NMC Exteriors
NMC Exteriors is a Plymouth, Minnesota-based exterior remodeling contractor founded in 1999, serving homeowners, property managers, and commercial clients in the Greater Twin Cities with roofing, siding, window, gutter, and insulation installation plus insurance-claim storm restoration.
- Company typePrivate
- Founded1999
- HeadquartersPlymouth, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What NMC Exteriors does
NMC Exteriors is a full-service exterior remodeling contractor founded in 1999 and headquartered in Plymouth, Minnesota, serving the Greater Twin Cities metro area. The company installs and replaces residential and commercial roofing systems, siding, windows, gutters, and attic insulation, with roofing as the primary revenue line and insurance-claim-driven storm damage restoration as a material sub-stream. Its project portfolio spans asphalt shingles (GAF, CertainTeed), cedar shake, metal, and stone-coated metal roofing, alongside board-and-batten, LP SmartSide, steel, and vinyl siding, plus metal and vinyl replacement windows. Typical Minneapolis residential roof replacement tickets run $12,000–$25,000, with financing available from $115/month.
The company is led by Molly Mortenson as President, COO, and CEO, with a staff of 11–50 employees and an in-house, OSHA-trained, manufacturer-certified field workforce. Its technology stack centers on insurance claims enablement rather than AI: Xactimate-certified estimators produce insurer-grade estimates, thermal imaging is used during in-home assessments, and a free property-address-keyed Hail-Wind Storm Date Report tool maps historical NWS storm events to potential damage timelines. Top-tier manufacturer designations (GAF Master Elite Roofer, Owens Corning Platinum Preferred Contractor), EPA Lead Certification, BBB A+, and a Top 100 Roofing Contractors in the Nation recognition underpin its credibility.
Revenue is generated through project-based, quote-driven pricing with no public disclosure of financials. The company completed over 20,000 projects at an average run-rate of ~800 projects per year, carries 473+ Google reviews at 4.8/5, and operates a $250-per-referral program plus phone- and web-driven lead capture. In 2023, NMC entered a strategic partnership with Apple Roofing and now operates under a cobranded identity, with company communications referring to the entity as 'Apple Roofing, formerly known as NMC Exteriors,' signaling broader platform-level consolidation.
NMC Exteriors firmographics
Firmographics- Name
- NMC Exteriors
- Legal name
- NMC Exteriors
- Website
- https://nmcexteriors.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NMC Exteriors is a Plymouth, Minnesota-based exterior remodeling contractor founded in 1999, serving homeowners, property managers, and commercial clients in the Greater Twin Cities with roofing, siding, window, gutter, and insulation installation plus insurance-claim storm restoration.
- Ownership category
- akta.pro rank
NMC Exteriors industry classification
Industry- Product category
- Residential Roofing Services
- NAICS
- Roofing Contractors (23816), Roofing Contractors (238160), Drywall and Insulation Contractors (238310)
- SIC
- Construction - Special Trade Contractors (1700), General Bldg Contractors - Residential Bldgs (1520), General Bldg Contractors - Nonresidential Bldgs (1540)
- akta.pro primary industry
- Storm Damage Exterior Repairs (Wind/Hail-Related Siding & Gutter) (HSAGAIAL)
- akta.pro secondary industries
- Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH), Skylight & Roof Penetration Flashing (Exterior) (HSAPAKAJ)
Keywords
Where NMC Exteriors is headquartered
LocationHeadquarters
- HQ city
- Plymouth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NMC Exteriors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Roofing Services: Residential and commercial roof replacement, repair, and installation services. Revenue generated through project-based pricing with insurance claim restoration as a significant revenue stream.
- Siding Services: Siding replacement including board and batten, LP SmartSide, steel, and vinyl options. Year-round installation services.
- Replacement Windows: Window replacement services for residential properties, including metal and vinyl window options.
- Insurance Claim Restoration: Storm damage restoration services working directly with insurance companies for hail and wind damage claims.
- Referral Program: $250 referral bonus for customers who refer friends, family, or neighbors who complete projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Roof Replacement Financing |
| Other | Pay-as-you-go | Residential Roof Replacement |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
NMC Exteriors product offering
Product offeringCore offering
NMC Exteriors is a full-service exterior contracting company providing residential and commercial roofing installation, repair, and replacement, alongside siding, replacement windows, gutters, and attic insulation services. The business is heavily oriented toward storm damage restoration and insurance claim navigation in the Minneapolis/Twin Cities market, backed by manufacturer certifications (GAF Master Elite, Owens Corning Platinum Preferred) and in-house, OSHA-trained installation crews.
