My American Market

What My American Market does

My American Market (legal entity: SARL CLIC PHARMA) is a French specialty e-commerce retailer operating since 2009, selling more than 1,400 American, Asian and European food SKUs across 250+ brands to consumers and wholesale buyers in France, Spain, Italy and other European countries. The platform is built on PrestaShop and offers a multilingual storefront (French, English, Spanish, Italian) with category navigation across confectionery, chocolates, beverages, salty snacks, cereals, baking ingredients, sauces and condiments, packaged meals, Asian products, themed gift boxes, drugstore items, and an anti-waste (short-DDM) channel with up to -80% discounts. Operations are run from a 30-person team based in Marseille, with direct US import, fulfillment, and 24/48h express delivery across Europe via home delivery, Mondial Relay pickup points and Inpost lockers.

The company operates a pure direct-to-consumer e-commerce model with a secondary B2B wholesale channel (carton, pallet, container and full-truckload volumes), generating revenue on a per-transaction basis with unit prices roughly in the €1–€13 range and free shipping above €69. Customer acquisition relies on first-order discounts (HELLO10, -10%), email newsletter signups, SEO-optimized category and product pages, a content blog on American culture and sports, and organic social media including TikTok-driven cultural campaigns such as the Hot Chip Challenge. The business is bootstrapped, founder-owned, privately held, and distributes 5% of annual profits to charitable causes, with no external venture or private equity backing disclosed. Its brand is reinforced by 150,000+ verified Trustpilot reviews at 4.8/5 and a 2023 Capital E-Commerce top-5 ranking in the Food category alongside Auchan, Monoprix and Carrefour.

Name

My American Market

Legal name

SARL CLIC PHARMA

Website

https://myamericanmarket.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

My American Market is a French bootstrapped e-commerce retailer founded in 2009 that sells 1,400+ American and Asian food SKUs across 250+ brands to consumers and wholesale buyers in France and broader Europe via a PrestaShop storefront fulfilled from Marseille with 24/48h express delivery.

Ownership category

akta.pro rank

Product category

Online Imported Grocery Retail

NAICS

All Other Specialty Food Retailers (445298)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

International Specialty Ingredients & Import Markets (CRAHAFAL)

Keywords

• American grocery retail
• Specialty food e-commerce
• Imported snack distribution
• International confectionery sales
• European grocery delivery

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct E-commerce Retail: The company sells American and Asian specialty food products (candy, chocolate, snacks, beverages, baking ingredients, breakfast items, condiments, and boxed gift sets) directly to consumers via its online storefront. Orders are fulfilled from Marseille, France, with 24/48h express delivery. Revenue is generated on a per-transaction basis with product pricing ranging from approximately €1 to €13 per item. The company also operates an anti-waste (DDM-short-date) product channel at discounts up to -80%, and serves wholesale professionals ordering in bulk volumes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

My American Market is an online retailer that imports and resells authentic American and Asian food products to European consumers, offering more than 1,400 SKUs from over 250 US brands (candy, chocolate, snacks, beverages, cereals, baking ingredients, sauces, packaged meals, and themed gift boxes). Orders are fulfilled from a hub in Marseille, France and shipped within 24-48 hours to France and the rest of Europe, with free delivery above €69 and a secondary wholesale channel serving bulk buyers in cartons, pallets, containers, or full truckloads.

Product overview

My American Market is an online e-commerce grocery store specializing in American, Asian, and specialty food products, operating as a single unified online marketplace. The company offers over 1,400 products across multiple categories including confectionery/candy (featuring brands like Nerds, Jelly Belly, Twizzlers, Reese's, Hershey's, M&M's), chocolates and chocolate bars, beverages (sodas, energy drinks, sports drinks), salty snacks (chips, pretzels, jerky), cereals and breakfast items (Lucky Charms, Pop-Tarts, pancake mixes), baking ingredients (Betty Crocker products, Hershey's cocoa), sauces and condiments, prepared meals (Mac & Cheese), Asian products (Japanese and Korean snacks), themed gift boxes, and anti-waste discounted items. The store serves both individual consumers and wholesale professionals (carton, pallet, container, FTL orders). Products are shipped from Marseille, France with 24/48h delivery across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Candy & Confectionery

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and supporting.

• Mondial RelaycoreChannel Partner/ Reseller/ Distributor · 1 January 2009Mondial Relay is a parcel delivery service partner enabling My American Market to offer customers delivery to nearby pickup points in France and across Europe, complementing direct home delivery and Inpost locker drop-off options.
• InpostcoreChannel Partner/ Reseller/ DistributorInpost provides automated parcel locker (Pudo - Pick-up and Drop-off) delivery services for My American Market customers, offering a convenient alternative to home delivery and Relay pickup points across Europe.
• TrustpilotsupportingOthersTrustpilot provides the independent customer review platform that My American Market displays publicly (4.8/5 rating, 150,000+ verified reviews), serving as a key trust and social proof signal for prospective customers.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• British American Candy: UK-based retailer of American confectionery, sodas, and snacks serving British and European consumers. Comparable in product range and import-led D2C model, though focused on the UK market.
• American Fizz: UK-based online retailer specializing in American sodas, candy, and snacks with pan-European shipping. Direct overlap in assortment (Dr Pepper, Mountain Dew, Reese's, Hershey's) and customer segment.
• USA Food Store: Continental European online retailer of American food products, shipping to multiple EU countries. Head-to-head competitor in the same niche and very similar curation model.
• Candy Mail: European online candy retailer with a strong American assortment (Reese's, Hershey's, M&M's) shipping across the EU. Comparable niche positioning and import-based supply model.
• American Snack Import: European e-commerce retailer specializing in US candy and snacks, serving customers across multiple EU countries with direct imports — directly overlapping in product mix and target customer profile.
• La Boutique Américaine: France-based online American grocery retailer offering imported US snacks, candy, and beverages to French consumers. Closest head-to-head competitor operating in the same niche and geography.

Broad incumbents

• Amazon Pantry / Amazon (International Food Category): Mass-market e-commerce platform with an expanding international and American food assortment on Amazon.fr, Amazon.it, and Amazon.es, plus Prime delivery. The largest structural competitive threat on assortment and delivery speed.
• World of Sweets: Established European confectionery distributor and retailer with a deep American and international assortment. Broader portfolio and scale but overlaps on imported American SKUs sold online.

Emerging players

• Sous Chef: UK-based online specialty food retailer covering international ingredients and pantry staples. Partial overlap in imported American baking and condiments, with a more gourmet orientation.

Regional players

• Hawaiian Tropic / Amekor: France-based importer and online distributor of American and specialty food products to retailers and HORECA. Comparable in US-product focus but operates primarily B2B/wholesale rather than D2C.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ClarkfromMyAM

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My American Market