Hager

What Hager does

Hager, legally Hager SE and operating as Hager Group, is a family-controlled provider of electrical installation solutions founded in 1955 and headquartered in Oensingen, Switzerland, with major manufacturing and R&D operations in Blieskastel, Germany. The company sells exclusively through authorized distributors and wholesalers across more than 100 countries spanning Europe, Africa, the Middle East, Asia Pacific, and Oceania, serving electricians, installers, consultants, architects, and panel builders in residential, commercial, and industrial buildings. Its product portfolio spans low-voltage distribution boards and enclosures (from 63A multimedia boards up to 1600A industrial cabinets), DIN-rail modular devices (MCBs, RCCBs, RCBOs, AFDDs, SPDs), the KNX building automation system with Domovea visualization and DALI lighting control, the witty EV charging family (witty solar, start, share, one, plus), residential flow battery storage systems, and design switch ranges under the Berker and Lumina sub-brands, along with safety devices and the proprietary QuickConnect screwless terminal technology. The group operates a multi-brand architecture that includes acquired and adjacent subsidiaries such as Berker, E3DC, Eficia, Advizeo, Iboco, and PMFlex, supporting its position across energy distribution, building automation, EV charging, and energy storage.

Hager's business model is hardware sales-led, channel-driven, and project-anchored. The company does not sell directly to end customers; instead it specifies into projects via electricians, consultants, architects, and panel builders, then fulfills through a global network of authorized distributors and wholesalers, supplemented by country-specific websites, online configuration tools (Hager Ready app, 1-2-3 schema planner, Berker/Lumina configurators, overvoltage and charging load calculators), and downloadable technical catalogs. Pricing is quote-based and managed at the distributor level rather than publicly disclosed. Revenue streams include electrical distribution hardware, modular protection devices, KNX building automation systems, EV charging solutions, energy storage systems, and design wiring accessories. The group remains privately held under family ownership with no external venture or private equity funding disclosed, and has expanded primarily through organic growth supplemented by strategic brand acquisitions such as the 2023 acquisition of Eficia.

Name

Hager

Legal name

Hager SE

Website

https://hager.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Hager is a family-owned European provider of electrical installation, building automation, EV charging, and energy storage solutions, selling exclusively through authorized distributors to electricians, consultants, and panel builders across more than 100 countries.

Ownership category

akta.pro rank

Product category

Electrical Equipment Manufacturing

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Electrical Equipment Manufacturing (33531)

SIC

Switchgear & Switchboard Apparatus (3613), Electrical Industrial Apparatus (3620), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

High-Voltage Electrical Systems (Switchgear, Transformers, Protection & Control) (EUAEAFAA)

akta.pro secondary industries

Energy Storage Software & Controls (EMS, monitoring, optimization, cybersecurity) (IMAGAHAJ), Thermal Management & Safety Systems (cooling, fire detection/suppression, venting) (IMAGAHAI)

Keywords

• Electrical distribution systems
• Building automation solutions
• EV charging infrastructure
• Modular protection devices
• Energy storage systems

Headquarters

HQ city

Telford

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Electrical Distribution Products: Revenue from distribution boards, enclosures, and power distribution equipment for residential, commercial, and industrial buildings
2. Modular Devices and Protection Equipment: Revenue from circuit breakers, RCCBs, RCBO, AFDD, SPD, and other modular protective devices
3. Building Automation Systems: Revenue from KNX building automation products, sensors, actuators, and visualization systems
4. EV Charging Solutions: Revenue from electric vehicle charging stations and charging management systems
5. Energy Storage Systems: Revenue from flow battery storage systems for residential and commercial energy management
6. Wiring Accessories and Design Switches: Revenue from design switch ranges including Berker, Lumina series, and installation accessories

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Hager manufactures and distributes electrical installation solutions for residential, commercial, and industrial buildings. Its portfolio spans energy distribution systems (cabinets up to 1600A), modular protection devices (MCBs, RCCBs, RCBOs, AFDDs, SPDs), KNX-based building automation with Domovea visualization, design switch ranges under the Berker and Lumina sub-brands, witty EV charging stations, and flow battery energy storage systems. The company sells through authorized distributors and wholesalers across more than 100 countries.

Product overview

Hager offers a comprehensive portfolio of electrical installation solutions organized into distinct product categories. The core offering includes energy distribution systems (distribution cabinets ranging from 63A to 1600A), modular devices (circuit breakers, RCCBs, RCBOs, AFDDs, SPDs), and design switch series under the Berker and Lumina sub-brands. The smart building portfolio comprises KNX building management systems with Domovea visualization. Energy management solutions include flow battery storage and the witty EV charging station series (witty solar, witty start, witty share, witty one, witty plus). Safety products include smoke detectors, temperature detectors, and flood sensors. Connection technology is provided through the QuickConnect screwless system. These products serve residential, commercial, and industrial buildings with solutions for energy distribution, building automation, EV charging, and safety.

