Cafes Baque
Cafés Baqué is a family-owned Spanish coffee roaster and distributor serving home consumers, hospitality businesses, and corporate offices across peninsular Spain with ground coffee, beans, capsules, and complementary accessories.
- Company typePrivate
- Founded2001
- HeadquartersInurrieta, Spain
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Cafes Baque does
Cafés Baqué (CAFÉS BAQUÉ, S.L.U.) is a family-owned Spanish coffee roasting and distribution company headquartered in Iurreta, Bizkaia, with a 100+ year operating history. The company roasts over 3 million kilograms of coffee annually and reports that more than 300,000 cups of its coffee are consumed daily. It operates a multi-format product portfolio spanning ground coffee, whole beans, capsules (compostable, aluminum, organic), soluble coffee, teas and infusions, cocoa and summer beverages, and complementary accessories. A core technical differentiator is its 100% compostable capsule line compatible with Nespresso machines, engineered to biodegrade within three months using barrier materials that preserve freshness without plastic packaging. The company also retails coffee machines from Moccamaster, De'Longhi, Cecotec, and Xiaomi, and offers a Specialty Coffees sub-brand featuring single-origin offerings.
The business runs a multi-channel go-to-market spanning a direct-to-consumer e-commerce storefront (baque.com/tienda) with free shipping above €40, a B2B professional portal (areaprofesional.baque.com), and direct field sales to hospitality businesses and corporate offices. Its three customer segments are individual home consumers, hospitality establishments (the primary segment), and corporate offices, with subscription-style volume pricing and equipment bundling targeted at the B2B office channel. Distribution is restricted to peninsular Spain (excluding the Balearic and Canary Islands, Ceuta, and Melilla). The company supplements commercial activity with brand-building initiatives including a Coffee School (Escuela de Café) for barista training, the Baqué Experience, and major regional sports sponsorships as official coffee partner of Athletic Club and Real Sociedad.
Cafés Baqué is structured as a privately held Spanish limited company (S.L.U.) under concentrated family ownership with no disclosed institutional investment, funding rounds, or M&A activity in the source data. No revenue figures are publicly disclosed. The firm reports 51-100 employees and self-identifies as a leader in hospitality across País Vasco and La Rioja and one of the most recognized coffee brands nationally in Spain. Pricing across products is unit-based for retail (e.g., capsules from €3.39 for a 10-pack to €33.95 for a 100-pack; ground/beans from €4.69 to €12.50 per unit) and subscription-based for B2B office accounts with a minimum 15% discount and bundled equipment offers at volume thresholds.
Cafes Baque firmographics
Firmographics- Name
- Cafes Baque
- Legal name
- CAFÉS BAQUÉ, S.L.U.
- Website
- https://www.baque.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cafés Baqué is a family-owned Spanish coffee roaster and distributor serving home consumers, hospitality businesses, and corporate offices across peninsular Spain with ground coffee, beans, capsules, and complementary accessories.
- Ownership category
- akta.pro rank
Cafes Baque industry classification
Industry- Product category
- Coffee Manufacturing
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
Keywords
Where Cafes Baque is headquartered
LocationHeadquarters
- HQ city
- Inurrieta
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Cafes Baque business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Coffee Products: Sale of coffee products including ground coffee, whole beans, capsules (compostable, aluminum, organic), and soluble coffee to home consumers through e-commerce platform.
- B2B Coffee Solutions: Coffee supply and related products to hospitality businesses (bars, restaurants) and office environments with personalized service and volume pricing.
- Accessories and Complementary Products: Sale of accessories including coffee machines (Moccamaster, De'Longhi, Cecotec, Xiaomi), sweeteners, amenities for hospitality, and merchandise including sports apparel from partner clubs.
