Valero Texas Open

What Valero Texas Open does

The Valero Texas Open is an annual PGA TOUR golf tournament held in San Antonio, Texas, founded in 1922 and operated as a nonprofit event on behalf of the Valero Energy Foundation, with title sponsorship from Valero Energy Corporation since 2002. The event is managed by THE·TEAM and currently hosted at TPC San Antonio's The Oaks course (since 2010), where a 132-player professional field competes for prize money and FedEx Cup points one week before the Masters Tournament. It is the third-oldest PGA TOUR event and the oldest professional golf tournament to be held in the same city for its entire existence, with 84 consecutive editions in San Antonio.

The tournament's revenue model combines corporate sponsorships, ticket sales, and premium hospitality packages. Day-specific general admission tickets are priced at $65 per day via Ticketmaster, while four hospitality venues — the Presidential Pass (multi-year credential), Centennial Club presented by SAT, Lexus Cabana Club, and ULTRA Club — provide tiered all-inclusive food and beverage experiences. Title and presenting sponsors include Valero Energy, USAA, Frost Bank, Michelob Ultra, Lexus, EMCOR, and others, with named hospitality and venue presenting rights layered across the property. A volunteer program presented by Frost Bank mobilizes 2,405 participants across 24 committees, providing the operational backbone.

All net proceeds support the Champions fore Charity and Valero Benefit for Children programs, which distribute funds to over 230 charitable organizations and school programs. The tournament raised a record $25.2 million in 2026, bringing the cumulative charitable total to $306.2 million since inception. Complementary programs include complimentary military and first-responder admission, the Night to Honor Our Heroes banquet presented by USAA, and the Valero Texas Collegiate event. Marketing is executed across email, social media (Facebook, Twitter/X, Instagram, TikTok), NBC/Golf Channel broadcast coverage, and regional media partnerships.

Name

Valero Texas Open

Legal name

Valero Texas Open

Website

https://valerotexasopen.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

The Valero Texas Open is a nonprofit PGA TOUR golf tournament held annually in San Antonio since 1922, operated for Valero Energy Foundation and serving corporate sponsors, spectators, and 230+ benefiting charities through ticket sales, hospitality packages, and charitable fundraising.

Ownership category

akta.pro rank

Product category

Professional Golf Tournament Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Professional golf tournament
• PGA TOUR event
• Corporate hospitality packages
• Sports event management
• Charitable golf fundraising

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: General admission tickets sold at $65 per day for Thursday-Sunday access to tournament grounds. Children 15 and under admitted free with ticketed adult. Additional premium options include Gallery Fast Pass for reserved ropeline access.
2. Hospitality Packages: Premium hospitality venues including Presidential Pass (access to all venues), Centennial Club presented by SAT, Lexus Cabana Club, and ULTRA Club. These include complimentary food, beverages, and hosted bar service.
3. Corporate Sponsorships: Sponsorship packages with branding opportunities, hospitality access, and corporate partnership tiers. Sponsors include Valero Energy Corporation (title sponsor), USAA, Michelob Ultra, Lexus, Frost Bank, and others.
4. Charitable Fundraising: Champions fore Charity program provides participating charities opportunity to raise funds through the tournament. The program includes matching gifts and incentive programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Valero Texas Open is an annual PGA TOUR golf tournament hosted at TPC San Antonio in San Antonio, Texas. It sells General Admission tickets, premium hospitality packages (Presidential Pass, Centennial Club, Lexus Cabana Club, ULTRA Club), and corporate sponsorship entitlements. The tournament operates the Champions fore Charity and Valero Benefit for Children charitable fundraising programs and is funded primarily by Valero Energy Corporation with all net proceeds directed to charity.

Product overview

The Valero Texas Open is a PGA TOUR golf tournament held annually at TPC San Antonio's The Oaks course in San Antonio, Texas. The tournament operates a portfolio of spectator and hospitality products including General Admission Tickets and Gallery Fast Pass for grounds access, along with premium hospitality venues (Presidential Pass, Centennial Club presented by SAT, Lexus Cabana Club, and ULTRA Club). The event also manages charitable initiatives through Champions fore Charity and Valero Benefit for Children programs, operates a Volunteer Program presented by Frost Bank with over 2,400 participants, and hosts the Night to Honor Our Heroes presented by USAA as a signature military appreciation event.

