Landskron Brau-Manufaktur

What Landskron Brau-Manufaktur does

Landskron Brau-Manufaktur is a privately held German brewery in Görlitz, Saxony, founded in 1869 and currently controlled by the Dr. Lohbeck & Dr. Lohbeck-Corvey Stiftung family foundation. It operates as a craft brewery (Brau-Manufaktur) producing 13 beer varieties (Pilsner, Hell, Lager, Weizen, Kellerbier, Bernstein Red Ale, Edel-Bitter, Maibock, Goldbock, Winterhopfen, Pupen-Schultzes Schwarzes, Aktiv, Apfel-Radler) plus a non-alcoholic Fassbrause line. Brewing relies on two proprietary processes: open fermentation (offene Gärung) in open vats, which allows rising CO2 to extract hop resins for a differentiated flavor profile, and extended cellar maturation (Kellerreifung) in steel-enamelled tanks 12 meters underground in historic vaulted cellars at near-freezing temperatures for a minimum of four weeks. Production capacity stands at 20,000 bottles/hour and 110 kegs/hour, and all products are brewed under the German Reinheitsgebot (purity law).

The company operates a hybrid revenue model spanning four streams: (1) beer and beverage sales through regional retail (Saxony and eastern Germany), foodservice (keg supply to restaurants, bars, hotels), and DTC e-commerce via its own online shop; (2) brewery tours and experiential tourism (Braumeistertour, Kellermeistertour, Mystery Dinner, Grill Seminar, BRAU-Seminar) priced from basic tastings to €99 Mystery Dinners; (3) branded merchandise (T-shirts, hoodies, caps, glassware) priced €3-€59.90; and (4) promotional campaigns including the 'Code im Deckel' crown cap promotion with a mobile app and prizes up to a car. The KULTurBRAUEREI event venue hosts approximately 100 events annually, including the BRAUfest der Sinne festival. The 4-hectare site is a heritage-protected industrial monument since 1981, which constrains physical expansion but amplifies the visitor experience. Since 1993 reprivatization, approximately €42 million has been invested in facility modernization. The company has no disclosed funding rounds, no acquisitions, and no disclosed revenue figures; it was rescued from Carlsberg in 2006 by the Lohbeck family, who run it through a foundation structure.

Name

Landskron Brau-Manufaktur

Legal name

Landskron BRAU-MANUFAKTUR GÖRLITZ Dr. Lohbeck GmbH & Co. KG

Website

https://landskron.de

Company type

Private

Founded year

1869

Operating status

Operating

Headcount range

51–100 employees

Short description

Landskron Brau-Manufaktur is a privately held German craft brewery in Görlitz founded in 1869, producing 13 traditional beer varieties and Fassbrause using open fermentation and extended cellar maturation, serving regional retail, foodservice, DTC e-commerce, and tourism customers across Saxony and eastern Germany under the Dr. Lohbeck foundation.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (312120), Breweries (31212), Beer and Ale Merchant Wholesalers (424810), Beer, Wine, and Liquor Retailers (4453)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro industry

PRIMARYTHAFALAB

Packaging & Production Breweries (Limited/No On-site Service)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

Keywords

• Craft beer production
• Traditional brewery
• Beer manufacturing
• Brewery tours
• Heritage beer brand

Headquarters

HQ city

Görlitz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Beer and beverage sales: Sale of 13 beer varieties and Fassbrause (soft drink) products in various packaging formats (bottles, cans, kegs) through retail, online shop, and foodservice distribution.
2. Brewery tours and experiences: Revenue from guided brewery tours with tastings, including specialized tours like Braumeistertour, Kellermeistertour, Mystery Dinner, Grill Seminar, and BRAU-Seminar where visitors brew their own beer.
3. Merchandise and branded products: Sale of branded merchandise including T-shirts, hoodies, pullovers, caps, bags, and glassware featuring Landskron branding and Görlitz skyline designs.
4. Promotional campaigns: Marketing-driven revenue through promotional activities such as the 'Code im Deckel' crown cap promotion with prizes including beer packages and a car.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Landskron Brau-Manufaktur manufactures and sells 13 handcrafted beer varieties plus a non-alcoholic Fassbrause soft-drink line, brewed under the German Reinheitsgebot using traditional open fermentation and minimum four-week cellar maturation. Beyond its beverages, the company runs a daily visitor center, brewery tours and tastings, the KULTurBRAUEREI event venue, an online shop, branded merchandise, and the 'Code im Deckel' crown-cap promotional campaign supported by a mobile app.

Product overview

Landskron Brau-Manufaktur is a traditional German brewery based in Görlitz operating since 1869, producing 13 beer varieties including Pilsner, Hell, Lager, Weizen, Kellerbier, Bernstein Red Ale, Edel-Bitter, Maibock, Goldbock, Winterhopfen, Pupen-Schultzes Schwarzes, Aktiv, and Apfel-Radler. The company also offers Fassbrause (carbonated fruit drinks) in multiple flavors. Beyond brewing, they operate an online shop for direct sales, a visitor center with brewery tours, the KULTurBRAUEREI event venue hosting ~100 annual events, the 'Code im Deckel' promotional campaign with a companion mobile app, and branded merchandise including clothing and accessories.

Differentiator

Problem solved

Functional benefit

Brands

• KULTurBRAUEREI: Event venue operating within the brewery complex, hosting approximately 100 events annually including festivals, concerts, and private celebrations.

