Asociación AMESE - Apoyo a mujeres con enfermedades del seno

What Asociación AMESE - Apoyo a mujeres con enfermedades del seno does

Asociación AMESE is a Colombian nonprofit (ESAL) founded in 2006 in Bogotá by Claudia Saa Cabal that delivers free psychosocial and legal support services to women diagnosed with breast cancer. Its service portfolio includes psychological counseling, legal advice on healthcare rights, a wig bank for chemotherapy-induced alopecia, support groups, telephone follow-up, and in-person accompaniment in oncology units — totaling more than 75,000 free services delivered and reaching 8,125 women, with an additional 213,000 people educated via the "Al Pecho No le Des la Espalda" early-detection program. Newer program extensions include the AMESE para Amar caregiver-support program and the Un Nuevo Comienzo breast reconstruction campaign.

The organization runs a diversified revenue model spanning individual donations (eligible for a 25% Colombian tax deduction due to ESAL status), corporate sponsorships, an e-commerce merchandise line (bracelets, lapel pins, pens), the annual Cena Rosa Colombia gala (operating since 2012), the Agua AMESE INVIMA-certified bottled water social-enterprise product sold to corporate buyers such as Wattle Petroleum and Clínica de Marly, and October Rosa cause-marketing partnerships with retailers including PAT PRIMO and Gran Estación. Governance rests with a Board of Directors chaired by Dr. Fernando Perry Perry and a staff of 16, supported by survivor volunteers; AMESE is also active in sector coalitions (ULACCAM across 10 Latin American countries, OICA, Pacientes Colombia) and maintains a formal alliance with the Defensoría del Pueblo for patient-rights advocacy around the Sandra Ceballos Law.

Name

Asociación AMESE - Apoyo a mujeres con enfermedades del seno

Legal name

ASOCIACIÓN AMESE, apoyo a mujeres con enfermedades del seno

Website

https://amese.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Asociación AMESE is a Colombian nonprofit founded in 2006 in Bogotá that provides free psychosocial, legal, and educational support services to women diagnosed with breast cancer, funded through donations, an annual gala, and the Agua AMESE bottled water social enterprise.

Ownership category

akta.pro rank

Product category

Nonprofit Breast Cancer Patient Support Services

NAICS

Individual and Family Services (6241), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (813990)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

Keywords

• Breast cancer support
• Patient psychosocial services
• Nonprofit healthcare advocacy
• Cancer education programs
• Awareness merchandise

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations (Individual and Corporate): Online donations via PayU Latam payment gateway in Colombian pesos (20,000, 30,000, 50,000 COP tiers or custom amounts). Corporate donations through 'Agua AMESE' program for companies with social responsibility commitments. Tax deduction benefits under Colombian law Article 125-1 to 125-4 of the Tax Statute.
2. Merchandise Sales: E-commerce sales of awareness products including silicone bracelets (pink ribbon designs), lapel pins, and gel pens priced at 10,000 COP each. Products sold through website storefront.
3. Agua AMESE (Bottled Water): Branded bottled water for corporate clients focused on healthy habits and social responsibility. INVIMA approved. Sold to companies and institutions for employee hydration programs.
4. Cena Rosa Colombia Gala: Annual gala event (since 2012) where donors, advertisers, and sponsors participate. Revenue generated through ticket sales, advertising, and sponsorships. Includes media coverage and brand visibility opportunities for participants.
5. October Rosa Corporate Partnerships: Percentage of sales donated by corporate allies (PAT PRIMO, Cachet/Tall Point, Touché, Dafti, Go Trendier, Sweet Pink) during October breast cancer awareness month. Gran Estación shopping center accepts donations through Pink Heart mailboxes.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Asociación AMESE is a Colombian nonprofit that provides free psychosocial, legal, and educational support services to women diagnosed with breast cancer, including psychological counseling, legal advice, support groups, a wig bank, telephone follow-up, and accompaniment in oncology units. The organization supplements its mission through awareness merchandise sales (bracelets, lapel pins, gel pens), an INVIMA-approved bottled water product (Agua AMESE) sold to corporate clients, and an annual fundraising gala (Cena Rosa Colombia) launched in 2012.

