What Alanod does

Alanod is a privately held German specialty manufacturer, founded in 1975 in Ennepetal, that produces high-tech and decorative surface finishes on aluminum coils and, to a lesser extent, copper and steel. The company's core technology stack combines three coil-to-coil processes — anodizing, PVD (Physical Vapor Deposition) coating, and lacquering — which it states is unique globally for strip-metal refinement. With roughly 230 employees and capacity to process ~8,000 tonnes of aluminum per year across 4 anodizing lines and 4 PVD systems at its climate-neutral German headquarters, Alanod serves more than 900 customers in lighting, solar thermal, automotive and transportation, architecture, furniture, and electronics, supplying branded lines such as MIRO, MIRO-SILVER, mirotherm, DECO PRIME, TECHNO PRIME, and MIRO Volt.

The business model is straightforward industrial B2B sales of finished/coated aluminum strip and toll-processed metal, quote-based with a 300 kg minimum order quantity. Go-to-market is direct, executed through regional sales managers and country-specific agents across Europe, the Americas, and Asia Pacific, with wholly-owned subsidiaries in the UK (Alanod Ltd), the US (Alanod Westlake, which also provides sheeting, blanking, and coil slitting services), China (Alanod Metal Surface Treatment Shanghai, opened September 2024), and India (Alanod India, opened April 2025). The customer base is intentionally diversified across verticals and geographies, with marquee reference projects including the Burj Khalifa solar thermal installation, Hamdan Sports Complex in Dubai, the award-winning NUS SDE3 façade, and ESA's CHIME Earth Observation Mission satellite radiators.

Revenue is not publicly disclosed and the company is family-owned (ALANOD GmbH & Co. KG), with no venture capital or private equity involvement referenced. Recent strategic activity points to a deliberate global and category expansion: a new CEO (Milan W. Krumbe, April 2025), a sales-organization restructuring, two new sales offices in Asia within twelve months, an upcoming Dubai presence, and qualification of MIRO Volt into EV battery platforms and MIRO 27 into space-grade radiators — alongside the company's 50th anniversary in 2025.

Name

Alanod

Legal name

ALANOD GmbH & Co. KG

Website

https://alanod.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

251–500 employees

Short description

Alanod is a German specialty manufacturer, founded in 1975, that produces high-tech and decorative surface finishes on aluminum coils — combining anodizing, PVD, and coil-to-coil lacquering — for lighting, solar, automotive, architecture, furniture, and electronics customers across 35+ countries.

Ownership category

akta.pro rank

Product category

Aluminum Surface Finishing

NAICS

Electroplating, Plating, Polishing, Anodizing, and Coloring (332813)

SIC

Coating, Engraving & Allied Services (3470), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Aluminum Fabrication & Finishing (Machining, Anodizing, Coating) (IMAKACAI)

akta.pro secondary industry

Aluminum Rolling (Flat-Rolled Products: Sheet, Plate, Foil) (IMAKACAF)

Keywords

• Aluminum surface finishing
• Coil anodizing services
• PVD metal coating
• Solar absorber coatings
• Reflective aluminum surfaces

Headquarters

HQ city

Ennepetal

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Aluminum Surface Materials Sales: Sale of functional and decorative aluminum surface products including reflector surfaces, absorber coatings, decorative surfaces for various applications. Products sold directly to manufacturers and processors.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Alanod manufactures functional and decorative aluminum coil surfaces for industrial B2B customers by combining three proprietary technologies — anodizing, PVD (Physical Vapor Deposition) coating, and coil-to-coil lacquering — into a single process. Its products include MIRO® and MIRO-SILVER® reflector surfaces for lighting, mirotherm®/mirosol® solar absorber coatings, MIRO-SUN® solar reflectors, DECO PRIME® decorative surfaces, and MIRO® Volt insulation-coated strips for transformer coils and EV battery platforms, processing roughly 8,000 tonnes of aluminum per year.

Product overview

Alanod is a manufacturer of functional and decorative aluminium surfaces offering multiple product lines: MIRO® and MIRO-SILVER® series for lighting reflectors and daylight systems (achieving up to 98% reflectance); MIRO-SUN® and Reflective 85 for solar thermal reflectors; mirotherm® and mirosol® for solar absorbers (up to 97% absorption); DECO PRIME® and TECHNO PRIME for decorative and functional surfaces; MIRO-SILVER® CoM for LED base plates; and MIRO® Volt for transformer coils and EV batteries. The company combines three coating technologies: anodizing, PVD coating, and coil-to-coil lacquering. Products serve lighting, solar, automotive, electronics, architecture, and furniture industries globally.

