Letus

What Letus does

Letus Corporation is a Portland, Oregon-based designer, manufacturer, and direct retailer of professional cinematography accessories, originally founded in 2006 and re-launched in 2007. The company targets three primary customer segments: professional film production crews operating heavy cinema rigs (Alexa65, Arri 235, Panavision Millennium, Alexa Mini), independent filmmakers seeking 35mm depth of field and anamorphic looks on budget, and event/documentary videographers needing portable stabilization. All products are manufactured in the USA and sold exclusively through a BigCommerce direct-to-consumer storefront at letus35.com with global FedEx shipping and no third-party resellers or distributors.

The product line is anchored by the Helix gimbal family, a four-tier platform (Helix Jr., Standard, PRO, Infinity) supporting 1-axis through 3-axis handheld and remote-head configurations with payloads up to 18 lbs. Complementing the gimbals are four tiers of depth-of-field adapters (Mini, Extreme, Elite, Ultimate) that allow smaller video and DSLR sensors to achieve 35mm depth of field, and AnamorphX adapters offering 1.3X and 1.8X squeeze factors for 2.39:1 widescreen output. Technical differentiators include absolute encoder motors, an optically-centered ergonomic design that minimizes sensor movement for natural-looking footage, proprietary sliprings enabling 360-degree unlimited roll, integrated power management, and six patent-pending technologies spanning Image Orientation Correction (IOC) prism, Smart Spinning Ground Glass, X/Y alignment adjustment, and the AnamorphX optical design for even squeeze factor across the image. The ecosystem extends to relay lenses, EXO17 support vests, matte boxes, monitor mounts, Touch 'n Go quick-release systems, and field-upgradeable WiFi/Bluetooth control via a dedicated iOS app, with camera-specific power cables for RED, Arri Mini, Blackmagic, and Sony F5/F55 platforms.

Revenue is generated through one-time hardware sales (entry gimbals at $999, professional gimbals at $4,499-$5,499, complete Infinity system packages starting at $30,000, anamorphic and DoF adapters at $420-$4,500), a weekly equipment rental program with try-before-you-buy credit that applies rental fees toward outright purchase (rental rates from $185/week to $2,200/week), upgrade pathways (encoder motor upgrades, WiFi module installations, Helix Standard-to-PRO trade-in), and professional repair/maintenance services. Operating from offices in Happy Valley and SE Foster Road in Portland, Letus maintains active phone and email support and ships globally, with geographic restrictions limited to Russia and Singapore billing requirements.

Name

Letus

Legal name

Letus Corporation

Website

https://letus35.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Letus Corporation is a Portland, Oregon-based manufacturer of professional cinema camera accessories, designing and selling the Helix gimbal family, depth-of-field adapters, and AnamorphX anamorphic adapters to professional filmmakers and independent content creators through direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Cinema Camera Stabilization and Optical Adapters

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Gimbals, Stabilizers & Camera Rigs (Handheld, Wearable, Drone Gimbals) (CRACAPAE)

akta.pro secondary industry

Tripods, Mounts & Supports (Tripods, Monopods, Clamps, Action Mounts) (CRACAPAI)

Keywords

• Cinema camera gimbals
• Depth of field adapters
• Anamorphic lens adapters
• Camera stabilization systems
• Cinematography accessories

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of cinema camera equipment including gimbals (Helix series), depth of field adapters, anamorphic adapters, and accessories. One-time purchase model with various configurations and upgrade options.
2. Equipment Rental: Weekly rental program for Helix gimbals, AnamorphX adapters, and support equipment. Try-before-you-buy program allows rental costs to apply toward purchase.
3. Upgrades and Modifications: Motor encoder upgrades, WiFi module upgrades, and trade-in programs for existing customers to upgrade to newer models
4. Professional Services: DOF/Relay lens services including repair and maintenance for equipment

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Letus Corporation designs, manufactures, and sells professional cinematography equipment, with its core line centered on cinema camera gimbal stabilizers (the Helix family — Jr., Standard, PRO, Infinity), 35mm depth of field (DoF) adapters (Mini, Extreme, Elite, Ultimate), and anamorphic lens adapters (AnamorphX 1.3X and 1.8X). The company sells its hardware direct-to-consumer through its e-commerce website, supported by phone/email service, weekly equipment rentals, hardware upgrades, and trade-in programs, with all Letus-branded products manufactured in the USA.