- Specialty Coffees: Premium single-origin specialty coffees targeting discerning coffee enthusiasts with higher price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Capsule products - various formats |
| Unit Pricing | Pay-as-you-go | Ground and whole bean coffee |
| Subscription | Monthly | Office solutions B2B |
| Unit Pricing | Pay-as-you-go | Soluble coffees and teas |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Cafes Baque product offering
Product offeringCore offering
Cafés Baqué is a Spanish family-owned coffee roaster and distributor that produces and sells ground coffee, whole bean coffee, capsules (compostable, aluminum, organic, and Dolce Gusto-compatible), soluble coffee, teas and infusions, and related accessories/machines. The company sells to individual consumers through an own e-commerce storefront and to hospitality, office, and small-retail customers through a dedicated B2B professional portal.
Product overview
Cafés Baqué is a family-owned Spanish coffee company specializing in roasting and distributing coffee products across home, hospitality, and office segments. Their product portfolio centers on coffee in multiple formats: ground coffee (molido), whole beans (en grano), and capsules compatible with Nespresso, Dolce Gusto, and other systems. They offer standard, organic, and specialty coffee lines, complemented by compostable capsule options. Beyond coffee, they provide teas and infusions, cocoa beverages, accessories, and branded merchandise including cycling apparel. Their coffee machine offerings include Moccamaster, Cecotec, De'Longhi, and Xiaomi brands. The company serves retail consumers at home, professional hospitality businesses, and office environments through dedicated sales channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Café Molido (Ground Coffee) Roasted and ground coffee sold in a ground format suitable for traditional home brewing methods such as filter or moka pot preparation.
- Café en Grano (Whole Bean Coffee) Roasted whole-bean coffee intended for consumers using bean-to-cup grinders or Horeca espresso equipment.
- Cápsulas Compostables (Compostable Coffee Capsules) Coffee packaged in compostable capsules, targeting environmentally conscious home consumers and operators seeking a sustainable single-serve format.
- Cápsulas de Aluminio (Aluminum Coffee Capsules) Coffee packaged in aluminum capsules, compatible with Nespresso-style home machines, intended for single-serve home and office use.
- Cápsulas Compatibles Dolce Gusto Coffee capsules engineered for compatibility with Dolce Gusto brewing systems, broadening single-serve format coverage.
- Café Orgánico (Organic Coffee) Certified organic roasted coffee intended for consumers seeking organic-certified coffee across compatible grind and capsule formats.
- Café Soluble (Soluble Coffee) Soluble (instant) coffee for quick home, workplace, and travel preparation without brewing equipment.
- Tés e Infusiones (Teas and Infusions) Loose and packaged teas and herbal infusions sold alongside the coffee assortment to home and office buyers.
- Cafeteras (Coffee Machines) Coffee machines offered for home and office use alongside consumables as part of a bundled equipment-and-consumables offering.
- Accesorios de Café (Coffee Accessories) Coffee-related accessories (cups, grinders, etc.) sold to complement the coffee product assortment for home and hospitality users.
- Portal Profesional B2B (B2B Professional Portal — Subscription Service) Subscription-based B2B portal service for hospitality operators, offices, and small neighborhood stores to procure Cafés Baqué coffee, capsules, soluble, tea, machines, and accessories under tailored commercial pricing and recurring delivery.
Quantifiable outcome
- 3 million+ kg of coffee roasted annually
- +1 more outcomes
Companies that use Cafes Baque
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Cafes Baque technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cafes Baque partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Athletic ClubcoreOfficial coffee sponsor of Athletic Club football team. Major sports sponsorship providing brand visibility through team branding and match-day presence in Basque Country.
- Real SociedadcoreOfficial coffee sponsor of Real Sociedad football team. Major sports sponsorship providing brand visibility through team branding and match-day presence in Basque Country.
- Nespresso (Nestlé)coreProduct compatibility partnership - Baqué capsules compatible with Nespresso machines. Both aluminum (infinitely recyclable) and compostable options available.
- Dolce Gusto (Nestlé)coreProduct compatibility partnership - Baqué capsules compatible with Dolce Gusto machines. Wide variety of coffee and flavored options.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Cafes Baque competitors and assessment
Company assessmentBroad incumbents
- Illy: Italian premium coffee company with capsule (iperEspresso), ground, and bean offerings distributed in Spain through retail and hospitality. Comparable as a premium-positioned roaster targeting discerning consumers and foodservice, with stronger specialty positioning.
