What Novatrade does

Novatrade Brasil is a privately-held Brazil market entry specialist consultancy headquartered in São Paulo (R. Camacam, 87), operating 3 hubs across Brazil and serving international companies seeking to expand into the Brazilian market. Founded circa 2009 and reporting 11-50 employees, the firm has executed over 500 projects across at least seven vertical sectors (agribusiness, cosmetics & beauty, healthcare, high-end design & furniture, consumer goods, industrial/manufacturing, and technology/software) over a 15+ year operating history. Its service portfolio spans the full market-entry lifecycle: Market Entry Strategy consulting, Import-Export operations including Importer of Record (IOR), Supply Chain and bonded warehousing, Full E-Commerce setup with Merchant of Record (MOR) capability, multi-channel Distribution, and Local Establishment (legal entity formation and tax structuring). Supporting regulatory services include RADAR/SISCOMEX habilitation, NCM customs code classification, and sector-specific compliance for ANVISA, MAPA, INMETRO, and ANATEL.

The firm's underlying "technology" is primarily human expertise codified into a proprietary methodology—the LEAP™ (Lean Expansion Acceleration Program) Agile Framework—rather than a software platform. LEAP™ is a four-phase process (Learn, Execute, Adapt, Perform) formalized in 2024 to replace conventional test-and-iterate market entry with a structured, fast-track approach. Operationally, Novatrade integrates with major e-commerce platforms (Shopify, Magento, WooCommerce) and Brazilian marketplaces (Mercado Livre, Amazon Brazil, OLX, B2W/Americanas/Submarino/Shoptime) to enable cross-border commerce on behalf of foreign clients.

Novatrade's revenue model combines professional services (strategy consulting, regulatory advisory, fiscal/logistics studies) with managed services (IOR, MOR, EOR, warehousing, fulfillment). Pricing is quote-based and not publicly disclosed; the go-to-market is consultative enterprise field sales supported by content marketing, a multilingual website (English, Spanish, French, Portuguese), and a 10+ year newsletter. Named customers include Church & Dwight, Rappi, Vitra, Hey Harper, D.Ellinas, Exalto, Allanmar, Danone, and Macopharma. The company is independently operated with no disclosed external funding, parent company, or M&A activity.

Name

Novatrade

Legal name

Novatrade Brasil

Website

https://novatradebrasil.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Novatrade Brasil is a São Paulo-headquartered, privately-held consultancy that helps international companies enter and operate in Brazil, providing end-to-end market-entry services across import-export, customs, e-commerce, distribution, and local establishment for seven-plus vertical sectors.

Ownership category

akta.pro rank

Product category

Market Entry Consulting

NAICS

Wholesale Trade Agents and Brokers (4251), Other Scientific and Technical Consulting Services (54169)

akta.pro primary industry

Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

akta.pro secondary industries

Cross-border Payments, FX & Multi-currency Checkout (CRAFAJAF), Testing, Inspection, Certification & Commissioning (TICx) Technical Services (BPAHAIAL)

Keywords

• Market entry consulting
• Import-export services
• Customs clearance
• Regulatory compliance
• Supply chain logistics

Headquarters

HQ city

Madalena

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Market Entry Strategy Consulting: Strategic guidance, market analysis, and risk assessment services for companies entering Brazil. Includes business planning, market validation, and expansion strategy development.
2. Import-Export Operations: Complete import and export management including customs clearance, RADAR authorization, regulatory compliance, and logistics coordination. Revenue generated through service fees for managing import operations on behalf of clients.
3. E-commerce Solutions: Full-stack e-commerce infrastructure including platform setup, marketplace listing, D2C distribution, and fulfillment services. Includes Merchant of Record (MOR) services for foreign brands.
4. Supply Chain Solutions: Warehousing, distribution, and fulfillment solutions including bonded warehouse management and logistics optimization services.
5. Distribution Services: Local e-commerce, marketplace, and physical retail distribution management. Includes sales representative network access and B2B/B2C channel management.
6. Local Establishment Services: Legal entity formation, tax compliance structuring, and operational setup support for companies establishing Brazilian subsidiaries.
7. Regulatory Compliance Services: ANVISA registration, MAPA compliance, INMETRO certification, and customs code classification services for regulated products including cosmetics, healthcare, and food sectors.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Novatrade is a Brazil market entry consultancy that manages import-export operations, customs clearance (RADAR/SISCOMEX), regulatory compliance (ANVISA, MAPA, INMETRO, ANATEL), supply chain and warehousing, D2C e-commerce setup, distribution, and local entity establishment for international brands entering Brazil. The firm additionally provides market entry strategy consulting, NCM classification, fiscal/logistics feasibility studies, and operates an IOR/MOR service that lets foreign companies sell in Brazil without setting up a local subsidiary. Its proprietary LEAP™ Agile Framework provides a structured four-phase methodology for accelerated market entry.