Differentiator

Problem solved

Functional benefit

Brands

• Berker: Design switch series brand offering switches and sockets for residential and commercial applications
• Lumina
• witty
• QuickConnect
• Domovea
• Hager Ready
• Iboco
• Eficia
• E3DC

Products and services

• Energy Distribution Systems Distribution cabinets and panels for electrical energy distribution, ranging from small distribution boards up to 63A and multimedia boards, to large distribution cabinets up to 1600A, for residential, commercial, and industrial buildings.
• Modular Protection Devices DIN rail-mounted modular devices including circuit breakers (MCB), residual current circuit breakers (RCCB), combined RCBOs, arc fault detection devices (AFDD), and surge protection devices (SPD), for electricians and panel builders.
• witty EV Charging Stations Electric vehicle charging stations under the witty sub-brand, including witty solar (with solar integration), witty start, witty share, witty one, and witty plus models, for residential and commercial charging applications.
• KNX Building Management System Building automation system with system devices, interfaces, power supplies, actuators (switching, dimming, DALI), sensors (motion, presence, temperature), and visualization through Domovea, for consultants and installers of smart buildings.
• Berker Design Switch Series Design switch and wiring accessory series including S.1, B.3, B.7, Q.1, Q.3, Q.7, K.1, K.5, R.1, R.3, R.8, Serie 1930, Serie Glas, Serie R.classic, Berker Integro, Berker W.1, and wet-room installation solutions, for architects, building owners, and contractors.
• Lumina Design Switch Series Design switch and wiring accessory series including Lumina intense, Lumina passion, and Lumina soul collections with frames, sockets, lighting controls, dimmers, and HVAC controls, with new USB-C variants added in 2025.
• Flow Battery Storage Energy management and storage solutions including a 13 kWh flow battery storage system for residential energy management, designed to integrate with PV systems, heat pumps, and EV wallbox infrastructure.
• Safety Systems Security and safety devices including smoke detectors, temperature detectors, cooking zone sensors, and flood sensors, for residential and commercial buildings.

Quantifiable outcome

• Energy cost savings demonstrated in tenant electricity projects through PV storage integration

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• STAMOS GmbHminorStrategic or Co-development Partner · 27 November 2025STAMOS GmbH handled the technical implementation of a tenant electricity project in Neuss, Germany, featuring Hager's 13 kWh flow battery storage system integrated with PV, heat pump, and EV charging infrastructure.
• PBM RacingcoreGTM or Marketing Partner · 26 February 2025Title sponsor partnership extension for the Hager PBM Ducati motorcycle racing team, featuring rider Scott Redding. The partnership celebrated victory at Assen and continued into 2025 season.
• BerkercoreOthersBerker is a sub-brand under Hager Group, specializing in design switches and wiring accessories. Berker S.1, B.3, B.7, Q.1, Q.3, Q.7, K.1, K.5, R.1, R.3, R.8, W.1, Serie 1930, Serie Glas, Serie R.classic, and Berker Integro product lines.
• EficiaminorOthersEficia is a sub-brand under Hager Group offering energy management and efficiency solutions.
• IbocominorOthersIboco is a sub-brand under Hager Group, specializing in cable management and installation systems.
• PMFlexminorOthersPMFlex is a Hager Group brand focused on flexible cable management solutions.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Schneider Electric: Global leader in energy management and automation with overlapping switchgear, distribution, building automation, and EV charging portfolios. Comparable because it competes head-to-head with Hager in residential/commercial electrical distribution across the same European markets.
• Siemens: Industrial conglomerate with significant smart infrastructure and electrical products businesses covering distribution panels, protection, and building technologies. Comparable because it competes in the same building electrification RFPs and channel ecosystem across Europe.
• ABB: Diversified electrification, motion, and automation major offering low- and medium-voltage switchgear, distribution solutions, and building systems. Comparable because it overlaps with Hager in distribution boards, protection devices, and increasingly in EV charging infrastructure.
• Eaton: US-based power management major with strong electrical distribution, protection, and industrial control offerings. Comparable because it competes with Hager in low-voltage switchgear and increasingly in EV charging for commercial and industrial customers.

Direct peers

• Legrand: French-headquartered global specialist in electrical and digital building infrastructure, including distribution boards, wiring devices, and KNX-compatible building systems. Most directly comparable peer given similar product scope, channel-led distribution model, and European mid-market focus.
• Busch-Jaeger (ABB): ABB-owned German brand for wiring accessories, building automation (KNX), and installation technology. Directly comparable to Hager/Berker on residential and commercial wiring devices and KNX-based automation in the German market.
• Gira: German manufacturer of building technology including KNX systems, design switches, and door communication. Closely comparable to Hager on KNX building automation and premium wiring accessories, especially in German-speaking residential and commercial markets.
• Jung: German specialist in switches, sockets, dimmers, and KNX-based building automation with a strong premium residential and architectural focus. Comparable to Hager on design switch ranges (Berker/Lumina analogues) and KNX integration.

Emerging players

• Sonnen: Residential and small commercial energy storage specialist (now part of Shell). Comparable to Hager's flow battery line on integrated PV-storage-EV management use cases in European households and tenant electricity projects.
• Wallbox: Pure-play EV charging station manufacturer with residential and commercial chargers plus energy management software. Comparable to Hager's witty charging line because both target residential and small commercial EV charging, with overlapping PV-integration and load management features.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hageruk
• LinkedInlinkedin.com/company/hager-uk

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hager