Cafe 100
Cafe 100 is a family-owned, single-location restaurant in Hilo, Hawaii, founded in 1946, serving Loco Moco (30+ varieties), plate lunches, and pupu platters to local residents and tourists via dine-in, drive-in, takeout, and online ordering.
- Company typePrivate
- Founded1946
- HeadquartersHilo, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Cafe 100 does
Cafe 100 is a single-location, family-owned restaurant in Hilo, Hawaii, founded in 1946 by Richard Miyashiro, a WWII veteran of the 100th Infantry Battalion. The restaurant specializes in Loco Moco (offering 30+ variations) and traditional Hawaiian plate lunches, supplemented by beef stew, pupu platters, and branded omiyage merchandise. It operates dine-in, a drive-in window service, takeout, and Clover-based online ordering, with extended hours that include Sunday lunch as of 2024.
The business is built on a nearly 80-year operating history and holds registered trademarks on "Loco Moco®" and "Home of the Loco Moco®," tying its brand identity to the dish it claims to have originated. The core product is a casual, value-priced plate-lunch menu oriented to local Hawaiian tastes and to tourists visiting the Hilo side of the Big Island. There is no proprietary technology platform; customer interaction is mediated through standard POS, a drive-in window, and a third-party Clover online ordering system.
Revenue is generated through direct food sales (individual meals, catering, pupu platters) and ancillary merchandise. The customer base is a mix of local residents and visitors, with no disclosed B2B or institutional accounts. The company employs approximately 21 people and has not pursued multi-unit expansion, franchising, or outside capital based on the available information.
Cafe 100 firmographics
Firmographics- Name
- Cafe 100
- Legal name
- Cafe 100, Inc.
- Website
- https://cafe100.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cafe 100 is a family-owned, single-location restaurant in Hilo, Hawaii, founded in 1946, serving Loco Moco (30+ varieties), plate lunches, and pupu platters to local residents and tourists via dine-in, drive-in, takeout, and online ordering.
- Ownership category
- akta.pro rank
Cafe 100 industry classification
Industry- Product category
- Casual Dining Restaurant (Hawaiian Local Cuisine)
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Family-Style Restaurants (THAFACAC)
- akta.pro secondary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Where Cafe 100 is headquartered
LocationHeadquarters
- HQ city
- Hilo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cafe 100 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in and Takeout Food Service: Traditional restaurant revenue from dine-in meals and takeout orders. Drive-in/window service model allows customers to order at the window and take food home or eat on premises.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Cafe 100 product offering
Product offeringCore offering
Cafe 100 is a family-owned restaurant in Hilo, Hawaii, founded in 1946, that specializes in Loco Moco with over 30 variations and serves Hawaiian plate lunches and pupu platters. The restaurant also offers local catering, a banquet room for group events, online ordering for delivery and takeout, and branded merchandise such as t-shirts and omiyage gifts.
Product overview
Cafe 100 is a single-location restaurant in Hilo, Hawaii, founded in 1946. The core offering is the Loco Moco, a traditional Hawaiian dish of rice topped with a hamburger patty, brown gravy, and a fried egg, available in over 30 varieties. The restaurant also serves traditional plate lunches including beef stew made from the original recipe. Additional offerings include pupu platters for catering and events, online ordering via Clover, and branded merchandise (t-shirts) as omiyage gifts.
Differentiator
Problem solved
Functional benefit
Companies that use Cafe 100
Customer profileSegments2 records
Ideal customer profiles3 records
Cafe 100 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cafe 100 partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cafe 100 competitors and assessment
Company assessmentBroad incumbents
- Zippy's: Hawaii's largest local restaurant chain offering plate lunches and diner fare across many locations — represents the scaled, multi-location version of Cafe 100's casual local-food format.
- Denny's: National diner chain offering all-day breakfast and casual plate-style meals — comparable casual dine-in and limited-service breakfast/lunch format at much greater scale.
- L&L Hawaiian Barbecue: Multi-state Hawaiian plate-lunch chain with mainland and international locations — a broader incumbent that has scaled the same casual local-food concept Cafe 100 anchors in Hilo.
Direct peers
- Ken's House of Pancakes: Long-standing Hilo diner serving local-style breakfast, lunch, and plate lunches — the most direct local competitor for Cafe 100's casual family diner and Loco Moco trade.
- Helena's Hawaiian Food: Award-winning Hawaiian plate-lunch restaurant serving traditional local dishes; comparable in its single-location, heritage-driven, casual dine-in model centered on classic Hawaiian fare.
- Rainbow Drive-In: Iconic Honolulu plate-lunch institution with a similar 'fast, good food' heritage model and strong local brand recognition — closely comparable plate-lunch economics and diner format.
- Highway Inn: Family-owned Hawaiian plate-lunch restaurant with deep local roots and catering operations — closely comparable in family ownership, heritage brand, and plate-lunch offering.
- Diamond Head Market & Grill: Honolulu neighborhood plate-lunch and casual grill spot serving local comfort food to a mix of regulars and visitors — comparable diner-style economics and local-food menu focus.
Regional players
- Hilo Bay Cafe: Hilo-based full-service restaurant with a strong local-cuisine identity; competes for the same Hilo diner and tourist traffic with a slightly more upscale positioning.
- Marukame Udon: Hawaii-based casual noodle/diner concept popular with both locals and tourists for fast, affordable, high-volume meals — analogous casual, economical, high-throughput dining model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Cafe 100 social profiles
Digital presenceCafe 100 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cafe 100 leadership team
Management profileNumber of profiles
Cafe 100 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cafe 100 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cafe 100
What does Cafe 100 do?
Cafe 100 is a family-owned restaurant in Hilo, Hawaii, founded in 1946, that specializes in Loco Moco with over 30 variations and serves Hawaiian plate lunches and pupu platters. The restaurant also offers local catering, a banquet room for group events, online ordering for delivery and takeout, and branded merchandise such as t-shirts and omiyage gifts.
Is Cafe 100 a public or private company?
Cafe 100 is a private company. It is classified as family owned and is currently operating.
When was Cafe 100 founded?
Cafe 100 was founded in 1946. It employs 11 to 50 people.
Where is Cafe 100 based?
Cafe 100 is headquartered in Hilo, United States, in the North America region.
How does Cafe 100 make money?
One revenue line is on record: dine-in and Takeout Food Service.
Who are Cafe 100's main competitors?
Broad incumbents on record are Zippy's, Denny's and L&L Hawaiian Barbecue. Direct peers are Ken's House of Pancakes, Helena's Hawaiian Food, Rainbow Drive-In, Highway Inn and Diamond Head Market & Grill. Regional players are Hilo Bay Cafe and Marukame Udon.
Does Cafe 100 have an API?
No public API is recorded for Cafe 100.
What industry is Cafe 100 in?
Cafe 100's product category is Casual Dining Restaurant (Hawaiian Local Cuisine). Its primary akta.pro industry code is THAFACAC, Family-Style Restaurants, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.