Image Signs

What Image Signs does

Image Signs, Inc. is a full-service custom sign manufacturing and installation company headquartered in Altoona, Pennsylvania, established in March 1990 as a female-owned small business. The company designs, fabricates, installs, and maintains a broad portfolio of signage including awnings, channel letters, dimensional letters, exterior signs, highway signs, institutional signs, interior signs, electronic message centers, sandblasted glass, sandblasted/routed signs, and vehicle graphics. Manufacturing uses conventional materials — metal, plastic (acrylic, vacuum-formed, injection-molded), foam, HDU (High Density Urethane), cedar, LED lighting, and neon — with specialized techniques such as sandblasting for dimensional carved signs. The company operates licensed installation crews with fully equipped service vehicles out of a single Altoona facility, supported by a 100-mile service and installation radius.

The business generates revenue through one-time custom project sales and professional services across five streams: custom sign manufacturing, installation, maintenance/repair, survey/permit acquisition, and design services. Pricing is quote-based with no published tiers, driven by specifications, materials, and installation requirements. The go-to-market is sales-led, combining a website with "Request a Quote" and "Send a File" CTAs, direct phone and email (Eric@ and [email protected]), and field-based site surveys. The company also subcontracts for other sign companies, performs out-of-state merchant chain work, and has manufactured signs for factories in other countries.

Image Signs primarily serves local and regional small-to-medium businesses in central Pennsylvania — including retail, restaurants, churches, schools, auto dealers, and banks — with secondary exposure to multi-location national chain accounts. Its horizontal segmentation across many verticals and project-based, non-recurring revenue model limit individual customer concentration but also cap recurring revenue visibility. With 1-10 employees and 34 years of continuous operation, the company presents as a stable, owner-operated regional trade business without disclosed funding, M&A activity, or technology platform development.

Name

Image Signs

Legal name

Image Signs, Inc.

Website

https://imagesignsinc.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Image Signs is a female-owned, full-service custom sign manufacturer and installer in Altoona, Pennsylvania, founded in 1990. It designs, fabricates, installs, and maintains commercial signage for local and regional businesses within a 100-mile radius, plus select national chain and international factory clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Altoona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Sign Manufacturing and Sales: Design, manufacture, and sale of custom signage including awnings, channel letters, dimensional letters, exterior signs, highway signs, institutional signs, interior signs, electronic message centers, sandblasted signs, and vehicle graphics. One-time product sales with custom pricing based on specifications.
2. Installation Services: Professional installation of manufactured signage by licensed technicians using fully equipped service vehicles. Includes compliance with local and state code requirements.
3. Maintenance and Repair Services: Ongoing maintenance and repair services for existing signs including general repair, sign cleaning, and scheduled proactive maintenance programs.
4. Survey and Permit Services: Site survey and permitting services including sign recommendations, permit acquisition, variance assistance, and project management for multi-location projects.
5. Sign Design Services: Professional design services incorporating customer logos, company colors, and messages into custom sign designs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Image Signs is a full-service custom sign company that designs, manufactures, installs, and maintains commercial signage including awnings, channel letters, dimensional letters, exterior and interior signs, highway signs, institutional signs, electronic message centers, sandblasted signs and glass, and vehicle graphics. The firm complements its manufactured products with professional installation, site survey and permit acquisition, custom design, and ongoing maintenance and repair services for commercial customers in central Pennsylvania and beyond.

Product overview

Image Signs is a full-service custom sign manufacturing company offering a comprehensive portfolio of sign products including awnings, channel letters, dimensional letters, exterior signs, highway signs, institutional signs, interior signs, electronic message centers, sandblasted glass, sandblasted/routed signs, and vehicle graphics. The company operates as a unified product-and-service business where sign products are complemented by installation, design/manufacturing, maintenance, and survey & permit services. Products range from illuminated signage (channel letters, electronic message centers) to non-illuminated options (sandblasted signs, dimensional letters, vehicle wraps) and are manufactured using various materials including metal, plastic, acrylic, foam, cedar, and HDU.

Differentiator

Problem solved

Functional benefit

Products and services

• Awnings

Quantifiable outcome

• Signs can last decades with proper materials like HDU (High Density Urethane) being impervious to insects, rot, and temperature changes
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• YESCO: Large, established sign and lighting manufacturer specializing in iconic custom signage, channel letters, and large-scale installations. Comparable as a full-service custom sign manufacturer but operating at substantially larger scale than Image Signs.
• Federal Heath Sign Company: National sign manufacturing and installation company serving retail, petroleum, and commercial clients. Comparable in custom sign manufacturing and multi-location rollout capabilities but at significantly larger scale.
• Daktronics: Large electronic display and digital signage manufacturer with products ranging from scoreboards to commercial EMCs. Comparable in the electronic message center product category but operating at much larger scale and enterprise/government customer base.
• Watchfire Signs: Manufacturer of electronic message centers and digital signage for businesses, schools, and municipalities. Comparable in the EMC and digital signage category Image Signs offers, though Watchfire is a dedicated manufacturer at larger scale.

Direct peers

• Allegra Marketing Print Mail: Franchise network combining printing, marketing services, and signage for SMBs. Comparable as a one-stop marketing/sign provider with similar SMB customer targeting and project-based pricing.
• SpeedPro Imaging: National franchise specializing in large-format graphics, vehicle wraps, and commercial signage. Comparable in the vehicle graphics, exterior signage, and wide-format print categories Image Signs serves.
• Signs By Tomorrow: National sign franchise offering custom signs, banners, vehicle wraps, and installation services. Closely comparable business model — full-service custom sign shop with quote-based pricing and direct-to-customer sales.
• FASTSIGNS: National franchise network of custom sign and graphics shops offering design, manufacturing, and installation. Directly comparable as a full-service custom signage provider serving SMB and enterprise customers with similar product categories.
• Sign-A-Rama: Franchise sign company providing custom signs, graphics, and installation for businesses. Directly comparable as a multi-location custom sign provider with similar product mix and SMB customer focus.

Regional players

• National Signs: Regional sign manufacturer and installer serving the Mid-Atlantic and surrounding states with custom signage and installation. Comparable as a similarly-sized regional full-service sign shop operating in an adjacent geography.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Image-Signs-100054313279104

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Image Signs