Product overview

Novatrade is a Brazil market entry specialist providing a comprehensive suite of services for international companies expanding into the Brazilian market. The offering consists of core operational services (Import-Export with IOR, Supply Chain, Full E-Commerce, Distribution, Local Establishment, Market Entry Strategy) supported by a proprietary LEAP™ Agile Framework methodology. Specialized vertical services cover Agribusiness, Cosmetics & Beauty, Healthcare, and Design & Furniture sectors. Supporting services include RADAR Habilitation, NCM Classification, Merchant of Record (MOR), Fiscal & Logistics Studies, Bonded Warehouse, and Employer of Record (EOR). The portfolio integrates with major Brazilian e-commerce platforms (Magento, Shopify, WooCommerce, Mercado Livre, OLX, B2W, Amazon Brazil) to enable multi-channel sales operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Import-Export Services Comprehensive import and export operations covering IOR (Importer of Record), customs clearance, regulatory compliance, and door-to-door logistics from pick-up through international transport to bonded warehouses for international companies entering Brazil.
• Supply Chain Solutions Logistics services including warehousing, distribution, and fulfillment solutions for efficient market operations in Brazil, including bonded warehouse management.
• Full E-Commerce Solutions Full-stack e-commerce infrastructure enabling global brands to enter Brazil or local companies to scale online, including D2C distribution without requiring a local entity, with support for Magento, Shopify, and WooCommerce platforms.
• Distribution Solutions Brand expansion management in Brazil's digital and retail market, covering local e-commerce, marketplaces (Mercado Livre, Amazon Brazil, B2W, OLX), and B2B/B2C distribution channels.
• Local Establishment Business setup support in Brazil including legal entity formation, tax compliance, operational structuring, and Employer of Record (EOR) services for hiring staff without a subsidiary.
• Market Entry Strategy Strategic guidance, market analysis, and risk assessment services ensuring successful Brazil expansion for international companies.
• LEAP™ Agile Framework Proprietary four-phase Lean Expansion Acceleration Program methodology (Learn, Execute, Adapt, Perform) that replaces slow test-and-iterate approaches with structured, fast-track market entry reducing risk and accelerating time to revenue.
• Agribusiness Market Entry MAPA compliance services for agro-inputs including warehousing and distributor outreach for international agribusiness companies entering the Brazilian market.
• Cosmetics & Beauty Distribution ANVISA notification and certified cosmetics import services with access to beauty shops, pharmacies, and D2C brand launch channels for international beauty brands entering Brazil.
• Healthcare Distribution Medical device import and ANVISA approval services with access to pharma, hospital, and clinical sales channels for healthcare manufacturers entering Brazil.
• Design & Furniture Distribution Sales rep connection and D2C/B2B network services with Milan/Antwerp logistics consolidation for high-end international design and furniture brands entering Brazil.
• RADAR Habilitation Service Assistance obtaining RADAR authorization required to operate on SISCOMEX system for importing and exporting goods in Brazil, including RADAR for Micro-Entrepreneur, Express, Limited, and Unlimited tiers.
• NCM Customs Code Classification Service Technical analysis, interpretation, and classification of NCM (Nomenclatura Comum do Mercosul) codes for product customs identification, including ICMS-ST analysis.
• Merchant of Record (MOR) Entity responsible for sales of goods/services to Brazilian customers, handling invoicing, payment collection in BRL, platform listings, tax compliance, and fulfillment including inventory management and returns.
• Fiscal and Logistics Implementation Study Economic viability analysis for Brazil market entry including import/revenue projections, profit & loss forecasts, state-by-state comparison for optimal subsidiary location, and comparison of bonded warehouse scenarios.
• Bonded Warehouse Solutions Customs bonded warehouse services allowing merchandise storage in Brazil without paying import duties until products are ready for sale or export.

Quantifiable outcome

• 500+ projects completed successfully guiding international brands into Brazil
• +3 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Remote: Global EOR and international payroll platform with Brazil coverage. Overlaps with Novatrade's employer-of-record and managed Brazil entry services, particularly for international brands setting up local staff without a subsidiary.
• Deel: Leading global EOR/contractor/payroll platform covering 150+ countries including Brazil. Competes with Novatrade's EOR/after-sales-service capability for foreign companies entering or operating in Brazil without a local subsidiary.
• Multiplier: EOR/MOR platform enabling companies to hire and sell internationally, with Brazil among its supported geographies. Closely comparable to Novatrade on the IOR/MOR layer of the cross-border stack.
• Globalization Partners: Global EOR/MOR platform that helps companies hire and sell in foreign countries without local entities. Directly comparable to Novatrade's IOR/MOR and Employer of Record offerings for Brazil market entry, though operating at much larger scale and global scope.
• Velocity Global: Global EOR and international expansion services provider with operations in Brazil and Latin America. Competes with Novatrade's local establishment, EOR, and market entry service lines for foreign brands.

Emerging players

• Avalara: Cross-border tax compliance and indirect tax automation platform that overlaps with Novatrade's NCM classification, multi-tax-stack (II/IPI/ICMS/PIS/COFINS) compliance work. Competes on the software-enabled compliance layer of Brazil entry.

Regional players

• Acclime: Asia-headquartered market entry, corporate services, and compliance provider with cross-border capability. Comparable to Novatrade in service breadth (entity setup, tax, regulatory, HR) but serving a different geography.
• Daxue Consulting: Specialist market-entry consultancy for Western companies entering China, with a comparable service architecture (regulatory, market research, local establishment, distribution). Conceptually similar niche player to Novatrade but focused on a different geography.

Broad incumbents

• Deloitte (Brazil practice): Big 4 advisory firm with a large Brazil market entry, tax, and regulatory practice. Competes for the same enterprise market-entry RFPs that Novatrade wins, but at much larger scale and with broader service portfolio.
• TMF Group: Global professional services firm providing entity formation, accounting, tax, payroll, and compliance in 80+ jurisdictions including Brazil. Overlaps with Novatrade's local establishment and regulatory compliance services at a much larger, multi-country scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@novatradebrasil.oficial
• LinkedInlinkedin.com/company/novatrade-brasil
• Instagraminstagram.com/novatrade.brasil
• Xx.com/novatradebrasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novatrade