Silicon Valley Association of Realtors

What Silicon Valley Association of Realtors does

The Silicon Valley Association of REALTORS (SILVAR) is a nonprofit professional trade association representing over 4,000 REALTOR and Affiliate members engaged in residential and commercial real estate across more than 20 communities on the San Francisco Peninsula and in the South Bay. Headquartered at 10040 Bubb Road, Cupertino, California, the association operates as a local chapter within the three-tier federation of the National Association of REALTORS (NAR) and the California Association of REALTORS (C.A.R.). SILVAR's core products are membership services that bundle MLS access via MLSListings, transaction forms (PRDS through Instanet Solutions and C.A.R. zipForms), Supra electronic lockbox access, professional designation programs (CIPS, CRS, ABR, GRI, e-PRO, SRES, and others), and ethics enforcement under the NAR Code of Ethics.

The association organizes member activity across five geographic districts (Menlo Park/Atherton, Los Gatos/Saratoga, Cupertino/Sunnyvale, Palo Alto, Los Altos/Mountain View) with weekly tour meetings and committees for government relations, professional standards, and global programs. Its technology stack is primarily member-facing rather than proprietary: an IMS (Information Management System) member portal handles class registration and fee payments, MLSListings powers listing search and tour sheets, and integrations with CubiCasa, RentSpree, RPR, Aculist, Symbium, Prospects CRM, AdBuilder, and Cotality/Realist extend the member's toolset. The Global Business Council, for which SILVAR serves as NAR's Ambassador Association to the Philippines (since 2013), adds an international education and referral dimension anchored on a CREBA partnership.

Revenue is generated through annual membership dues paid by REALTOR and Affiliate members, supplemented by class and event registration fees, event and tour sponsorships, advertising at district meetings, and member newsletter/newspaper placements. Pricing is not publicly disclosed and varies by member type. The GTM motion is sales-led association recruitment: outreach to brokers and allied professionals, member referrals, new-member orientation, and broker compliance programs. Distribution combines in-person classes at the Cupertino headquarters, virtual webinars, self-service via the IMS portal, and the five-district in-person meeting cadence.

Name

Silicon Valley Association of Realtors

Legal name

Silicon Valley Association of REALTORS

Website

https://silvar.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

The Silicon Valley Association of REALTORS (SILVAR) is a nonprofit professional trade association serving 4,000+ REALTOR and Affiliate members across 20+ Peninsula and South Bay communities, delivering MLS access, education, ethics enforcement, and advocacy under the NAR/C.A.R. federation.

Ownership category

akta.pro rank

Headquarters

HQ city

Cupertino

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership Dues and Fees: SILVAR generates revenue through annual membership dues from REALTOR® members and affiliate members. Members pay fees for access to MLS, professional development, forms, and member benefits. Additional revenue comes from class registration fees, event sponsorship opportunities, and tour sponsorship. The association also offers advertising opportunities for affiliates at district tour meetings and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Silicon Valley Association of REALTORS (SILVAR) is a nonprofit professional trade association that provides membership-based services to over 4,000 REALTORS and Affiliate members across 20+ Silicon Valley communities. Core offerings include MLS access via MLSListings integration, professional designations and continuing education, transaction forms (PRDS, C.A.R. zipForms), electronic lockbox services (Supra), district-organized property tours, professional standards and Code of Ethics enforcement, government affairs advocacy, the Global Business Council for international real estate, and the CIPS Institute.

Product overview

The Silicon Valley Association of REALTORS® (SILVAR) is a professional trade association serving over 4,000 REALTORS® across more than 20 Silicon Valley communities. The organization offers a comprehensive suite of services including membership with access to resources and networking, professional designations and education programs (including the CIPS Institute for international real estate), Find a REALTOR referral services, PRDS forms and C.A.R. zipForms for transactions, Supra lockbox services, tour sheets and marketing sessions across five districts, an IMS member portal for online services, a Global Business Council for international business, and various events and classes. SILVAR also operates as NAR's Ambassador Association to the Philippines, and provides access to MLSListings, affiliate professional directories, a charitable foundation, and a Young Professionals Network.

