What Screwfix Direct Ltd does

Screwfix Direct Limited is a UK-based, multi-channel retailer of trade tools, hardware, and building products, operating as a wholly-owned subsidiary of Kingfisher plc. The company sells across 14+ product categories (Tools, Heating & Plumbing, Electrical & Lighting, Bathrooms & Kitchens, Outdoor & Gardening, Screws/Nails/Fixings, Security & Ironmongery, Building & Doors, Safety & Workwear, Sealants & Adhesives, Storage & Ladders, Auto & Cleaning, Painting & Decorating, Smart Homes) to two primary customer segments: Professional Tradespeople & Contractors (served via Trade Credit Accounts with invoicing) and Consumer DIY Customers. Its physical footprint of 936 UK trade counter stores is complemented by dedicated e-commerce storefronts in Ireland (screwfix.ie), France (screwfix.fr), and broader EU (shop.screwfix.eu), plus a Screwfix mobile app on iOS/Android.

The company's technology stack is a conventional omnichannel commerce platform: a responsive e-commerce website (screwfix.com), the Screwfix mobile app integrating location-based Click & Collect (GPS/Wi-Fi/Bluetooth), the Screwfix Rewards loyalty programme (app-based, 1 coin per 1p spent, tiered redemption up to 10% off), and Screwfix Sprint same-day delivery (20-minute promise). Operational infrastructure includes A/B testing via Optimizely, performance monitoring via DataDog and New Relic, consent management via TrustArc, recommendations via Attraqt, and analytics/marketing integrations with Google, Meta, Microsoft, MediaMath, Reddit, and Awin. A bug bounty programme via BugCrowd supports security disclosure. Sub-brands (Plumbfix, Electricfix, Trade Link, Trade Apprentice, Key Accounts) deepen vertical specialisation.

Screwfix generates revenue predominantly through retail product sales on a per-transaction basis (prices inclusive of 20% VAT by default), with ancillary streams including Trade Credit Account services for business customers, tool hire via partnership with Speedy Asset Services Limited (Speedy Hire), and Gift Cards/eGift Cards fulfilled by Voucher Express (Hemingways Marketing Services Ltd). Go-to-market is product-led and omnichannel: same-day Sprint delivery, next-day delivery 7 days per week, 1-minute Click & Collect, and an app-based loyalty programme drive both trade retention and consumer conversion. Pricing is unit-priced with a Price Promise matching competitor pricing; trade accounts carry separate commercial terms.

Name

Screwfix Direct Ltd

Legal name

Screwfix Direct Limited

Website

https://screwfix.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Screwfix Direct Limited is a UK-based multi-channel retailer of trade tools, hardware, and building products, serving Professional Tradespeople and Consumer DIY customers across 936 UK stores, an e-commerce website, a mobile app, and dedicated websites in Ireland, France, and the EU, as a wholly-owned subsidiary of Kingfisher plc.

Ownership category

akta.pro rank

Headquarters

HQ city

Yeovil

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Screwfix generates the majority of its revenue through retail sales of trade tools, hardware, building materials, and related products across 14+ departments. Products are sold through physical trade counters (936 stores), the e-commerce website, the mobile app, and the contact centre. Revenue is earned on a per-transaction basis with prices inclusive of VAT (20%) as standard. Both one-time consumer purchases and recurring trade account purchases are supported.
2. Trade Credit Account Services: Trade customers can open a Trade Credit Account enabling business purchasing, invoicing, and recurring purchases. This drives repeat B2B revenue from professional tradespeople and contractors.
3. Tool Hire: Screwfix offers tool hire through a partnership with Speedy Hire (Speedy Asset Services Limited). Customers hire tools for specified periods (weekend from Friday to Monday, one week, two weeks, four weeks). Pricing is inclusive of VAT and delivery/collection charges. This generates recurring rental revenue from both trade and consumer customers.
4. Gift Cards and eGift Cards: Physical Gift Cards and eGift Cards are sold via Voucher Express (Hemingways Marketing Services Ltd). Gift Cards carry balances from £1 to £1,000; eGift Cards from £10 to £250. Cards expire after 5 years of non-use. This drives pre-paid revenue and encourages customer lock-in.
5. Screwfix App and Digital Services: Digital services including the Screwfix App serve as a primary channel for product sales, Sprint delivery orders, and the Screwfix Rewards loyalty programme, all of which drive online transaction volume and customer acquisition.