Product overview
NMC Exteriors is a residential and commercial exterior home services company operating since 1999, offering a comprehensive portfolio of products and services centered on roofing, siding, windows, gutters, and insulation. The core offering is roofing services encompassing installation, repair, and replacement for both residential and commercial properties, including specialized sub-brands such as Cedar Shake Roofing, Metal Roofing, Stone Coated Metal Roofing, and GAF Roofing products. Siding services include Board and Batten, LP SmartSide, Steel, and Vinyl options. Window replacement covers Metal and Vinyl windows. Complementary services include Insulation, Gutters, and Insurance Claims Assistance with Hail-Wind Storm Date Reports. The company operates as a manufacturer-certified contractor (GAF, Owens Corning) providing services throughout the Minneapolis metro area, with a focus on storm damage restoration and insurance claim navigation.
Differentiator
Problem solved
Functional benefit
Brands
- Apple Roofing: Parent brand now operating under Apple Roofing name after partnership with NMC Exteriors
Products and services
- Roofing Services Comprehensive residential roofing services including installation, repair, and replacement by manufacturer-certified contractors, with roof inspections, estimates, material selection, and professional installation across asphalt and specialty roofing systems.
- Commercial Roofing Commercial roofing for multi-family residences, assisted living centers, churches, HOAs, apartments, townhomes, and flat-roof buildings; includes installation, repair, and replacement using TPO, EPDM, PVC, modified bitumen, and metal systems.
- Siding Installation Siding replacement and installation services covering board and batten, LP SmartSide, steel, and vinyl options, with certified installers for Mastic Home Exteriors, LP SmartSide, and Vinyl Siding Institute-approved installations.
- Replacement Windows Residential window replacement services featuring metal and vinyl window options that improve aesthetic appeal, energy efficiency, and interior comfort.
- Gutters Gutter installation and replacement services to protect the structural integrity of homes from water damage.
- Insulation Home insulation services to improve energy efficiency and year-round interior comfort, helping reduce energy bills and maintain consistent indoor temperatures.
- Insurance Claims Assistance End-to-end insurance claims support for hail damage, wind damage, and other storm-related exterior damage, including property inspections, documentation, Xactimate estimates, and adjustment assistance.
- Hail-Wind Storm Date Report Free digital tool that pulls NWS radar data for a specific address to provide insights into the dates and frequency of hail and wind incidents impacting the property, used to corroborate storm-damage insurance claims.
Quantifiable outcome
- Completed over 20,000 roofing projects in over 20 years of service
- +2 more outcomes
Companies that use NMC Exteriors
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
NMC Exteriors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NMC Exteriors partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- Apple RoofingflagshipStrategic partnership announced with Apple Roofing, combining NMC Exteriors' 20+ years of local experience with Apple Roofing's resources. The partnership strengthens the company's position in the exterior renovation industry and allows for more comprehensive solutions to customers. The cobranded logo appears throughout the website and marketing materials.
- Habitat for HumanitycoreDesignated as a Habitat for Humanity 'Community Contractor,' giving back to communities of families who entrust the company with their homes. Company participates in local Habitat for Humanity projects.
- GAFcoreGAF Master Elite Roofer certification - highest level of factory certification. Provides access to GAF's #1 selling shingle brand (GAF Timberline) and exceptional warranties backed by the manufacturer.
- Owens CorningcorePlatinum Preferred Contractor status - top-tier contractor designation providing extended warranty options and premium product access for homeowners.
- Mastic Home ExteriorscoreCertified by Mastic Home Exteriors for siding installations, ensuring quality workmanship standards are met for this product line.
- LP SmartSidecoreCertified for LP SmartSide siding installations, offering engineered wood strand technology products with proprietary SmartGuard process protection.
- Vinyl Siding InstitutecoreCertified by Vinyl Siding Institute, demonstrating expertise in vinyl siding installation meeting industry-leading standards.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
NMC Exteriors competitors and assessment
Company assessmentBroad incumbents
- Erie Construction: National exterior remodeling company providing roofing, siding, and windows with a regional branch model. Comparable on customer profile (residential homeowners) and storm/insurance restoration emphasis, but with broader geographic footprint.
