What Exteriors by Highmark does

Exteriors by Highmark is a privately held exterior services contractor founded in 2000, headquartered in Savage, Minnesota, serving the Minnesota Twin Cities metropolitan area and Wisconsin. The company provides repair and replacement services for home exterior systems, with a core product portfolio spanning roofing (asphalt, cedar shake, rubber, steel, and slate), siding (vinyl, fiber cement, engineered wood, composite, wood, and metal), windows (NFRC/ENERGY STAR certified), gutters, storm and hail damage repair, and ice dam removal using steam extraction. The company is a certified installer for three premium manufacturers: GAF (Certified Master Roof Contractor), James Hardie (Installation Specialist for fiber cement siding), and LP SmartSide (Expert Level Preferred Contractor for engineered wood siding). The technology base is primarily field-services oriented, including a documented 7-step inspection process using digital microscopy, GoPro video documentation, and chalk-based hail damage marking, with BuilderTREND used for project management.

The business operates a project-based revenue model with three primary streams: residential exterior services, commercial/multifamily exterior services, and insurance-claim-assisted storm and hail damage repair, all priced via quote-based, one-time project fees. Customer acquisition is driven by free on-site inspections, direct field sales, phone-based scheduling, and online self-service booking, supported by a content marketing program (blog, SEO, email newsletter) and active social media presence on Instagram and Facebook. The primary customer segments are individual residential homeowners (primary), commercial properties and multifamily buildings, and HOAs. Exteriors by Highmark operates as one of six related brands under the broader Highmark umbrella, which also includes Highmark Builders, Restorations by Highmark, Ruby and Suede, CBC Christian Brothers Cabinets, and HMK Home Services. The company holds Minnesota contractor license BC635403 and does not appear to have any venture capital, private equity, or institutional investment ownership.

Name

Exteriors by Highmark

Legal name

Exteriors by Highmark

Website

https://exteriorsbyhighmark.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential and Commercial Exterior Contracting Services

NAICS

Roofing Contractors (238160), Siding Contractors (238170)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Storm & Hail Exterior Restoration (Roof/Siding/Gutters) (HSAPAKAM)

Keywords

• Residential roofing services
• Siding installation
• Storm damage repair
• Ice dam removal
• Exterior home improvement

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Residential Exterior Services: One-time project-based revenue from residential home exterior installations and repairs including roofing, siding, windows, gutters, and related services. Projects are priced based on scope, materials selected, and property requirements, with free inspections as the primary customer acquisition touchpoint.
2. Commercial Exterior Services: Project-based revenue from commercial properties and multifamily buildings for exterior renovation and maintenance services, serving the commercial segment of the market alongside residential offerings.
3. Storm and Hail Damage Repair: Insurance claim-assisted repairs for storm and hail damage, where the company works directly with insurance providers to process claims and restore damaged exteriors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Exteriors by Highmark provides residential and commercial exterior contracting services including roofing installation and repair, siding systems, window replacement, gutter installation, and storm/hail damage restoration. The company also offers professional steam-based ice dam removal and complimentary on-site inspections with documentation, working directly with insurance providers on weather-related claims for properties in the Minnesota Twin Cities and Wisconsin region.

Product overview

Exteriors by Highmark is a residential and commercial exterior services company offering an integrated suite of home exterior solutions. The core portfolio includes Roofing Services (with asphalt, cedar shake, rubber, steel, and slate options), Siding (featuring vinyl, fiber cement, and engineered wood materials), Windows (energy-efficient with NFRC and ENERGY STAR certifications), Gutters, Storm Damage Repair, Hail Damage Services, and Ice Dam Removal. The company positions itself as a one-stop exterior solutions provider, offering free inspection services and insurance claim assistance to complement its installation work. They are certified installers for James Hardie fiber cement siding and LP SmartSide engineered wood siding products, serving both homes/HOAs and commercial properties in the Minnesota market.