Differentiator

Problem solved

Functional benefit

Brands

• Champions fore Charity: A fundraising program that provides participating charities and schools the opportunity to generate contributions through the Valero Texas Open, allowing them to keep 100% of funds raised plus incentives including a 7% matching gift.
• Valero Benefit for Children
• Night to Honor Our Heroes

Products and services

• General Admission Tickets Day-specific general admission tickets sold at $65 per day providing spectators access to the tournament golf course, concession stands, and spectator areas from Thursday through Sunday. Includes free admission for children 15 and under with a ticketed adult and complimentary admission for military ID cardholders and Bexar County First Responders.
• Gallery Fast Pass Premium reserved rope-line access product providing access at key vantage points including 18 Tee and Green, 16 Green, 17 Tee and Green, 10 Tee, and 1 Tee, plus Fast Pass lanes at concession locations.
• Presidential Pass Ultimate hospitality credential providing unlimited access to Centennial Club presented by SAT, Lexus Cabana Club, and ULTRA Club with all-inclusive food and beverages, sold under a multi-year contract.
• Centennial Club presented by SAT Luxury hospitality venue overlooking the 18th hole offering air-conditioned dining, tiered outdoor seating, complimentary breakfast, lunch buffet, afternoon hors d'oeuvres, and hosted bar service.
• Lexus Cabana Club Hospitality venue between the 16th Green and 17th Tee with multi-vantage viewing, complimentary breakfast, full lunch buffet, afternoon hors d'oeuvres, and hosted bar service.
• ULTRA Club Affordable premier hospitality venue between the 16th tee and 11th tee featuring a patio with umbrella tables, covered viewing deck, open-air dining, in-venue concessions, and bar service.
• Champions fore Charity Fundraising program enabling participating charities and school programs to generate contributions through the Valero Texas Open, allowing them to keep 100% of funds raised plus incentives including a 7% matching gift.
• Valero Benefit for Children Charitable initiative supporting children's organizations and programs through the Valero Texas Open's annual benefit for children program.
• Corporate Sponsorship Packages Multi-tier corporate sponsorship packages offering branding opportunities, hospitality access, and corporate partnership entitlements for businesses seeking visibility at the Valero Texas Open.
• Pro-Ams Pro-Am tournaments held during tournament week allowing amateur participants to play alongside PGA TOUR professionals, including the EMCOR Pro-Am Charity Challenge featuring top fundraisers from Champions fore Charity.
• Night to Honor Our Heroes presented by USAA Annual military appreciation banquet presented by USAA held on Friday evening during tournament week, celebrating Military City USA with military leaders, veterans, and corporate supporters.

Quantifiable outcome

• $306.2 million raised for charity since 1922
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered flagship, core, major and minor.

