Apiki
- Company typePrivate
- Founded2008
- HeadquartersCentro, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Apiki does
Apiki is a Brazilian information technology firm founded in 2008, positioned as the first Brazilian company to specialize exclusively in the WordPress platform. The company delivers WordPress-centric services through two core product lines: WP Host, a managed WordPress hosting service marketed as the best hosting for WordPress in Latin America, and WP Care, an on-demand services bundle covering custom development, support, maintenance, UX/UI design, and growth marketing. The underlying technical stack combines Docker containers, Varnish cache, NGINX, HTTP/2 protocol, Let's Encrypt SSL integration, automated core/plugin/theme updates, and proactive security monitoring, with mobile-first CSS implementation and asset optimization using WebP/AVIF and lazy loading.
The company serves enterprise and mid-market clients across Brazil and Latin America via a sales-led, consultancy-based GTM motion, with pricing disclosed only on a quote basis and annual billing cadence for hosted services. The customer base spans logistics (Loggi), fintech (Vindi), e-commerce (Bagy, Dobra), education (Insper, Ânima, GLA, Cursos PM3), media (Neo Feed), finance (Necton), government/social services (SESC), and entrepreneurship non-profit (Endeavor). Apiki operates as a private company with no disclosed funding rounds, no parent-subsidiary structure, and no public listing. The company is led by Founder and CEO Leandro Vieira.
Apiki firmographics
Firmographics- Name
- Apiki
- Legal name
- Apiki WordPress
- Website
- https://apiki.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Apiki industry classification
Industry- Product category
- WordPress Web Development and Managed Hosting Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Other Specialized Design Services (541490)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)
Keywords
Where Apiki is headquartered
LocationHeadquarters
- HQ city
- Centro
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Apiki business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- WP Host - Managed WordPress Hosting: Subscription-based managed hosting service for WordPress providing infrastructure, performance optimization, security, and specialized support. Targets businesses requiring reliable WordPress hosting in Latin America.
- WP Care - On-demand WordPress Services: Service-based model providing custom WordPress development, support, maintenance, growth, and UX/UI services. Billed based on project scope and ongoing maintenance needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom pricing based on project scope and service requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Apiki product offering
Product offeringCore offering
Apiki is a Brazilian WordPress specialist firm providing managed WordPress hosting (WP Host) and on-demand WordPress services (WP Care) covering custom development, ongoing support, layout/UX design, and growth. The company delivers dedicated WordPress expertise to enterprise and mid-market clients across Brazil and Latin America, organized around two flagship product lines plus specialized add-on services in SEO, performance, and security.
Product overview
Apiki is a WordPress-focused company offering a portfolio of two main product lines: WP Host (managed WordPress hosting) and WP Care (on-demand WordPress services). WP Host provides the best managed hosting for WordPress in Latin America with performance, security and expert support. WP Care offers comprehensive on-demand services including development, support, UX/UI design, and growth. The company also offers specialized services in SEO optimization, performance tuning, and security, all centered around the WordPress platform.
Differentiator
Problem solved
Functional benefit
Brands
- WP Host: Hospedagem WordPress gerenciada - a melhor hospedagem para WordPress da América Latina
- WP Care
Products and services
- WP Host
Quantifiable outcome
- Core Web Vitals in mobile within green range by default with low TTFB, edge cache, and HTTP/3 support
- +2 more outcomes
Companies that use Apiki
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles2 records
Apiki technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Apiki partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WordPress.orgcoreDeep integration with WordPress.org ecosystem, utilizing official plugin directories, theme repositories, and following WordPress development standards and best practices.
Scale indicators4 records
Expansion highlights5 records
Apiki competitors and assessment
Company assessmentDirect peers
- WP Engine: Global managed WordPress hosting and digital experience platform. Direct competitor to Apiki's WP Host product line, with overlapping enterprise and agency customer base, though operating at much larger global scale.
- Pressable: Managed WordPress hosting provider owned by Automattic, offering performance-optimized hosting with WordPress-specialist support — closely mirrors WP Host positioning.
- The Unit: Digital agency specializing in WordPress design, development and growth for enterprise and startup clients — directly comparable in scope to Apiki's WP Care services line, though operating in different geographies.
- SiteGround: Hosting provider with a strong WordPress-specific plan (GrowBig, GoGeek) and WordPress-tuned stack — competes with Apiki's WP Host in the SMB and mid-market tier.
- Kinsta: Premium managed WordPress hosting provider built on Google Cloud with performance, security and developer tooling focus — directly comparable to Apiki's WP Host value proposition.
- Pagely: Enterprise-grade managed WordPress hosting and support provider, comparable in its focus on performance, security and premium support for higher-end WordPress workloads.
Broad incumbents
- Webflow: Visual website builder and CMS that competes for the same enterprise website-build budget as WordPress agencies like Apiki, often displacing WordPress projects entirely.
- Automattic (WordPress.com): Parent of WordPress.com, WooCommerce, Tumblr and other WordPress ecosystem businesses. Operates across the full WP stack — hosting, commerce, agency services — competing with Apiki at the platform level.
Regional players
- Locaweb: Leading Brazilian hosting and cloud services provider offering WordPress hosting plans and complementary services — a relevant regional competitor for WP Host in Brazil.
- HostGator Brasil: Major Brazilian shared and managed hosting provider with localized support and pricing. Competes with WP Host for SMB hosting deals in the same geography.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Apiki social profiles
Digital presenceApiki financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apiki leadership team
Management profileNumber of profiles
Profiles1 record
Apiki funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apiki M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apiki
What does Apiki do?
Apiki is a Brazilian WordPress specialist firm providing managed WordPress hosting (WP Host) and on-demand WordPress services (WP Care) covering custom development, ongoing support, layout/UX design, and growth. The company delivers dedicated WordPress expertise to enterprise and mid-market clients across Brazil and Latin America, organized around two flagship product lines plus specialized add-on services in SEO, performance, and security.
Is Apiki a public or private company?
Apiki is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apiki founded?
Apiki was founded in 2008. It employs 11 to 50 people.
Where is Apiki based?
Apiki is headquartered in Centro, Brazil, in the Latin America region.
How does Apiki make money?
Two revenue lines are on record. WP Host - Managed WordPress Hosting is the primary driver. The others are WP Care - On-demand WordPress Services.
Who are Apiki's main competitors?
Direct peers on record are WP Engine, Pressable, The Unit, SiteGround, Kinsta and Pagely. Broad incumbents are Webflow and Automattic (WordPress.com). Regional players are Locaweb and HostGator Brasil.
Does Apiki have an API?
Yes. WordPress REST API is available as a built-in feature of the WordPress platform. It provides RESTFull integration with delivery of content in JSON format, allowing external applications to consume or deliver data. This is a native WordPress capability that enables WordPress to integrate easily with any business application.
What industry is Apiki in?
Apiki's product category is WordPress Web Development and Managed Hosting Services. Its primary akta.pro industry code is HDABAAAD, Managed Application Platforms (App PaaS & Runtime Services). Its NAICS code is 51821 and its SIC code is 7370.