What Verslo žinios does

Verslo žinios (legal entity UAB "Verslo žinios") is a Vilnius-headquartered, privately held Lithuanian business media company founded in 1995. It operates the vz.lt news portal, self-described as the only dedicated business news portal in Lithuania, alongside a weekly print newspaper and the Verslo klasė premium magazine. The company serves Lithuanian business executives, managers, entrepreneurs, investors, and financial-market participants with daily business news, market data, sector coverage (finance, real estate, technology, energy, logistics), podcasts, newsletters, and branded editorial projects such as Metų CEO, Sektorių lyderiai, and Konkurencinga Lietuva.

The company's core product platform is a digital news portal with content management, subscription management, and multimedia delivery, extended by a portfolio of wholly owned sub-brands: Rekvizitai.lt (Lithuanian company database), Infolex (legal database), Bond HR (HR/labor-law assistant), VŽ Akademija (business education), Mano pinigai (personal finance), Verslo klasė (premium magazine), and the IN. investment simulation game. It also licenses Financial Times content into its premium tier and distributes BNS newswire material.

Verslo žinios monetizes through four revenue streams: VZ Premium recurring subscription (monthly billing via mano.vz.lt), display and sponsored-content advertising, event and branded-project sponsorships (Verslo diskusijos, Verslo tribūna), and subscription-based B2B information products (Rekvizitai Premium, Infolex, Bond HR). The go-to-market is primarily content-marketing-driven with a self-serve digital subscription front-end and a dedicated B2B sales team for the database products. No parent company, institutional investor, or public listing is disclosed; the firm is independently owned.

Name

Verslo žinios

Legal name

UAB "Verslo žinios"

Website

https://vz.lt

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Verslo žinios is a Vilnius-based, privately held Lithuanian business media company (founded 1995) operating the country’s only dedicated business news portal, vz.lt, and a portfolio of B2B information sub-brands serving executives, investors, and SMBs.

Ownership category

akta.pro rank

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Premium Subscription: Subscription-based revenue from VZ Premium membership providing exclusive content, podcasts, and premium articles
2. Advertising: Display advertising and sponsored content across the portal and various themed sections
3. Event Sponsorships: Marketing projects and sponsored events including Verslo diskusijos and Verslo tribūna
4. Premium Products: Sale of specialized products including Rekvizitai.lt company database, Infolex legal database, and Bond HR tools

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Verslo žinios is a Lithuanian business media company that publishes daily business news, market data, and financial analysis through its primary portal vz.lt, supplemented by a weekly newspaper, premium magazine (Verslo klasė), podcasts, and a portfolio of B2B information databases (Rekvizitai.lt company database, Infolex legal database, Bond HR assistant). It also distributes licensed Financial Times content through its premium subscription and runs business education events through VŽ akademija.

Product overview

Verslo žinios operates a multi-channel business media platform centered on its main news portal vz.lt, Lithuania's only dedicated business news website. The company offers a portfolio of complementary products including Rekvizitai.lt (company database), Infolex (legal database), and Bond HR (HR management tools), alongside premium content through Verslo klasė magazine and Financial Times partnership. The ecosystem includes educational services through VŽ akademija, personal finance content via Mano pinigai, podcast series, and interactive tools like the IN. investment simulation game.

Differentiator

Problem solved

Functional benefit

Brands

• Verslo žinios: Primary business news portal brand
• Mano pinigai
• Verslo klasė
• Rekvizitai.lt
• Infolex
• VŽ Akademija
• Bond HR

Products and services

• Verslo žinios (vz.lt) business news portal The primary business news portal providing comprehensive coverage of Lithuanian and international business news, financial markets, technology, and economics for Lithuanian business professionals and investors.
• Rekvizitai.lt company database Lithuanian company information database providing company financials, debt records, reviews, and business awards, sold as a B2B subscription product to enterprises.
• Infolex legal database Legal information database offering legal information, compliance resources, and legal news for businesses and legal professionals in Lithuania.
• Bond HR (HR management assistant) HR management assistant providing personnel management tools and labor law guidance for HR professionals and businesses in Lithuania.
• VŽ akademija (Business Academy) Educational platform offering business conferences, professional development courses, and industry events for business professionals.
• Verslo klasė premium magazine Premium business magazine featuring in-depth articles, expert analyses, and lifestyle content targeted at business executives and senior leaders.
• Verslo žinios podcasts Podcast series including Rinkos: kas man iš to, featuring interviews with business leaders, market analysis, and economic discussions for business audiences.
• Investavimo žaidimas "IN." (Investment simulation game) Investment simulation game allowing participants to practice trading with virtual portfolios and learn investment strategies, engaging investors and retail traders.
• Financial Times licensed content Licensed Financial Times content integrated into the VZ Premium subscription, providing international business and financial news to Lithuanian premium subscribers.
• Mano pinigai personal finance section Personal finance section providing investment advice, real estate guidance, portfolio tracking, and financial literacy content for individual investors and retail audiences.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Financial TimescoreChannel Partner/ Reseller/ DistributorVerslo žinios partners with Financial Times to provide international business content, featuring a dedicated FT section and premium Financial Times articles on the portal.
• EY LietuvaminorGTM or Marketing PartnerEY Lietuva is listed as a main partner for the Lietuva 2030. Vizijos section, indicating a marketing/content partnership.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kauppalehti: Finnish business newspaper and digital subscription service, owned by Alma Media. Directly comparable as a subscription-based business news outlet in a small Nordic market with diversified data and events revenue.
• 15min: Major Lithuanian news portal with a business section, competing for the same advertising and reader pool as Verslo žinios. Operates a broader general-interest news model but is among the main competitors for Lithuanian business readers.
• Dagens Industri: Sweden's leading business news daily and digital subscription service, offering premium business journalism, newsletters, and events. Comparable as a subscription-driven business news brand in a small European-language market.
• Delfi Verslas: Lithuania's largest general news portal with a dedicated business/finance section (Delfi Verslas). Directly competes with Verslo žinios for Lithuanian business news audience and ad spend, though it is part of the broader Delfi media group rather than a business-only outlet.
• Dienas Bizness: Latvia's primary business news portal and newspaper, covering markets, finance, and corporate news with subscriptions and advertising. Directly comparable as the leading business news outlet in a neighboring Baltic state.
• Äripäev: Estonia's leading business news daily and portal, offering premium subscription business journalism, B2B databases, and events. The closest direct Baltic peer to Verslo žinios in terms of product mix (news + data + events) and geographic role as the dominant business publication in its country.

Regional players

• LRT Verslas: Lithuania's public broadcaster with news business coverage. Competes for Lithuanian business news audience but operates as a public-funded general news outlet rather than a subscription business portal.
• Wallstreet Online / Delfi (Estonia/Latvia): Estonian and Latvian Delfi portals with business sections serving the same Baltic audience as Verslo žinios' content. Regional media competitors extending across the Baltic states.

Broad incumbents

• Bloomberg Media: Global business news powerhouse with subscription business journalism. While not a direct competitor in Lithuanian-language news, it sets the global benchmark for subscription business news and represents the international content tier Verslo žinios offers via its FT partnership.

Others

• Verslo Žinios Group peers - Infolex: Listed here as a subsidiary rather than a separate peer; Infolex is Verslo žinios' own legal database product, comparable to other legal information services like Wolters Kluwer or Baltic legal databases, but it is wholly owned by the anchor company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vzinios
• Facebookfacebook.com/verslozinios
• LinkedInlinkedin.com/company/verslozinios

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verslo žinios