- Power Home Remodeling: Large national exterior remodeler offering roofing, siding, and windows with a heavy direct-to-consumer field-sales motion. Overlaps with NMC on full exterior replacement but operates at substantially greater scale and across more geographies.
- Roofing Corporation of America: Multi-state roofing services platform acquiring and operating regional roofing contractors. Relevant comparable because it represents the consolidation path that NMC/Apple Roofing could pursue or compete against as the residential roofing category rolls up.
Direct peers
- Lindus Construction: Twin Cities-based exterior remodeling company offering roofing, siding, windows, and gutters to residential customers. Direct geographic and service-line competitor with similar DTC and insurance-claim go-to-market approach.
- Restoration Builders: Multi-state roofing and exterior remodeling franchise network with strong storm-damage and insurance-restoration orientation. Comparable in go-to-market, customer profile, and reliance on insurance-claim-driven lead flow.
- Trinity Exteriors: Midwest-focused exterior remodeling and storm restoration contractor specializing in roofing, siding, and windows with insurance-claim expertise. Comparable in scope, certification status, and storm-response operating model.
- Bone Dry Roofing: Multi-state residential and commercial roofing contractor with strong Midwest presence, including the Twin Cities. Competes head-to-head with NMC on storm-damage restoration, insurance-claim handling, and full exterior replacement.
- Everlast Roofing & Construction: Regional roofing and exterior remodeling company serving the Upper Midwest with similar residential focus and storm-damage restoration workflow. Comparable on service mix and project economics.
- Apple Roofing: Strategic parent/sister brand of NMC Exteriors, also a residential and commercial roofing contractor operating across multiple U.S. states. Most directly comparable peer given shared ownership, co-branded marketing, and overlapping service lines in roofing, siding, and storm restoration.
Others
- ABC Supply Co. Largest U.S. wholesale distributor of roofing, siding, windows, and exterior building materials. Adjacent ecosystem participant — not a direct competitor, but a key supplier and partner ecosystem player for NMC and similar certified installer contractors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NMC Exteriors social profiles
Digital presenceNMC Exteriors compliance and trust
Trust signalCompliance11 records
NMC Exteriors financial estimates
Financial estimateRevenue estimate
Valuation estimate
NMC Exteriors leadership team
Management profileNumber of profiles
Profiles4 records
NMC Exteriors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NMC Exteriors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NMC Exteriors
What does NMC Exteriors do?
NMC Exteriors is a full-service exterior contracting company providing residential and commercial roofing installation, repair, and replacement, alongside siding, replacement windows, gutters, and attic insulation services. The business is heavily oriented toward storm damage restoration and insurance claim navigation in the Minneapolis/Twin Cities market, backed by manufacturer certifications (GAF Master Elite, Owens Corning Platinum Preferred) and in-house, OSHA-trained installation crews.
Is NMC Exteriors a public or private company?
NMC Exteriors is a private company. It is classified as corporate owned and is currently operating.
When was NMC Exteriors founded?
NMC Exteriors was founded in 1999. It employs 11 to 50 people.
Where is NMC Exteriors based?
NMC Exteriors is headquartered in Plymouth, United States, in the North America region.
How does NMC Exteriors make money?
Five revenue lines are on record. Roofing Services are the primary driver. The others are siding Services, replacement Windows, insurance Claim Restoration and referral Program.
Who are NMC Exteriors's main competitors?
Broad incumbents on record are Erie Construction, Power Home Remodeling and Roofing Corporation of America. Direct peers are Lindus Construction, Restoration Builders, Trinity Exteriors, Bone Dry Roofing, Everlast Roofing & Construction and Apple Roofing. ABC Supply Co. is listed as an others.
Does NMC Exteriors have an API?
No public API is recorded for NMC Exteriors.
What industry is NMC Exteriors in?
NMC Exteriors's product category is Residential Roofing Services. Its primary akta.pro industry code is HSAGAIAL, Storm Damage Exterior Repairs (Wind/Hail-Related Siding & Gutter), with a secondary code of HSAPAKAH, Soffit, Fascia & Eaves Repair/Replacement. Its NAICS code is 23816 and its SIC code is 1700.