Sächsische Grundstücksauktionen

What Sächsische Grundstücksauktionen does

Sächsische Grundstücksauktionen AG (SGA) is a Dresden-based real estate auction house and wholly-owned subsidiary of Deutsche Grundstücksauktionen AG, founded in 1998 (originally as 'Auktionshaus Dresden e.K.') and renamed in January 2000 following DGA's majority acquisition in December 1999. The company conducts four live property auctions per year in Dresden and Leipzig under notary supervision, with approximately 290+ auctions completed historically across 1,537 events involving 57,189 properties and aggregate auction proceeds exceeding €3.19 billion. Bidding is supported in-person, by telephone, in writing, and online; an additional Nachverkauf channel captures unsold inventory, and a published catalog is mailed quarterly to roughly 60,000 registered customers with online distribution reaching another 40,000 readers (total reach approximately 200,000).

SGA serves four horizontal customer segments: private property owners (primary), commercial real estate owners, German cities and municipalities, and federal/state institutional property holders including Deutsche Bahn AG, BIMA, Freistaat Sachsen (ZFM), and BVVG. The technology stack is a traditional auction platform with digital catalog distribution, online property submission questionnaire, and email newsletter; no AI/ML, API, or developer-facing integrations were identified. The firm employs approximately 20 staff plus 4 auctioneers (3 publicly appointed and sworn under German Versteigererverordnung), supported by regional offices in Leipzig, Plauen, and Vippachedelhausen (Thuringia), and is led by a two-person Vorstand (Katja Müller-Pflugbeil as Chair since 2023 and Michael Plettner).

The revenue model is transaction-based on both sides of the market. Buyers pay a tiered Aufgeld (premium, all-in VAT): 17.85% on auction prices up to €19,999, 11.90% on €20,000–€49,999, 9.52% on €50,000–€99,999, and 7.14% on €100,000 and above. Sellers pay a success-based commission by individual agreement and incur no fees if the property is not auctioned or sold. A Tippgeber referral program pays up to 20% (maximum €5,000) of the auction house's commission for referred sellers. Sales success rate is approximately 90% per auction, with 200–400 visitors per auction day, and properties marketed through printed catalogs, online catalog, ImmobilienScout24, eBay Classifieds, regional newspaper portals, and a PR agency.

Name

Sächsische Grundstücksauktionen

Legal name

Sächsische Grundstücksauktionen AG

Website

https://sga-ag.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Sächsische Grundstücksauktionen AG is a Dresden-based real estate auction house and wholly-owned subsidiary of Deutsche Grundstücksauktionen AG, conducting four live auctions per year in Dresden and Leipzig for private owners, commercial sellers, municipalities, and federal/state institutions, supported by a 60,000-customer buyer network and a tiered buyer-premium and seller-commission revenue model.

Ownership category

akta.pro rank

Product category

Real Estate Auction Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

akta.pro primary industry

Commercial Real Estate Auctions (BPAJAEAB)

akta.pro secondary industries

Residential Real Estate Auctions (BPAJAEAA), Land & Farm/Ranch Real Estate Auctions (BPAJAEAD)

Keywords

• Real estate auctions
• Property auction services
• Immobilien auktionen
• Land auction services
• Commercial property sales

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Auction Buyer Premium (Aufgeld): Buyers pay a tiered premium on the auction price: 17.85% for prices up to €19,999; 11.90% for €20,000-€49,999; 9.52% for €50,000-€99,999; 7.14% for €100,000 and above (all including VAT). Premium is earned, due and non-refundable upon bid acceptance.
2. Seller Commission: Success-based fee from property sellers based on individual agreements. If a submitted property is not auctioned or no sale occurs, sellers incur no costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sächsische Grundstücksauktionen AG operates a traditional real estate auction house conducting live property auctions four times annually in Dresden and Leipzig. The company accepts properties from private owners, commercial holders, and public institutions, markets them through printed and digital catalogs to approximately 60,000 registered buyers, and sells to the highest bidder under notary supervision with an approximate 90% sales rate. Supporting services include free property valuation, online submission tools, catalog subscriptions, and post-auction (Nachverkauf) sales.

