HB Body

What HB Body does

HB Body is a privately held, for-profit manufacturer and distributor of specialty adhesive solutions used in automotive body repair. Founded in 1982 and headquartered in Thessaloníki, Greece, the company operates with a headcount of 51–100 employees and maintains a corporate web presence at hbbody.com. Its product portfolio, as described in firmographic inputs, centers on car repair solutions — a category that typically includes body fillers, putties, primers, hardeners, and related bonding compounds sold to collision-repair shops, refinishing centers, and aftermarket distribution channels.

The underlying business is a classic specialty-chemicals operation: HB Body formulates and distributes chemical products rather than reselling third-party brands, implying ownership of formulation know-how, batch production capability, and at least a regional logistics footprint centered on the Greek market. The company's longevity — over four decades in continuous operation — points to an established trade customer base and accumulated process expertise in putty and filler chemistry, though the source data does not disclose specific product lines, certifications (ISO, OEM approvals), patents, or technical specifications.

Commercially, the available data does not surface pricing models, distribution agreements, revenue figures, customer logos, or end-market splits, so the revenue model cannot be characterized beyond the high-level fact that HB Body manufactures and sells car repair adhesives to automotive aftermarket customers. The single most consequential data gap is the absence of revenue, segment, and geographic-mix disclosure, which precludes any quantitative triangulation of unit economics, channel mix, or growth posture for this analysis.

Name

HB Body

Website

https://hbbody.com

Company type

Private

Founded year

1982

Headcount range

51–100 employees

Short description

HB Body is a Greek specialty-chemicals manufacturer, founded in 1982 in Thessaloníki, that formulates and distributes adhesive and repair solutions for the automotive body-shop and aftermarket segment.

Ownership category

akta.pro rank

Product category

Automotive Body Repair Products

NAICS

Automotive Body, Paint, and Interior Repair and Maintenance (811121)

SIC

Motor Vehicles & Passenger Car Bodies (3711)

akta.pro primary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

Keywords

• Automotive adhesives
• Car body fillers
• Collision repair products
• Automotive refinishing supplies
• Body repair solutions

Headquarters

HQ city

Thessaloníki

HQ country

Greece

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Core offering

HB Body is an adhesive manufacturing company that designs, produces, and distributes high-quality car repair solutions for the automotive aftermarket. The company supplies body fillers, adhesives, and related products used by collision repair and refinishing professionals to repair vehicle body damage.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Body Repair Adhesives and Fillers Adhesive and filler product line manufactured by HB Body for automotive collision and body repair professionals, used to repair and refinish damaged vehicle bodywork.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Axalta Coating Systems: Axalta is a leading global automotive refinish coatings supplier (Cromax, Spies Hecker, Standox brands) selling into collision repair shops. Broad incumbent competitor to HB Body across the body shop channel, though Axalta's focus is paints/refinish coatings rather than fillers and adhesives specifically.
• PPG Industries (Automotive Refinish): PPG is a global coatings major with a large automotive refinish business supplying body shops with primers, fillers, clearcoats, and ancillary repair products. Comparable as the dominant incumbent category leader serving the same collision-repair channel that HB Body targets, but with vastly broader portfolio and global reach.
• Sika AG: Sika supplies specialty chemicals and sealants/adhesives used across automotive aftermarket, repair, and body shop applications. Comparable as a diversified specialty-chemical incumbent competing in repair adhesive chemistries that HB Body also addresses.
• Nippon Paint (Automotive Refinish): Nippon Paint's automotive refinish business (including acquired Axalta non-US operations in some regions) supplies coatings and related products into body shops globally. Broad incumbent competitor in the refinish chemistry space where HB Body sells.
• Henkel (Loctite / Bonderite adhesives): Henkel is a global adhesives giant with an Automotive Aftermarket and automotive repair adhesive portfolio. Comparable as a much larger incumbent supplying repair adhesives into automotive workshops; useful benchmark for scale and competitive pressure on HB Body.
• BASF Coatings (Glasurit / RM refinish): BASF's coatings division operates automotive refinish brands serving collision repair body shops globally. Broad incumbent competitor adjacent to HB Body's fillers and adhesives, representing the kind of global distribution and OEM approvals HB Body benchmarks against.
• 3M (Automotive Aftermarket): 3M's automotive aftermarket division supplies body repair products including abrasives, adhesives, masking, and finishing consumables into the same collision-repair channels as HB Body. Useful incumbent benchmark rather than a direct overlap on core filler/adhesive chemistries.

Emerging players

• Indasa: Indasa is a Portuguese abrasives and surface finishing manufacturer serving automotive refinish and body repair markets across Europe. Comparable as a regional European specialty manufacturer with overlapping body shop channel relationships, but focused on abrasives rather than fillers/adhesives.

Direct peers

• U-POL: U-POL is a UK-based specialty manufacturer of fillers, putties, adhesives, aerosols, and coatings for auto body repair. Highly comparable to HB Body in product mix (body repair fillers and adhesives), customer base (collision repair shops), and channel model — both serve the body shop aftermarket with proprietary branded consumables.
• Evercoat (Illinois Tool Works): Evercoat (an ITW brand) manufactures body fillers, putties, glazes, and related repair products sold to collision repair shops worldwide. Highly comparable direct peer to HB Body in product mix (body fillers, putties) and channel (body shop aftermarket).

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/hbbodyrefinish
• LinkedInlinkedin.com/company/hbbodyrefinish

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HB Body