EasyX
EasyX is a Norwegian robotics company that builds vacuum-crawler robots for vertical surface cleaning in land-based salmon aquaculture (xAQ-1) and concrete infrastructure inspection (xCI-1), serving major Nordic operators including Mowi, SalMar, and Lerøy on a multi-year subscription model.
- Company typePrivate
- Founded2020
- HeadquartersBergen, Norway
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What EasyX does
EasyX is a Bergen, Norway-based robotics company that designs and builds vacuum-crawler robots for vertical surface operations in land-based aquaculture and concrete infrastructure inspection. Founded in 2020 by Sindre Hansen (CEO), Bård Hansen (CTO), and Jan Fredrik Gjerstad (CCO, formerly of Hygienegruppen), the company operates two product lines: the xAQ-1, a remotely operated cleaning robot for fish tanks in hatcheries, RAS systems, and land-based matfisk production, and the xCI-1, a robotic concrete inspection system pairing EasyX's vacuum crawler with rolling ultrasound technology from Elop Insight for condition assessment of dams, hydropower, and large industrial structures.
The xAQ-1 uses vacuum-based adhesion (~400 kg downforce) to traverse vertical surfaces across multiple materials — PE-liner, polyurea, acrylic, reinforced plastic/fiberglass, and concrete — at up to 3,000 m²/h cleaning capacity while operated by a single worker via industrial remote control, removing personnel from work-at-height and chemical-exposure hazards. Reported customer outcomes include 6-11% production capacity uplift at some facilities and up to 10x reduction in cleaning downtime versus manual methods. Both robots are remotely operated, with no onboard autonomy disclosed.
The company pursues enterprise sales to major Norwegian aquaculture operators (Mowi, SalMar, Lerøy, Andfjord Salmon, Gigante Salmon, Hima, Blom Fiskeoppdrett, Årdal Aqua, GSG, and Iceland's Laxey), using a subscription model for xAQ-1 (1, 3, or 5-year terms that guarantee customers the latest robot version) and direct sales/lease for xCI-1. EasyX remains a private, venture-backed seed-stage company with a headcount of 7-10 employees, supported by board members drawn from the Norwegian aquaculture and industrial robotics sectors (Nina Møgster, Mats Hagland, Karoline Sjødal Olsen, and Torgeir Bræin) and 12 million NOK raised in a February 2023 round led by StartupLab, Kongsberg Innovasjon, DSD Investering, and Innovasjon Norge.
EasyX firmographics
Firmographics- Name
- EasyX
- Legal name
- EasyX
- Website
- https://easyx.no
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EasyX is a Norwegian robotics company that builds vacuum-crawler robots for vertical surface cleaning in land-based salmon aquaculture (xAQ-1) and concrete infrastructure inspection (xCI-1), serving major Nordic operators including Mowi, SalMar, and Lerøy on a multi-year subscription model.
- Ownership category
- akta.pro rank
EasyX industry classification
Industry- Product category
- Industrial Robotics
- NAICS
- Commercial and Service Industry Machinery Manufacturing (3333)
- SIC
- Special Industry Machinery, Nec (3559)
- akta.pro primary industry
- Humanoid & General-Purpose Robots (HDAAAIAJ)
- akta.pro secondary industry
- Vacuum Systems & Components (Vacuum Pumps, Ejectors, Cups, Grippers) (IMAHAGAN)
Keywords
Where EasyX is headquartered
LocationHeadquarters
- HQ city
- Bergen
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
EasyX business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations
Revenue model
- Robot Subscription (xAQ-1): Subscription model for xAQ-1 cleaning robots with 1, 3, or 5 year terms. Ensures customers always have the latest version of the robot. Single operator can manage the robot, freeing up capacity for other tasks.