Differentiator

Problem solved

Functional benefit

Products and services

• SILVAR Membership Services

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Chamber of Real Estate & Builders Associations (CREBA) - PhilippinesflagshipStrategic or Co-development Partner · 1 January 2013SILVAR was appointed NAR's Global Ambassador Association to the Philippines in 2013. CREBA is SILVAR's cooperating association in the Philippines. The partnership includes hosting CREBA International REALTOR® Members (IRMs) during visits, virtual trade missions, global programs, and CIPS education. SILVAR maintains ties with CREBA (Chamber of Real Estate & Builders' Associations), its cooperating association in the Philippines.
• National Association of REALTORS® (NAR)coreStrategic or Co-development PartnerSILVAR is a local association affiliated with NAR, the largest trade association in the United States. SILVAR members are automatically NAR members. NAR provides the REALTOR® trademark, Code of Ethics, professional standards, and global programs including the Global Achievement Program. SILVAR received NAR's DIAMOND award in 2018 after five consecutive Platinum awards for global business excellence.
• California Association of REALTORS® (C.A.R.)coreStrategic or Co-development PartnerSILVAR is affiliated with C.A.R., the state-level association providing legislative advocacy, forms (zipForms), legal resources, and professional development. C.A.R. provides educational materials, legal hotline services, and market research data for California REALTORS®.
• MLSListingscoreTechnology or IntegrationMLSListings provides the multiple listing service used by SILVAR members for property listings, tour scheduling, and market data. SILVAR tour meetings are integrated with MLSListings, and the association conducts regular training on MLSListings tools including Matrix, Aculist, RPR, and other platform features.
• Filipino American Real Estate Professional Association (FAREPA)coreStrategic or Co-development PartnerFAREPA SV (Silicon Valley chapter) partners with SILVAR for networking, education, and community events. FAREPA was formed in 2002 with a mission to promote the interests of Filipino American real estate professionals. SILVAR President administers FAREPA SV oath of office at installation ceremonies.
• Asian Real Estate Association of America (AREAA)minorStrategic or Co-development PartnerPartnership for diversity and inclusion programs. AREAA focuses on homeownership among Asian American communities with $1.3 trillion buying power. SILVAR has participated in joint programs on multicultural real estate issues.
• Global Business Council PartnersminorStrategic or Co-development PartnerSILVAR's Global Business Council maintains relationships with international real estate associations and facilitates programs on global markets including Canada, China, Japan, Philippines, Singapore, Malaysia, Mexico, Portugal, and other countries. Programs feature licensed brokers and attorneys from these countries.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• Asian Real Estate Association of America: National organization serving Asian American real estate professionals. SILVAR is an AREAA partner on multicultural homeownership and diversity programming, sharing overlapping professional-development goals in a different organizational structure.
• Filipino American Real Estate Professional Association: Community-focused association representing Filipino American real estate professionals. SILVAR's Silicon Valley chapter partners with FAREPA on networking, education, and joint events related to Philippines real estate trade.

Broad incumbents

• National Association of REALTORS: National trade body governing the REALTOR trademark, Code of Ethics, and professional standards. SILVAR is a NAR local association whose members are automatically NAR members and which earned NAR's Diamond global-achievement award.
• California Association of REALTORS: State-level umbrella association of which SILVAR is a local affiliate. Provides zipForms, legal resources, and legislative advocacy for all California REALTORS; broader scope than SILVAR but supplies the underlying infrastructure SILVAR members use.

Regional players

• Sacramento Valley Association of REALTORS: Northern California REALTOR association serving the Sacramento region; comparable local trade-association mission in a distinct California geography from Silicon Valley.
• Greater Los Angeles Association of REALTORS: Large Southern California REALTOR trade association delivering comparable member services, education, MLS support, and government-affairs advocacy in a different California region.
• East Bay Association of REALTORS: Bay Area association serving Alameda and Contra Costa counties with similar local REALTOR trade-association activities. Comparable offering but geographically distinct from SILVAR's Peninsula and South Bay service area.
• San Diego Association of REALTORS: Southern California REALTOR association offering comparable member services, education programming, and government-affairs representation to a different regional market than SILVAR.

Direct peers

• San Mateo County Association of REALTORS: Adjacent REALTOR trade association covering San Mateo County on the San Francisco Peninsula. Directly comparable as a Bay Area local association serving overlapping Silicon Valley real estate professionals with multi-district MLS access, education, and government-affairs programming.
• San Francisco Association of REALTORS: San Francisco-based local REALTOR trade association with comparable member-services structure including MLS, education, professional standards enforcement, and government affairs advocacy in the same Bay Area market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/silvarrealtors
• YouTubeyoutube.com/user/mlslistingsInc
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/silicon-valley-association-of-realtors-inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silicon Valley Association of Realtors