What Clinica De La Mujer does

Clínica de la Mujer (legal name: Clínica de la Mujer SAS) is a specialized women's health and maternity hospital located in Bogotá, Colombia, and a subsidiary of Quirónsalud Colombia, the Colombian arm of the European healthcare group Quirónsalud. The clinic operates a single physical facility (Cra 19c No. 91-17, Bogotá) with 251-500 employees and 28 years of operating history, delivering more than 300 births per month alongside a 24-hour general, gynecological, and pediatric emergency department, a dedicated fertility center (Centro de Fertilidad, operating at fertilidadclinicadelamujer.com), diagnostic imaging, clinical laboratory (integrated with DynamicaIPS), vaccination, and outpatient and inpatient surgical services. Patient education offerings include in-person and virtual prenatal courses and lactation consultations, with associated content marketing via monthly "Notas de Salud" and "Notas de Fertilidad" publications and active presence on Facebook, Instagram, and YouTube.

The business model is a hybrid B2C/B2B2C healthcare services model. Approximately 97-99% of revenue comes from private pay patients covered by Colombian prepaid medicine plans (Colmédica, Medplus, Sura, Coomeva, Colsanitas, Medisanitas), insurance companies (Allianz, Liberty, Mapfre, Seguros Bolívar, Pan-American, Seguros Sura, HDI, Axa Colpatria), and complementary plans (Compensar, Famisanar), with only 1-2% from EPS state-subsidized contracts. The remaining revenue is from out-of-pocket patients accessing the same services plus elective procedures via quote-based pricing. Revenue is generated primarily through direct billing to insurers on a recurring/contracted basis, supplemented by one-time service fees. The technology stack is conventional: hospital information systems, electronic medical records, patient portals for diagnostic results, an AvalPaycenter-integrated online payment gateway, Microsoft Forms for course registration, a mobile information portal, and a "Yo Nací Aquí" newborn photo engagement platform. The clinic holds Icontec health accreditation (Certificate No. 065), complies with Colombian health data protection law (Law 1581 of 2012), and operates within the Quirónsalud group's quality management framework.

The clinic's strategic positioning rests on exclusive specialization in women's health (a differentiator from general hospitals), 28 years of brand equity in Bogotá, Icontec accreditation, REDLARA membership for the fertility center, and a 98-100% patient return rate that indicates strong loyalty. Recent operational performance shows 29% revenue growth in 2021, a 15% capacity expansion in 2022 (new floor, 8 additional rooms), and 100.45% budget execution in 2023, with continued investment in digital patient tools and cross-border COVID-19 PCR testing services for Latam and Iberia travelers.

Name

Clinica De La Mujer

Legal name

Clínica de la Mujer SAS

Website

https://clinicadelamujer.com.co

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Clínica de la Mujer is a specialized women's health and maternity hospital in Bogotá, Colombia, delivering obstetric, fertility, emergency, and surgical services with 300+ monthly births, operating as a subsidiary of Quirónsalud Colombia.

Ownership category

akta.pro rank

Product category

Women's Health Services

NAICS

Ambulatory Health Care Services (621), General Medical and Surgical Hospitals (62211), Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Maternity & Perinatal Hospitals (Acute Care) (HLAFAAAJ), Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

Keywords

• Women's health services
• Obstetrics and gynecology
• Fertility treatments
• Maternity care
• Emergency medical services