- Inspection Robot Sales/Service (xCI-1): Robotic inspection solution combining EasyX vacuum crawler with Elop Insight rolling ultrasound technology. Sold or leased for condition assessment of concrete dams, power infrastructure, and large structures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Subscription model with flexible terms |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
EasyX product offering
Product offeringCore offering
EasyX develops, manufactures, and sells remotely operated vacuum crawler robots for vertical surface operations. Its primary product, xAQ-1, automates fish tank cleaning in land-based aquaculture facilities (hatcheries, RAS systems, matfisk farms), while xCI-1 combines the same vacuum crawler platform with rolling ultrasound for inspection of dams, hydropower, and industrial concrete structures. Robots are remotely operated from ground level to eliminate exposure to height, chemical, and slip hazards, and are sold via direct sales, primarily through a subscription model with 1, 3, or 5 year terms.
Product overview
EasyX offers two main industrial robotic product lines: xAQ-1 for automated fish tank cleaning in land-based aquaculture (hatcheries, RAS systems, and fish farms), and xCI-1 for concrete inspection using vacuum crawler technology combined with rolling ultrasound sensors. Both products use vacuum-based attachment systems to operate on vertical surfaces and are remotely operated to reduce HSE risks. The company operates on a subscription model for xAQ-1 and serves major aquaculture operators including Mowi, SalMar, Lerøy, and Andfjord Salmon.
Differentiator
Problem solved
Functional benefit
Products and services
- xAQ-1 A remotely operated robotic cleaning system for fish tanks in land-based aquaculture facilities including hatcheries, settefisk anlegg, and matfisk farms. Uses vacuum adhesion to attach to vertical tank walls and motorized tracks for controlled movement, cleaning surfaces at up to 3000 m²/h with high-pressure or low-pressure water systems. Constructed of carbon fiber and stainless steel (45 kg, 9 kW max power, 1 m/s speed). Operated by a single person via industrial "Belly Box" remote control from ground level, eliminating exposure to work at height, high-pressure systems, slippery surfaces, and chemicals. Offered via subscription with 1, 3, or 5 year terms so customers always have the latest robot version.
- xCI-1 A robotic concrete inspection system combining EasyX's vacuum crawler platform with Elop Insight rolling ultrasound technology for stable and continuous inspection of vertical concrete surfaces. Designed for condition assessment of concrete dams, hydropower infrastructure, cooling towers, and large industrial structures with limited accessibility. Enables detection of internal defects including delamination, cracks, voids, embedded pipes, and post-tensioning ducts that are not visible during visual inspection, with digital data collection to support analysis and maintenance planning.
Quantifiable outcome
- Reduces tank cleaning downtime by up to 10x compared to manual methods
- +3 more outcomes
Companies that use EasyX
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
EasyX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
EasyX partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered strategic and core.
- Nina Møgster (Board Member)strategicFormer Lerøy Sjøtroll-sjef and current Lingalaks-sjef brings aquaculture industry expertise to board.
- Mats Hagland (Board Member)strategicBusiness developer at Kongsberg Innovasjon serving as board member.
- Karoline Sjødal Olsen (Board Member)strategicCEO of Blue Lice serving as board member bringing aquaculture technology expertise.
- Torgeir Bræin (Board Member)strategicCOO and CTO at Kongsberg Ferrotech serving as board member bringing industrial robotics expertise.
- Elop InsightcoreTechnology partner providing rolling ultrasound technology for xCI-1 concrete inspection robot. Enables detection of internal defects including delamination, cracks, voids, embedded pipes, and post-tensioning ducts.
- Eker DesignstrategicDesign partner collaborated on industrial design of xAQ-1 cleaning robot to meet needs of modern aquaculture facilities.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
EasyX competitors and assessment
Company assessmentBroad incumbents
- Optimar: Provider of processing, handling, and automation equipment for the seafood and aquaculture value chain. Comparable to EasyX because both sell specialised industrial machinery into the Norwegian aquaculture sector with recurring customer relationships.
- Akva Group: Largest global supplier of aquaculture technology and equipment, serving salmon farmers with feeding systems, sensors, and infrastructure. Comparable to EasyX as a broad incumbent that EasyX's vacuum crawler cleaning solution could either complement or compete against in land-based fish farms.
- Boston Dynamics: Provider of advanced mobile robots (Spot, Stretch) used in industrial inspection and logistics. Comparable to EasyX because Spot is increasingly used for the same vertical-surface and confined-space inspection workflows that xCI-1 targets, although Boston Dynamics operates across a much broader robotics portfolio.