Product overview

AMESE is a nonprofit organization providing breast cancer patient support through a combination of merchandise products and support services. The merchandise line includes awareness items (Pines de solapa, Bolígrafo de gel retráctil, Pulseras de silicona) and the Agua AMESE social enterprise product. Core services include the Banco de Pelucas (wig bank), Asesoría Psicológica, Asesoría Jurídica, and educational programs like the 'Al Pecho No le Des la Espalda' talk. Fundraising is conducted through events (Cena Rosa Colombia, Octubre Rosa campaign), online donations, and merchandise sales. The organization operates under programs for Patients, Self-care, Health Access, Caregivers, and Volunteering, offering 75,000+ free services annually to breast cancer patients across Colombia.

Differentiator

Problem solved

Functional benefit

Products and services

• Asesoría Psicológica (Psychological Counseling) Free professional psychological counseling sessions (in-person and virtual) for breast cancer patients covering disease management, emotional coping strategies, adaptation to physical changes, and oncological treatment support at any stage. Provided by AMESE's multidisciplinary team.
• Asesoría Jurídica (Legal Advisory) Free legal advisory services for breast cancer patients and their families regarding Colombian health system requirements to protect their right to access healthcare under the contributory and subsidized regimes, including rights petitions and tutela actions under Sandra Ceballos Law (Law 1384 of 2010).
• Banco de Pelucas (Wig Bank) Wig bank providing free wigs to cancer patients experiencing alopecia due to medical treatment, serving vulnerable patients without payment capacity. Requires 1,000 grams of hair (minimum 8 donors) and medical documentation.
• Al Pecho No le Des la Espalda (Educational Talk) 60-minute educational talk conducted by breast cancer survivors under medical supervision, teaching breast care and early cancer detection methods. Presented at schools, universities, and public/private companies.
• Cena Rosa Colombia (Annual Gala) Annual gala fundraising event held since 2012 for philanthropy and social responsibility, with the main objective of raising funds to strengthen AMESE's programs. Includes donor, advertiser, and sponsor participation opportunities.
• Agua AMESE (Bottled Water) INVIMA-approved bottled water product sold to companies and institutions focused on healthy lifestyle habits and social responsibility. Proceeds support AMESE's free programs for breast cancer patients.
• Pines de solapa (Lapel Pins) Metal and enamel lapel pins featuring the pink ribbon symbol (0.8 x 1.1 inches with butterfly clasp), designed for breast cancer awareness at corporate events, races, and charitable activities. Priced at 10,000 COP each.
• Bolígrafo de gel retráctil con cinta de colores (Retractable Gel Pen) Retractable gel pen featuring colorful ribbons representing different cancer types. Compact size (14.2 cm x 1.2 cm) with smooth black ink. Priced at 10,000 COP.
• Pulsera de silicona con lazo rosa (Silicone Bracelet) Premium silicone breast cancer awareness bracelets available in three designs: pink ribbon print, pink with 'Esperanza y Fuerza' (Hope and Strength) text, and black with 'THE CHANGE BEGINS WITH AWARENESS' message. Features 0.5 inch width and 2.55 inch diameter. Priced at 10,000 COP as a voluntary contribution.

