What Moby Digg does

Moby Digg GmbH is a Munich-based digital agency (legal entity: Moby Digg GmbH, Munich; HRB 206943) founded around 2012, co-led by Managing Director Maximilian Heitsch and Co-Founder Korbinian Lenzer. The firm operates an integrated three-pillar 'Growth Framework' covering Brand (strategy, identity, storytelling, communication design), Marketing (performance campaigns on Meta, LinkedIn, TikTok, Google; B2B lead generation; funnel and sales process optimization), and Talent (social recruiting, employer branding, onboarding via SOPs/OKRs, digital application process design). Its technology footprint centers on custom website and eCommerce development, UI/UX, 3D/CGI content production (including a ~64-meter Mercedes Benz facade installation), scrollytelling/interactive web design, AI-assisted creative tools (Claude, ChatGPT, AI image generation), and a dedicated NFT/Web3 Agency with tiered packages covering smart contracts, mint pages, generative NFT series, and Web3 community management.

The business model is professional services, project-based, sold sales-led through direct outreach, organic portfolio, AI-powered cold email, paid social, SEO/content, newsletter, and award-driven earned media. Pricing is quote-based with disclosed bands: small landing pages from ~€8,000 net and corporate websites €35,000–€65,000 net, alongside tiered NFT packages. Customer mix spans enterprise (Mercedes Benz, Marc O'Polo, Ingo Maurer, Franka Robotics, USM Haller, MAAS & Partner), SMB (Eham, Salicutti, Rakoon Design), nonprofit/NGO (Freedom Grams, Meltdown Flags), and education (Techniques Journal). The agency has accumulated 163+ international awards over three years (Cannes Lions, D&AD, Clio, ADC, Red Dot, iF, LIA, Webby), including being named LIA Design Agency of the Year for Europe Globally in 2019.

Moby Digg reports a 1–10 employee headcount, indicating a boutique operation despite an enterprise-caliber client roster. Operations are headquartered at Elvirastraße 25 RGB, Munich. Revenue is not disclosed in available data, and the firm remains privately held with no disclosed venture capital or private equity backing — ownership appears founder-controlled.

Name

Moby Digg

Legal name

Moby Digg GmbH

Website

https://mobydigg.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Moby Digg GmbH is a Munich-based boutique digital agency serving mid-market and enterprise clients with an integrated Brand, Marketing, and Talent services framework, plus specialized NFT/Web3 offerings, with a portfolio spanning Mercedes Benz, Marc O'Polo, Ingo Maurer, and Franka Robotics.

Ownership category

akta.pro rank

Product category

Digital Creative Agency Services

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511)

SIC

Services-Advertising (7310)

akta.pro primary industry

Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)

akta.pro secondary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

Keywords

• Brand strategy services
• Website design agency
• Performance marketing
• Social recruiting
• NFT Web3 agency

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brand Strategy and Branding Services: Professional services revenue from brand strategy, brand identity design, tone of voice, storytelling, and communication design. Services include branding, UI/UX design, communication design (print), content creation (3D/CGI, social media), and process optimization.
2. Website Design and Development: Custom website development services ranging from small landing pages (from ~8,000 EUR net) to full corporate websites (35,000–65,000 EUR net). Includes corporate websites, eCommerce solutions, mobile apps, NFT landing pages, and ongoing support/maintenance.
3. Digital Marketing and Performance Campaigns: Revenue from KPI-driven digital marketing services including B2B social ads (Meta, LinkedIn, TikTok, Google), funnel marketing, lead generation campaigns, lead magnet creation, and sales process optimization. Also includes A/B testing and conversion rate optimization services.
4. Social Recruiting and Talent Services: Services helping companies find talent through social recruiting campaigns, customized landing pages, candidate questionnaires, and digital application process design. Also includes onboarding support via SOPs and OKRs.
5. NFT/Web3 Services: NFT production and marketing services with tiered packages (Workshop, Minimal, Standard, Advanced). Services include NFT design/production, generative series, smart contracts, mint pages, community management, and influencer marketing. Potential for equity/crypto revenue share arrangements in addition to cash payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Moby Digg is a Munich-based digital agency that delivers professional services across brand strategy, identity design, website design and development, performance marketing, lead generation, social recruiting, and Web3/NFT production. Its integrated Growth Framework combines Brand, Marketing, and Talent dimensions into coordinated client engagements, serving as a one-stop creative and growth partner for mid-market and enterprise clients.

