Tachibana
- Company typePrivate
- Founded1979
- HeadquartersNagano, Japan
- Headcount251–500
- GTM typeB2C
- OfferingServices
Tachibana firmographics
Firmographics- Name
- Tachibana
- Legal name
- 株式会社たちばな
- Website
- https://tachibana-group.co.jp
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where Tachibana is headquartered
LocationHeadquarters
- HQ city
- Nagano
- HQ country
- Japan
- HQ region
- Asia
Offices10 records
Markets served
Tachibana business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others
Revenue model
- Kimono Sales (着物・振袖販売): New kimono and furisode sales through owned retail stores. Furisode prices range from ¥400,000 (purchase) with premium models and brand collaborations (JILL STUART, 希空, etc.). Multiple product tiers from standard to luxury brand collaborations.
- Kimono Rental (着物レンタル): Daily and seasonal rental of kimono, furisode, and hakama. Casual kimono rental at ¥5,500/day (men and women, includes dressing). Formal furisode/hakama rental starting from ¥55,000. Full accessories package included (obi, accessories, zori, bag, dressing).
- Photography Services (フォトスタジオ): In-store photo studio services under 'Shaleny' brand. Provides shichi-go-san, coming-of-age, graduation, wedding, and family commemorative photography sessions. Packages include photo albums and data from ¥11,000+. Album sets ¥60,500+ include free kimono rental and dressing.
- Kimono Aftercare & Maintenance (着物アフターケア): Cleaning, stain removal, re-dyeing, alterations, and protective coating services for kimono. Full washing ¥1,980/item. Guard coating services at 30% discount during campaigns. Comprehensive 10-year care program included with purchases.
- Kimono Dressing Classes (着付け教室): 前結びきもの学院 affiliated dressing school with multiple class schedules including daytime, evening, and weekend options. Supports both self-dressing (自装) and helping others dress (他装).
- Tachibana Savings Card (たちばな積立カード): Prepaid card with monthly bank direct-debit savings. 9% bonus credit after 12th monthly payment. Valid at all Tachibana Group stores for any purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Casual kimono rental (小紋・街着) - Men & Women |
| Transaction based/ take rate | Pay-as-you-go | Furisode/Coming-of-Age formal rental |
| Transaction based/ take rate | Pay-as-you-go | Graduation hakama rental |
| Unit Pricing | Pay-as-you-go | Kimono care services - washing and protection |
| One time/ perpetual license | One time/ perpetual license | HISAYOSHI Original Suit-Kimono (久善) |
| Other | Monthly | Tachibana Savings Card (们都ばな積立カード) |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels7 records
Tachibana product offering
Product offeringCore offering
Tachibana is a Japanese kimono retail and services group that sells new and pre-owned kimono, furisode, and hakama, and rents kimono for occasions including coming-of-age ceremonies, weddings, graduations, shichi-go-san, and tourism. Stores bundle selection with in-house dressing services, hair/makeup, and on-site ceremony support, and operate an in-house photo-studio chain (Shaleny) for commemorative photography. The group also runs a kimono dressing instruction school (Maebari Kimono Gakuin), a kimono cleaning and aftercare service, and a prepaid savings card (Tachibana Savings Card) for future purchases.
Product overview
Tachibana Group is a multi-brand kimono retail and service company operating approximately 40 stores across Japan. The portfolio includes the core Tachibana brand (large-scale and shopping center kimono specialty stores), Akashiroki (fashion-forward specialty shop), Kimono Zero-ichi (modern format), Shaleny photo studios (milestone photography), and Maeburi Kimono School (dressing instruction). The group offers new and rental kimonos for Coming of Age ceremonies (振袖), weddings, graduations (卒業袴), and casual wear, along with photo services, dressing lessons, aftercare/maintenance, and community event programs like the Kimono Experience Events.
Differentiator
Problem solved
Functional benefit
Brands
- フォトスタジオ スチャレニ一看板: Photo studio for commemorative photography including shichi-go-san, coming-of-age ceremonies, weddings, and family portraits.
- 久善 (Hisayoshi)
- 前結びきもの学院
Products and services
- Kimono Tachibana (きものたちばな) - Kimono Retail Brand Main kimono retail brand offering new kimono, furisode, hakama, and accessories across approximately 40 owned stores in Japan. Operates as large-scale specialty kimono stores (kimono/furisode, casual kimono) plus shopping-center kiosks. Customers can purchase or rent kimono for Coming-of-Age ceremonies, weddings, graduations, Shichi-Go-San, and casual wear.
