QED Consulting
QED Consulting is a Singapore-based corporate think tank founded in 2014, serving C-suite executives, board directors, and senior leaders across ASEAN through digital marketing masterclasses, strategic consulting engagements, three podcast series, and a 2,100+-member Changemaker Network community.
- Company typePrivate
- Founded2014
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingServices
What QED Consulting does
QED Consulting, founded in 2014 by Ryan Lim and operating as QED Changemakers Pte Ltd in Singapore, is a boutique corporate think tank serving C-suite executives, board directors, and senior leadership across ASEAN. Its core product set combines (a) paid masterclasses and workshops on digital marketing topics such as social media analytics, crisis management, brand storytelling, SEO, and ROI measurement, priced at SGD 1,000–2,000 per seat with a 10-person minimum; (b) enterprise consulting engagements on digital transformation, team structuring, and strategic leadership counsel; (c) three podcast series (QED Changemaker Series Podcast, Masters of Digital, and Tech: Thoughts, the last produced in partnership with NCS Group); and (d) The QED Changemaker Network, a community of over 2,100 ASEAN senior leaders conceived in 2018 and supported by closed-door Changemaker Series forums.
Underlying "technology" is non-productized: QED's intellectual property consists of proprietary digital marketing and communications frameworks and methodologies, developed by the founding partners and adopted by leading regional institutions, rather than any software platform, API, or data asset. The firm has no public APIs, no disclosed apps, and no patents or trademarks on file. GTM is hybrid: sales-led enterprise consulting plus event-driven community marketing through the Changemaker Series. Masterclasses and consulting are monetized as professional services; the network is described as subscription-recurring but appears to function primarily as a free community flywheel for lead generation and thought leadership. Distribution is concentrated in Singapore with stated training presence in Malaysia and Hong Kong, and the firm is structurally embedded with government and quasi-government partners (IMDA, Workforce Singapore, Singapore Institute of Directors, DesignSingapore Council) and academic institutions (SMU, SIT, Ngee Ann Polytechnic, Singapore Polytechnic, SIM). The company is privately held, founder-led, and has not raised external funding.
QED Consulting firmographics
Firmographics- Name
- QED Consulting
- Legal name
- QED Changemakers Pte Ltd
- Website
- https://qed.sg
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- QED Consulting is a Singapore-based corporate think tank founded in 2014, serving C-suite executives, board directors, and senior leaders across ASEAN through digital marketing masterclasses, strategic consulting engagements, three podcast series, and a 2,100+-member Changemaker Network community.
- Ownership category
- akta.pro rank
QED Consulting industry classification
Industry- Product category
- Management Consulting
- NAICS
- Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Digital & Technology Transformation Consulting (BPAHACAH)
- akta.pro secondary industry
- Learning, Training & Corporate Education Consulting (BPAHAGAE)
Keywords
Where QED Consulting is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
QED Consulting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Consulting Services: Advisory and consulting engagements for senior management teams on digital transformation, digital team structures, and digital marketing strategies
- Masterclasses and Workshops: Fee-based training programs on digital marketing topics including social media analytics, crisis management, brand storytelling, and advocacy development. Course fees range from SGD1,000 to SGD2,000 per person.
- Changemaker Network: The QED Changemaker Network serves over 2,100 ASEAN senior leaders, facilitating peer learning and support among C-suites and board directors
- Podcasts and Content: QED Changemaker Series Podcast, Masters of Digital Podcast, and Tech: Thoughts Podcast featuring industry leaders and thought leadership content
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Returns On Social Media Marketing Investments Masterclass |
| Unit Pricing | Pay-as-you-go | Developing Social Media Advocacy Masterclass |
| Unit Pricing | Pay-as-you-go | Digital & Social Media Analytics Masterclass |
| Unit Pricing | Pay-as-you-go | Digital Content & Humanised Brand Storytelling Masterclass |
| Unit Pricing | Pay-as-you-go | SEO Strategies Masterclass |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
QED Consulting product offering
Product offeringCore offering
QED Consulting is a Singapore-based corporate think tank that delivers strategic advisory and consulting engagements to senior management teams, board directors, and C-suite executives on digital transformation, digital team structures, and digital marketing strategies. The firm also operates fee-based professional development programs including masterclasses and workshops on social media analytics, crisis management, brand storytelling, advocacy, SEO, and ROI measurement, alongside three podcast series and a community network of over 2,100 ASEAN senior leaders.