Product overview

Letus Corporation offers a comprehensive portfolio of professional cinematography equipment centered around gimbal stabilizer systems and optical adapters. The core product line includes the Helix gimbal family (Helix Jr., Helix Standard, Helix PRO, Helix Infinity) providing 1-axis to 3-axis stabilization for cinema cameras up to 20lbs payload, combined with the EXO17 front-mounted support vest for extended shooting sessions. Supporting the gimbal systems are depth of field (DoF) adapters (Mini, Extreme, Elite, Ultimate tiers) that enable standard video cameras to achieve 35mm film depth of field, AnamorphX anamorphic adapters (1.3X and 1.8X squeeze factors) for cinematic wide-angle effects, and relay lenses for various sensor sizes. The ecosystem includes comprehensive accessories, mounting solutions, support systems (TaG quick-release), and upgrade options (encoder motors, WiFi modules) all designed for professional film and video production.

Differentiator

Problem solved

Functional benefit

Brands

• Helix: Line of camera stabilizers/gimbals including Helix Jr., Helix Standard, Helix PRO, and Helix Infinity systems for cinematography.
• AnamorphX
• DOF Adapters

Products and services

• Letus Helix PRO Professional 3-axis handheld gimbal stabilizer with encoded motors, V-lock battery system, SDI connectivity, 3 Lemo power outputs, and front support ring; payload up to 18 lbs in magnesium alloy frame, designed for professional cinematographers using heavy cinema camera packages.
• Letus Helix 1-Axis PRO Bundle Complete 1-axis Helix PRO bundle including the encoded-motor gimbal, configurable motor options, rod lengths, battery and charger configurations, and optional joystick control for professional cinematographers.
• Letus Helix Standard Mid-tier 3-axis gimbal stabilizer system available in aluminum or magnesium versions, configurable with a 4th axis add-on option for expanded stabilization configurations for professional cinema and event/documentary shooters.
• Letus Helix Jr. Compact handheld gimbal stabilizer for smaller camera setups, available in aluminum or magnesium versions, designed for event/documentary videographers and smaller productions with optional encoder motor upgrade.
• Letus Infinity System Modular professional stabilizer system configurable as 1-axis, 2-axis, or 3-axis setup for Steadicam, handheld, or remote head applications, supporting heavy cinema camera packages including Alexa65, Arri 235, Panavision Millennium, and Alex Mini. Complete package pricing starts at $30,000.
• EXO17 SUPPORT VEST with Helix PRO Professional camera stabilizer combining the EXO17 front-mounted support vest with the Helix PRO 3-axis gimbal system, featuring optically-centered design, absolute encoders, custom sliprings for 360-degree unlimited roll, WiFi/Bluetooth, and 18 lb payload capacity in magnesium alloy construction for long-duration handheld cinematography.
• Letus Helix Infinity Remote head version of the Infinity stabilizer system, compatible with Helix Jr. monitor mount for 3-axis remote configurations for feature-cinema cinematography.
• Letus AnamorphX-PRO 1.8X Adapter Anamorphic adapter converting spherical prime and zoom lenses into 1.8X anamorphic format for cinematic 2.39:1 widescreen output with oval bokeh and anamorphic flares; CNC aluminum housing, 0.8 mod pitch gear, built-in removable matte box, and patent-pending optical design. Priced at $4,500.
• Letus AnamorphX-PRO 1.3X Adapter Anamorphic adapter with 1.33X squeeze factor for 16:9 cameras reaching standard 2.39:1 aspect ratio, featuring patent-pending optical design that reduces edge softness and mump effect with optional matte box. Priced from $3,999-$4,200.
• Letus Ultimate Depth of Field Adapter Flagship 35mm depth of field adapter with patent-pending smart spinning ground glass with variable RPM motor and LED display, X/Y alignment adjustment, IOC image orientation correction, back focus adjustment with lock, and highest-grade achromatic lens. Priced at $4,000.
• Letus Elite Depth of Field Adapter Mid-range 35mm depth of field adapter with back focus adjustment ring and optimized achromat lens, featuring IOC technology, no vignetting, best edge-to-edge sharpness, and only 1/2 stop light loss. Priced from $700 on sale.
• Letus Extreme Depth of Field Adapter Entry-level 35mm DoF adapter with only 1/2 stop light loss, IOC prism technology, PL/OCT19 mount options, and redesigned ground glass element for indie filmmakers. Priced from $540 on sale.
• Letus Mini Depth of Field Adapter Compact 35mm depth of field adapter optimized for smaller consumer/prosumer cameras with 58mm filter thread or smaller, compact enough to fit in a backpack while producing full-frame 35mm depth of field. Priced from $420 on sale.
• Letus Extreme DoF Adapter Bundle Complete bundle including Letus Extreme DoF adapter, TaG support system with 8-inch dovetail, lens mount, thread ring, and custom carrying case for indie filmmakers seeking full kits.
• Letus Elite DoF Adapter Bundle Mid-range bundle including Letus Elite DoF adapter with back focus adjustment, TaG support system, and custom carrying case for indie and documentary filmmakers.
• Letus Mini DoF Adapter Bundle Complete bundle for consumer cameras including Mini DoF adapter, TaG support system with 5-inch dovetail, and custom case for compact indie and consumer use.
• Letus 1/3" Pro Relay Lens Relay lens for cameras with 1/3-inch sensors and removable lens systems, allowing direct attachment of Letus DoF adapters to camera bodies; f1.5-f22 aperture, razor-sharp optics, stainless steel flange.
• Encoder Upgrade for Letus Helix Motor encoder upgrade for Helix gimbals providing position tracking, up to 5x longer battery life, increased torque, physical position adjustment capability, and drift-free pan axis operation. Priced at $1,000.
• Letus Helix WiFi Module Upgrade WiFi module enabling iOS app control of Helix gimbal for wireless operation, feature adjustments, and system configuration.
• Helix Standard to Helix PRO Upgrade Trade-in program for Helix Standard owners to upgrade to Helix PRO specifications including quad-bearing pan motor, SDI connectivity, and enhanced power management.
• DoF Adapter Repair and Maintenance Service Professional repair, maintenance, and RMA services for Letus DoF adapters and Relay lenses, including equipment upgrade processing at Letus's Portland, OR service department.

