MS Events
MS Events is a privately held, locally owned event rental company founded in 2008 that supplies tables, chairs, linens, glassware, lighting, draping, staging, and lounge furniture to weddings, event planners, and corporate organizers in the Charlottesville, VA metro area and surrounding counties.
- Company typePrivate
- Founded2008
- HeadquartersCharlottesville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What MS Events does
MS Events is a locally owned and operated event rental company headquartered at 1135 River Rd in Charlottesville, Virginia. Founded in 2008, the company supplies physical event rental inventory across 19 categories, including tables (farm and standard), chairs, china, glassware, flatware, chargers, linens (solid color and printed/textured), lounge furniture, lighting, draping, staging, pipe-and-drape, beverage service equipment, bars and barrels, catering equipment, dance floors, and specialty items such as The Head Table Boutique and Boutique Draping. Customers include wedding couples, event planners, and corporate event organizers in the Charlottesville metro area and surrounding counties (Albemarle, Nelson, Greene, Madison).
The company's core technology stack is a Point-of-Rental platform used for inventory management and ecommerce, supporting a self-serve online catalog at mseventscville.com. Customers can browse and reserve items online or visit the physical showroom for in-person consultation with knowledgeable staff. No proprietary technology, patents, AI capabilities, or integrations are disclosed; the technology layer is standard rental-industry SaaS.
Revenue is generated through one-time per-item rental fees (transaction-based), with unit pricing that varies widely by category — from $0.55-$4.00 per piece for glassware and china up to $100-$1,960 for stage pieces. The go-to-market motion is direct-to-consumer, supplemented by showroom visits and a WeddingWire partner presence for wedding-segment leads. The company has no disclosed parent, subsidiaries, funding rounds, or institutional investment, and operates as an independent private business with 11-50 employees.
MS Events firmographics
Firmographics- Name
- MS Events
- Legal name
- MS Events
- Website
- https://mseventscville.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MS Events is a privately held, locally owned event rental company founded in 2008 that supplies tables, chairs, linens, glassware, lighting, draping, staging, and lounge furniture to weddings, event planners, and corporate organizers in the Charlottesville, VA metro area and surrounding counties.
- Ownership category
- akta.pro rank
MS Events industry classification
Industry- Product category
- Event Equipment Rentals
- NAICS
- All Other Consumer Goods Rental (532289)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)
- akta.pro secondary industries
- Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)
Keywords
Where MS Events is headquartered
LocationHeadquarters
- HQ city
- Charlottesville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MS Events business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Rentals: MS Events generates revenue through one-time rental fees for event equipment including tables, chairs, linens, glassware, china, catering equipment, lighting, draping, staging, and lounge furniture. Pricing is per-item unit basis with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit-based rental pricing per item |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
MS Events product offering
Product offeringCore offering
MS Events rents event equipment on a per-item unit basis for weddings, corporate functions, and private celebrations in the Charlottesville, VA metro area. Its inventory includes tables, chairs, china, glassware, flatware, linens, lighting, draping, lounge furniture, staging and pipe-and-drape, beverage service items, catering equipment, bars, dance floors, and specialty boutique pieces. Customers browse an online catalog and visit the company's showroom minutes from downtown Charlottesville before reserving items.
Product overview
MS Events is a party and event rental company serving Charlottesville, VA and surrounding counties since 2008. The company offers a comprehensive rental inventory across multiple categories including: Tables (Farm and Standard), Chairs, China Items, Glassware, Flatware, Chargers, Linens (Solid Color and Printed/Textured), Lighting and Draping, Lounge Furniture, Stage/Pipe & Drape systems, Beverage Service equipment, Bars/Shelves/Barrels, Catering Equipment, Dance Floors, The Head Table Boutique, Boutique Draping, Tubs and Buckets, and a Venue Gallery. The products are organized as distinct rental categories that customers can browse and reserve for events ranging from intimate weddings to large-scale corporate functions.