Product overview
QED Consulting is a Singapore-based corporate think tank offering a portfolio of consulting services, professional development programmes, and community platforms. The core offerings include: (1) Masterclasses and workshops covering digital/social media marketing topics such as analytics, brand storytelling, crisis management, SEO, and social media ROI; (2) Podcasts including the QED Changemaker Series Podcast, Masters of Digital Podcast, and Tech: Thoughts Podcast (produced in partnership with NCS); (3) The QED Changemaker Network, a community of over 2,100 ASEAN senior leaders; and (4) Changemaker Series Forums, which are leadership dialogue events for senior executives. QED operates as a single unified consulting practice rather than a modular software platform, with services focused on digital transformation advisory, professional training, and industry thought leadership.
Differentiator
Problem solved
Functional benefit
Brands
- QED Changemakers Podcast: Podcast interviews industry leaders, senior executives, and thought leaders on visions and insights concerning key business and management issues
- Tech: Thoughts Podcast
- Masters of Digital
- QED Changemaker Series
- QED Changemaker Network
Products and services
- Social Media Crisis Management Workshop
- Digital & Social Media Analytics Masterclass
- Digital Content & Humanised Brand Storytelling Masterclass
- Developing Social Media Advocacy Masterclass
- Returns On Social Media Marketing Investments Masterclass
- SEO Strategies Masterclass
- Defending Against Information & Communication Threats Workshop
- QED Changemaker Series Podcast
- Tech: Thoughts Podcast
- Masters of Digital Podcast
- QED Changemaker Network
- QED Changemaker Series Forums
Quantifiable outcome
- Over 2,100 senior leaders in the ASEAN Changemaker Network
- +3 more outcomes
Companies that use QED Consulting
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
QED Consulting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
QED Consulting partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- NCS GroupcorePartnership with NCS Group to produce the Tech: Thoughts Podcast series. Each episode features industry experts discussing the latest trends and developments at the intersection of business and technology, providing insights into technology transformation strategies.
- Infocomm Media Development Authority (IMDA)coreQED contributed research findings to shape IMDA's Skills Framework for Media. Collaboration on DMC Talent Programme to source and develop digital marketing talent. QED's Digital Marketing Talent Development Report was commissioned during the research phase of the Skills Framework.
- Workforce Singapore (WSG)coreCollaboration on Professional Conversion Programme (PCP) For In-House Digital Communications. WSG team shares about funding support including P-Max and Career Support Programme at QED events.
- Mums@WorkminorCollaboration on DMC Talent Programme to bring mothers back into the workforce through digital marketing roles.
- DesignSingapore CouncilcoreStrategic partnership for QED Changemaker Series events. DesignSingapore Council supported events including Understanding Asian Consumers session held at National Design Centre.
- Singapore Press HoldingscoreStrategic partner for QED Changemaker Series events. Contributed to Pathway to Growth session success.
- Whisper MediaminorStrategic partner for Convergence of Big Data, AI and Storytelling event.
- Duxton ConsultingminorStrategic partner for Convergence of Big Data, AI and Storytelling event.
- Trade IndyminorStrategic partner for Convergence of Big Data, AI and Storytelling event.
- Lifelong Learning InstituteminorVenue partner for Bridging the Digital Marketing & Communications Gap session in November 2019.
- Singapore Management UniversityminorRyan Lim lectures at SMU; Natasha Zhao has adjunct lectured at SMU. Partnership for digital marketing education and thought leadership.
- Singapore Institute of TechnologyminorNatasha Zhao has adjunct lectured at Singapore Institute of Technology as part of digital communications education.
- Ngee Ann PolytechnicminorRyan Lim and Natasha Zhao have lectured at Ngee Ann Polytechnic for digital marketing programs.
- Singapore PolytechnicminorNatasha Zhao has adjunct lectured at Singapore Polytechnic for digital communications courses.
- Singapore Institute of ManagementminorRyan Lim lectures at Singapore Institute of Management as part of management education programs.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
QED Consulting competitors and assessment
Company assessmentDirect peers
- General Assembly: Practitioner-led digital skills training provider offering bootcamps and short courses on digital marketing, analytics, and technology for working professionals. Directly comparable to QED's masterclass and workshop model with unit pricing and instructor-driven delivery, though GA skews to individual career switchers whereas QED targets senior executives and directors.
