San Mateo County Association of Realtors

What San Mateo County Association of Realtors does

The San Mateo County Association of REALTORS® (SAMCAR) is a 501(c)(6) nonprofit trade association formed in 1995 through the merger of four predecessor local boards of REALTORS. It serves approximately 2,800 REALTOR® members and 200-300 Affiliate members (total ~3,000) in San Mateo County, California, covering cities from South San Francisco to Redwood City. The association is the 15th largest of California's local REALTOR associations and ranks among the top 100 of 1,700 nationally. SAMCAR operates from its headquarters at 850 Woodside Way, San Mateo, with 11-50 employees led by Executive Officer Alane Gilbrech.

SAMCAR's core offerings span membership services, professional standards enforcement (including NAR Code of Ethics compliance), government affairs advocacy, education programs, and member benefits. Technology infrastructure is provided through third-party integrations: Supra eKEY Professional electronic lockbox system (upgraded June 2026 with Single Access capability), MLSListings MLS platform, NAR Realtors Property Resource (RPR), ZipForms, C.A.R. Legal Hotline, and Zoom for weekly marketing meetings. The organization runs no proprietary technology stack and has no AI/ML capabilities. Recent product enhancements include the NAR Market Statistics Dashboard (July 2025) and the NAR "More Than Opening Doors" consumer campaign (February 2026).

SAMCAR generates revenue primarily through recurring membership dues (REALTOR and Affiliate subscriptions) and event sponsorships for fundraisers including Bowl-O-Rama, Holiday Auction, Tee Up for Charity, Casino Night, and Member Appreciation BBQ. Financial figures are not publicly disclosed. The organization is member-controlled with no parent company or external equity ownership, governed by an elected Board of Directors with annual president rotation. Notable advocacy achievements in 2025-2026 include stopping California AB 736, repealing rent stabilization in Half Moon Bay, and preventing Foster City charter/tax measures.

Name

San Mateo County Association of Realtors

Legal name

San Mateo County Association of REALTors Inc

Website

https://samcar.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

SAMCAR is a 501(c)(6) nonprofit trade association serving approximately 3,000 REALTOR and Affiliate members in San Mateo County, California. It provides professional standards enforcement, legislative advocacy, education, and member benefits through NAR/C.A.R. affiliation, formed in 1995.

Ownership category

akta.pro rank

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership Dues: Revenue generated from REALTOR® and Affiliate membership dues. The association operates as a 501(c)(6) not-for-profit organization.
2. Event Sponsorships: Corporate sponsors fund association events and activities including Installation ceremonies, Bowl-O-Rama, Holiday Auction, Tee Up for Charity, and Member Appreciation BBQ events.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

SAMCAR is a 501(c)(6) trade association serving approximately 2,800 REALTOR® members and 300 Affiliate members in San Mateo County, California. The association delivers membership benefits including professional standards and Code of Ethics enforcement, government affairs advocacy on property rights, education and designation programs, market data access, electronic lockbox services (Supra eKEY Professional), networking events, and a charitable foundation. It operates as a member-controlled, not-for-profit entity affiliated with C.A.R. and NAR.

Product overview

San Mateo County Association of REALTORS (SAMCAR) is a 501(c)(6) trade association serving approximately 2,800 REALTOR members and 300 Affiliate members. The organization offers a comprehensive suite of services including: REALTOR membership with professional standards and Code of Ethics enforcement; Supra eKEY Professional lockbox system for property access; education programs covering licensing, designations, continuing education, and technology; Government affairs and legislative advocacy to protect property rights; market data resources including NAR RPR and market statistics; Tour (property showing) services with weekly marketing meetings; member directories for finding REALTORS and affiliates; the SAMCAR Foundation for charitable giving; Young Professionals Network (YPN) for networking and development; and member benefits including discounts, insurance helplines, and event access. SAMCAR is organized into various committees including Finance, Government Affairs, Diversity Equity Inclusion/Fair Housing, Professional Development, and Special Events.

