Direct Heating Supplies
Direct Heating Supplies is a UK-based online retailer (directheatingsupplies.co.uk), founded in 2010 and based in Sittingbourne, that sells heating and boiling equipment, including heating oil-related supplies, directly to consumers and small trade customers.
- Company typePrivate
- Founded2010
- HeadquartersSittingbourne, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Direct Heating Supplies does
Direct Heating Supplies is a UK-based private online retailer specializing in heating and boiling equipment, operating from Sittingbourne under the domain directheatingsupplies.co.uk. Founded in 2010, the company is described in firmographic data as a supplier of boiling and heating equipment through online retail stores, and product-overview material indicates it sells heating products and solutions, including heating oil-related supplies, supported by consumer-facing editorial content such as a practical guide to home heating oil options.
The business model is a direct-to-consumer online retail/reseller model with no disclosed manufacturer relationships, no proprietary technology stack, and no public pricing structure. The company has no publicly listed parent, no disclosed investors, no funding rounds on record, and no management team listed in the source. Its geographic footprint is restricted to the United Kingdom (GBR). Headcount is reported in the 11-50 employee range, consistent with a small specialist e-commerce operation.
There are no disclosed AI capabilities, certifications, partnerships, awards, patents, app products, integrations, or regulatory actions in the available data. As a result, the company's competitive position rests almost entirely on its long-standing web presence in a niche product category rather than on technology, brand, or scale advantages.
Direct Heating Supplies firmographics
Firmographics- Name
- Direct Heating Supplies
- Website
- https://directheatingsupplies.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Direct Heating Supplies is a UK-based online retailer (directheatingsupplies.co.uk), founded in 2010 and based in Sittingbourne, that sells heating and boiling equipment, including heating oil-related supplies, directly to consumers and small trade customers.
- Ownership category
- akta.pro rank
Direct Heating Supplies industry classification
Industry- Product category
- Heating Equipment Retail
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Heating Equipment, Except Electric & Warm Air Furnaces (3433)
- akta.pro primary industry
- Boilers, Furnaces & Process Heating Equipment (IMAHAKAD)
- akta.pro secondary industries
- Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC), Heat Exchangers & Thermal Transfer Equipment (IMAHAKAC)
Keywords
Where Direct Heating Supplies is headquartered
LocationHeadquarters
- HQ city
- Sittingbourne
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Direct Heating Supplies business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Direct Heating Supplies product offering
Product offeringCore offering
Direct Heating Supplies is an online retailer that supplies boiling and heating equipment, including home heating oil-related products, to customers in the United Kingdom via its e-commerce website. The company focuses on residential and small-scale heating solutions sold directly through its online store.
Product overview
Direct Heating Supplies is a UK-based reseller specializing in heating products and solutions. The source material provides a practical guide to home heating oil options, indicating the company offers heating oil-related products and supplies. The specific product portfolio, pricing, and full range of offerings are not detailed in the available source.
Differentiator
Problem solved
Functional benefit
Products and services
- Boiling and heating equipment Boiling and heating equipment sold online to UK customers through the Direct Heating Supplies retail website.
- Home heating oil options Home heating oil supply options offered to UK residential customers through the Direct Heating Supplies online store.
Companies that use Direct Heating Supplies
Customer profileIdeal customer profiles1 record
Direct Heating Supplies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Direct Heating Supplies partnerships and signals
Strategic signalRecent moves2 records
Direct Heating Supplies competitors and assessment
Company assessmentBroad incumbents
- Toolstation: UK trade-supply retailer carrying plumbing and heating lines alongside a much broader tool and hardware range. Overlaps with Direct Heating Supplies on a subset of heating SKUs but is not a heating specialist.
- Travis Perkins: UK builders' merchant group with dedicated plumbing and heating categories serving trade customers. Larger incumbent operating across construction materials but overlapping on heating-equipment supply.
- City Plumbing Supplies: UK plumbing and heating merchant with national branches and an online trade counter. Larger multi-category incumbent competing with independents on price and availability of boilers and heating components.
- Ferguson (Wolseley UK): UK and global distributor of plumbing and heating products via trade brands such as Wolseley. Broad incumbent wholesaler with significant overlap in heating-equipment categories.
- Screwfix: UK trade and DIY retailer with a substantial heating and plumbing range sold via stores and online. Much larger incumbent with overlapping heating-equipment SKUs but a broader non-heating assortment.
Direct peers
- Best Heating: UK online retailer of radiators, boilers, and heating supplies with deep specialist assortment. Direct competitor in the same UK e-commerce heating-equipment category as Direct Heating Supplies.
- Plumbworld: Online UK retailer selling plumbing, heating, and bathroom products direct to consumers. Comparable in being an online-first UK heating-products reseller targeting homeowners and trade buyers.
- BoilerJuice: UK online heating-oil and boiler supply specialist serving residential customers. Directly comparable as a UK-based online reseller focused on home heating products, including heating oil guidance content.
Emerging players
- Heating Style: Smaller UK online heating retailer offering radiators, towel warmers, and related heating products. Comparable niche e-commerce peer but with a narrower assortment than a full heating-supply retailer.
- Boilershop: Independent UK online boiler and heating supplier. Directly comparable as a specialist online reseller competing for the same boiler and heating-equipment customer base.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Direct Heating Supplies social profiles
Digital presenceDirect Heating Supplies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Direct Heating Supplies leadership team
Management profileNumber of profiles
Direct Heating Supplies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Direct Heating Supplies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Direct Heating Supplies
What does Direct Heating Supplies do?
Direct Heating Supplies is an online retailer that supplies boiling and heating equipment, including home heating oil-related products, to customers in the United Kingdom via its e-commerce website. The company focuses on residential and small-scale heating solutions sold directly through its online store.
Is Direct Heating Supplies a public or private company?
Direct Heating Supplies is a private company. It is classified as unknown and is currently operating.
When was Direct Heating Supplies founded?
Direct Heating Supplies was founded in 2010. It employs 11 to 50 people.
Where is Direct Heating Supplies based?
Direct Heating Supplies is headquartered in Sittingbourne, United Kingdom, in the Europe region.
Who are Direct Heating Supplies's main competitors?
Broad incumbents on record are Toolstation, Travis Perkins, City Plumbing Supplies, Ferguson (Wolseley UK) and Screwfix. Direct peers are Best Heating, Plumbworld and BoilerJuice. Emerging players are Heating Style and Boilershop.
Does Direct Heating Supplies have an API?
No public API is recorded for Direct Heating Supplies.
What industry is Direct Heating Supplies in?
Direct Heating Supplies's product category is Heating Equipment Retail. Its primary akta.pro industry code is IMAHAKAD, Boilers, Furnaces & Process Heating Equipment, with a secondary code of IMAHAEAC, Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers). Its NAICS code is 42372 and its SIC code is 5070.