- The Knowledge Academy: Global practitioner-led training provider with pay-per-seat short courses across digital marketing, project management, and professional skills. Directly comparable to QED's masterclass pricing model (unit-priced, in-person or virtual sessions), though The Knowledge Academy targets a broader professional audience rather than C-suite executives.
- Blugrapes: Singapore digital and social media marketing agency founded by QED's Ryan Lim and recognized as one of Singapore's top three social media agencies by 2012. Direct predecessor firm that QED's leadership scaled out of; broadly comparable as a Singapore-headquartered digital marketing consultancy with overlapping Fortune 500 client work in the region.
Broad incumbents
- A.T. Kearney: Global management consulting firm with established digital transformation and strategy practices serving C-suite and boards. Comparable to QED in serving senior executives on transformation mandates, but with a much broader practice footprint across industries and regions.
- Bain & Company: Global management consulting firm advising C-suites and boards on strategy, operations, digital, and transformation. Comparable only at scale tier — both engage senior executives on transformation mandates, but Bain operates as a broad full-service incumbent whereas QED is a specialist boutique focused on digital and leadership.
- Prophet: Global brand and digital transformation consultancy built around proprietary frameworks (e.g., Brand Strength Model) and C-suite advisory. Comparable to QED in framework-led transformation advisory with senior executive engagement, though Prophet operates at broader global scale and across more enterprise verticals.
- Ogilvy Consulting: WPP's brand and digital transformation consulting practice advising CMOs and boards on digital strategy, brand, and customer experience. Comparable to QED's digital transformation advisory for C-suites, but operating at vastly larger scale, broader geographic reach, and deeper bench across integrated marketing.
- McKinsey & Company: World's largest management consulting firm with a dedicated Digital Practice advising CEOs and boards on technology-enabled transformation. Comparable to QED at the engagement-model level (C-suite advisory with proprietary IP), though McKinsey's practice breadth, global footprint, and headcount dwarf the boutique model QED operates.
- Isobar: Dentsu's global digital experience and transformation agency network with strong Asia-Pacific presence. Comparable to QED in digital marketing strategy and transformation advisory for senior marketers, though operating across far more geographies, service lines (creative, commerce, CRM), and clients.
- R/GA: Global digital transformation consultancy known for proprietary innovation methodology and brand-experience design work for Fortune 500 CMOs. Comparable to QED in advisory for digital marketing transformation at the executive level, though R/GA operates with much larger creative and engineering teams in more markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
QED Consulting social profiles
Digital presenceQED Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
QED Consulting leadership team
Management profileNumber of profiles
Profiles6 records
QED Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
QED Consulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about QED Consulting
What does QED Consulting do?
QED Consulting is a Singapore-based corporate think tank that delivers strategic advisory and consulting engagements to senior management teams, board directors, and C-suite executives on digital transformation, digital team structures, and digital marketing strategies. The firm also operates fee-based professional development programs including masterclasses and workshops on social media analytics, crisis management, brand storytelling, advocacy, SEO, and ROI measurement, alongside three podcast series and a community network of over 2,100 ASEAN senior leaders.
Is QED Consulting a public or private company?
QED Consulting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was QED Consulting founded?
QED Consulting was founded in 2014. It employs 11 to 50 people.
Where is QED Consulting based?
QED Consulting is headquartered in Singapore, Singapore, in the Asia region.
How does QED Consulting make money?
Four revenue lines are on record. Consulting Services are the primary driver. The others are masterclasses and Workshops, changemaker Network and podcasts and Content.
Who are QED Consulting's main competitors?
Direct peers on record are General Assembly, The Knowledge Academy and Blugrapes. Broad incumbents are A.T. Kearney, Bain & Company, Prophet, Ogilvy Consulting, McKinsey & Company, Isobar and R/GA.
Does QED Consulting have an API?
No public API is recorded for QED Consulting.
What industry is QED Consulting in?
QED Consulting's product category is Management Consulting. Its primary akta.pro industry code is BPAHACAH, Digital & Technology Transformation Consulting, with a secondary code of BPAHAGAE, Learning, Training & Corporate Education Consulting. Its NAICS code is 541611 and its SIC code is 8742.