• Valero Energy CorporationflagshipGTM or Marketing Partner · 1 January 1922Title sponsor of the Valero Texas Open since 2002. Provides primary funding and branding for the tournament. Valero Energy Foundation supports charitable initiatives through the event. The tournament is managed by THE·TEAM on behalf of Valero Energy Foundation.
• USAAcoreGTM or Marketing PartnerProvides complimentary tournament tickets to military ID cardholders (Active, Guard, Reserve, Retired) as part of military appreciation initiatives. Co-sponsors Night to Honor Our Heroes presented by USAA event.
• Frost BankcoreGTM or Marketing PartnerPresents the Volunteer Program for the Valero Texas Open. Provides volunteer appreciation benefits including complimentary golf rounds at TPC San Antonio for volunteers who work 18+ hours.
• Michelob UltramajorGTM or Marketing PartnerTournament sponsor with prominent branding presence at the venue. Advertises through tournament banners and hospitality area sponsorship.
• LexusmajorGTM or Marketing PartnerSponsors Lexus Cabana Club hospitality venue. Conducts Lexus fore A Donor contest with a two-year Lexus NX lease prize for tournament attendees who donate.
• TPC San AntoniocoreStrategic or Co-development PartnerHost venue for the Valero Texas Open since 2010. The Oaks Course at TPC San Antonio provides the championship golf course. TPC membership rates extended to VTO volunteers for golf rounds.
• JW Marriott San Antonio Hill Country Resort and SpacoreStrategic or Co-development PartnerAdjacent resort hotel to TPC San Antonio. Provides prize accommodations for Volunteer of the Year award including two-night stay with spa package. Partner for Stay & Play gift packages.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for the Valero Texas Open. Provides online ticket sales platform, mobile ticketing, and account management through Ticketmaster and Account Manager platforms.
• EMCOR GroupmajorGTM or Marketing PartnerPresents the EMCOR Pro-Am Charity Challenge (Great 48) incentive within the Champions fore Charity program. Top fundraising charities in each peer group compete in the EMCOR Industrial Services Pro-Am.
• North Park Lexus of San Antonio and DominionmajorGTM or Marketing PartnerLocal Lexus dealer providing the Lexus NX lease prize for the Lexus fore A Donor contest benefiting Champions fore Charity donors who attend the tournament.
• THE·TEAMflagshipStrategic or Co-development PartnerGlobal sports, music, and entertainment company managing the Valero Texas Open on behalf of Valero Energy Foundation. THE·TEAM has presence spanning 6 continents, 28 countries, and more than 70 cities.
• PGA TOURflagshipStrategic or Co-development PartnerOfficial sanctioning body for the Valero Texas Open. Provides FedEx Cup points allocation, player field coordination, ShotLink scoring technology, and broadcast production through NBC/Golf Channel.
• WOAI News 4minorGTM or Marketing PartnerLocal San Antonio television station. Program Ambassador David Chancellor hosts 'Sock It To Mondays' segment featuring Champions fore Charity organizations on WOAI News 4.
• KENS 5 NewsminorGTM or Marketing PartnerLocal San Antonio television station. Program Ambassador Sarah Forgany participates in Champions fore Charity events and mid-season celebrations.
• KJ97 RadiominorGTM or Marketing PartnerSan Antonio radio station. Program Ambassador Randy Carroll participates in Champions fore Charity programming and charity feature segments.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Honda Classic: Automotive-titled PGA TOUR event with comparable corporate-tournament structure and associate-sponsor tiers overlapping with VTO sponsors (USAA, beverage brands, banking).
• Wells Fargo Championship: Corporate-titled regular PGA TOUR event with similar Fortune-500 title sponsorship profile and comparable tournament scale. Directly comparable in corporate hospitality, ticket inventory, and PGA TOUR scheduling dynamics.
• RBC Heritage: Title-sponsor-driven PGA TOUR event with similar corporate-hospitality-led revenue model. Comparable in signature event atmosphere, sponsorship tiering, and scheduling slot near other marquee tour stops.
• AT&T Byron Nelson: Another Texas-based PGA TOUR event with a similar charitable-fundraising operating model (operated by the Salesmanship Club of Dallas). Highly comparable in terms of title-sponsor concentration, charitable structure, volunteer ecosystem, and regional PGA TOUR positioning.
• Cognizant Classic in The Palm Beaches: Corporate-services-titled PGA TOUR event of comparable scale. Comparable in title-sponsor economics and PGA TOUR regular-stop positioning with similar hospitality-rich operating model.
• WM Phoenix Open: PGA TOUR event run by The Thunderbirds charitable organization, widely recognized as the PGA TOUR's largest annual charitable fundraiser. Comparable in structure (foundation-run, large-scale corporate sponsorship, hospitality-heavy, Texas-adjacent Sun Belt footprint) and competition for sponsor mindshare.
• Travelers Championship: Insurance-titled PGA TOUR event with a strong charitable giving record. Comparable in title-sponsor economics, family-oriented event atmosphere, and regional PGA TOUR positioning.
• John Deere Classic: Corporate-titled PGA TOUR event focused heavily on charitable giving to the local community. Closely analogous in mission orientation (charitable nonprofit tournament operator) and PGA TOUR regular-stop profile.
• Farmers Insurance Open: Corporate-titled PGA TOUR event with a major insurance/financial-services title sponsor footprint. Comparable in title-sponsor tier, hosted at a TPC-affiliated venue, and similar target sponsor pipeline (financial services, beverage, automotive).
• AT&T Pebble Beach Pro-Am: AT&T-titled, corporate-sponsored PGA TOUR event with comparable brand size, premium hospitality offerings, and PGA TOUR national broadcast presence. Direct comparable for sponsorship economics and event operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/valerotxopen
• Facebookfacebook.com/valerotxopen
• Instagraminstagram.com/valerotxopen
• TikToktiktok.com/@valerotxopen

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valero Texas Open