Differentiator

Problem solved

Functional benefit

Products and services

• REALTOR® Membership Core membership program for approximately 2,800 REALTOR® members providing professional standards enforcement, Code of Ethics compliance, NAR affiliation, and access to association services in San Mateo County.
• Education Programs Comprehensive education offerings covering real estate licensing, professional designations, commercial real estate, continuing education, technology training, MLS training, and leadership development for members.
• Government Affairs & Advocacy Legislative advocacy, Calls for Action, government affairs committees, and direct engagement with city, county, state, and federal elected officials to protect property rights and homeownership in San Mateo County.
• Market Data & Statistics Resources Member market data resources including local housing statistics, the NAR Market Statistics Dashboard (launched July 2025), and access to the Realtors Property Resource (RPR) national database.
• Supra Key & Lockbox System Electronic lockbox access system using the Supra eKEY Bluetooth app for iPhone and Android, enabling secure property access and management; upgraded to eKEY Professional service level in June 2026 with Single Access controls.
• Tour (Property Showing) Services Property tour sheet system, tour policy management, and companion weekly Marketing Meetings on Tuesdays to help members showcase listings and network.
• Find a REALTOR® / Find an Affiliate Directories Public member directory services enabling consumers to search for qualified REALTORS and affiliate service providers in San Mateo County; also allows affiliates to be discovered by members.
• SAMCAR Foundation (Charitable Grants Program) Charitable arm of the association providing grants to housing-related and community charities in San Mateo County, funded through events such as Bowl-O-Rama, Tee Up for Charity, Casino Night, and the Holiday Auction.
• Professional Standards & Ethics Enforcement Code of Ethics enforcement, dispute resolution services, ethics complaint filing, and grievance committee proceedings ensuring professional standards among REALTOR® members.
• Events & Networking Programs Annual awards ceremonies, fundraisers (Bowl-O-Rama, Tee Up for Charity, Casino Night, Cheers for Charity, Holiday Auction), networking events, sponsorship opportunities, and member appreciation gatherings.
• Young Professionals Network (YPN) Committee-based programming for young real estate professionals offering mastermind series, coffee chats, volunteer activities, beach cleanups, and professional development.
• Weekly Marketing Meetings Weekly Tuesday morning Marketing Meetings held on Zoom featuring informative presentations from local officials and experts, networking opportunities, and listing sharing among members.
• Affiliate Membership Program Affiliate-level membership category for approximately 300 real estate industry service providers, including photographers, termite inspectors, mortgage lenders, title companies, stagers, and other support businesses serving REALTOR® members.
• Member Discounts, Benefits & Helplines Bundle Bundle of member resources including discount programs, REALTOR® Store purchases, advertising and media resources, classroom rentals, online forms and MLS access, and access to the C.A.R. Legal Hotline and Homeowners Insurance Helpline.

