ER2 Image Group

What ER2 Image Group does

ER2 Image Group is a privately held, family-owned environmental graphics and large-format printing company founded in 1991 in Bloomingdale, Illinois and now headquartered in Hanover Park, IL. The company transforms commercial spaces — corporate workplaces, retail stores, event venues, buildings, vehicle fleets, trade show exhibits, and architectural surfaces — through an integrated service stack that spans design, grand format digital printing, custom fabrication, and nationwide installation coordination. As of 2016 the operation encompassed 55 employees across three facilities running eight grand format devices; current headcount is 101-250, and a new Canon Texas UV flatbed printer was added in November 2025. Marquee customers include LinkedIn, Uber Freight, Mars Global Headquarters, Sam's Club (100+ location rollout), Bud Light, United Airlines, FanDuel, Radio Flyer, and Eric Church's Chief's on Broadway in Nashville, spanning corporate, retail, hospitality, sports, government, and education verticals. The company holds multiple certifications that materially shape its addressable market: SDVOSB (Service-Disabled Veteran-Owned Small Business), 3M Certified Installer, 3M DI-NOC, 3M Safety & Security Window Films distributor, G7 color management via IAPHC, SAM (federal procurement), and PDAA. Preferred vendor status with The Mart for NeoCon provides dedicated access to the architecture and design community.

The business model is project-based enterprise services with quote-driven pricing (no public price list; onboarding form segments client spend from under $5,000 to $75,000+). Revenue is generated through direct field sales by account executives, supported by an event-driven go-to-market concentrated at NeoCon. The service portfolio includes ER2 Dimensional Decor (a proprietary architectural surface product), the Applied Surfaces Division (a dedicated sub-brand for architectural work), and three primary revenue streams: project-based environmental graphics & printing, multi-location retail rollouts, and trade show/event graphics. Distribution is direct-to-enterprise via account executives with nationwide installation coordination. The company has no external institutional funding, no parent company, and is wholly owned by the Schellerer family across three generations; founder Gary R. Schellerer Sr. passed away and the next generation (Gary Jr., Mark, Alan) continues operating the business.

Name

ER2 Image Group

Legal name

ER2 Image Group

Website

https://er2image.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

ER2 Image Group is a family-owned, Hanover Park, IL-based environmental graphics and grand-format printing company serving enterprise clients across corporate, retail, government, and event verticals with end-to-end design, printing, fabrication, and nationwide installation services.

Ownership category

akta.pro rank

Headquarters

HQ city

Hanover Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Environmental Graphics & Printing Services: Project-based revenue from grand format digital printing, environmental graphics, signage, and architectural surface applications. Revenue generated from design, production, and installation services for corporate, retail, event, and exhibition clients.
2. Multi-Location Retail Rollouts: Nationwide retail brand transformation programs including site surveys, wall measurement, graphics production, shipping, and installation coordination. For Sam's Club, completed 12-18 installs per month with 4-day installs per location.
3. Trade Show & Event Graphics: Production and installation of trade show booth graphics, event signage, and wayfinding for events like NeoCon and corporate events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

ER2 Image Group provides full-service environmental graphics, specializing in grand format digital printing, custom fabrication, and nationwide installation. Their offerings span workplace transformations, retail rollouts, trade show exhibits, vehicle fleet wraps, architectural surfaces, and event signage for enterprise clients. They deliver projects end-to-end from design and ideation through printing, fabrication, and on-site installation.

Product overview

ER2 Image Group is a service-based visual communications company offering an integrated suite of large format printing and environmental graphics services. The core offering centers on grand format digital printing, complemented by design, fabrication, and professional installation services. Key service categories include environmental graphics for workplaces and buildings, retail signage and POP displays, tradeshow and exhibition graphics, vehicle fleet wraps, architectural/dimensional signage, and event graphics. The company also launched ER2 Dimensional Decor, a proprietary architectural surface product featuring engineered texture and light-responsive depth. Services span the full project lifecycle from concept/ideation through printing, fabrication, and nationwide installation.

Differentiator

Problem solved

Functional benefit

Brands

• Applied Surfaces Division: A division of ER2 Image Group focused on architectural services, including wallcoverings, signage, wayfinding, and dimensional signage.

