordered traffic school, point reduction, insurance discounts, and first-time driver licensing.
• OSHA and Workplace Safety Training Online OSHA 10/30, workplace safety, hazwoper, hazcom, and industrial skills certification courses delivered through OSHA Education Center, TPC Training, and S/P2 sub-brands for individual workers, supervisors, and employers needing regulatory safety compliance.
• Notary Education and Services Online notary training and state-specific continuing education courses delivered through the Notary of America sub-brand for individuals seeking notary commission education and renewal credit.
• Insurance Pre-Licensing and Continuing Education State-approved online insurance pre-licensing and continuing education courses (Florida Online Insurance License, NC Insurance License and other state offerings) with online proctored exam delivery for individual insurance professionals.
• Food Handler and Alcohol Server Certification Online food handler card and alcohol seller/server certification courses (Food Handler Card Online and Seller Server Online) for individuals needing employment-required credentials in restaurants and retail.
• Florida Online Cosmetology Licensing Education State-approved online cosmetology licensing and continuing education courses delivered through the Florida Online Cosmetology sub-brand for individual beauty professionals.
• Bulk Course Licensing and Student Tracking Portal Volume licensing program and Account Manager / Student Tracking Portal that lets driving schools, courts, employers, and corporate safety programs assign and monitor completion of American Safety Council courses across distributed populations.
• ASC CARES Community Education Program Community-based safety education and outreach program operated by American Safety Council to extend driver safety and injury prevention awareness beyond paid course customers.

Quantifiable outcome

• 25% earnings growth in first half 2019
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• University of South FloridacoreStrategic or Co-development PartnerOSHA-authorized online Outreach Training provider partner. In cooperation with USF, ASC implemented the first approved online OSHA 510 and 511 Standards for Construction and General Industry courses in 2008.
• Project 180minorStrategic or Co-development PartnerNon-profit organization partnering with ASC CARES to provide OSHA training to soon-to-be-released incarcerated citizens who need employment credentials. Project 180's goal is that incarcerated individuals have job offers prior to release.
• SafeMotoristcoreChannel Partner/ Reseller/ DistributorState-approved online driver safety course provider used for bulk orders. Bulk ordering program allows organizations to purchase courses in advance at discounted rates with seats distributed as vouchers.
• GEICOminorGTM or Marketing PartnerInsurance company partner referring customers for defensive driving courses to receive insurance discounts.
• 21st Century InsuranceminorGTM or Marketing PartnerCorporate partner for insurance-related training programs and customer referrals.
• AAAminorGTM or Marketing PartnerAutomotive club partner for driver safety and traffic-related services.
• The Travelers CompaniesminorGTM or Marketing PartnerInsurance company partner for safety training and professional development programs.
• Associated Builders and ContractorsminorGTM or Marketing PartnerTrade association partner for workplace safety training and OSHA certification programs.
• Keene State CollegeminorStrategic or Co-development PartnerHigher learning institution partner providing quality training collaboration.
• Texas A&M UniversityminorStrategic or Co-development PartnerHigher learning institution partner for training content and professional education.
• University of UtahminorStrategic or Co-development PartnerHigher learning institution partner for training and education programs.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aceable: Mobile-first state-approved online driver education and defensive driving provider. Directly comparable to ASC's First Time Driver and Joshua's Law sub-brands, particularly for teen and adult driver education.
• DriversEd.com: Long-standing online driver education provider offering state-approved teen and adult driver ed, often bundled with traffic school. Directly comparable to ASC's First Time Driver and SafeMotorist brands on consumer driver safety learning.
• Safe2Drive: Online state-approved defensive driving and traffic school provider offering ticket dismissal and insurance discount courses across multiple states. Closely mirrors ASC's mature driver and traffic school product lines.
• CareerSafe: OSHA 10-hour safety training provider focused on high school and career-technical students. Comparable to ASC's S/P2 vertical (career technical schools) and OSHAEducationCenter in workplace safety certification for emerging workforce.
• 360training: Online regulated training provider spanning OSHA safety, professional licensing, continuing education, and food/alcohol server training—directly overlapping ASC's OSHAEducationCenter, Notary of America, and CE portfolio. Highly comparable multi-vertical e-learning model.
• GoToTrafficSchool: State-approved online traffic school focused on ticket dismissal, point reduction, and defensive driving. Closely comparable to ASC's traffic school sub-brands (Florida Online Traffic School, SafeMotorist) on regulated consumer driver safety.
• ClickSafety: Online OSHA-authorized Outreach training (10/30-hour) and construction/environmental safety e-learning provider; competes directly with ASC's OSHAEducationCenter platform for safety-certified learners and enterprise compliance buyers.
• I Drive Safely: Long-standing online traffic school and defensive driving course provider competing head-to-head with ASC's SafeMotorist and Florida Online Traffic School brands across multiple states. Closely comparable on regulated online driver safety delivery and customer overlap.

Broad incumbents

• Vector Solutions: PE-backed compliance and training software platform serving workforce, K-12, and healthcare with continuing education and regulatory training (acquired CE Direct and other training assets). Comparable multi-vertical regulated e-learning footprint and PE-backed growth posture to ASC under Ridgemont.
• J.J. Keller & Associates: Established compliance, safety, and regulatory content provider with broad enterprise offerings across DOT/fleet safety, OSHA, and HR compliance. Larger and broader incumbent that overlaps with ASC's workplace safety and compliance training portfolios, especially post-TPC acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amersc
• Facebookfacebook.com/americansafetycouncil
• LinkedInlinkedin.com/company/american-safety-council-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Safety Council