Image Signs
Image Signs is a female-owned, full-service custom sign manufacturer and installer in Altoona, Pennsylvania, founded in 1990. It designs, fabricates, installs, and maintains commercial signage for local and regional businesses within a 100-mile radius, plus select national chain and international factory clients.
- Company typePrivate
- Founded1990
- HeadquartersAltoona, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Image Signs does
Image Signs, Inc. is a full-service custom sign manufacturing and installation company headquartered in Altoona, Pennsylvania, established in March 1990 as a female-owned small business. The company designs, fabricates, installs, and maintains a broad portfolio of signage including awnings, channel letters, dimensional letters, exterior signs, highway signs, institutional signs, interior signs, electronic message centers, sandblasted glass, sandblasted/routed signs, and vehicle graphics. Manufacturing uses conventional materials — metal, plastic (acrylic, vacuum-formed, injection-molded), foam, HDU (High Density Urethane), cedar, LED lighting, and neon — with specialized techniques such as sandblasting for dimensional carved signs. The company operates licensed installation crews with fully equipped service vehicles out of a single Altoona facility, supported by a 100-mile service and installation radius.
The business generates revenue through one-time custom project sales and professional services across five streams: custom sign manufacturing, installation, maintenance/repair, survey/permit acquisition, and design services. Pricing is quote-based with no published tiers, driven by specifications, materials, and installation requirements. The go-to-market is sales-led, combining a website with "Request a Quote" and "Send a File" CTAs, direct phone and email (Eric@ and [email protected]), and field-based site surveys. The company also subcontracts for other sign companies, performs out-of-state merchant chain work, and has manufactured signs for factories in other countries.
Image Signs primarily serves local and regional small-to-medium businesses in central Pennsylvania — including retail, restaurants, churches, schools, auto dealers, and banks — with secondary exposure to multi-location national chain accounts. Its horizontal segmentation across many verticals and project-based, non-recurring revenue model limit individual customer concentration but also cap recurring revenue visibility. With 1-10 employees and 34 years of continuous operation, the company presents as a stable, owner-operated regional trade business without disclosed funding, M&A activity, or technology platform development.
Image Signs firmographics
Firmographics- Name
- Image Signs
- Legal name
- Image Signs, Inc.
- Website
- https://imagesignsinc.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Image Signs is a female-owned, full-service custom sign manufacturer and installer in Altoona, Pennsylvania, founded in 1990. It designs, fabricates, installs, and maintains commercial signage for local and regional businesses within a 100-mile radius, plus select national chain and international factory clients.
- Ownership category
- akta.pro rank
Where Image Signs is headquartered
LocationHeadquarters
- HQ city
- Altoona
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Image Signs business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Custom Sign Manufacturing and Sales: Design, manufacture, and sale of custom signage including awnings, channel letters, dimensional letters, exterior signs, highway signs, institutional signs, interior signs, electronic message centers, sandblasted signs, and vehicle graphics. One-time product sales with custom pricing based on specifications.
- Installation Services: Professional installation of manufactured signage by licensed technicians using fully equipped service vehicles. Includes compliance with local and state code requirements.
- Maintenance and Repair Services: Ongoing maintenance and repair services for existing signs including general repair, sign cleaning, and scheduled proactive maintenance programs.
- Survey and Permit Services: Site survey and permitting services including sign recommendations, permit acquisition, variance assistance, and project management for multi-location projects.
- Sign Design Services: Professional design services incorporating customer logos, company colors, and messages into custom sign designs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Project-Based Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Image Signs product offering
Product offeringCore offering
Image Signs is a full-service custom sign company that designs, manufactures, installs, and maintains commercial signage including awnings, channel letters, dimensional letters, exterior and interior signs, highway signs, institutional signs, electronic message centers, sandblasted signs and glass, and vehicle graphics. The firm complements its manufactured products with professional installation, site survey and permit acquisition, custom design, and ongoing maintenance and repair services for commercial customers in central Pennsylvania and beyond.