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Services - Prepagada and Insurance Patients: The majority of revenue (97-99%) comes from patients covered by prepaid medicine plans, insurance policies, special agreements, particular patients, and government entities. Approximately 1-2% of sales come from EPS (state-subsidized healthcare) contracts. Services include emergency care, hospitalizations, surgeries, fertility treatments, diagnostic imaging, and clinical laboratory services.
2. Particular / Out-of-Pocket Patients: Direct payment by individual patients not covered by prepaid plans or insurance, including surgery quotes and consultations. The clinic publishes surgery quote request forms and accepts online payments.
3. Covid-19 Testing Services: PCR testing services for Latam and Iberia travelers, with separate booking portals for each region.
4. Education and Training Courses: Prenatal preparation courses (in-person and virtual) and virtual courses for birth companions, with fees such as COP $85,000 for the virtual birth companion course.
5. Fertility Center Services: Specialized fertility treatments including assisted reproduction, with a dedicated subdomain (fertilidadclinicadelamujer.com) and monthly fertility notes published on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Clínica de la Mujer is a specialized women's health clinic in Bogotá, Colombia providing obstetric, gynecological, fertility, and neonatal services, including 300+ monthly deliveries, 24/7 general, gynecological, and pediatric emergency care, diagnostic imaging, clinical laboratory, outpatient and inpatient surgery, vaccination, and prenatal/parenting education courses. The clinic operates as a wholly-owned subsidiary of Quirónsalud Colombia and serves patients primarily through insurance, prepaid medicine, and direct-pay channels.

Product overview

Clínica de la Mujer is a specialized women's health clinic (Clínica de la Mujer SAS, part of Quirónsalud Colombia group) operating in Bogotá, Colombia. The organization offers a comprehensive portfolio of integrated healthcare services organized around women's health: core clinical services include maternity and childbirth (with over 300 deliveries per month), a dedicated fertility center (Centro de Fertilidad), and 24-hour general, gynecological, and pediatric emergency care. Diagnostic capabilities span imaging services and clinical laboratories, both with dedicated patient result portals. The clinic also provides vaccination, outpatient and inpatient surgery, and patient education offerings including in-person and virtual courses for expectant parents and birth companions, plus specialized breastfeeding consultations. Digital patient tools include an online payment portal via AvalPaycenter, a newborn photo portal (Yo Nací Aquí), COVID-19 PCR testing portals, and a mobile-friendly information portal. The organization supplements clinical care with patient education content (Notas de Salud y Fertilidad blog posts), environmental and social responsibility programs (Mi Hermano Arbolito, Gestión Ambiental), and institutional governance disclosures via a public transparency portal covering financial statements, contracting, and quality indicators.

Differentiator

Problem solved

Functional benefit

Brands

• Centro de Fertilidad: Specialized fertility and reproductive health center operated by Clínica de la Mujer, accessible at fertilidadclinicadelamujer.com

Products and services

• Maternity and Childbirth Services Comprehensive obstetric care including prenatal care, vaginal and cesarean delivery, with over 300 deliveries per month, preparation courses, and a birth plan program for expectant mothers.
• Centro de Fertilidad (Fertility Center) Specialized fertility and reproductive health center offering diagnostic and treatment services for reproductive health, including assisted reproduction treatments and fertility consultations, affiliated with REDLARA.
• Emergency Services 24-hour emergency department with triage classification system, staffed by professional nurses, covering general, gynecological, and pediatric emergencies with an average wait time of 35 minutes.
• Diagnostic Imaging Diagnostic imaging services for women including obstetrics and gynecology imaging, with results accessible via a dedicated patient portal at resultados.clinicadelamujer.com.co.
• Clinical Laboratory Clinical laboratory services integrated with DynamicaIPS, with results accessible through an external patient portal.
• Vaccination Services Vaccination service for women and families, with customer service hours Monday–Friday 7:00 am–4:00 pm, Saturdays 7:00 am–5:00 pm, and pricing available via phone at ext. 185.
• Outpatient and Inpatient Surgery Outpatient and inpatient surgical services including quote/cost estimation functionality available through the clinic's website.
• Preparation Course for Maternity and Paternity In-person psychoprophylactic preparation course for expectant mothers and fathers, with registration via Microsoft Forms.
• Virtual Course for Birth Companions Virtual course for birth companions held Wednesdays 5:00–7:00 pm, costing COP $85,000 including personal protective equipment.
• Lactation Consultation Specialized breastfeeding consultation with appointment scheduling available for postpartum mothers.

