What Intermountain MLS does

Intermountain Multiple Listing Service, Inc. (IMLS / Intermountain MLS) is a private, member-owned Multiple Listing Service organization headquartered in Boise, Idaho. Founded in 2010, it operates as the largest MLS in Idaho, providing real estate brokers, agents, home buyers, and home sellers with access to comprehensive property listing data, search functionality, and market statistics across the Idaho market. Its core product is the IMLS platform, which delivers property listing management, consumer-facing home search tools, an agent directory, and public market statistics, along with an educational resource (MLS in the Know / mlsintheknow.org).

The business operates on a subscription-based revenue model, charging real estate professionals recurring fees for access to the MLS database, property search tools, and market analytics. Go-to-market is primarily self-serve via the official website (intermountainmls.com), which serves both member brokers and consumer-facing visitors. The organization is governed by a Board of Directors and operates as a cooperative membership entity rather than a venture-backed or publicly traded company.

In early 2026, IMLS appointed Richard Gibbens, formerly CEO of Bluegrass Realtors and Executive Director of Southwest MLS, as its new CEO effective March 30, 2026. Under this leadership, the organization has publicly articulated an intent to develop AI-driven tools and analytics to help brokers and agents improve efficiency and revenue. As of the data provided, no AI products have been launched, no funding rounds or M&A activity have been disclosed, and headcount remains in the 1-10 employee range.

Name

Intermountain MLS

Legal name

Intermountain Multiple Listing Service, Inc.

Website

https://intermountainmls.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Intermountain MLS is Idaho's largest Multiple Listing Service, operating a subscription-based platform that provides property listing data, search tools, and market statistics to real estate brokers, agents, buyers, and sellers across Idaho.

Ownership category

akta.pro rank

Product category

Multiple Listing Service (Real Estate)

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

Keywords

• Multiple listing service
• Real estate listings
• Property search platform
• MLS database
• Market statistics

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. MLS Subscription Services: Intermountain MLS generates revenue through subscription fees from real estate agents and brokers who access the listing database, search tools, and market statistics.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Intermountain MLS operates Idaho's largest Multiple Listing Service, providing a centralized platform where member real estate brokers and agents share property listings. The platform delivers property listing management, consumer-facing home search tools, a Realtor/agent directory search, and public market statistics for the Idaho real estate market. Subscribers access the database, search capabilities, and analytics on a recurring subscription basis.

Product overview

Intermountain Multiple Listing Service operates as a single unified MLS platform for the Idaho real estate market. The core product (Intermountain Multiple Listing Service / IMLS) provides property listing management, consumer search tools for homebuyers and sellers, and an agent directory search. The platform also offers public-facing market statistics and is planning to develop AI-driven analytics tools to help brokers and agents improve efficiency and grow revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• Intermountain Multiple Listing Service (IMLS) Platform
• MLS Market Statistics

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Zillow Group: Zillow operates the dominant U.S. consumer real estate search platform and ingests MLS listing data. It is a broad incumbent that defines consumer expectations for listing search and competes for end-user attention against MLS-owned experiences.
• Stellar MLS: Stellar MLS is a large multi-county Florida MLS formed through consolidation, offering listing data and analytics to member agents — a useful proxy for the consolidation outcome that regional MLSs face.
• California Regional MLS (CRMLS): CRMLS is the largest MLS in the United States, serving tens of thousands of California agents with listing data, statistics, and search tools — the scale benchmark that frames competitive pressure on regional MLSs.
• Bright MLS: Bright MLS is one of the largest U.S. MLSs, covering multiple Mid-Atlantic states, and is representative of the large multi-state MLSs whose scale and consolidated data sets regional MLSs like Intermountain compete against.
• Move, Inc. (Realtor.com): Move operates Realtor.com, a major national real estate portal that surfaces MLS listing data to consumers, and provides adjacent tools to brokers and agents. It is a broad incumbent competing for the same data and consumer relationships that Intermountain serves.

Others

• CoreLogic: CoreLogic provides real estate data, analytics, and platform infrastructure used by MLSs, lenders, and agents. It is an enabling technology and data vendor that competes for the analytics and insights layer that Intermountain's AI roadmap targets.
• ShowingTime: ShowingTime provides appointment scheduling and showing management tools for real estate agents and brokerages, often integrated with MLS platforms. It represents the type of adjacent proptech tool that competes for the AI-driven productivity budget of member agents.

Regional players

• NorthWest MLS: NorthWest MLS serves Washington and Oregon brokers and agents with a subscription-based MLS platform, a directly analogous regional MLS model in a neighboring geography to Intermountain's Idaho footprint.
• Heartland MLS: Heartland MLS provides MLS services to brokers and agents across Kansas and Missouri with a similar subscription-based model, agent directory, and property search functionality.
• MLS PIN: MLS PIN is the largest MLS in New England, providing listing data, market statistics, and member tools to brokers and agents across multiple states — a comparable regional MLS organization with a subscription-driven model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/intermountain-mls

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intermountain MLS