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels17 records

Core offering

Screwfix Direct Ltd is a multi-channel retailer of trade tools, hardware, building materials, and related products, operating 936 physical trade counter stores across the UK alongside an e-commerce website and mobile app. The company sells more than 40,000 products across 14+ departments to both professional tradespeople (via Trade Credit Accounts) and consumer DIY customers, supported by Click & Collect in 1 minute, next-day delivery 7 days a week, and Screwfix Sprint same-day delivery in as little as 20 minutes.

Product overview

Screwfix Direct Ltd operates as a UK-based multi-channel retailer of trade tools and hardware, combining a physical store network of 936 trade counters with a digital e-commerce platform accessible via website and mobile app. The core offering spans 14 product categories: Tools, Heating & Plumbing, Electrical & Lighting, Bathrooms & Kitchens, Outdoor & Gardening, Screws/Nails/Fixings, Security & Ironmongery, Building & Doors, Safety & Workwear, Sealants & Adhesives, Storage & Ladders, Auto & Cleaning, Painting & Decorating, and Smart Homes. The digital ecosystem includes the Screwfix website and app (core e-commerce platform), Click & Collect (in-store pickup in as little as 1 minute), Sprint Delivery (same-day delivery in as little as 20 minutes), Screwfix Rewards (loyalty program earning 1 coin per 1p spent), Trade Credit Account (business accounts), Tool Hire (via Speedy Hire partner), Screwfix Gift Card/eGift Card, and specialist services such as Plumbfix and Electricfix for plumbing and electrical trade professionals. The company also operates trade-focused programs including Trade Link, Screwfix Top Tradesperson, Screwfix Key Accounts, and Screwfix Live events.

Differentiator

Problem solved

Functional benefit

Brands

• Plumbfix: Plumbing products and services sub-brand
• Electricfix
• Trade Link
• Screwfix Foundation
• Screwfix Rewards
• Screwfix Sprint
• Screwfix Live
• Screwfix Top Tradesperson

Products and services

• Screwfix.com E-commerce Website & Mobile App Multi-channel e-commerce platform enabling online and mobile ordering of trade tools and hardware products, with account management, order tracking, and digital promotions. Available 24/7 via web and iOS/Android apps.
• Click & Collect In-store collection service allowing customers to order online and pick up from one of 936 UK trade counter stores in as little as 1 minute during store opening hours.
• Screwfix Sprint Same-Day Delivery Same-day rapid delivery service delivering orders in as little as 20 minutes within a specified radius of selected stores. Maximum weight 100KG and dimensions 90cmx60cmx60cm. Priced at £4.99 per order.
• Screwfix Rewards Loyalty Programme App-based loyalty scheme where customers earn 1 coin per 1p spent across App, online, in-store, and Contact Centre. Coins unlock reward milestones (£5 off at 7,500 coins, up to 10% off at 200,000 coins). Includes bonus coin offers and exclusive promotional codes.
• Trade Credit Account Business account service allowing trade customers to make purchases on credit, manage invoicing, and access commercial pricing terms. Drives repeat B2B revenue from professional tradespeople and contractors.
• Tool Hire Tool rental service provided through partnership with Speedy Asset Services Limited (Speedy Hire). Offers weekend (Friday to Monday), one-week, two-week, and four-week hire periods for construction and trade equipment. Pricing inclusive of VAT and delivery/collection charges.
• Screwfix Gift Card & eGift Card Physical Gift Cards (min £1, max £1,000 balance) and eGift Cards (min £10, max £250) fulfilled by Voucher Express. Cards expire after 5 years of consecutive non-use. Redeemable at Screwfix trade counters.
• Screwfix Key Accounts Dedicated account management service for large business customers, providing tailored commercial terms and procurement support for construction firms, maintenance companies, and property management companies.
• Refurbished Products Pre-owned or refurbished tools and hardware items sold at reduced prices through a dedicated landing page, offering value pricing to DIY and trade customers.
• Approved Supplier Deliveries Bulk and project-based procurement delivery service for business customers and approved trade suppliers, supporting large order fulfilment for construction projects.

