AtoZ Catering

What AtoZ Catering does

AtoZ Catering Supplies Limited is a UK-based B2B foodservice distributor founded in August 1999 and headquartered at 15a Cranford Way, Hornsey, London N8 9DG. The company supplies frozen foods, chilled goods, groceries, beverages, packaging, cleaning materials, and catering equipment to hospitality businesses across London and the South East of England, operating four cash-and-carry branches in Hornsey, Leyton, New Cross, and Acton alongside a delivery fleet of 45 temperature-controlled vehicles servicing over 17,000 active accounts with next-day delivery across the M25 corridor.

The core technology stack is a fully integrated ERP system with internet ordering, complemented by iOS and Android mobile apps and an e-commerce storefront at atoz-catering.co.uk. The company also maintains two own-brand ranges, Fairway Assured (quality-assured products including salmon, coffee, traybakes, and pastries) and Chef Approved (a 2024-launched range targeting professional kitchens). Distribution partnerships include Fairway Food Service and the National Buying Consortium for purchasing power, plus a strategic partnership with Love British Food for institutional food procurement into schools, colleges, universities, hospitals, and care homes.

Revenue is generated primarily through resale of products on a pay-as-you-go basis at unit/case pricing, supplemented by delivery fees (a £10 standard fee or up to 10% Delivery Service Fee, with £15-£25 charges for orders below minimum order values). Annual turnover is stated as in excess of £25m with over 100 employees. The company is family-owned and founder/CEO-controlled (Hifsi Ayrancioglu), with no disclosed external investors, no parent company, and no subsidiaries.

Name

AtoZ Catering

Legal name

A to Z Catering Supplies Limited

Website

https://atoz-catering.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

AtoZ Catering is a UK-based B2B foodservice distributor supplying frozen, chilled, grocery, beverage, packaging, and cleaning products to over 17,000 hospitality accounts across London and South East England via 4 cash-and-carry branches and a 45-vehicle temperature-controlled delivery fleet.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

NAICS

Food Service Contractors (722310), Food Service Contractors (72231)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Corporate & Catering Online Ordering/Delivery (AFAIAMAK)

akta.pro secondary industries

Frozen Prepared Meals & Entrées Wholesale (AFAIAHAG), Catering & Large-Order Food Delivery (TLAAAHAI)

Keywords

• Foodservice distribution
• Cash and carry
• Frozen foods supply
• Catering wholesale
• Hospitality supplies

Headquarters

HQ city

Hornsey

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Sale of frozen foods, chilled goods, groceries, beverages, packaging, cleaning products, and catering equipment to hospitality businesses. Products sold through cash-and-carry branches and delivery service.
2. Delivery Service Fees: Charges for delivery services including Delivery Service Fee (DSF) up to 10% of order value or £10 minimum. Additional fees for orders below Minimum Order Value (£15 for £80 MOV postcodes, £25 for other postcodes).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

AtoZ Catering is a B2B foodservice wholesaler supplying frozen, chilled, grocery, beverage, packaging, cleaning, and catering equipment products to hospitality businesses across the UK. The company operates four cash-and-carry branches in London alongside a temperature-controlled delivery service offering next-day delivery via a 45-vehicle fleet, supported by an integrated ERP-based online ordering platform and mobile app.