- HISAYOSHI (久善) Original Brand Original Tachibana brand of suit-fabric kimono and hakama designed for fast self-application using zipper and belt construction — wearable in approximately 1 minute without a traditional obi. Custom-made via salt-dyed fabric selection and tailoring; pricing starts at ¥90,000 per piece for kimono or hakama. Targeted at customers lacking traditional dressing skills, especially men for suit-replacement occasions.
- Kimono Rental Service (着物レンタル) Kimono rental service for casual outings, temple/sightseeing visits, Coming-of-Age ceremonies (furisode from ¥55,000), graduation hakama (¥150,000–¥250,000+), weddings, and tourism. Includes kimono, obi, accessories, dressing, and optional care protection. Casual kimono rental at ¥5,500/day includes full accessory set and dressing service.
- Shaleny Photo Studio (フォトスタジオ シャレニー) Photo studio brand for commemorative photography including Shichi-Go-San, Coming-of-Age ceremonies, graduation hakama, weddings, family portraits, and other milestone celebrations. Operates in-store at Tachibana kimono stores and as standalone Shaleny and Shaleny Plus photo-studio locations. Packages include photo albums and digital data starting from ¥11,000; album sets from ¥60,500+ include free kimono rental and dressing.
- Maebari Kimono Gakuin (前結びきもの学院) Dressing School Kimono dressing instruction school teaching self-dressing (自装) and assisted dressing (他装) techniques using the proprietary Maebari (前結び) front-tying 4K method. Operates the Shinshu Headquarters with day, evening, and weekend class schedules. Previously branded as 早比楽装きもの学院信越支部 before rebranding.
- Kimono Aftercare Service (着物アフターケア) Kimono cleaning and maintenance service including washing (¥1,980/item; second item half-price), stain removal, re-dyeing, alterations, and guard coating protection (30% off during campaign periods). Includes a comprehensive 10-year care program bundled with kimono purchases. Also offers free basic cleaning for items purchased at Tachibana.
- Tachibana Savings Card (たちばな積立カード) Prepaid savings card allowing customers to save monthly toward future kimono purchases or photography services via bank direct debit. After 12 monthly deposits, a 9% bonus credit (equivalent to one month) is granted on total savings. Card is valid at all Tachibana Group stores and Shaleny photo studios.
- Akashiroki (あかしろき) - Fashion-forward Kimono Specialty Shop Fashion-forward kimono specialty shop offering contemporary, trendy kimono styling targeting modern younger demographics. Operates inside Aeon Mall and standalone locations across Japan. Distinct from the traditional kimono positioning of the main Tachibana brand, featuring denim-style, jersey-fabric, and other non-traditional kimono materials.
- Kimono Zeroichi (着物ぜろいち) - Tokyo Kimono Retail Concept Additional casual/fashionable kimono retail brand within the Tachibana Group operating in the Tokyo area, with the Musashikoyama store opened in 2020. Targets a contemporary kimono-wearing audience in the Tokyo metropolitan area.
- Kimono Experience Events (着物を楽しむ会) Recurring event program where customers enjoy wearing kimono while going on group outings, dining, and participating in cultural activities. Multiple events held monthly at each Tachibana store, including seasonal outings, restaurant gatherings, concerts, bus tours, and cultural experiences.
Quantifiable outcome
- Nagano prefecture's largest furisode and kimono specialty store — 300+ new furisode pieces in stock
- +2 more outcomes
Companies that use Tachibana
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles5 records
Tachibana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Tachibana partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered notable and core.
- Karuta Tournament (たちばな杯かるた大会)notableCompany-organized traditional karuta card game tournament. 4th edition with 5 regional qualifying rounds across Nagano prefecture and a final at Nagano main store. Aims to create opportunities for young people to wear kimono while promoting traditional karuta culture.
- East Asia Culture City 2026 (東アジア文化都市2026)notableProvided kimono costumes (貸出) and professional dressing support (着付け協力) for the opening ceremony of the East Asia Culture City 2026 cultural exchange program in Matsumoto, Nagano. Staff from Matsumoto, Azumino, and Shiojiri stores participated. Involves Japan, China, and Korea cultural exchange.
- Zenkoji Temple (善光寺)coreLongstanding partnership around kimono tourism rental services for visitors to Zenkoji temple and the 2027 grand opening (御開帳). Provides casual kimono rental packages for temple visits and pilgrimages. Supported by local tourism boards and media.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
Tachibana competitors and assessment
Company assessmentDirect peers
- VASARA: Tourist-focused kimono rental operator with high-density locations in Kyoto, Tokyo, and other cultural tourism hubs. Comparable to Tachibana in the kimono rental segment and cultural-tourism kimono wearing experience, though more digitally native and tourism-concentrated.
