Chocolab

Chocolab is an Australian direct-to-consumer personalised chocolate gifting brand, operated under Luka Foods Pty Ltd, that sells handcrafted Belgian couverture chocolates customised via an online Creation Lab and Shopify storefront to individual gift-givers across Australia for occasions including Valentine's Day, Mother's Day, Christmas, weddings, and corporate and adult gifting.

Company typePrivate
Founded2015
HeadquartersSydney, Australia
Headcount11–50
GTM typeB2C
OfferingHardware or Manufacturing

What Chocolab does

Chocolab is an Australian direct-to-consumer personalised chocolate gifting brand, operated as a trade name (Chocolab_au) of Luka Foods Pty Ltd (ABN 47 376 496 714), a private proprietary limited company domiciled in NSW. The company produces and sells handcrafted chocolates made from premium Belgian couverture chocolate, with all manufacturing consolidated at a single factory co-located with sister brand Luka Chocolates within the Wyong Milk Factory on the Central Coast of NSW (U10 141-155 Alison Road, Wyong, NSW 2259). Chocolab's core product is the Creation Lab, a self-serve online customisation tool hosted on its Shopify storefront (chocolab.com.au) that allows customers to configure chocolate type (milk, dark, or white), mould shape (120g bar, 250g heart, 600g heart, 600g pizza), upload custom images printed on white chocolate via edible ink, add custom messages up to 50 characters, and select from a broad topping library (M&Ms, Jaffas, Maltesers, Tim Tams, gummy bears, biscuits, nuts). The product range also includes pre-designed seasonal collections for Valentine's Day, Mother's Day, Christmas, weddings/bridesmaid proposals, Father's Day, corporate gifting, and an adult/novelty category, plus add-on gift packaging (single bar gift box $7, medium gift box $10). Pricing is in AUD inclusive of GST, with bars at $20–$42, hearts at $42–$48, large hearts at $90, gift boxes at $20–$63, and gift packaging add-ons $7–$27.50; delivery via Australia Post starts at $12.95 nationwide with free temperature-protective packaging during warmer months.

Revenue is generated exclusively through one-time direct e-commerce transactions on the Shopify storefront, with payment processing via Visa, Mastercard, American Express, Union Pay, PayPal, Apple Pay, Google Pay, and Shop Pay under PCI-DSS-compliant infrastructure. There is no wholesale, marketplace, or physical retail channel, no subscription model, and no B2B contract structure; even the corporate gifting line is sold through the same DTC checkout. Customer segmentation is hybrid: the primary segment is individual Australian gift-givers across multiple occasions, with secondary segments in corporate gifting and adult/novelty humour-led purchases. The company markets through organic social (Facebook at facebook.com/chocolab.au/, Instagram at instagram.com/chocolab_au/), SEO-optimised collection pages, and a content blog. Chocolab has no disclosed funding rounds, no venture capital or private equity backing, no M&A activity, no patents or trademarks, and no named management team or headcount in public sources; it operates as a private subsidiary brand of Luka Foods Pty Ltd alongside Luka Chocolates, with whom it shares production capacity.

Chocolab firmographics

Firmographics

Name: Chocolab
Legal name: Luka Foods Pty Ltd
Website: https://chocolab.com.au
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 11–50 employees
Short description: Chocolab is an Australian direct-to-consumer personalised chocolate gifting brand, operated under Luka Foods Pty Ltd, that sells handcrafted Belgian couverture chocolates customised via an online Creation Lab and Shopify storefront to individual gift-givers across Australia for occasions including Valentine's Day, Mother's Day, Christmas, weddings, and corporate and adult gifting.
Ownership category
akta.pro rank

Chocolab industry classification

Industry

Product category: Premium Confectionery
NAICS: Confectionery Manufacturing from Purchased Chocolate (311352), Chocolate and Confectionery Manufacturing (31135)
SIC: Sugar & Confectionery Products (2060)
akta.pro primary industry: Confectionery Manufacturing (Chocolate, Candy, Gum) (AFAKAAAD)
akta.pro secondary industry: Chocolate & Chocolate Confectionery (CRADABAA)