Quantifiable outcome

• Sprint delivery in as little as 20 minutes from participating stores
• +6 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Speedy Asset Services Limited (Speedy Hire)coreChannel Partner/ Reseller/ DistributorScrewfix partners with Speedy Asset Services Limited (company number 06847930, registered office: Chase House, 16 The Parks, Newton Le Willows, Merseyside, WA12 0JQ) to provide tool hire services. Speedy Hire manages order processing (telephone confirmation on the same working day), delivery scheduling, collection, and day-of-collection contact. The partnership enables Screwfix to offer tool hire without owning the hire fleet, with all hires constituting a contract between the customer and Screwfix (not directly with Speedy Hire).
• Voucher Express (Hemingways Marketing Services Ltd)coreChannel Partner/ Reseller/ DistributorVoucher Express (a trading name of Hemingways Marketing Services Ltd, Metcalfe House, 23H Kirkgate, Ripon, HG4 1PB, UK) fulfils and processes Gift Card and eGift Card orders on behalf of Screwfix Direct Limited. Voucher Express handles payment processing (appearing as 'Voucher Express' on credit/debit card statements), order management, and physical card delivery via Royal Mail (1st class, recorded, or special delivery depending on value). Gift Cards and eGift Cards remain property of Screwfix Direct Ltd.
• Kingfisher plcflagshipStrategic or Co-development PartnerScrewfix Direct Limited is a wholly-owned subsidiary of Kingfisher plc, the FTSE-listed international home improvement company. Kingfisher plc also owns B&Q, Castorama, and Brico Dépôt. Kingfisher provides group-level shared services, data analytics (automated decision-making and customer insights shared across the group), and strategic governance. Screwfix's Privacy Notice references sharing personal data with Kingfisher plc for analytics and customer experience improvement purposes.
• Screwfix FoundationminorStrategic or Co-development PartnerThe Screwfix Foundation is a charitable initiative that supports causes benefiting the trade community and local communities. The Foundation is referenced as a recipient of charitable donations at checkout and is featured as a branded programme on screwfix.com. Donations to the Screwfix Foundation are non-refundable if a customer exercises their right to cancel an order.
• BugCrowdcoreTechnology or IntegrationScrewfix operates a bug bounty and responsible disclosure programme via BugCrowd, enabling ethical security researchers to report vulnerabilities in Kingfisher/Screwfix online assets. BugCrowd's terms and conditions supplement Screwfix's Responsible Disclosure Policy. Researchers submit findings through BugCrowd's platform, and verified vulnerabilities may qualify for monetary compensation.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Castorama: Castorama is a sister brand to Screwfix within the Kingfisher Group and a leading French DIY retailer. While focused on the French market with a broader DIY offering, it shares the Kingfisher parent, similar product range philosophy, and group-level synergies.
• Travis Perkins: Travis Perkins is a leading UK builders' merchant and parent of Toolstation. While its core trade counter and branch network serves the same professional tradesperson base as Screwfix, it operates a much broader building materials portfolio and serves larger commercial construction accounts.
• B&Q: B&Q is a sister brand to Screwfix within the Kingfisher Group and the UK's largest DIY retailer. While it serves a broader consumer DIY base rather than the trade-counter focus of Screwfix, it overlaps significantly in product categories and competes for the same end-customer DIY spend.
• Amazon UK: Amazon UK is a major general e-commerce retailer with a substantial tools, hardware, and DIY product offering. While not a specialist trade retailer, it competes with Screwfix for online tool purchases across both trade and consumer segments.
• Brico Dépôt: Brico Dépôt is a sister brand to Screwfix within the Kingfisher Group, operating a depot-format DIY and home improvement retail business in Spain, Portugal, and France. It shares Kingfisher group resources and broadly overlaps in product categories though with a different format.

Direct peers

• Toolstation: Toolstation is a UK trade tools and hardware retailer directly competing with Screwfix on price, product range, and trade-counter convenience. Owned by Travis Perkins, Toolstation operates a similar click-and-collect and trade-focused model targeting professional tradespeople and DIY customers.
• Jewson: Jewson is a UK builders' merchant with a strong trade focus and broad product range including tools, hardware, and building materials. It directly competes with Screwfix in serving professional tradespeople via branch networks and trade accounts, with similar credit account and bulk purchasing services.
• ManoMano: ManoMano is a European online marketplace specializing in DIY, home improvement, and gardening products. It competes with Screwfix's e-commerce channel for online DIY and trade customers across the UK and broader European markets.
• Wickes: Wickes is a UK home improvement retailer offering kitchens, bathrooms, timber, and DIY products. While it has a stronger DIY focus than trade-counter model, it directly competes with Screwfix across overlapping categories including tools, hardware, and building supplies for both trade and consumer customers.
• Homebase: Homebase is a UK home and garden improvement retailer offering tools, hardware, and DIY products. It competes with Screwfix for consumer DIY customers across overlapping categories though with less of a trade-counter focus and smaller store footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/screwfix
• YouTubeyoutube.com/user/screwfix
• Facebookfacebook.com/Screwfix
• LinkedInlinkedin.com/company/screwfix
• Instagraminstagram.com/screwfix_uk
• TikToktiktok.com/@screwfix_uk

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Screwfix Direct Ltd