Shoreline Towers

What Shoreline Towers does

Shoreline Towers is a privately held vacation rental property management operation centered on a beachfront condominium and townhome complex located at 900 Gulf Shore Drive in Destin, Florida, on the Emerald Coast of the Gulf of Mexico. The portfolio consists of 81 rental units — 54 two-bedroom condominiums, 27 three-bedroom condominiums, and two townhomes — each owned by individual private owners. Day-to-day operations, reservations, guest services, check-in, maintenance, and payment processing are handled by Holiday Isle Properties, which acts as the exclusive rental agent.

Reservations are taken through a direct-to-consumer channel: the Shoreline Towers website (shorelinetowers.net), a toll-free phone line, and email. The platform is built on the TrackHS property management system, providing availability calendars, photo galleries, and PCI-DSS-compliant encrypted payment processing. Pricing is weekly-based for short-term stays (3-night minimum) and monthly for snowbird winter rentals, with per-unit rates varying by season and configuration. Marketing is primarily direct: organic SEO, the company website, an email newsletter, and on-site branded beach service (chairs and umbrella, March–October) supported by resort amenities including a pool, sauna, fitness center, tennis/pickleball courts, and shuffleboard.

The business is a purely domestic, single-geography operator with no third-party OTA marketplace presence, no app, no public listing, no disclosed funding, and no AI/ML technology layer. Revenue mechanics are transaction-fee based on rental bookings for individual unit owners, with seasonality concentrated in summer and a partial winter offset from snowbird extended stays. The addressable customers are family vacationers seeking multi-bedroom beachfront accommodations and winter visitors seeking longer off-season stays in Northwest Florida.

Name

Shoreline Towers

Legal name

Holiday Isle Properties

Website

https://[email protected]

Company type

Private

Operating status

Operating

Short description

Shoreline Towers is a privately held, direct-to-consumer vacation rental operation managing 81 beachfront condominiums and townhomes in Destin, Florida, served via its website, phone reservations, and the TrackHS booking platform under Holiday Isle Properties.

Ownership category

akta.pro rank

Product category

Vacation Rental Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Lakefront Homes (THAMAAAF)

Keywords

• Vacation rentals
• Beachfront condos
• Holiday rentals
• Snowbird rentals
• Property management

Headquarters

HQ city

Destin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vacation Rental Income: Short-term vacation rental revenue from condominium and townhome units in the Shoreline Towers complex in Destin, Florida. Properties are rented to vacationers with minimum stays starting at 3 nights, with pricing varying by season and unit size.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Shoreline Towers manages 81 beachfront vacation rental properties (2-bedroom condos, 3-bedroom condos, and townhomes) at 900 Gulf Shore Drive in Destin, Florida. Holiday Isle Properties acts as the rental agent handling reservations, guest services, and property management. Units are rented to vacationers and snowbirds with 3-night minimum stays and seasonal pricing.

Product overview

Shoreline Towers is a vacation rental property management company offering short-term condo and townhome rentals at a beachfront resort complex in Destin, Florida. The portfolio consists of 81 rental properties managed by Holiday Isle Properties, including 2-bedroom condos, 3-bedroom condos, and townhome rentals. Properties feature Gulf views, full kitchens with granite countertops, private balconies, and access to resort amenities including a heated pool, sauna, fitness center, tennis/pickleball courts, shuffleboard, and direct private beach access. The company also offers snowbird seasonal rentals for extended winter stays. Minimum stay requirements start at 3 nights, with advance reservations accepted up to one year in advance.

Differentiator

Problem solved

Functional benefit

Products and services

• 2 Bedroom Condos

Quantifiable outcome

• No additional booking fees when booking direct through the company website

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Holiday Isle PropertiescoreImplementation/ SI/ Consulting PartnerHoliday Isle Properties is the rental agent and property management company for Shoreline Towers. They handle reservations, guest services, check-in procedures, maintenance coordination, and overall property management operations including rental policies and payment processing.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Airbnb: Global short-term rental marketplace that Shoreline Towers explicitly does not list on. Competes for the same family beach-vacation demand via a marketplace model and would be the most relevant indirect competitor / potential distribution channel.
• Evolve Vacation Rental: National vacation rental management company with a lighter-touch, fee-based model. Comparable in serving individual vacation property owners, but operates as a broad incumbent across many U.S. destinations.
• Vrbo (Expedia Group): Major vacation rental marketplace under Expedia Group, with strong positioning in U.S. family beach destinations. Comparable in product/market and a relevant competitive threat given Shoreline Towers' absence from OTAs.
• Vacasa: Largest professional vacation rental management company in North America, managing tens of thousands of homes across beach, mountain, and urban destinations. Comparable in core service (vacation rental property management) but operates at massive scale and uses a hybrid direct + OTA model.
• Wyndham Vacation Rentals: National vacation rental brand under Wyndham Destinations (now Travel + Leisure Co.), managing large portfolios of beachfront and resort condos. Comparable in serving family beach-vacation customers and operating managed-condo inventory.

Regional players

• Newman-Dailey Resort Properties: Destin, FL-based vacation rental property management company managing a portfolio of beachfront and near-beach condos and homes along the Emerald Coast. Direct competitor for the same family-vacation and snowbird customer base in the same local market.
• Royal American Beach Getaways: Destin-area full-service vacation rental company managing a portfolio of beachfront condos and homes. Direct peer operating the same product (short-term beachfront condo rentals) in the same geography.
• Bluewater Vacations: Family-owned vacation rental management company serving Destin and the Scenic 30A corridor with condo and home rentals. Overlaps directly on guest segment, property types, and Destin micro-market.
• Real Joy Vacations: Destin and 30A-area vacation rental manager offering beachfront condos and houses with direct booking. Closely comparable in geography, product type (beachfront short-term rentals), and direct-to-consumer GTM.
• Five Star Properties: Vacation rental property manager with a significant presence along the Florida Panhandle and Alabama Gulf Coast. Comparable in rental condominium and home management for tourism-driven beach destinations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/shorelinetowers3093

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoreline Towers