Move
- Company typePrivate
- Founded1995
- HeadquartersWestlake Village, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Move firmographics
Firmographics- Name
- Move
- Legal name
- Move, Inc.
- Website
- https://move.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Move industry classification
Industry- Product category
- Online Real Estate Platform
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Relocation & Corporate Housing Brokerage (BPAJAAAG)
Keywords
Where Move is headquartered
LocationHeadquarters
- HQ city
- Westlake Village
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Move business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Real Estate Services: Move operates Realtor.com as a digital real estate platform generating revenue through digital advertising, subscription services for real estate professionals, and lead generation. The segment reported $148 million in Q3 FY2026 with 10% annual revenue growth, marking its sixth consecutive quarter of revenue growth.
- Professional Tools and Services: Lead generation, brand building, and software solutions for agents, teams, and brokers leveraging the Realtor.com consumer brand.
Distribution channels8 records
Marketing channels5 records
Move product offering
Product offeringCore offering
Move, Inc. operates a family of digital real estate websites and mobile experiences for both consumers and real estate professionals, anchored by Realtor.com (the official site of the National Association of REALTORS). Its consumer products help home buyers, sellers, renters, and movers search listings and compare service providers, while its professional products provide lead generation, marketing, listing distribution (ListHub), and property management software to agents, teams, brokers, MLSs, and DIY landlords.
Differentiator
Problem solved
Functional benefit
Brands
- Realtor.com: Trusted resource for all things home with the most comprehensive for-sale listings, operated by Move, Inc. under license from the National Association of REALTORS
- Doorsteps
- Moving.com
- Avail
- UpNest
- ListHub
Products and services
- Realtor.com Consumer-facing platform providing comprehensive for-sale and rental home listings, home buying and selling tools, and professional expertise. Operated by Move, Inc. under license from the National Association of REALTORS.
- Moving.com Consumer service enabling users to contact and compare quotes from hundreds of long-distance movers to arrange help for a move.
- Doorsteps Rentals website powered by Realtor.com, aggregating thousands of rental listings in 25+ U.S. markets from city and state MLS sites and direct feeds from property management companies.
- Avail DIY landlord and tenant platform providing online tools, support, and educational content for listings, rental applications, leases, monthly rent payments, and maintenance tickets, used across single-family homes, condo units, and small multi-unit buildings nationwide.
- UpNest Marketplace platform allowing consumers to compare top real estate agents in their area by commission rates, fees, and experience, providing transparency into agent costs before in-person meetings.
- ListHub Controlled platform enabling brokers and MLSs to deliver accurate MLS-sourced listings to consumers as an extension of their listing distribution operations.
- Realtor.com Professional Solutions Lead generation, brand building, and software solutions that help real estate agents, teams, and brokers leverage the strength of the Realtor.com consumer brand.
- SeniorHousingNet.com Senior housing search platform for consumers looking for senior living options.
- Zenlist Real estate technology company with a mobile-first platform acquired by Move Inc. to enhance professional tools and broaden market reach.
Quantifiable outcome
- 3.4x visit share of Homes.com and 2.3x visit share of Redfin
- +2 more outcomes
Companies that use Move
Customer profileSegments5 records
Ideal customer profiles3 records
Move technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature1 record
Move partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- ZillowcoreZillow and Realtor.com announced a collaboration to extend Preview listings across both platforms, setting a new standard for pre-market transparency in residential real estate. Starting summer 2026, Zillow Preview listings will also be available as Realtor.com Preview listings, making pre-market homes accessible to buyers on the two most-visited real estate platforms in the U.S. without requiring special login or brokerage relationship. The collaboration builds on Zillow Preview's existing adoption with over 60 brokerage partners and enables agents to build demand across both platforms simultaneously while receiving revenue participation for qualified transactions.
- MovotominorRealtor.com signed a new distribution deal with Movoto to syndicate new construction inventory, expanding access to new home listings.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Move competitors and assessment
Company assessmentDirect peers
- Homes.com: CoStar-owned residential real estate portal serving home buyers and sellers with comparable listings and agent lead-generation. Directly comparable to Realtor.com, with substantially smaller visit share per Comscore.
- Zillow: Operates the leading US residential real estate portal (Zillow.com) with similar consumer search, agent lead generation, and rental marketplace offerings. Direct head-to-head competitor with Realtor.com across for-sale listings, rentals, and professional tools.
- Apartments.com: CoStar-owned rental listings portal serving the same consumer rental-search use case as Move's Doorsteps platform. Direct overlap on rentals-side real estate vertical.
- Trulia: Consumer-facing residential real estate portal now owned by Zillow Group, providing home search and rental listings. Competes head-to-head with Realtor.com for the same consumer search audience.
- Redfin: Operates a national residential real estate portal combined with a brokerage, offering consumer home search and agent-matched services. Competes directly with Realtor.com in consumer traffic and lead generation.
Broad incumbents
- Compass: Tech-forward national residential brokerage with platform tools for agents competing with Realtor.com Professional Solutions on agent productivity, CRM, and lead generation.
- CoStar Group: Diversified real estate information powerhouse owning Homes.com, Apartments.com, LoopNet, and commercial real estate data. Indirect overlap with Move's residential portal while operating a much broader portfolio that subsidizes its consumer-side investment.
Regional players
- Rightmove: UK's leading residential and rental property portal operating a comparable listings and agent-lead-generation model. Same business model in a different geography, structurally comparable to Realtor.com's UK attributes.
Emerging players
- Opendoor: Tech-enabled iBuyer and home-buying/selling platform with consumer-facing app and agent services. Partial overlap on consumer transaction journey, but distinct in being a direct home-buying principal rather than purely a marketplace operator.
Others
- REA Group: Operates realestate.com.au and other Australian property portals as a News Corp sister company. Comparable digital real estate marketplace model but focused on Australia/Asia, with no US consumer overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Move social profiles
Digital presenceMove financial estimates
Financial estimateRevenue estimate
Valuation estimate
Move leadership team
Management profileNumber of profiles
Profiles4 records
Move subsidiaries and ownership
Company hierarchySubsidiaries5 records
Move funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Move M&A and investment
M&A and investmentM&A7 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Move
What does Move do?
Move, Inc. operates a family of digital real estate websites and mobile experiences for both consumers and real estate professionals, anchored by Realtor.com (the official site of the National Association of REALTORS). Its consumer products help home buyers, sellers, renters, and movers search listings and compare service providers, while its professional products provide lead generation, marketing, listing distribution (ListHub), and property management software to agents, teams, brokers, MLSs, and DIY landlords.
Is Move a public or private company?
Move is a private company. It is classified as corporate owned and is currently operating.
When was Move founded?
Move was founded in 1995. It employs 501 to 1,000 people.
Where is Move based?
Move is headquartered in Westlake Village, United States, in the North America region.
How does Move make money?
Two revenue lines are on record. Digital Real Estate Services are the primary driver. The others are professional Tools and Services.
Who are Move's main competitors?
Direct peers on record are Homes.com, Zillow, Apartments.com, Trulia and Redfin. Broad incumbents are Compass and CoStar Group. Rightmove is listed as a regional player. Opendoor is listed as an emerging player. REA Group is listed as an others.
Does Move have an API?
No public API is recorded for Move.
What industry is Move in?
Move's product category is Online Real Estate Platform. Its primary akta.pro industry code is BPAJAAAG, Relocation & Corporate Housing Brokerage. Its NAICS code is 53121 and its SIC code is 6531.