Quantifiable outcome

• 90% patient satisfaction rate
• +7 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Parques Nacionales Naturales and Patrimonio NaturalcoreStrategic or Co-development PartnerStrategic environmental partnership through the 'Mi Hermano Arbolito' social responsibility program. For every baby born at the clinic, a frailejón plant is planted in Parque Nacional Natural Chingaza. This initiative is a collaboration with Colombia's National Parks agency and Patrimonio Natural foundation, aiming to teach children to care for the planet from birth. It demonstrates the clinic's commitment to environmental sustainability and corporate social responsibility.
• Asociación AMESEcoreStrategic or Co-development PartnerPartnership with the Colombian Breast Cancer Association (Asociación AMESE) for education, prevention, and treatment of breast cancer. The clinic supports AMESE's initiatives through events and programs that raise funds for patient and family support activities. This aligns with the clinic's specialization in women's health and its commitment to breast cancer awareness.
• REDLARA (Red Latinoamericana de Reproducción Asistida)coreStrategic or Co-development PartnerThe clinic's fertility center is affiliated with REDLARA, the Latin American Network for Assisted Reproduction. This affiliation provides access to international standards in fertility treatment, research collaboration, and quality benchmarking. The clinic publishes fertility notes that reference REDLARA activities, demonstrating active participation in the network.
• Quirónsalud Colombia (Parent Group)coreStrategic or Co-development PartnerClínica de la Mujer is part of Quirónsalud Colombia, the Colombian subsidiary of Quirónsalud, one of Europe's largest healthcare groups (originating in Spain). The parent company provides institutional backing, quality standards, group purchasing power, and operational oversight. The clinic follows Quirónsalud's defined guidelines for annual budgets, strategic planning, and operational processes. Contact emails reference Quirónsalud domain (e.g., [email protected]).

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Centro de Fertilidad CEFER: Specialized fertility and reproductive medicine center in Colombia offering assisted reproduction services that directly compete with Clínica de la Mujer's Centro de Fertilidad.
• Concebir: Colombian fertility and reproductive medicine clinic offering assisted reproduction treatments comparable to Clínica de la Mujer's fertility center; competes for the same reproductive medicine patient segment.
• Centro Médico Imbanaco: Major tertiary hospital in Cali, Colombia offering comprehensive women's health, maternity, and fertility services through similar insurance/prepaid medicine channels; comparable specialty positioning within Colombian private healthcare.
• Clínica Los Nogales: Bogotá private women's and family health clinic offering maternity, gynecology, and fertility services; directly comparable specialty focus and similar private-payer model in the same metropolitan market.
• Clínica del Country: Established Bogotá private hospital with strong women's health, maternity, and specialty services, competing directly with Clínica de la Mujer for the same private-payer patient base in the same city.

Broad incumbents

• Clínica Shaio: Established Bogotá private hospital with OB/GYN and maternity services targeting similar prepaid medicine and insurance patients; overlapping geography with broader cardiovascular and surgical specialty focus.
• Hospital Universitario San Ignacio: Large Bogotá university hospital providing women's health, maternity, and reproductive medicine services across both private and EPS channels; broader service mix but overlapping patient population.
• Hospital Israelita Albert Einstein: Leading Latin American private hospital based in São Paulo, Brazil with comprehensive OB/GYN, maternity, and reproductive medicine services; comparable operational scale and private-payer business model.
• Fundación Santa Fe de Bogotá: One of the most prestigious general hospitals in Bogotá with full OB/GYN, maternity, and fertility service lines; competes for the same high-income private patients but offers a broader specialty portfolio.

Others

• Quirónsalud (parent group): Parent organization and operator of hospitals across Spain and Latin America; provides capital, clinical protocols, and quality standards to Clínica de la Mujer and serves as the corporate decision-maker for the clinic's strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@clinicadelamujer-bogota3234
• Facebookfacebook.com/clinicadelamujerbogota
• Instagraminstagram.com/clinicadelamujer_bogota
• LinkedInlinkedin.com/company/clinica-de-la

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clinica De La Mujer