Differentiator
Problem solved
Functional benefit
Products and services
- Tables (Farm and Standard)
Companies that use MS Events
Customer profileSegments2 records
Ideal customer profiles2 records
MS Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MS Events partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
MS Events competitors and assessment
Company assessmentBroad incumbents
- Event Source: One of the largest event rental companies in the U.S. (formed via merger of Classic Party Rentals and other regional players), offering comprehensive rental services across multiple markets. Comparable product breadth and customer base, but at significantly larger scale and national reach.
- BBJ Linen: Large national linen, tabletop, and event rental company with a strong wedding and corporate event focus. Overlaps directly with MS Events' linen, china, glassware, and flatware categories, but operates at much greater scale and serves multiple major U.S. markets.
- Select Event Group: Mid-Atlantic event rental and tent company serving weddings, corporate events, and large-scale festivals. Offers comparable product categories (tents, tables, chairs, lighting, staging) to MS Events, with broader inventory depth and footprint across the DC/VA/MD region.
- Bright Event Rentals: Multi-regional party and event rental company serving weddings, corporate events, and social gatherings with a full-service rental product line (tents, furniture, linens, tabletop, lighting). Comparable product offering and customer segments to MS Events, with broader geographic reach.
Emerging players
- Sperry Tents: Specialty sailcloth tent rental and event design company with multiple East Coast locations, focused on the high-end wedding market. Partial overlap with MS Events in tent/event infrastructure and wedding customer base, but specializes in a specific premium niche.
Regional players
- Ambiance at the Hilltop: Charlottesville-area event venue and styling service that complements rather than directly competes with MS Events' rental model. Shares the same local wedding and event customer base and represents both a potential partner and a local indicator of event market demand.
- Taylor Rental: Multi-location tool, party, and event equipment rental franchise operating in the Mid-Atlantic and Northeast. Partial overlap with MS Events in party/event rentals (tables, chairs, tents), serving similar SMB and individual customers at a more general-purpose rental scope.
- Celebrations Catering: Local Charlottesville catering and event services company that overlaps with MS Events on the wedding and corporate event customer base in the same metro geography. Comparable local event services positioning, with catering as a complementary service line.
Direct peers
- Party Reflections: Mid-Atlantic event rental company based in the DC/Maryland region, offering a similarly broad rental inventory (tents, tables, chairs, linens, lighting, staging) to weddings, corporate, and social events. Comparable in scale, model, and customer type to MS Events but operating in an adjacent geography.
- AFR Furniture Rental: National event and trade show furniture rental company with a focus on lounge furniture, staging, and event furnishings. Overlaps with MS Events' lounge furniture and stage/pipe & drape categories and serves similar corporate event and wedding customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
MS Events social profiles
Digital presenceMS Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
MS Events leadership team
Management profileNumber of profiles
MS Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MS Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MS Events
What does MS Events do?
MS Events rents event equipment on a per-item unit basis for weddings, corporate functions, and private celebrations in the Charlottesville, VA metro area. Its inventory includes tables, chairs, china, glassware, flatware, linens, lighting, draping, lounge furniture, staging and pipe-and-drape, beverage service items, catering equipment, bars, dance floors, and specialty boutique pieces. Customers browse an online catalog and visit the company's showroom minutes from downtown Charlottesville before reserving items.
Is MS Events a public or private company?
MS Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MS Events founded?
MS Events was founded in 2008. It employs 11 to 50 people.
Where is MS Events based?
MS Events is headquartered in Charlottesville, United States, in the North America region.
How does MS Events make money?
One revenue line is on record: equipment Rentals.
Who are MS Events's main competitors?
Broad incumbents on record are Event Source, BBJ Linen, Select Event Group and Bright Event Rentals. Sperry Tents is listed as an emerging player. Regional players are Ambiance at the Hilltop, Taylor Rental and Celebrations Catering. Direct peers are Party Reflections and AFR Furniture Rental.
Does MS Events have an API?
No public API is recorded for MS Events.
What industry is MS Events in?
MS Events's product category is Event Equipment Rentals. Its primary akta.pro industry code is HSACAAAG, Event Rentals (Tents, Furniture, A/V, Decor), with a secondary code of HSACAFAB, Event Furniture Rentals (Tables, Chairs, Lounge). Its NAICS code is 532289 and its SIC code is 7990.