Product overview

AtoZ Catering operates as a complete food service specialist offering a comprehensive B2B product portfolio across eight main categories: Frozen Foods (extensive frozen proteins, pastries, vegetables, pizza products, and ready meals), Chilled Goods (perishable proteins, dairy, salads, and prepared items), Groceries (dry goods, canned foods, spices, oils, sauces, and baking supplies), Beverages (soft drinks, juices, tea, coffee, and alcohol), Packaging (takeaway containers, pizza boxes, bags, cups, and cutlery), Cleaning (serviettes, tissues, and cleaning products), Catering Equipment (utensils and equipment), and Miscellaneous items. The company also offers two proprietary sub-brands: Fairway Assured (quality-assured products including salmon, coffee, pastries, and sauces) and Chef Approved (professional kitchen-focused own-brand range). The platform functions as both a cash-and-carry operation and a delivery service, primarily serving the UK hospitality sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Frozen Foods Extensive range of frozen food products including buns, bread products, ice cream, desserts, beef and lamb, chicken products, fish, pies, pastries, ready meals, vegetables, chips, pizza products, and vegetarian options, sold to hospitality businesses.
• Chilled Goods Temperature-controlled perishable products including bacon, ham, gammon, sausages, eggs, salads, dips, sandwich fillings, sweets, dairy products, chilled milk, cream, shakes, and chilled meats, distributed via the refrigerated fleet.
• Groceries Dry goods and pantry staples including canned foods, pasta, rice, dried foods, tinned vegetables and fruits, flours, herbs, spices, cooking ingredients, oils, fats, sauces, condiments, snacks, confectionery, and baking products.
• Beverages Wide range of drinks including milk flavoured drinks, tea, coffee, energy drinks, soft drinks (cans and bottled), fruit juices, flavored water, post mixes, ice, and alcohols.
• Packaging Disposable food service packaging including paper carrier bags, takeaway bags, greaseproof bags, kraft bags, takeaway boxes, containers, pizza boxes, fried chicken boxes, chip bags, hot and cold cups, lids, cutlery, and food service sundries.
• Cleaning Cleaning supplies including serviettes, tissues, towels, cleaning products, and equipment for professional kitchen hygiene.
• Equipments Catering equipment and utensils for professional food service operations.
• Fairway Assured Own-Brand Range Proprietary brand range of quality-assured food products including salmon portions, coffee beans, mixed traybakes, pastries, dough balls, sauces, gravies, cheese, and bread products designed specifically for professional kitchens.
• Chef Approved Own-Brand Range Quality own-brand range delivering 'Quality, Value and Purpose' for professional kitchens, created specifically for chefs, caterers and industry kitchens.
• Cash-and-Carry Branch Operation Four physical cash-and-carry branches in London (Hornsey, Leyton, New Cross, Acton) offering self-service purchasing with no minimum order requirement and the full AtoZ product range.
• Temperature-Controlled Delivery Service Temperature-controlled delivery service using 45 refrigerated vehicles to supply hospitality businesses across London, M25, and South East England with next-day delivery guarantee. Free delivery for orders meeting Minimum Order Value; £15-£25 fee for orders below MOV.

Quantifiable outcome

• Over 17,000 active accounts served
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Love British FoodcoreStrategic or Co-development PartnerOfficial partner of Love British Food, the leading national promoter of British food. AtoZ Catering is recognized as a recommended and approved food and beverage wholesale supplier for retailers and caterers sourcing into schools, colleges, hospitals, universities, care homes, and food outlets across the UK. Partnership supports British food procurement initiatives.
• Fairway Food ServicecoreChannel Partner/ Reseller/ DistributorPartnership with Fairway Food Service and National Buying Consortium (NBC) for enhanced purchasing power and distribution capabilities.
• National Buying Consortium (NBC)coreChannel Partner/ Reseller/ DistributorPartnership with Fairway Food Service and National Buying Consortium (NBC) providing enhanced buying power and access to wider product range through consortium purchasing.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Booker Wholesale: Large UK cash-and-carry and delivered wholesaler (Tesco subsidiary) serving caterers, pubs and independent retailers. Overlaps with AtoZ's 4-branch cash-and-carry model and B2B delivery, but with substantially broader geographic coverage and group buying power.
• Bestway Wholesale: National delivered and cash-and-carry wholesaler covering grocery, frozen, chilled and foodservice. Comparable customer segments (independent pubs, restaurants, caterers) and product breadth to AtoZ.
• Brakes Group: Major UK and European foodservice distributor owned by Sysco, supplying restaurants, hotels, schools and care homes. Comparable product mix and customer verticals at national scale.
• Bidfood UK: UK's largest foodservice wholesaler operating a national multi-temperature depot network. Directly comparable in product breadth (frozen, chilled, grocery, non-food) and customer segments, but with materially larger scale and national reach than AtoZ's London/South East focus.

Emerging players

• Niwel Cater Services: UK specialist cash-and-carry / delivered caterer supplier focused on smaller hospitality accounts. Comparable small/mid-market foodservice distribution niche but smaller scale than AtoZ.

Direct peers

• Creed Foodservice: UK family-owned foodservice distributor serving hospitality, education and healthcare with multi-temperature delivery. Closely comparable in size, ownership profile and customer verticals to AtoZ.
• JJ Food Service: UK multi-category foodservice wholesaler serving independent restaurants and takeaways via cash-and-carry branches and next-day delivery. Highly comparable GTM (mixed depot/delivery) and product mix (frozen, chilled, grocery, packaging).
• Fairway Food Service: UK foodservice buying and distribution group with member wholesalers including AtoZ itself. Directly comparable product/market model via shared private-label (Fairway Assured) used by AtoZ.

Regional players

• Henderson Wholesale: Northern Ireland-based foodservice and retail wholesaler operating depot and delivery across the UK and Ireland. Comparable cash-and-carry/delivered foodservice model though primarily a regional rather than London-centric operator.

Others

• Caterforce: UK foodservice buying group whose member wholesalers compete directly with AtoZ. Comparable via product range and customer focus, and a structural competitor or alternative consortium affiliation for independent foodservice distributors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/catering_atoz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AtoZ Catering