- Nestlé Professional: B2B-focused arm of Nestlé supplying coffee solutions (including Nespresso Professional and branded ground coffee) to hotels, restaurants, offices, and cafeterias across Spain. Directly comparable in the B2B hospitality and office coffee solutions segment that Baqué targets with its areaprofesional.baque.com portal.
- JDE Peet's: Owner of Douwe Egberts, L'OR, and other coffee brands with substantial Spanish retail and foodservice presence. Comparable in capsule and ground coffee distribution to Spanish consumers and hospitality, with broader category reach and global scale.
- Lavazza: Global Italian coffee company with strong Spanish retail and hospitality presence through ground coffee, beans, and capsule systems. Comparable in roasting and hospitality distribution, though operating at significantly larger scale and with own capsule platform (A Modo Mio).
- Segafredo Zanetti: Italian coffee roasting multinational with significant presence in Spanish foodservice through both own-brand and Zanetti brand capsules and ground coffee. Comparable as a roaster serving hospitality and retail, but with a broader international footprint and broader product portfolio.
Regional players
- Delta Cafés: Portuguese market-leading coffee roaster and distributor with growing presence in Spain through retail and hospitality channels. Comparable as a regional Iberian coffee company with multi-format product portfolio (ground, beans, capsules) and similar family/heritage roots.
- Café 100 Años: Spanish coffee brand with strong regional distribution in certain Spanish territories and a heritage positioning similar to Baqué. Comparable as a Spanish family-style coffee roaster, though with weaker national brand recognition and limited capsule focus.
Direct peers
- Saimaza: Long-established Spanish coffee brand with deep roots in Andalusian and national hospitality channels. Directly comparable as a heritage Spanish coffee roaster serving both home and hospitality segments with similar product formats (ground, beans, capsules).
- Marcilla: Iconic Spanish coffee brand owned by Nestlé, producing roasted and ground coffee plus capsules for the Spanish market. Directly comparable as a nationally distributed Spanish coffee roaster with similar B2C and hospitality distribution, though with materially larger scale and Nestlé backing.
- Café Fortaleza: Iberian (Portuguese/Spanish) heritage coffee brand roasting and distributing ground coffee and capsules to retail and hospitality. Comparable as a regional Iberian coffee roaster with similar B2B/B2C split and capsule compatibility strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cafes Baque social profiles
Digital presenceCafes Baque financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cafes Baque leadership team
Management profileNumber of profiles
Profiles1 record
Cafes Baque funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cafes Baque M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cafes Baque
What does Cafes Baque do?
Cafés Baqué is a Spanish family-owned coffee roaster and distributor that produces and sells ground coffee, whole bean coffee, capsules (compostable, aluminum, organic, and Dolce Gusto-compatible), soluble coffee, teas and infusions, and related accessories/machines. The company sells to individual consumers through an own e-commerce storefront and to hospitality, office, and small-retail customers through a dedicated B2B professional portal.
Is Cafes Baque a public or private company?
Cafes Baque is a private company. It is classified as family owned and is currently operating.
When was Cafes Baque founded?
Cafes Baque was founded in 2001. It employs 51 to 100 people.
Where is Cafes Baque based?
Cafes Baque is headquartered in Inurrieta, Spain, in the Europe region.
How does Cafes Baque make money?
Four revenue lines are on record. Retail Coffee Products are the primary driver. The others are B2B Coffee Solutions, accessories and Complementary Products and specialty Coffees.
Who are Cafes Baque's main competitors?
Broad incumbents on record are Illy, Nestlé Professional, JDE Peet's, Lavazza and Segafredo Zanetti. Regional players are Delta Cafés and Café 100 Años. Direct peers are Saimaza, Marcilla and Café Fortaleza.
Does Cafes Baque have an API?
No public API is recorded for Cafes Baque.
What industry is Cafes Baque in?
Cafes Baque's product category is Coffee Manufacturing. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes). Its NAICS code is 31192 and its SIC code is 2080.