What Studio Alice does

Studio Alice is Japan's largest dedicated children's photographic portrait studio chain, founded in 1974 and headquartered in Osaka, publicly listed on the Tokyo Stock Exchange (TSE: 2305). The company operates more than 176 studios across all 47 Japanese prefectures, predominantly inside major shopping malls, serving families with a fixed-fee ceremonial shoot (approximately ¥5,000) plus merchandise upsells (prints, albums, data products). Its core offering is built around Japan's calendar of childhood milestone events — 100-day celebrations, first birthdays, Shichi-Go-San (7-5-3), preschool and entrance ceremonies, and Coming-of-Age — supported by what is described as the largest costume library in the segment and exclusive character licenses with Disney, Nintendo (Mario, Pikmin), Pokemon, Sumikko Gurashi, and Miffy.

The company's technology footprint is operational rather than product-led: reservation systems, the Pocket Alice mobile/loyalty app, Google Analytics and Google Ads for acquisition, and — as the most recent technological addition — 3D hologram hardware introduced via the ALICE IN WONDER WALL sub-brand in partnership with Nexeeds Wonderwall. The revenue model is high-volume small-ticket consumer retail, with revenue concentration across millions of individual families rather than any B2B anchor accounts. Sub-brands (Baby!, HALULU, LiPi, Studio Moaly, egao, WanNyan Photo for pets, PINTO) and lifecycle extensions into bridal photography are deliberate moves to stretch customer lifetime value and offset Japan's structurally declining birthrate.

Business model mechanics: per-shoot service fee plus merchandise attach, supplemented by data-product sales and, most recently, a B2B hospitality-channel partnership with Resort Trust. The competitive position rests on national distribution density, character-license relationships, and a multi-decade brand association with Japanese family ceremonial photography — not on technology differentiation.

Name

Studio Alice

Legal name

株式会社スタジオアリス (StudioAlice CO., LTD.)

Website

https://studio-alice.co.jp

Company type

Public

Founded year

1974

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Studio Alice is Japan's largest dedicated children's photographic portrait studio chain, operating 176+ studios across all 47 prefectures and serving Japanese families through milestone-event shoots (100-day, Shichi-Go-San, entrance and Coming-of-Age ceremonies) with licensed character costumes and merchandise upsells.

Ownership category

akta.pro rank

Product category

Children's Photography Services

NAICS

Photography Studios, Portrait (541921)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Children’s Entertainment Booking (Clowns, Characters, Princess Parties) (HSACAHAF)

akta.pro secondary industry

Costume, Dancewear & Performance Wardrobe Care (HSAJAGAJ)

Keywords

• Children's photo studios
• Family photography services
• Commemorative photography
• Kimono rental services
• On-location photography

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices31 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure, Others