- Stingray Marine Solutions: Norwegian aquaculture technology company using computer vision and laser systems to remove sea lice in salmon pens. Comparable to EasyX as a Norwegian aquaculture automation peer serving overlapping enterprise customers (e.g., salmon farmers) with technology-driven efficiency gains.
- Proceq (Screening Eagle Technologies): Manufacturer of non-destructive testing instruments for concrete inspection, including ultrasonic and rebound hammer devices. Comparable to EasyX's xCI-1 because both address condition assessment of vertical concrete infrastructure, though Proceq sells handheld instruments rather than crawler-mounted systems.
Direct peers
- Serbot AG: Swiss maker of climbing and cleaning robots designed to operate on vertical industrial surfaces including tanks, walls, and ship hulls. Comparable to EasyX because both companies build crawler-type robots that adhere to vertical surfaces for industrial cleaning and inspection tasks.
- Elop Insight: Technology partner providing the rolling ultrasound sensor integrated into EasyX's xCI-1 concrete inspection robot. Directly comparable because Elop Insight operates in the same vertical-surface inspection niche, supplying the sensing payload that EasyX's crawler carries.
- Storvik AS: Norwegian supplier of equipment and automation for the aquaculture industry, including fish handling and water treatment systems. Comparable to EasyX because both serve Norwegian land-based aquaculture operators with capital equipment aimed at improving fish welfare and operational efficiency.
Emerging players
- ANYbotics: Developer of autonomous quadruped robots used for industrial inspection of energy, metals, and process plants. Comparable to EasyX as a robotics company addressing vertical-surface and hazardous-environment inspection in industrial settings, though using legged rather than crawler locomotion.
- Blue Lice: Norwegian aquaculture technology company whose CEO sits on EasyX's board, focused on sea-lice management solutions for salmon farmers. Comparable to EasyX as a fellow Norwegian aquaculture-tech startup serving the same enterprise customer base (Lerøy, SalMar, Mowi).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
EasyX social profiles
Digital presenceEasyX financial estimates
Financial estimateRevenue estimate
Valuation estimate
EasyX leadership team
Management profileNumber of profiles
Profiles13 records
EasyX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EasyX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EasyX
What does EasyX do?
EasyX develops, manufactures, and sells remotely operated vacuum crawler robots for vertical surface operations. Its primary product, xAQ-1, automates fish tank cleaning in land-based aquaculture facilities (hatcheries, RAS systems, matfisk farms), while xCI-1 combines the same vacuum crawler platform with rolling ultrasound for inspection of dams, hydropower, and industrial concrete structures. Robots are remotely operated from ground level to eliminate exposure to height, chemical, and slip hazards, and are sold via direct sales, primarily through a subscription model with 1, 3, or 5 year terms.
Is EasyX a public or private company?
EasyX is a private company. It is classified as venture growth investor backed and is currently operating.
When was EasyX founded?
EasyX was founded in 2020. It employs 1 to 10 people.
Where is EasyX based?
EasyX is headquartered in Bergen, Norway, in the Europe region.
How does EasyX make money?
Two revenue lines are on record. Robot Subscription (xAQ-1) is the primary driver. The others are inspection Robot Sales/Service (xCI-1).
Who are EasyX's main competitors?
Broad incumbents on record are Optimar, Akva Group, Boston Dynamics, Stingray Marine Solutions and Proceq (Screening Eagle Technologies). Direct peers are Serbot AG, Elop Insight and Storvik AS. Emerging players are ANYbotics and Blue Lice.
Does EasyX have an API?
No public API is recorded for EasyX.
What industry is EasyX in?
EasyX's product category is Industrial Robotics. Its primary akta.pro industry code is HDAAAIAJ, Humanoid & General-Purpose Robots, with a secondary code of IMAHAGAN, Vacuum Systems & Components (Vacuum Pumps, Ejectors, Cups, Grippers). Its NAICS code is 3333 and its SIC code is 3559.