- Shozan (しょうざん): Kyoto-based kimono design house and retailer producing and selling high-end Japanese apparel through specialty store formats. Comparable to Tachibana in kimono retail and ceremonial-occasion wear, though more concentrated in premium design.
- Sagami (さが美): Long-running chain retailer of kimono and Japanese apparel, historically operating franchised and directly owned stores across Japan. Comparable to Tachibana as a multi-store kimono retailer serving formal-occasion and casual Japanese wear demand.
- Yamato (やまと): Japanese kimono maker and retailer with a nationwide retail footprint focused on premium kimono, obi, and accessory sales. Comparable to Tachibana in operating a kimono-specialty retail chain with ceremony-driven product mix.
- Wargo (着物レンタル wargo): Kimono rental specialist serving inbound tourists and casual wearers in major Japanese tourism cities. Comparable to Tachibana in offering casual kimono rental with dressing services and is a direct competitor in the cultural-tourism kimono segment.
- Suzunoya (鈴乃屋): Established Japanese kimono specialty retailer with a multi-store chain offering kimono, furisode, and related ceremonial wear plus dressing and styling services. Direct peer to Tachibana in kimono retail, milestone-occasion formal wear, and multi-store Japanese specialty formats.
Emerging players
- Kyoto Kimono Gakuin (京都きもの学院): Operator of kimono dressing instruction schools with a network of affiliated branches and a proprietary dressing method, teaching both self-dressing and assisted dressing. Directly comparable to Tachibana's affiliated 前結びきもの学院 dressing academy business and is a direct competitor in kimono dressing education.
- Studio Alice (スタジオアリス): Japan's largest chain photo studio operator serving commemorative events (shichi-go-san, coming-of-age, weddings, family portraits). Comparable to Tachibana's Shaleny brand in milestone-occasion commemorative photography services with multi-store retail photography offerings.
Broad incumbents
- Takashimaya (高島屋): Major Japanese department store with established kimono, obi, and Japanese apparel departments serving ceremonial and high-end customers across Japan. Comparable as a broad incumbent offering kimono alongside a much wider retail assortment.
- Isetan Mitsukoshi (三越伊勢丹): Major Japanese department store group operating kimono and Japanese apparel departments across flagship locations including Tokyo and regional cities. Comparable to Tachibana in formal kimono retail at occasion-driven occasions and as an indirect competitor for wedding/milestone kimono purchases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tachibana social profiles
Digital presenceTachibana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tachibana leadership team
Management profileNumber of profiles
Profiles3 records
Tachibana subsidiaries and ownership
Company hierarchySubsidiaries7 records
Tachibana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tachibana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tachibana
What does Tachibana do?
Tachibana is a Japanese kimono retail and services group that sells new and pre-owned kimono, furisode, and hakama, and rents kimono for occasions including coming-of-age ceremonies, weddings, graduations, shichi-go-san, and tourism. Stores bundle selection with in-house dressing services, hair/makeup, and on-site ceremony support, and operate an in-house photo-studio chain (Shaleny) for commemorative photography. The group also runs a kimono dressing instruction school (Maebari Kimono Gakuin), a kimono cleaning and aftercare service, and a prepaid savings card (Tachibana Savings Card) for future purchases.
Is Tachibana a public or private company?
Tachibana is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tachibana founded?
Tachibana was founded in 1979. It employs 251 to 500 people.
Where is Tachibana based?
Tachibana is headquartered in Nagano, Japan, in the Asia region.
How does Tachibana make money?
Six revenue lines are on record. Kimono Sales (着物・振袖販売) is the primary driver. The others are kimono Rental (着物レンタル), photography Services (フォトスタジオ), kimono Aftercare & Maintenance (着物アフターケア), kimono Dressing Classes (着付け教室) and tachibana Savings Card (たちばな積立カード).
Who are Tachibana's main competitors?
Direct peers on record are VASARA, Shozan (しょうざん), Sagami (さが美), Yamato (やまと), Wargo (着物レンタル wargo) and Suzunoya (鈴乃屋). Emerging players are Kyoto Kimono Gakuin (京都きもの学院) and Studio Alice (スタジオアリス). Broad incumbents are Takashimaya (高島屋) and Isetan Mitsukoshi (三越伊勢丹).
Does Tachibana have an API?
No public API is recorded for Tachibana.