Products and services

• ER2 Dimensional Decor A proprietary architectural surface product featuring engineered texture, light-responsive depth, and full customization for interior environments. Targeted at architects, designers, and facilities managers seeking branded and decorative architectural finishes.
• Environmental Graphics End-to-end transformation of commercial spaces with large-scale graphics for walls, windows, floors, and architectural surfaces to create immersive brand environments for corporate, retail, and event clients.
• Large Format Digital Printing Grand format digital printing services for environmental graphics, signage, and visual communications across various substrates and sizes, including the new Canon Texas UV flatbed printer capable of handling rigid materials up to 10ft x 5ft x 2 inches thick.
• Tradeshow & Exhibit Graphics Design, production, and installation of tradeshow booth graphics, exhibition environments, and trade show signage including NeoCon show services at The Mart.
• Retail Signage & POP Display Point-of-purchase signage, retail environment graphics, and branded retail experiences for multi-location rollouts across the U.S.
• Vehicle Fleet Wraps Full and partial vehicle wraps for trucks, trailers, and fleets, providing mobile brand advertising for enterprise customers.
• Architectural & Dimensional Signage Custom dimensional signage and architectural surface treatments including 3M DI-NOC applications for modern finish solutions in commercial and public spaces.
• Design Services In-house design capabilities from concept development through final proof, working with clients on brand storytelling and visual identity for environmental graphics projects.
• Custom Fabrication Services Custom fabrication of signage, displays, and architectural elements including metal signs, wood signs, and acrylic fabrication.
• Installation Services Professional on-site installation of all graphics and signage by 3M-certified technicians, including union installation options and nationwide rollout coordination.
• Wayfinding & Signage Systems Custom wayfinding and directional signage systems for buildings, campuses, and public spaces.

Quantifiable outcome

• Completed 12-18 Sam's Club installations per month during nationwide rollout
• +2 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GenslercoreStrategic or Co-development PartnerGlobal design firm collaboration on Academy for Global Citizenship project. ER2 worked with Gensler to engineer solutions for sustainable school design including custom wayfinding systems, large-scale environmental graphics, and biome-themed classroom designs meeting Living Building Challenge requirements.
• AJ CapitalcoreStrategic or Co-development PartnerReal estate investment firm that spearheaded the Chiefs on Broadway project in Nashville. AJ Capital partnered with ER2 to transform Eric Church's new bar exterior into illuminated stained glass-like windows featuring country music legends.
• Forcade and AssociateminorStrategic or Co-development PartnerCollaboration on exhibition project mentioned in project showcase.
• 3McoreTechnology or Integration3M certification for installers with specialized training on 3M products, techniques, and processes. Provides first access to latest 3M technologies and products. Authorized for 3M Safety & Security Window Films and 3M DI-NOC architectural finishes.
• The MartcoreChannel Partner/ Reseller/ DistributorPreferred vendor status with The Mart for NeoCon trade show. ER2 provides booth graphics for exhibitors and show-wide signage and wayfinding for the largest architecture and design conference in America.

Scale indicators7 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Image360: Sign and graphics franchise under the Allegra Marketing Print Mail network providing environmental graphics, vehicle wraps, and signage solutions with similar service breadth to ER2.
• Signs.com: Online-direct custom sign and large-format printing company serving SMBs and enterprise accounts with banners, vehicle wraps, and signage—competes with ER2 on standardized signage orders.
• bluemedia: Phoenix-based large-format printing and environmental graphics firm specializing in event signage, Super Bowl activations, sports venues, and corporate brand environments—closely overlapping ER2's trade show, event, and enterprise client base.
• Artisan Colour: Chicago-area large-format and digital printing company providing trade show graphics, environmental signage, and brand activation printing—geographic overlap and similar enterprise customer mix make it a close Midwest peer.
• FASTSIGNS: National sign and graphics franchise offering signage, banners, vehicle wraps, and visual communications for small businesses through enterprise accounts—directly competing across multiple of ER2's service categories.
• SpeedPro Imaging: Largest wide-format and graphics franchise network in North America, providing vehicle wraps, environmental graphics, and signage to businesses across multiple verticals—directly comparable service offering to ER2's core franchise-free model.
• AlphaGraphics: Franchise-based marketing and printing services network offering large-format printing, signage, and visual communications to small and mid-market businesses—comparable in service mix and customer segments to ER2.

Broad incumbents

• Quad/Graphics: Public, multi-billion-dollar printing and marketing services conglomerate offering commercial print, in-store signage, and retail execution at massive scale—a much larger incumbent that competes with ER2 on national retail rollout programs like Sam's Club.

Others

• 3M Commercial Solutions Division: Material supplier and technology partner (3M DI-NOC, Controltac, window films) whose certification programs ER2 has attained; not a competitor but a critical ecosystem enabler and chokepoint in the supply chain.
• Roland DGA: Manufacturer of wide-format inkjet printers, vinyl cutters, and UV flatbed printers used by sign shops and print service providers—a key equipment vendor and indirect competitor through its dealer network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ER2image
• Facebookfacebook.com/er2image
• LinkedInlinkedin.com/company/475348
• Instagraminstagram.com/er2image
• Xx.com/er2image

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ER2 Image Group