What Äripäev does

Äripäev is an Estonian business and economics media company headquartered in Tallinn and owned by the Nordic media conglomerate Bonnier Group. It operates a multi-product platform anchored by its flagship Estonian-language business news publication, supplemented by the Äripäev PRO premium subscription tier, the Radar company registry and business intelligence platform (providing financial data, credit ratings, and company health metrics on Estonian businesses), the Videokogu video library, the Investeerimismäng investment simulation game, a professional training academy (Äripäeva Akadeemia), a conferences business, and a network of 15+ themed vertical portals covering finance, technology, marketing, real estate, construction, HR, agriculture, and other industries.

The underlying technology stack is a web-based publishing platform integrated with digital subscriptions, advertising, podcast and radio distribution, e-commerce, and, as of 2025, AI-powered natural-language search (Küsi ÄPlt) and an AI-enhanced information platform for PRO subscribers. The company monetizes through four revenue streams: recurring digital and PRO subscriptions, advertising (display, sponsored and native), professional services (Radar data, PRO intelligence), and one-time transactions (books, magazines, training courses, conferences, video content). Go-to-market is hybrid: low-friction self-serve digital subscriptions at promotional entry pricing (€2.99 first month) for individuals, combined with direct B2B sales for enterprise PRO services, advertising, and corporate partnerships. Customers are Estonian business professionals, investors, and corporate advertisers, with no disclosed customer concentration. Note: founded year is inconsistent across sources (firmographics indicates 1989; legal entity history indicates 2000); the firmographics figure is used as the primary reference.

Name

Äripäev

Legal name

AS Äripäev

Website

https://aripaev.ee

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Äripäev is an Estonian business media company owned by Bonnier Group, operating a multi-platform publication spanning news, PRO subscriptions, Radar company intelligence, training, conferences, and 15+ vertical portals serving Estonian business professionals, investors, and corporate advertisers.

Ownership category

akta.pro rank

Product category

Business News Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Business news media
• Financial journalism
• Premium subscriptions
• Company intelligence
• Professional training

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Revenue: Digital and print subscriptions providing access to business news, analysis, PRO services, and exclusive content. Subscription tiers include standard digital access and premium PRO services.
2. Advertising: Display advertising, sponsored content, and native advertising placements across the publication's websites and newsletters
3. E-commerce and Products: Sales of books, magazines, training courses, conferences, and video content through the Äripäev e-shop
4. Professional Services: PRO subscription services, company data services through Radar, and premium business intelligence offerings

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Äripäev is an Estonian business and economics news publication that operates a multi-platform media business. It produces original journalism on Estonian and international business, financial markets, and economics, and sells digital/print subscriptions, premium PRO analytics, a company intelligence platform (Radar), professional training courses, business conferences, and e-commerce products (books, magazines) to business professionals, investors, and corporate decision makers in Estonia.

Product overview

Äripäev is a leading Estonian business and economics news publication operating as a multi-platform media company. The offering consists of a core news platform (Äripäev) complemented by a premium subscription tier (Äripäev PRO) with enhanced analytical tools, a company intelligence platform (Radar), a video content library (Videokogu), an investment simulation game (Investeerimismäng), professional training courses (Koolitused), and a conference/events business (Konverentsid). The company also operates a network of specialized topic portals covering industries including finance, technology, marketing, construction, and logistics. Recent innovation includes an AI-powered search feature and AI-enhanced information platform launched in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Radar: Estonian company register and business intelligence platform
• Äripäev PRO
• Äripäeva Akadeemia

Products and services

• Äripäev (Core News Publication) Estonian business and economics news publication providing daily coverage of financial markets, business news, investor information, and economic analysis for business professionals and investors.
• Äripäev PRO Premium subscription tier offering enhanced analytical tools, deeper market insights, and exclusive content for professional investors and business decision-makers.
• Radar Estonian company register and business intelligence platform providing comprehensive data on Estonian businesses and their leaders, including credit ratings, financial information, and company health metrics.
• Videokogu Video content library featuring recorded programs, interviews, and news coverage from Äripäev's radio and TV productions.
• Investeerimismäng (Investment Simulation Game) Investment simulation game allowing users to practice trading with virtual portfolios and compete with other investors.
• Koolitused (Training Courses) Educational programs and professional training including AI usage in work tasks, AI risk management, Excel training, project management, and leadership courses.
• Konverentsid (Conferences) Business conferences and events including Investor Toomas Conference, Gasell Congress, Industry summits, and leadership colloquia.
• Books and Publications (Raamatud ja Teabevara) Business books, reference materials, and professional publications available through Äripäev's e-commerce platform.
• AI-Enhanced Information Platform (Küsi ÄPlt) AI-powered conversational search and information retrieval platform allowing users to query business news and content using natural language, providing synthesized responses from Äripäev's news archive.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Bloomberg L.P. Global business and financial data, news, and intelligence platform. Represents the international standard for premium business information services against which Äripäev PRO and Radar must position.
• Reuters: Global business news and information provider. Sets the competitive floor for international business news coverage available to Estonian professionals and the standard for editorial quality in the category.
• Dagens Industri: Sweden's leading business daily, owned by Bonnier. A senior Bonnier business media sibling with subscription, events, and PRO-tier structure analogous to Äripäev's operating model.
• Kauppalehti: Finland's leading business media outlet, also owned by Bonnier Group. Highly comparable as a Bonnier business news brand with subscription, PRO, events, and training offerings, providing a peer benchmark for the Bonnier business media playbook.

Direct peers

• Ekspress Grupp: Estonian media conglomerate operating Delfi, Eesti Päevaleht, and E24 (Estonian business news). Directly competes in Estonian news, classifieds, and digital advertising, with overlapping B2B media offerings.
• Postimees Grupp: Estonia's largest general news media group, directly competing for the same Estonian audience, advertisers, and digital subscribers. Operates the leading news portal and a portfolio of themed publications in the same market as Äripäev.

Regional players

• Dienas Bizness: Leading Latvian business newspaper and digital platform. Direct regional analogue serving the neighboring Baltic business community with subscription news, events, and business intelligence offerings.
• Verslo Žinios: Lithuania's main business daily and portal. Closest peer in the third Baltic state, with similar B2B subscription, events, and advertising model targeting Lithuanian business professionals.
• Börsveckan: Nordic/Bonnier-affiliated investment and business magazine. Another Bonnier business media sibling providing cross-Nordic subscription and investment content comparison points.

Others

• Agentuur Elara: Estonian PR and communications agency. Adjacent ecosystem participant representing the Estonian PR and media relations landscape in which Äripäev's earned media content is consumed and produced.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aripaev_ee
• Facebookfacebook.com/aripaev
• LinkedInlinkedin.com/company/aripaev

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Äripäev