Products and services

• Premium Pilsner Flagship pilsner at 4.8% alcohol and 11.6% original wort, featuring fresh-hoppy citrus and herb aromas with a dry finish; brewed under the German Reinheitsgebot.
• Hell Golden lager-style beer at 4.5% alcohol with malty caramel and honey notes and a smooth, harmonious finish.
• Aktiv Light beer at 3.5% alcohol with a hoppy-malt balance, green herb notes and honey tones; positioned as a drinkable light beer.
• Weizen Wheat beer at 5.5% alcohol with yeast-fresh aroma, ripe banana and clove spice notes, fruity balance and sweet-sour equilibrium.
• Lager Lager beer at 5.3% alcohol with strong malt aroma, floral hop notes and a full-bodied malty character with harmonious finish.
• Edel-Bitter Bitter beer at 5.0% alcohol brewed with Herkules, Tradition, Perle, Cascade and Mandarina Bavaria hop varieties, delivering aromatic citrus and mandarin notes.
• Kellerbier Cellar beer at 5.2% alcohol, unfiltered with yeast, featuring malt-yeast aroma with fruity notes and mild hoppy bitterness.
• Bernstein Red Ale Amber-colored ale at 5.4% alcohol with top-fermented character, aromas of caramel and dried fruits, and a malty aromatic finish.
• Maibock Seasonal strong lager at 6.3% alcohol with 16.5% original wort, featuring floral malt aromas, apricot and fig fruitiness, and honey sweetness.
• Goldbock Strong bock beer with orange color and ruby-red accents, featuring sweet malt aromas, candied fruits and a warming finish.
• Pupen-Schultzes Schwarzes Sweet dark beer at 3.8% alcohol featuring licorice and caramel notes with fig and dried plum flavors, finished with honey sweetness.
• Winterhopfen Seasonal winter beer featuring balanced malt notes harmonizing with floral hop aromas and fine hoppy bitterness.
• Apfel-Radler naturtrüb Beer mixed drink combining 50% beer with 50% apple-flavored refreshment, containing 7.5% fruit content with 4.1% apple.
• Fassbrause Non-alcoholic carbonated soft-drink line in flavors including Himbeer Kirsch (Raspberry Cherry), Zitrone (Lemon), Johannisbeer-Holunder (Currant-Elder) and Cola-Orange.
• Brauereiführungen (Brewery Tours) Guided brewery tours with tastings, including 0.3L and 0.5L tasting tours, Braumeistertour, Kellermeistertour, Mystery Dinner (99€/person), Grill Seminar and BRAU-Seminar where visitors brew their own beer.
• Besucherzentrum (Visitor Center) On-site visitor center open daily 10:00–18:00 (including Sundays and public holidays), offering a shop, beer garden and direct access to brewery tours and tastings at the historic Görlitz site.
• Landskron Online Shop E-commerce platform for direct sales of beer, Fassbrause, merchandise, clothing and accessories, with nationwide Germany delivery via DHL and payment via PayPal, Mastercard and VISA.
• KULTurBRAUEREI Event Venue Historic brewery complex venue hosting approximately 100 events annually including BRAUfest, festivals, concerts and private celebrations.
• Landskron Merchandise & Clothing Branded merchandise including T-shirts (Skyline Görlitz, Handwerk, Kupferstich designs), hoodies, pullovers, caps, fabric bags and accessories with Görlitz skyline branding; priced from 3.00€ (fabric bags) to 59.90€ (hoodies).

Quantifiable outcome

• DLG (German Agricultural Society) quality award for decades of tested product quality

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Krombacher: One of Germany's largest privately held breweries, distributing nationally and producing a broad beer portfolio. Comparable to Landskron as a major German private brewery but operating at much larger scale and broader geographic reach.
• Veltins: Large family-owned regional German brewery focused on western Germany with broad beer portfolio. Comparable to Landskron as a privately held, family/foundation-controlled German brewery with regional roots, though at materially larger scale.
• Paulaner: Major Munich brewery group producing a broad portfolio of German beer styles including wheat beers. Comparable to Landskron in product range overlap (wheat beers, lagers, bocks) but operating at significantly larger national/international scale.
• Radeberger Gruppe: Germany's largest private brewery group, owning multiple regional and specialty beer brands across eastern and western Germany. Comparable to Landskron in operating in the same eastern German regional beer market and in housing heritage brewery brands.
• Warsteiner: Large German independent brewery with national and international distribution and a heritage positioning. Comparable to Landskron in its German private-brewery and traditional-brewing positioning, though at significantly larger scale.

Direct peers

• Hofbräu München: Historic Munich state brewery combining beer production with a globally recognized hospitality/tourism brand. Comparable to Landskron in leveraging a heritage-protected site for both brewing and on-site consumer experiences.
• Erdinger Weißbräu: Traditional German wheat beer brewery combining craft brewing heritage with branded sports sponsorship and broad retail distribution. Directly comparable to Landskron as a traditional German brewery-manufacturer emphasizing heritage brewing methods and multiple product lines.
• Bayerische Staatsbrauerei Weihenstephan: Often cited as the world's oldest continuously operating brewery, with a heritage and craft positioning analogous to Landskron. Comparable as a traditional German brewery combining centuries-old brand equity with modern production.
• Schneider Weisse: Traditional Bavarian wheat beer brewery using heritage brewing methods and a long-established brand. Highly comparable to Landskron's positioning as a craft brewery-manufacturer preserving traditional German brewing techniques.
• Augustiner-Bräu: Munich-based traditional brewery with strong heritage brand and on-site gastronomy at the brewery. Comparable to Landskron in combining traditional brewing methods with a destination/visitor experience around the historic brewery site.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/LKBVideo
• Facebookfacebook.com/landskronbraumanufaktur
• LinkedInlinkedin.com/company/landskron-brau-manufaktur-görlitz
• Instagraminstagram.com/landskrongoerlitz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landskron Brau-Manufaktur