Product overview

Moby Digg is a Munich-based digital agency offering an integrated growth framework that combines Brand Services, Website Design & Development, UI/UX Design, Communication Design, 3D/CGI Content Production, and Process Optimization with Marketing Services (Performance Marketing, Lead Generation, Funnel Marketing, Sales Process Automation) and Talent Services (Social Recruiting, Onboarding, Digital Application Processes). The company also operates a specialized NFT Agency providing Web3 services including NFT drops, 3D product design, smart contracts, and virtual world creation. Their service offerings include dedicated packages for NFT/Web3 (Workshop, MinimalNFTs, Standard, Fortgeschritten levels) and marketing automation with AI-powered prospecting tools. The agency has won over 163 international awards in the past 3 years and serves clients including Mercedes Benz, Marc O'Polo, Ingo Maurer, and Franka Robotics.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy and Identity Services Strategic brand services including brand strategy development, tone of voice definition, brand identity design, storytelling, UI/UX design, communication/print design, and 3D/CGI content production to create differentiated and coherent brand presence for mid-market and enterprise clients.
• Website Design and Development

Quantifiable outcome

• 163+ international awards won for client brands in 3 years
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Herburg WeilandminorStrategic or Co-development PartnerMoby Digg collaborated with Herburg Weiland to develop the new website for the Italian winery Salicutti. The project involved a dynamic website featuring real-time weather-based visual elements. The collaboration demonstrates Moby Digg's ability to partner with complementary creative studios for client projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kempertrautmann: Hamburg-based creative agency known for award-winning brand campaigns and integrated marketing. Comparable to Moby Digg in creative ambition, integrated brand+marketing offering, and target enterprise client profile.
• Meiré und Meiré: Cologne-based independent brand and design agency with strong creative reputation and award-winning output. Comparable to Moby Digg in its focus on brand strategy, identity design, and content-driven storytelling for premium clients.
• Scholz & Volkmer: Wiesbaden-based brand and digital agency with comparable size profile to Moby Digg, offering brand strategy, web development, and digital marketing services. Most directly comparable German peer in terms of headcount, service mix, and enterprise client orientation.
• denkwerk: Cologne-based digital agency combining strategy, design, and technology with strong performance marketing capabilities. Comparable to Moby Digg in the brand+marketing+technology integration it offers enterprise clients.
• Kolle Rebbe: Hamburg-based creative and brand agency (now part of WPP) with strong award pedigree in branding and integrated campaigns. Similar profile to Moby Digg in targeting ambitious mid-market and enterprise clients with award-caliber work.

Regional players

• Hundertgrad: Munich-based design and brand agency operating in the same city as Moby Digg with similar focus on branding, design, and digital experiences. Competes for the same Munich and southern-German client base.

Broad incumbents

• Pentagram: Global design partnership with deep brand identity and creative strategy capabilities. Comparable to Moby Digg in its design-led brand work for high-profile clients, though Pentagram operates at much larger international scale.
• Jung von Matt: Hamburg-based creative agency group with strong award-winning reputation in branding, digital, and integrated campaigns. Comparable to Moby Digg in creative ambition and award track record but operates at significantly larger scale with multiple specialized offices.
• Serviceplan Group: Munich-headquartered, Europe's largest independent agency group offering integrated brand, marketing, and digital services. Direct geographic and service-line overlap with Moby Digg, but at substantially greater scale and with a broader holding-company structure.

Emerging players

• Ulm-based studios like mutabor: Hamburg-based independent brand and design agency with strong creative reputation, similar size profile to Moby Digg, and focus on enterprise branding and digital experiences. Comparable German peer in the boutique creative agency segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MobyDigg
• Facebookfacebook.com/MobyDigg
• LinkedInlinkedin.com/company/mobydigg
• Instagraminstagram.com/mobydigg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moby Digg