Revenue model

1. Studio shoot fees (in-store): Flat per-family shoot fee of 5,000 yen (5,500 yen tax incl.) covers unlimited poses, costume changes, dressing, and hair-set for all subjects in the family. Sold at point-of-sale when the customer visits the studio.
2. Photo prints, albums, and merchandise: Wide catalogue of one-time purchases: prints (四切 7,260円, 六切 6,160円, キャビネ 4,620円, ハーフキャビネ 2,750円, 全紙 14,685円, 半切 10,450円 tax incl.), albums (コンビネーションアルバム from 9,680円, 増えデジアルバム), calendars, postcards, frames, keyholders, stickers, acrylic stands, photo books (マイフォトコレクション from 23,980円 tax incl.). Disney character photos carry a 1,100円 surcharge per print.
3. On-location shoot plans (出張撮影): Shichi-Go-San on-location plan: weekday 34,800 yen (38,280 yen tax incl.) / weekend 44,800 yen (49,280 yen tax incl.) including 50-cut data, store coupon, plus 10,000-11,000 yen peak surcharge Oct 25 - Dec 13, 2026. Newborn on-location plan: weekday 34,800 yen / weekend 39,800 yen (44,780 yen with 5,000 yen early-bird discount option), 30 cuts. Omiyamairi on-location plan 34,800 yen weekday. Optional PHOTOBOOK 12,800 yen, kimono rentals, parent kimono 10,000 yen each.
4. Furisode rental + pre-shoot pack (ふりホ): Coming-of-age furisode rental combined with pre-shoot at a flat 99,800 yen (tax excl.) for any of ~1,500 high-quality furisode, with same-day rental on Coming-of-Age Day included.
5. Pocket Alice mobile-app ecosystem: App-mediated reprints, postcards, and photo-frame orders; "Pocket Alice only" merchandise (スクエアプリント 1,650-2,200円, 2Way台紙 3,850円, スマフォトプラス, seal prints from 1,078円, 待受画像 330円). Functions as ongoing touchpoint and repeat-purchase channel.
6. Kimono/cosplay rental add-ons: Shichi-Go-San visiting kimono rental (~190 designs), parent kimono 10,000 yen each (11,000 yen tax incl.), brand kimono 13,000 yen, premium-line 20,000 yen, rank-up 15,000 yen per person.
7. Bridal photography at HALULU stores: Studio Alice HALULU stores offer bridal photography with dedicated product line: マイフォトコレクション from 65,000 yen (71,500 yen tax incl.), デザイン台紙 16,900 yen, デザインフォト from 20,800 yen, ウェルカムアイテム from 13,800 yen, bridal-only post cards.
8. Hospital newborn photo service: At partner maternity clinics (e.g., 花みずきレディースクリニック), Studio Alice offers an in-hospital newborn shoot: complimentary birth-memorial 10-minute shoot with 1 data photo, and a paid 30-minute newborn photo (27,280 yen tax incl.+) including album + 20 download data cuts.
9. Advertising / data-monetisation via cookie-based targeting: Uses Google Analytics, Google AdWords, Yahoo! JAPAN DMP/behavioral targeting, Facebook Custom Audience, X conversion tracking, BEYONDX PMP, and NAI member networks to deliver interest-based advertising on third-party sites; shares irreversibly-anonymised data with ad vendors for matching.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels10 records

Core offering

Studio Alice operates a nationwide chain of dedicated children's photo studios in Japan offering commemorative photography for milestones such as Shichi-Go-San, Omiyamairi, 100-day celebrations, birthdays, and family portraits, sold at a flat ¥5,000 (¥5,500 incl. tax) per-family shoot fee that bundles unlimited costume changes, dressing, hair-set, and all-family poses. Revenue is completed by sales of prints, albums, photo books, frames, calendars, keyholders, and other merchandise, plus on-location photography at shrines/homes, character-licensed shoot menus (Disney, Pokemon, Super Mario, Sumikko Gurashi, Dick Bruna/Miffy), kimono/furisode rentals, and mobile-app reorders via Pocket Alice.

Product overview

Studio Alice (株式会社スタジオアリス) operates a portfolio of in-store and on-location children's (and related commemorative) photography brands rather than a single unified product. The flagship is the nationwide Studio Alice children's photo-studio chain (~170+ stores across 47 prefectures) offering a flat-fee shooting model (¥5,000/¥5,500 incl. tax per family) that bundles costumes, dressing, and hair-set, augmented by a set menu catalogue (albums, My Photo Collections, calendars, post cards, photobooks, frames, panels, etc.) and 12+ character-themed shooting menus including Dick Bruna/Miffy, Super Mario, My Mario, Pokémon, Sumikko Gurashi, Kumano no Gakkou, and Disney character menus. Around this core sit multiple sub-brands — Studio Alice Baby! (baby-dedicated), Studio Alice HALULU (baby-to-bridal, including bridal/wedding), Studio Moaly (private picture-book photo studio), ALICE IN WONDER WALL (a co-produced 3D-hologram immersive self-studio with Nexyz's Wonderwall), WanNyan Photo (pet-specialty), PINTO (family-memory-focused), and egao (school/kindergarten photo service) — together with the Pocket Alice mobile app for photo viewing and re-ordering, the FuriHo furisode-rental-and-pre-shoot plan for Coming-of-Age Day, a corporate/enterprise photo service (e.g., first collaboration with Resort Trust, Inc. announced June 10, 2026), and on-location (出張) newborn, Omiyamairi, and Shichi-Go-San photography services.