Keywords

Personalised chocolate gifts
Artisan confectionery
Custom chocolate bars
Belgian couverture chocolate
Edible photo printing

Where Chocolab is headquartered

Location

Headquarters

HQ city: Sydney
HQ country: Australia
HQ region: Oceania

Offices2 records

Markets served

Chocolab business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Direct Chocolate Product Sales: One-time transaction sales of personalised and pre-designed chocolate gifts through their e-commerce platform. Products include chocolate bars, hearts, gift boxes, and custom creations. Revenue generated from product sales with optional gift packaging add-ons.
Gift Packaging Add-ons: Additional revenue from optional gift packaging options including Single Chocolate Bar Gift Box ($7.00), Medium Gift Box ($10.00), and other packaging upgrades.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Individual Chocolate Products
Unit Pricing	Pay-as-you-go	Gift Packaging
Unit Pricing	Pay-as-you-go	Delivery
Unit Pricing	Pay-as-you-go	Custom Creation (Creation Lab)

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Chocolab product offering

Product offering

Core offering

Chocolab designs, manufactures, and sells handcrafted personalised chocolate gifts made from premium Belgian couverture chocolate. Customers use the online Creation Lab builder to design custom bars, hearts, and gift boxes featuring uploaded photos (printed on white chocolate with edible ink), text messages up to 50 characters, and a wide range of toppings. Products are produced fresh at a shared factory in Wyong, NSW, and delivered Australia-wide via Australia Post.

Product overview

Chocolab is an Australian personalised chocolate gift company that creates custom chocolate products using premium Belgian couverture chocolate. The core product offering revolves around the Creation Lab, a custom chocolate builder tool allowing customers to design personalised chocolates with custom images, messages, and toppings. The main product categories include Personalised Photo Chocolate Gifts (featuring custom photos printed on edible chocolate with edible ink), Personalised Message Chocolate Gifts (with custom text plaques), Valentine's Day Chocolate Gifts, Adult/N novelty Chocolate Gifts (22 products with cheeky messages), Mother's Day Chocolate Gifts (13 products), Christmas Chocolate Gifts, Corporate Chocolate Gifts, and Luka Chocolates artisan handmade products. Add-on packaging options include Single Chocolate Bar Gift Box and Medium Gift Box. All chocolates are handcrafted fresh in Sydney and delivered Australia-wide, with base chocolate being gluten free and dark chocolate being dairy free and vegan. The company operates through Shopify e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

Creation Lab: A chocolate creation tool allowing customers to create their own personalised chocolate gifts with custom images, messages, and toppings.

Products and services

Creation Lab
Personalised Photo Chocolate Gifts
Personalised Message Chocolate Gifts
Adult Chocolate Gifts
Mother's Day Chocolate Gifts
Valentine's Day Chocolate Gifts
Corporate Chocolate Gifts
Luka Chocolates Artisan Products
Gift Packaging Add-ons
Christmas Chocolate Gifts
Bridesmaid and Maid of Honour Proposal Gifts

Quantifiable outcome

Chocolate delivered fresh direct to door Australia-wide

Companies that use Chocolab

Customer profile

Segments3 records

Ideal customer profiles3 records

Chocolab technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Chocolab partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

Luka Foods Pty LtdcoreOthersChocolab.com.au is owned and managed by Luka Foods Pty Ltd (ABN 47 376 496 714). Luka Foods is the parent company operating the Chocolab brand.
Luka ChocolatescoreStrategic or Co-development PartnerChocolab shares their factory facility at the Wyong Milk Factory with Luka Chocolates. Both brands operate from the same manufacturing location, suggesting shared production capabilities and operational synergies.
Australia PostcoreChannel Partner/ Reseller/ DistributorAustralia Post is used for all order deliveries, providing nationwide distribution coverage across Australia.
Shopify Inc.coreTechnology or IntegrationE-commerce platform hosted on Shopify Inc., which provides the online store infrastructure, payment processing through PCI-DSS compliant payment gateways, and data storage.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Chocolab competitors and assessment