Quantifiable outcome

• 15th largest Association of REALTORS® in California
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Pacific Beach CoalitionminorGTM or Marketing Partner · 1 January 2025SAMCAR YPN partners with Pacific Beach Coalition for beach cleanup and habitat restoration volunteer events in Pacifica. SAMCAR's Community Engagement Fund supports these environmental initiatives.
• Samaritan HouseminorGTM or Marketing Partner · 1 January 2025SAMCAR YPN volunteers package food at Samaritan House facilities. The organization receives grants from SAMCAR Foundation for housing-related charitable services.
• Monterra Credit UnionminorGTM or Marketing Partner · 1 January 2025Monterra Credit Union hosted the fifth annual Judy Ploshay Memorial Holiday Auction at their corporate headquarters in Redwood City. Sponsor of SAMCAR events.
• Supra (Electronic Lockbox Services)coreTechnology or Integration · 1 January 2024Supra provides electronic key and lockbox services to SAMCAR members. In 2026, SAMCAR upgraded to Supra eKEY Professional service level included with annual key service. Members can control property access for contractors with Single Access feature.
• MLSListings, Inc.coreTechnology or Integration · 1 January 2019MLSListings provides Multiple Listing Services for property listings accessible through SAMCAR member resources. SAMCAR Government Affairs Director Fernando Peña appears on MLSListings podcast for legislative updates. MLSListings sponsors refreshments at SAMCAR events.
• REALTOR® Associations (AREAA, CREAA, FAREPA, LGBTQ+ Real Estate Alliance, NAHREP, NHORA, WCR)coreStrategic or Co-development Partner · 1 January 2015SAMCAR recognizes and promotes engagement with various REALTOR® associations representing diverse communities including Asian, Chinese, Filipino-American, LGBTQ+, Hispanic, and Women's professional networks. SAMCAR encourages members to engage with these associations for networking and professional development.
• National Association of REALTORS® (NAR)coreStrategic or Co-development Partner · 1 January 1995SAMCAR is affiliated with NAR, the largest trade association in the United States. SAMCAR members are automatically NAR members and receive access to national resources, REALTOR® Benefits program, RPR (Realtors Property Resource) database, and consumer ad campaigns like 'More Than Opening Doors'. NAR provides standards, Code of Ethics framework, and representation at federal level.
• California Association of REALTORS® (C.A.R.)coreStrategic or Co-development Partner · 1 January 1995SAMCAR is affiliated with C.A.R., California's largest state trade organization with nearly 190,000 members. C.A.R. provides legislative advocacy at state level, legal resources including Legal Hotline, forms, market data, and educational programs. SAMCAR participates in C.A.R. Legislative Day, forums, and policy initiatives.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• National Association of REALTORS®: The national parent trade association and the largest in the U.S.; SAMCAR members are automatically NAR members, and NAR provides the REALTOR® brand, Code of Ethics, RPR, and federal-level advocacy that underpin local membership value.
• California Association of REALTORS®: State-level parent organization with nearly 190,000 members; provides SAMCAR with forms, Legal Hotline, advocacy infrastructure, and market data, and operates as the broader umbrella under which SAMCAR functions.
• San Diego Association of REALTORS®: Larger-scale California regional REALTOR association; offers a useful comparable for what a mature, well-resourced Bay Area/California REALTOR association can achieve in member services and technology investment.

Regional players

• San Francisco Association of REALTORS®: Adjacent Bay Area REALTOR association with a similar urban-suburban member mix, comparable dues-driven operating model, and shared exposure to high-cost California housing market dynamics.
• Silicon Valley Association of REALTORS®: Direct geographic neighbor covering the southern portion of the greater Bay Area; SAMCAR explicitly excludes SILVAR's territory from its jurisdiction, making it the closest comparable county-level REALTOR association in size, member profile, and Bay Area market dynamics.

Direct peers

• Marin Association of REALTORS®: Bay Area county-level REALTOR association of comparable scale serving Marin County; similar affluent-suburban member profile, recurring dues economics, and advocacy scope make it a directly comparable peer.
• East Bay Association of REALTORS®: Bay Area regional REALTOR association serving Alameda and Contra Costa counties; a directly comparable membership organization with overlapping vendor and MLS ecosystem partnerships.
• Contra Costa Association of REALTORS®: County-level California REALTOR association serving a comparable Bay Area-adjacent suburban market; similar membership size band, dues-driven model, and member service mix, making it a close functional peer.
• Sacramento Association of REALTORS®: Large California county-level REALTOR association with similar governance structure and NAR/C.A.R. affiliation; a directly comparable peer in member services, education programs, and advocacy scope.
• Santa Cruz County Association of REALTORS®: California coastal county REALTOR association similar in scale and structure to SAMCAR, operating under the same NAR/C.A.R. affiliation model with comparable member services and governance.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/samcar.realtors
• LinkedInlinkedin.com/company/samcar-realtors
• Instagraminstagram.com/samcar_realtors
• Xx.com/SAMCAR_REALTORS

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Mateo County Association of Realtors