Differentiator

Problem solved

Functional benefit

Brands

• Studio Moaly (モアリー): Private photo studio brand by Studio Alice offering book-world-themed immersive photography experiences.
• スタジオアリスBaby! (Studio Alice Baby!)
• スタジオアリスHALULU (ハルル)
• ALICE IN WONDER WALL
• ポケットアリス (Pocket Alice)
• egao
• スタジオアリス わんにゃんフォト (Studio Alice Wannyan Photo)
• PINTO (ピント)
• LiPi
• ディズニーパワーアップ店舗 (Disney Power-Up Store)
• スタジオリピ (Studio Lipi)

Products and services

• Studio Alice (スタジオアリス) flagship children's photo studio chain
• Studio Moaly (モアリー)
• Studio Alice Baby! (スタジオアリスBaby!)
• Studio Alice HALULU (ハルル)
• Pocket Alice (ポケットアリス) mobile app
• ALICE IN WONDER WALL (アリス イン ワンダーウォール)
• PINTO (ピント)
• egao (エガオ) School Photo Service
• Studio Alice WanNyan Photo (わんにゃんフォト)
• FuriHo (ふりホ) Coming-of-Age furisode plan
• Corporate / Enterprise Photo Service (法人・企業向けフォトサービス)
• Shichi-Go-San On-Location Photography (七五三出張撮影)
• Omiyamairi On-Location Photography (お宮参り出張撮影)
• Newborn On-Location Photography (ニューボーンフォト出張撮影)

Quantifiable outcome

• All-inclusive flat 5,000 yen (5,500 yen tax incl.) per-family shoot fee regardless of subject count or number of poses
• +8 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• リゾートトラスト株式会社 (Resort Trust, Inc.)flagshipStrategic or Co-development Partner · 10 June 2026Studio Alice's first-ever collaboration with Resort Trust (announced 2026-06-10). Plans to roll out special photography plans inside Resort Trust's resort spaces that let customers commemorate life milestones in a resort setting.
• ネクシィーズ・ワンダーウォール (Nexeeds Wonderwall)flagshipStrategic or Co-development PartnerCo-produced Japan's first "3D hologram × self-photo studio" ALICE IN WONDER WALL with Nexeeds Wonderwall. The collaboration was featured on Fuji TV's Mezamashi Television on 2025-09-25.
• PGC (Photo Smile Project / 写真館スマイルPROJECT)coreGTM or Marketing PartnerStudio Alice × PGC joint "写真館スマイルPROJECT" initiative with the tagline "家族をつなぐ"絆"を 笑顔で写真に残そう". Includes a hometown-return (帰省篇) video campaign hosted at photo-smileproject.jp.
• 任天堂 (Nintendo) - Super Mario character licensecoreOEM/ Whitelabel/ Licensing PartnerLicensed partnership with Nintendo for Super Mario-themed photography: dedicated Super Mario shoot menu, Super Mario reversible haori for Shichi-Go-San, dedicated design台紙, and Super Mario merchandise (mario keyholder, kids Toreca, joint panel, clutch photo, acrylic stand). Includes co-promotion of Nintendo's "My Mario" sub-brand.
• 株式会社サンエックス (San-X) - Sumikko Gurashi licensecoreOEM/ Whitelabel/ Licensing PartnerLimited-time "Sumikko Gurashi photography" campaign running Jun 1 - Aug 31, 2026, with dedicated Sumikko Gurashi backgrounds introduced from 2026-06-01 and a free Sumikko print for purchasers, plus a full merchandise line (multi-acrylic kit, design photo, clear photo, leather touch photo plate, acrylic stand mini, 増えデジプリント).
• Dick Bruna / Mercis bv (Miffy) licensecoreOEM/ Whitelabel/ Licensing PartnerStudio Alice-original Dick Bruna's World (Miffy) photo menu: baby, 100-day, sitting, school-entry, and Shichi-Go-San shoots with exclusive Buruna-color and pastel-color furisode sets. Lineage attribution "illustrations Dick Bruna © copyright Mercis bv. 1953-2023 www.miffy.com".
• ウォルト・ディズニー・ジャパン (Walt Disney Japan) - Disney character licenseflagshipOEM/ Whitelabel/ Licensing PartnerStudio Alice is a Disney Power-up store with Disney-only photo sessions and exclusive Disney-character product lines: Disney Photo Aage frames, Disney Photo Collections (Frozen, Rapunzel, Alice in Wonderland, Sofia, Dumbo, Donald, Captain Hook), and Kimono Disney series design台紙. Disney character photos carry an extra 1,100 yen surcharge per photo across the chain.
• 株式会社ポケモン (The Pokemon Company)coreOEM/ Whitelabel/ Licensing PartnerLicensed Pokemon-themed photography: Pokemon shoot menu and Pokemon-design台紙 (including Pokemon II) sold exclusively to customers who shoot their Shichi-Go-San with Pokemon kimono rental.
• 花みずきレディースクリニック (Hanamiziki Ladies Clinic)minorChannel Partner/ Reseller/ DistributorPartnership with the Nagasaki maternity hospital for in-hospital newborn photography services starting 2024-10-01: complimentary birth-memorial 10-minute shoot with 1 data photo, and paid 30-minute newborn shoot (27,280 yen+ tax incl.) including album + 20-cut download data.
• 富士フイルム (Fujifilm)minorGTM or Marketing PartnerCo-sponsor of the Fujifilm Studio Alice Women's Open (富士フイルム・スタジオアリス女子オープン) golf tournament.
• 株式会社JVIS (Group company)coreOthersStudio Alice group company listed under joint data-use agreement. Shares customer info (name, address, phone, email, birth date, gender, shop used) for integrated marketing and service delivery.
• 株式会社アリスキャリアサービス (Alice Career Service)coreOthersStudio Alice group company under joint data-use agreement, listed in privacy policy as a sister company for combined services.
• 株式会社京都豊匠 (Kyoto Hoshō)coreOthersStudio Alice group company under joint data-use agreement, listed in privacy policy as a sister company for combined services.

