WTMove
WTMove is a U.S.-based, pre-launch mobile social media and fintech POS venture founded in 2020, targeting the nightlife industry with a combined social discovery and payment platform for venues and attendees.
- Company typePrivate
- Founded2020
- HeadquartersLand O Lakes, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What WTMove does
WTMove (doing business as Whats The Move) is a U.S.-based, pre-launch venture founded in 2020 that intends to operate a mobile social media application combined with a fintech point-of-sale (POS) service targeting the nightlife industry. The company is headquartered in Land O Lakes, Florida, and is led by CEO and founder Mark Sindyukov, with a current headcount of 1–10 employees.
The company's intended product surface combines a social discovery layer (for nightlife events, venues, and attendee coordination) with a fintech POS component (implying in-venue payment acceptance or transaction processing functionality). No specific product modules, app store listings, technology stack, proprietary features, integrations, or named technical components are disclosed in the source material. The firmographics describe a mobile social media app, but no app has been launched or linked.
The company is presently in pre-launch status, operating only a "Launching Soon" placeholder website at whatsthemove.org that captures email signups for future updates and promotions. No pricing model, revenue mechanics, customer segments, distribution channels, partnerships, funding history, or revenue figures are disclosed. There are no named customers, no active go-to-market motion, and no published commercial milestones, leaving the business model and monetization approach as stated concepts rather than demonstrated operations.
WTMove firmographics
Firmographics- Name
- WTMove
- Legal name
- Whats The Move
- Website
- https://whatsthemove.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WTMove is a U.S.-based, pre-launch mobile social media and fintech POS venture founded in 2020, targeting the nightlife industry with a combined social discovery and payment platform for venues and attendees.
- Ownership category
- akta.pro rank
WTMove industry classification
Industry- Product category
- Nightlife Social Commerce
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
- akta.pro secondary industry
- Point-of-Sale (POS) & On-Property Commerce (THALACAI)
Keywords
Where WTMove is headquartered
LocationHeadquarters
- HQ city
- Land O Lakes
- HQ country
- United States
- HQ region
- North America
Markets served
WTMove business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Marketing channels1 record
WTMove product offering
Product offeringCore offering
WTMove is building a mobile social media app paired with a fintech POS service aimed at the nightlife industry. The consumer-facing app helps users find and share nightlife activities, while the POS service supports payment processing for nightlife venues. The company is in pre-launch status with a "Launching Soon" landing page and an email signup for updates and promotions.
Product overview
WTMove operates under the branding "Whats The Move" and is currently in pre-launch phase, displaying a "Launching Soon" status on its website. No specific product offerings, modules, or named services are described in the available source content.
Differentiator
Problem solved
Functional benefit
Products and services
- Whats The Move mobile social app
Companies that use WTMove
Customer profileIdeal customer profiles2 records
WTMove technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WTMove partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
WTMove competitors and assessment
Company assessmentBroad incumbents
- Clover (Fiserv): Fiserv-owned POS and merchant services platform widely deployed in bars, restaurants, and small business. A large incumbent competing for the same merchant wallet WTMove targets.
- Block (Square): Incumbent POS and payments platform used widely across small and mid-sized merchants, including nightlife venues. While not nightlife-specialized, Square's breadth, brand, and bundled Cash App social-payments product make it a structural incumbent WTMove must displace.
Emerging players
- DICE: Mobile-first event discovery and ticketing platform concentrated on nightlife and live music. Overlaps with the social/discovery side of WTMove's app and shares the same target end-user.
- Vibely: Social discovery and community platform targeting nightlife and event-going consumers. Shares WTMove's consumer-social wedge into the nightlife audience.
- Resident Advisor: Global nightlife and electronic-music event platform with strong community engagement among club-going consumers. Comparable to WTMove on the social/community dimension of its nightlife app.
Direct peers
- Lightspeed Commerce: Cloud POS and commerce platform with strong presence in bars, clubs, and hospitality. Comparable to WTMove for the in-person payments and venue-management layer of its offering.
- Toast: Leading cloud-based POS platform built specifically for restaurants and the broader hospitality industry. Toast is the most direct comparable for WTMove's nightlife-vertical POS ambitions, with deep venue workflows and an integrated payments stack.
- SpotOn: Hospitality-focused POS and payments provider serving restaurants, bars, and nightlife venues. SpotOn competes head-to-head for the same merchant profile WTMove targets and bundles marketing tools that overlap with WTMove's social angle.
- Bottles: Nightlife-focused POS and operations platform built for bars, clubs, and bottle-service venues. The closest direct competitor on the venue-vertical axis of WTMove's product.
Others
- Stripe: Underlying payments-infrastructure provider powering many POS and commerce platforms. Relevant to WTMove as a potential payments partner or as the infrastructure backbone any nightlife-POS competitor could be built on.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights3 records
Customer concentration
WTMove social profiles
Digital presenceWTMove financial estimates
Financial estimateRevenue estimate
Valuation estimate
WTMove leadership team
Management profileNumber of profiles
Profiles1 record
WTMove funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WTMove M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WTMove
What does WTMove do?
WTMove is building a mobile social media app paired with a fintech POS service aimed at the nightlife industry. The consumer-facing app helps users find and share nightlife activities, while the POS service supports payment processing for nightlife venues. The company is in pre-launch status with a "Launching Soon" landing page and an email signup for updates and promotions.
When was WTMove founded?
WTMove was founded in 2020. It employs 1 to 10 people.
Where is WTMove based?
WTMove is headquartered in Land O Lakes, United States, in the North America region.
Who are WTMove's main competitors?
Broad incumbents on record are Clover (Fiserv) and Block (Square). Emerging players are DICE, Vibely and Resident Advisor. Direct peers are Lightspeed Commerce, Toast, SpotOn and Bottles. Stripe is listed as an others.
Does WTMove have an API?
No public API is recorded for WTMove.
What industry is WTMove in?
WTMove's product category is Nightlife Social Commerce. Its primary akta.pro industry code is FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure, with a secondary code of THALACAI, Point-of-Sale (POS) & On-Property Commerce. Its NAICS code is 51621 and its SIC code is 7370.