Differentiator

Problem solved

Functional benefit

Brands

• MIRO®: Reflective aluminum surfaces for lighting, daylight, and architectural applications
• MIRO-SILVER®
• DECO PRIME®
• TECHNO PRIME
• mirotherm®
• mirosol®
• MIRO-SUN®
• MIRO-LUX®
• MIRO Volt
• ETA plus®

Products and services

• MIRO® 27
• MIRO® 20
• MIRO® 5
• MIRO-SILVER® 20
• MIRO-SILVER® 27 GL
• MIRO-SUN® reflective 90 weatherproof
• Reflective 85 weatherproof
• mirotherm®
• mirotherm® Control
• mirosol® TS
• DECO PRIME®
• TECHNO PRIME
• MIRO-SILVER® CoM
• MIRO® Volt
• MIRO® White Steel
• MIRO® High Reflective 95
• Alanod-Westlake Toll Processing Services

Quantifiable outcome

• Up to 15% increase in luminous efficacy for CoB LED modules compared to standard base plate materials
• +6 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Four partnerships are on record, tiered core, minor and flagship.

• Xxentria (Taiwan)coreStrategic or Co-development Partner · 1 January 2012Joint venture established in 2012 for anodizing and PVD coating of rolled metal for growing markets in Asia. Expands Alano's presence in Asian markets.
• BMZ Alliance for Development and ClimatecoreStrategic or Co-development PartnerActive member contributing to implementation of 2030 Agenda and Paris Climate Agreement. Alanod participates alongside universities, associations and other companies.
• Reichert-Alanod FoundationminorOthersFoundation supporting non-profit and charitable projects in Ennepetal and surrounding area, focusing on youth and elderly care, children's and youth sport, and children's and youth universities.
• ESA (European Space Agency)flagshipTechnology or IntegrationMIRO 27 reflective surface chosen as base material for satellite radiators in ESA's CHIME Earth Observation Mission (Copernicus programme). Two identical satellites in sun-synchronous orbit with hyperspectral imagers.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Arconic: Arconic is a large aluminum sheet and surface-treated product manufacturer serving aerospace, automotive, and architecture — a broad incumbent with overlapping finishing capabilities, though Alanod is more specialized in PVD/anodized reflective surfaces.
• Hydro (Norsk Hydro): Hydro is a global primary aluminum producer with downstream rolled and surface-treated products serving construction, automotive, and solar markets, representing a much larger incumbent that overlaps with Alanod in specialty surface products.
• Constellium: Constellium produces rolled and specialty aluminum products including surface-treated coils for automotive, packaging, and aerospace — a broad incumbent with downstream finishing exposure comparable to Alanod's value-added aluminum segment.
• Gränges: Gränges is a global leader in rolled aluminum products for heat exchangers and specialty applications, comparable to Alanod as a value-added aluminum surface provider though with a narrower thermal-management focus.

Direct peers

• Almeco Group: Almeco (Italy) manufactures vacuum-deposited and anodized aluminum surfaces for lighting, solar reflectors, and architectural applications, making it a direct European competitor to Alanod's MIRO-SILVER and MIRO-SUN product lines.
• Lorin Industries: Lorin Industries (USA) is one of the closest direct competitors to Alanod, manufacturing anodized aluminum coils and sheets for lighting reflectors, architectural applications, and solar thermal — directly overlapping with Alanod's MIRO and mirotherm product lines.
• Bonnell Aluminum: Bonnell Aluminum (USA) provides anodized and coated aluminum coil products for architectural, lighting, and transportation markets, competing directly with Alanod in coil-to-coil anodizing and finishing services.
• Aluminum Coil Anodizing Corporation (ACMAC): ACMAC specializes in continuous coil anodizing of aluminum for architectural, lighting, and decorative applications, directly comparable to Alanod's core anodizing capability.

Regional players

• Xxentria Technology Materials: Xxentria (Taiwan) is Alanod's 2012 joint venture partner for anodizing and PVD coating in Asia, serving as both partner and regional comparable for Asian-market aluminum surface finishing.

Emerging players

• Anomet Products: Anomet Products manufactures clad and plated metal composites, including coated aluminum strips, offering partial overlap with Alanod's MIRO Volt transformer and EV battery materials in the electronics segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alanod