Product overview

Sächsische Grundstücksauktionen AG operates as a traditional real estate auction house offering a unified platform of auction-based property sales and seller services. The core offering consists of live property auctions conducted four times annually in Dresden and Leipzig, complemented by post-auction sales for unsold properties. Supporting services include printed and digital auction catalogs distributed to approximately 60,000 customers, email newsletter notifications, online property submission questionnaires, and complimentary property valuation services. The company employs approximately 20 staff and 4 auctioneers (3 publicly appointed and sworn) to manage approximately 290+ auctions with over 16,000 properties sold totaling more than €490 million in auction proceeds. The company maintains regional offices in Dresden (headquarters), Leipzig, Erfurt, and Plauen, serving property owners across Saxony, Saxony-Anhalt, Thuringia, southern Brandenburg, Bavaria, Hesse, and Lower Saxony. No AI, machine learning, or programmatic API integrations were identified.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Live Auctions (Immobilien-Auktionen) Scheduled live auctions conducted four times annually in Dresden and Leipzig where properties are sold to the highest bidder under notary supervision. Each auction day attracts 200-400 visitors and achieves approximately a 90% sales rate. Open to private buyers, investors, and institutional purchasers who may bid in person, by phone, in writing, or online.
• Post-Auction Sales (Nachverkauf) Continued private-sale offering for properties that did not sell at the live auction. Properties listed as 'Nachverkauf' on the website remain available for negotiated purchase after the auction event.
• Property Valuation (Immobilienbewertung)

Quantifiable outcome

• Sales rate ~90% per auction
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Deutsche Grundstücksauktionen AG (DGA)coreChannel Partner/ Reseller/ Distributor · 1 December 1999Parent company and majority owner (100% subsidiary since 01.01.2000). Deutsche Grundstücksauktionen AG acquired majority stake in December 1999. SGA operates as the Saxon regional arm of DGA group.
• ImmobilienScout24 (AVIV Germany GmbH)minorChannel Partner/ Reseller/ DistributorOfficial partner for property listings. Properties advertised on ImmobilienScout24 portal as part of marketing distribution.
• Deutsche Bahn AG (DB AG)minorOthersInstitutional client auctioning former railway real estate assets through SGA auctions.
• Bundesanstalt für Immobilienaufgaben (BIMA)minorOthersFederal real estate agency selling government-owned properties through SGA auctions.
• BVVG Bodenverwertungs- und -verwaltungs GmbHminorOthersGovernment-owned company auctioning agricultural land and property through SGA.
• Norddeutsche Grundstücksauktionen AG (NDGA)minorStrategic or Co-development PartnerSister company within DGA group. Catalogs published separately but coordinated publication schedule. Both part of Deutsche Grundstücksauktionen AG corporate family.
• Westdeutsche Grundstücksauktionen AG (WDGA)minorStrategic or Co-development PartnerSister company within DGA group operating in western Germany.
• Plettner & Brecht Immobilien GmbHminorStrategic or Co-development PartnerSister company within DGA group operating in another regional market.
• Bundesverband Deutscher AuktionatorenminorOthersIndustry association representing German auction houses. SGA is a member.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Plettner & Brecht Immobilien GmbH: Sister company within the DGA group operating in another regional German market. Real estate brokerage and auction services overlapping directly with SGA's offerings.
• Deutsche Internet Immobilien Auktionen GmbH (DIIA): Sister company within the DGA group focused on internet-based real estate auctions. Same underlying asset class and auctioneers, but a digital delivery channel that competes with and complements SGA's live format.
• Auktionshaus Karhausen: Independent German real estate auction house competing for sellers and buyers with the same live-auction format and publicly appointed auctioneer credentials, though concentrated in western Germany (Cologne area).
• Auktionshaus Ziegler: German real estate auction house operating under the same regulatory framework, conducting periodic live auctions of residential, commercial and land assets across multiple German states.
• Westdeutsche Grundstücksauktionen AG (WDGA): Sister company within the DGA group covering western Germany. Operates the same real estate auction format with coordinated catalog publication schedules, directly comparable in model and revenue mechanics to SGA.
• Norddeutsche Grundstücksauktionen AG (NDGA): Sister company within the DGA group conducting live real estate auctions in northern Germany. Same four-cycle annual cadence, same publicly appointed auctioneer credentialing and same auction-house value proposition, but serving a different geography.
• Deutsche Grundstücksauktionen AG (DGA): Parent company of SGA and operator of its own real estate auctions since 1989. Identical live-auction model, regulatory framework (Versteigererverordnung) and tiered buyer-premium pricing, making it the closest functional peer.

Broad incumbents

• PlanetHome Group: German real estate services firm providing brokerage, valuation and auction services for residential and investment properties. Comparable in the auction adjacency but with a broader service portfolio than SGA.
• Engel & Völkers AG: Established German-headquartered international real estate brokerage with auction activities for premium properties. Comparable to SGA on luxury/high-value disposals but operates a fundamentally different brokerage-led model.
• ImmobilienScout24 (AVIV Germany): Germany's largest online real estate marketplace and a distribution partner that lists SGA's properties. Broad incumbent that competes for residential listing attention but does not run live auctions as its core offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sachssche-grundstuecksauktionen-ag
• Instagraminstagram.com/sga_ag
• YouTubeyoutube.com/channel/sga-ag
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sächsische Grundstücksauktionen