Quantifiable outcome

• 8,125 women diagnosed with breast cancer reached with services
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• PAT PRIMOcoreGTM or Marketing Partner · 1 October 2024October Rosa 2024 campaign ally. Special pink ribbon t-shirt (ref. 3009233, 39,900 COP) with proceeds supporting AMESE programs. Survivors and patients were honored at PAT PRIMO stores. Contact: 310 687 4879.
• CACHET / TALL POINTminorGTM or Marketing Partner · 1 October 2024October Rosa campaign partner. 'Sexy Confort Bra Rosa' (1S8191) sold at TALL POINT stores with percentage supporting AMESE education programs.
• Centro Comercial Gran EstacióncoreGTM or Marketing Partner · 1 October 2024October Rosa campaign ally. 'Pink Heart Mailboxes' located on first and third floors for donations throughout October.
• TOUCHÉminorGTM or Marketing Partner · 1 October 2024October Rosa campaign partner. 'Touché Rosa' campaign (October 15-24) donating 30% of sales to strengthen AMESE free patient services.
• DAFITI COLOMBIAminorGTM or Marketing Partner · 1 October 2024October Rosa campaign ally. Pink product line sales (October 1-19) percentage donated to AMESE free services.
• GO TRENDIERminorGTM or Marketing Partner · 1 October 2024October Rosa campaign partner. #TócateMás video collaboration with ItGirls on YouTube explaining monthly breast self-exam steps. Flavia Dos Santos presented tutorial.
• SWEET PINK (Restaurants Bogotá-Cundinamarca)minorGTM or Marketing Partner · 1 October 2024October Rosa campaign partner. Participating restaurants sell special dessert with proceeds supporting diagnosed women.
• Wattle PetroleumminorGTM or Marketing PartnerCorporate client for Agua AMESE bottled water program. INVIMA-approved hydration product for companies with social responsibility focus.
• Clínica de MarlyminorGTM or Marketing PartnerCorporate client for Agua AMESE bottled water program supporting healthy habits for employees.
• Clínica de la MujerminorGTM or Marketing PartnerCorporate client for Agua AMESE bottled water program.
• Dr. Carlos LópezcoreStrategic or Co-development PartnerLeads 'Un Nuevo Comienzo' campaign for breast reconstruction surgery for AMESE patients. Funded through VAKI crowdfunding platform.
• ULACCAM (Unión Latinoamericana Contra el Cáncer de la Mujer)coreStrategic or Co-development PartnerRegional coalition with members from 10 countries (Argentina, Brazil, Colombia, Costa Rica, Ecuador, El Salvador, Mexico, Peru, Uruguay, Venezuela) dedicated to improving cancer control policies nationally and regionally.
• OICA (Observatorio Interinstitucional de Cáncer de Adultos)coreStrategic or Co-development PartnerPlural civil society institution founded in 2013 to influence public policy formulation for comprehensive adult cancer control in Colombia.
• Pacientes ColombiacoreStrategic or Co-development PartnerSocial movement founded in 2010 grouping 151 organizations in Colombian territory, promoting the right to health as a fundamental right.
• Defensoría del Pueblo (Colombian Ombudsman's Office)coreStrategic or Co-development PartnerJoint cartilla development on Health User Rights and Social Security. AMESE distributed patient rights information in collaboration with the Colombian Ombudsman.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Breast Cancer Now: UK-based charity funding research and providing support services to breast cancer patients. Comparable to AMESE in mission (research + patient support + awareness) and in operating a multi-program structure including helplines, peer support, and education.
• Susan G. Komen (Komen Foundation): Global leader in breast cancer advocacy, research funding, and community-based patient support. Comparable to AMESE as a benchmark for nonprofit-scale fundraising (signature races, partnerships, corporate alliances) and survivor-driven community engagement in breast cancer.
• Macmillan Cancer Support: UK cancer charity providing clinical information, financial guidance, and emotional support. Comparable to AMESE in operating free patient-facing services (information line, counseling, financial/legal guidance) alongside fundraising and policy advocacy.
• Fundación Avon (Avon Foundation for Women): Global corporate-affiliated foundation focused on breast cancer awareness and women's causes, funding grassroots patient support programs. Comparable to AMESE as a corporate-aligned breast cancer grant-maker with a global survivor-network model.
• American Cancer Society: Largest U.S. cancer nonprofit offering patient support (24/7 helpline, lodging, rides), research funding, and awareness campaigns. Comparable to AMESE as a multi-channel cancer nonprofit balancing patient services with corporate partnerships and large-scale awareness events.

Emerging players

• Pacientes Colombia: Colombian umbrella coalition of 151 patient organizations (of which AMESE is a member) advocating for the right to health. Comparable to AMESE through overlapping membership and shared policy-advocacy mission under Colombian healthcare-rights law.

Regional players

• Fundación Cimab (México): Mexican breast cancer nonprofit providing patient support groups, education, and advocacy. Comparable to AMESE as a LatAm peer running survivor-led support groups, educational talks, and patient-rights advocacy in a different national market.
• FEMAMA (Federação Brasileira de Instituições Filantrópicas de Apoio à Saúde da Mama): Brazilian coalition of breast cancer nonprofits, operating similarly to ULACCAM. Comparable to AMESE as a regional Latin American peer focused on policy advocacy, awareness, and patient-rights support for breast cancer patients.

Direct peers

• Fundación SIMMON (Simmons Colombia): Colombian breast cancer-focused nonprofit offering patient support, education, and survivor advocacy. Closest direct peer to AMESE because it concentrates on the same disease (breast cancer), the same country, and overlapping psychosocial and educational services.
• Liga Colombiana Contra el Cáncer: National Colombian nonprofit providing cancer patient support, education, and screening services. Directly comparable to AMESE because both operate in Colombia with similar patient-navigation, education, and psychosocial-support missions across multiple cancer types.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/asociacionamese
• YouTubeyoutube.com/@amese-apoyoamujeresconenfe7256
• Facebookfacebook.com/asociacion.amese
• LinkedInlinkedin.com/company/asociacion-amese
• Instagraminstagram.com/asociacion.amese

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asociación AMESE - Apoyo a mujeres con enfermedades del seno