Differentiator

Problem solved

Functional benefit

Products and services

• Roofing Services Roof repair and replacement services including installation of asphalt, cedar shake, rubber, steel, and slate roofing materials suitable for Minnesota climate conditions. Targeted at residential homeowners and commercial properties in the Twin Cities region.
• Siding Siding installation and replacement services including vinyl, fiber cement, engineered wood, composite, wood, and metal siding systems for residential and commercial properties. Offered to homeowners seeking durability, low maintenance, and curb appeal improvements.
• Windows Window installation and replacement services featuring energy-efficient windows with multiple panes, Low-E coatings, and NFRC/ENERGY STAR certifications to improve home comfort and reduce energy costs. Targeted at homeowners seeking energy efficiency and curb appeal.
• Gutters Gutter installation services to properly direct water away from homes, including gutter guards and downspout management for residential and commercial properties.
• Storm Damage Repair Priority service for storm and hail damage repairs including professional inspection, damage assessment, and insurance claim assistance for residential and commercial properties in Minnesota and Wisconsin.
• Hail Damage Services Specialized hail damage repair and restoration services including siding repair, roof inspection, and comprehensive damage documentation for insurance claims. Targeted at homeowners and commercial property owners in hail-prone Minnesota.
• Ice Dam Removal Professional ice dam removal using steam extraction method, preventing significant damage to roofs and home interiors during Minnesota winters. Targeted at homeowners needing safe, non-damaging ice dam solutions.
• Commercial Exterior Services Commercial and multifamily exterior renovation, modernization, and maintenance services including roofing, siding, windows, and gutters for commercial buildings, apartment complexes, and HOAs in the Minnesota and Wisconsin region.

Quantifiable outcome

• Roof replacement can offer 60-70% or more return on investment
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• James HardiecoreTechnology or IntegrationJames Hardie is a leading manufacturer of fiber cement siding products. Exteriors by Highmark is highly experienced in selection and installation of James Hardie products for both residential and commercial projects. The company promotes James Hardie as a popular brand for fiber cement siding known for durability, low maintenance, and ability to mimic traditional materials.
• LP SmartSide (Louisiana-Pacific)coreTechnology or IntegrationLP SmartSide is a leading provider of engineered wood siding products. Exteriors by Highmark is an Expert Level Preferred Contractor for LP SmartSide products. The company positions LP SmartSide as offering warm, natural wood appearance with enhanced durability and moisture resistance compared to natural wood, at a more budget-friendly price point than fiber cement.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lindus Construction: Minnesota and Wisconsin-based exterior contractor offering roofing, siding, windows, gutters, and storm damage services — same dual-state footprint and overlapping service portfolio.
• Bachman's Roofing, Siding & Windows: Family-owned Minnesota exterior contractor delivering roofing, siding, and window replacement across the Twin Cities, matching Exteriors by Highmark's residential-focused, multi-trade exterior model.
• Quarve Contracting: Minnesota-based roofing, siding, and exterior renovation contractor serving the Twin Cities with insurance-claim-assisted storm restoration — a close peer on service lines and go-to-market.
• NMC Exteriors: Twin Cities-based exterior remodeling contractor offering roofing, siding, windows, and storm damage repair to homeowners — directly comparable service mix and geographic overlap with Exteriors by Highmark.

Broad incumbents

• Restoration Builders: National storm-damage and exterior restoration franchise with insurance-claim-led operations; overlaps with Exteriors by Highmark's storm/hail restoration revenue stream.
• Power Home Remodeling: National exterior remodeler offering roofing, siding, windows, and gutters with a direct-sales field model; competes for the same Twin Cities homeowner leads at greater marketing scale.
• Erie Construction: Multi-state exterior remodeling company offering roofing, siding, and windows via in-home sales — directly analogous field-sales GTM to Exteriors by Highmark.
• Window World: National window and exterior remodeling franchise with Twin Cities presence, competing on similar replacement windows and adjacent siding/door offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HighmarkExteriors
• Instagraminstagram.com/exteriors_by_highmark
• LinkedInlinkedin.com/company/highmark-exteriors-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exteriors by Highmark