Quantifiable outcome

• Only 1/2 stop light loss in Extreme and Elite DoF adapters - industry leading light efficiency
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• DJI: Global market leader in camera stabilization with the Ronin series of handheld gimbals. Directly overlaps Letus's Helix gimbal line at consumer through professional tiers, but operates at vastly greater scale and with a much broader product portfolio including drones and consumer cameras.
• ARRI: Major cinema camera and accessory manufacturer whose cameras (Alexa65, Alexa Mini) are explicitly supported by Letus power cables and stabilizer systems. ARRI operates as an upstream cinema ecosystem participant whose equipment roadmap directly shapes demand for Letus gimbals.

Direct peers

• Zhiyun: Manufacturer of the Crane series of handheld gimbals targeting independent filmmakers and videographers. Direct competitor in the prosumer gimbal space overlapping with Letus's Helix Jr. and Helix Standard tiers at lower price points.
• Tilta: Manufacturer of camera cages, gimbals, and accessories for cinema production. Overlaps with Letus across the gimbal category and shares the cinema-accessories customer base, with broader product range in camera support and rig accessories.
• Redrock Micro: Manufacturer of professional camera rigs, supports, and accessories for cinema and video production. Comparable to Letus in the cinema accessories category with overlap in support equipment, though Redrock focuses more on rig components than gimbals or optical adapters.
• Wooden Camera: Manufacturer of professional camera accessories, cages, and support systems used in cinema production. Overlaps with Letus's accessory ecosystem and targets the same professional cinematographer customer base, though Wooden Camera does not make gimbals or lens adapters.
• Movcam: Manufacturer of professional camera support systems, gimbals, and accessories for cinema production. Direct overlap with Letus in handheld stabilization and cinema accessories targeting the same professional production segment.
• Freefly Systems: Manufacturer of the MoVI line of professional handheld and remote-head camera stabilizers. Closest direct competitor to Letus's Helix PRO and Helix Infinity product lines, serving the same professional cinema production segment with similar payload and feature sets.
• Shape (SHAPE Cinema): Canadian manufacturer of camera support and stabilization equipment including shoulder rigs, gimbals, and accessories. Comparable to Letus across the cinema camera support category serving independent and professional filmmakers.

Emerging players

• Came-TV: Manufacturer of handheld gimbals and camera stabilization equipment targeting prosumer and entry-level professional segments. Competes at lower price points overlapping with Letus's Helix Jr. tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/letus35
• Facebookfacebook.com/LetusCorporation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Letus