Company assessment

Direct peers

Vosges Haut-Chocolat: US premium chocolate brand selling handcrafted, gift-forward bars and truffles via DTC and retail. Comparable on premium artisanal positioning, gift-box add-ons, and experience-led branding.
Compartes Chocolatier: Los Angeles-based premium chocolatier offering personalised chocolate bars with custom photo and message printing via a DTC e-commerce site. Directly comparable on edible-ink photo personalisation, premium price point, and gifting-led assortment.
Sugarfina: US-based premium candy brand selling upscale confectionery gift boxes direct to consumer. Comparable on adult/luxury gifting positioning, DTC-led sales, and occasion-based collections (weddings, corporate, holidays).
Hotel Chocolat: UK-listed premium chocolate brand selling personalised chocolate gifts, build-your-own boxes, and personalised plaques/photos direct to consumer. Closely comparable on premium positioning, customisation tooling, and gifting-led DTC model.
Koko Black: Australian premium chocolate brand producing handcrafted bonbons, bars and gift collections sold DTC and through boutiques. Comparable on premium Australian positioning, handcrafted production, and gifting focus.

Broad incumbents

NotOnTheHighStreet: UK online marketplace aggregating personalised and artisan gift brands, including custom chocolate makers. Comparable as a channel for personalised edible gifting and as a competitive venue for buyers of bespoke chocolate gifts.
Haigh's Chocolates: Long-established Australian premium chocolate manufacturer with retail stores and wholesale distribution. Comparable on Australian heritage and premium positioning, but broader and incumbent rather than personalisation-led.
Edible Arrangements: Global edible-gift delivery brand primarily selling fruit arrangements but expanding into chocolate-dipped treats and gift boxes. Comparable on DTC edible-gift logistics, occasion-driven demand, and franchise/storefront delivery model.
Lindt: Global premium chocolate incumbent with broad gifting assortment including personalised Lindt range. Comparable on premium chocolate gifting, but operates at vastly greater scale and as a broad incumbent rather than a personalisation specialist.

Emerging players

Artisan du Chocolat: UK-based premium chocolate maker producing handcrafted bonbons and seasonal gift collections for DTC and luxury retail. Comparable on handcrafted premium positioning and gifting-led assortment, but smaller scale and less focused on photo personalisation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Chocolab compliance and trust

Trust signal

Compliance1 record

Chocolab financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Chocolab leadership team

Management profile

Number of profiles

Chocolab funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Chocolab M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chocolab

What does Chocolab do?

Is Chocolab a public or private company?

Chocolab is a private company. It is classified as corporate owned and is currently operating.

When was Chocolab founded?

Chocolab was founded in 2015. It employs 11 to 50 people.

Where is Chocolab based?

Chocolab is headquartered in Sydney, Australia, in the Oceania region.

How does Chocolab make money?

Two revenue lines are on record. Direct Chocolate Product Sales are the primary driver. The others are gift Packaging Add-ons.

Who are Chocolab's main competitors?

Direct peers on record are Vosges Haut-Chocolat, Compartes Chocolatier, Sugarfina, Hotel Chocolat and Koko Black. Broad incumbents are NotOnTheHighStreet, Haigh's Chocolates, Edible Arrangements and Lindt. Artisan du Chocolat is listed as an emerging player.

Does Chocolab have an API?

No public API is recorded for Chocolab.

What industry is Chocolab in?

Chocolab's product category is Premium Confectionery. Its primary akta.pro industry code is AFAKAAAD, Confectionery Manufacturing (Chocolate, Candy, Gum), with a secondary code of CRADABAA, Chocolate & Chocolate Confectionery. Its NAICS code is 311352 and its SIC code is 2060.