Scale indicators8 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Studio Anshin (スタジオあんしん / スタジオ和): Regional Japanese children's photo studio chain offering Shichi-Go-San and milestone ceremonies with a similar bundled costume/dressing value proposition. Comparable in target customer and shoot menu.
• Aoyama Photo / Saikouho (青山写真工房): Japanese commemorative photography chain specializing in Shichi-Go-San, coming-of-age, and family photos with bundled costume services. Direct peer in the milestone-ceremony segment.
• Watabi Photo (わたいぶ photo): Japanese children's photo studio chain that provides Shichi-Go-San, Omiyamairi, and milestone photography with similar pricing architecture and mall-based storefronts. Comparable in customer segment (families with young children) and product offering.
• Photo Studio Life (フォトスタジオライフ): Long-established Japanese children's photo studio specializing in natural-light, candid family and milestone photography. Direct competitor in the same family/milestone segment, with comparable pricing and a national footprint.
• La Pinet (ラピネ / Lapinet): Japanese children's photo studio operator with a national footprint similar to Studio Alice, emphasizing Shichi-Go-San, baby, and family photography with bundled costume and dressing services. Direct peer in mall-based and on-location ceremonial photography.
• Kiwami Photo (最高峰フォト / Aoyama Photo): One of Studio Alice's closest Japanese direct competitors in the children's commemorative photography segment, also offering Shichi-Go-San, Omiyamairi, and milestone shoots with a similar all-inclusive pricing model. Compares because it competes head-to-head for the same milestone-ceremony customer base.
• Studio Deco (スタジオデコ): Japanese children's photo studio chain focused on milestone ceremonies (Shichi-Go-San, Omiyamairi, birthday), with comparable flat-fee shoot pricing and bundled costume services. Operates a multi-store footprint competing for the same ceremonial customer wallet.

Others

• Resort Trust, Inc. (リゾートトラスト株式会社): Japanese hospitality/membership-resort company that became Studio Alice's first collaboration partner for venue-based milestone photo plans (announced 2026-06-10). Included as an ecosystem/adjacent partner rather than a direct competitor, illustrating the venue-based photo-service extension of the model.

Emerging players

• PhotoStudio Boo (フォトスタジオBoo): Smaller-format Japanese children's photo studio offering milestone and ceremonial photography with a differentiated theme-park-style set design. Comparable as a direct competitor in the kids' commemorative segment, though smaller in scale than Studio Alice.

Broad incumbents

• Lifetouch (Shutterfly / Lifetouch): U.S. school and family photography incumbent (now part of Shutterfly) operating school-picture services analogous to Studio Alice's egao B2B channel. Relevant as a broad incumbent in commemorative photography with an established school-photo distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/studio_alice
• YouTubeyoutube.com/user/studioaliceofficial
• Facebookfacebook.com/photostudioalice
• Instagraminstagram.com/studio.alice/?hl=ja
• TikToktiktok.com/@studio.alice

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Alice