Product overview
Image Signs is a full-service custom sign manufacturing company offering a comprehensive portfolio of sign products including awnings, channel letters, dimensional letters, exterior signs, highway signs, institutional signs, interior signs, electronic message centers, sandblasted glass, sandblasted/routed signs, and vehicle graphics. The company operates as a unified product-and-service business where sign products are complemented by installation, design/manufacturing, maintenance, and survey & permit services. Products range from illuminated signage (channel letters, electronic message centers) to non-illuminated options (sandblasted signs, dimensional letters, vehicle wraps) and are manufactured using various materials including metal, plastic, acrylic, foam, cedar, and HDU.
Differentiator
Problem solved
Functional benefit
Products and services
- Awnings
Quantifiable outcome
- Signs can last decades with proper materials like HDU (High Density Urethane) being impervious to insects, rot, and temperature changes
- +1 more outcomes
Companies that use Image Signs
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Image Signs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Image Signs partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Image Signs competitors and assessment
Company assessmentBroad incumbents
- YESCO: Large, established sign and lighting manufacturer specializing in iconic custom signage, channel letters, and large-scale installations. Comparable as a full-service custom sign manufacturer but operating at substantially larger scale than Image Signs.
- Federal Heath Sign Company: National sign manufacturing and installation company serving retail, petroleum, and commercial clients. Comparable in custom sign manufacturing and multi-location rollout capabilities but at significantly larger scale.
- Daktronics: Large electronic display and digital signage manufacturer with products ranging from scoreboards to commercial EMCs. Comparable in the electronic message center product category but operating at much larger scale and enterprise/government customer base.
- Watchfire Signs: Manufacturer of electronic message centers and digital signage for businesses, schools, and municipalities. Comparable in the EMC and digital signage category Image Signs offers, though Watchfire is a dedicated manufacturer at larger scale.
Direct peers
- Allegra Marketing Print Mail: Franchise network combining printing, marketing services, and signage for SMBs. Comparable as a one-stop marketing/sign provider with similar SMB customer targeting and project-based pricing.
- SpeedPro Imaging: National franchise specializing in large-format graphics, vehicle wraps, and commercial signage. Comparable in the vehicle graphics, exterior signage, and wide-format print categories Image Signs serves.
- Signs By Tomorrow: National sign franchise offering custom signs, banners, vehicle wraps, and installation services. Closely comparable business model — full-service custom sign shop with quote-based pricing and direct-to-customer sales.
- FASTSIGNS: National franchise network of custom sign and graphics shops offering design, manufacturing, and installation. Directly comparable as a full-service custom signage provider serving SMB and enterprise customers with similar product categories.
- Sign-A-Rama: Franchise sign company providing custom signs, graphics, and installation for businesses. Directly comparable as a multi-location custom sign provider with similar product mix and SMB customer focus.
Regional players
- National Signs: Regional sign manufacturer and installer serving the Mid-Atlantic and surrounding states with custom signage and installation. Comparable as a similarly-sized regional full-service sign shop operating in an adjacent geography.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Image Signs social profiles
Digital presenceImage Signs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Image Signs leadership team
Management profileNumber of profiles
Image Signs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Image Signs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Image Signs
What does Image Signs do?
Image Signs is a full-service custom sign company that designs, manufactures, installs, and maintains commercial signage including awnings, channel letters, dimensional letters, exterior and interior signs, highway signs, institutional signs, electronic message centers, sandblasted signs and glass, and vehicle graphics. The firm complements its manufactured products with professional installation, site survey and permit acquisition, custom design, and ongoing maintenance and repair services for commercial customers in central Pennsylvania and beyond.
Is Image Signs a public or private company?
Image Signs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Image Signs founded?
Image Signs was founded in 1990. It employs 1 to 10 people.
Where is Image Signs based?
Image Signs is headquartered in Altoona, United States, in the North America region.
How does Image Signs make money?
Five revenue lines are on record. Custom Sign Manufacturing and Sales are the primary driver. The others are installation Services, maintenance and Repair Services, survey and Permit Services and sign Design Services.
Who are Image Signs's main competitors?
Broad incumbents on record are YESCO, Federal Heath Sign Company, Daktronics and Watchfire Signs. Direct peers are Allegra Marketing Print Mail, SpeedPro Imaging, Signs By Tomorrow, FASTSIGNS and Sign-A-Rama. National Signs is listed as a regional player.
Does Image Signs have an API?
No public API is recorded for Image Signs.