What Mylands does

Mylands, legally John Myland Ltd, is a privately held British paint and wood-care manufacturer founded in 1884 and headquartered at a single London site in Norwood that combines factory, laboratory and showroom operations. The core technology is a portfolio of water-based paint formulations, anchored by the Marble Matt Emulsion — a flagship product infusing crushed Carrara marble into a paint matrix to deliver high pigment load and two-coat coverage — alongside plant-based multi-surface, masonry, floor and Pro-Trade paints. The company produces an extensive wood-care range comprising stains (oak, pine, mahogany, earth and vibrant collections), wood oils, varnishes, lacquers, French polishes, wax polishes and preparation/care products, supported by an in-house accessory catalogue of brushes, rollers, sample pots, colour cards and a £95 Box of Colour.

The revenue model is one-time unit purchases of paint, wood-care and accessory SKUs across 172 curated colours organised into collections including Colours of London (120 colours), Colours of London, the Beata Heuman 'Dependables' (24 colours), FTT Film/TV/Theatre (20 colours), the Jinny Blom outdoor-inspired range (12 colours) and the Archive Collection. Go-to-market is a three-channel hybrid: a direct-to-consumer e-commerce storefront (mylands.com) with free express delivery on orders over £65, a UK stockist network, and a dedicated Mylands Professionals trade account program for painters, decorators and interior designers. International e-commerce is established for Austria, Germany and the Netherlands. Customer segments include UK homeowners/DIY, trade painters and decorators (treated as primary), interior designers, luxury hospitality (e.g., The Doyle Collection, Sketch) and cultural/entertainment clients (National Portrait Gallery, Dulwich Picture Gallery, Royal Households and productions such as Harry Potter, Game of Thrones, Star Wars and James Bond). Pricing follows premium per-unit positioning with sample pots for trial and high-margin accessory ecosystem (fan deck £30, Box of Colour £95, primers from £20–£35); no subscription or recurring revenue model is present.

Name

Mylands

Legal name

John Myland Ltd

Website

https://mylands.com

Company type

Private

Founded year

1884

Operating status

Operating

Headcount range

101–250 employees

Short description

Mylands is a London-headquartered British manufacturer of premium water-based paints and wood-care products, founded in 1884, serving UK and European homeowners, trade professionals, interior designers, and luxury hospitality and cultural clients via direct e-commerce, a stockist network, and trade accounts.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Paint Sales: Primary revenue stream from selling premium paints including Marble Matt Emulsion, Multi-Surface Eggshell, Gloss, Satin, Masonry Paint, and Metallic Paints. One-time purchase model with repeat customers for redecoration projects.
2. Wood Care Products: Revenue from wood stains (Oak, Pine, Mahogany, Earth, Vibrant), wood oils, varnishes, lacquers, French polishes, and wax polishes for wood finishing and protection.
3. Accessories: Paint brushes, rollers, decorating tools, sample pots, colour cards, and fan decks sold alongside paints.
4. Primers & Undercoats: 11 shades of tinted primers and undercoats created as the perfect base for Mylands paints.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mylands manufactures and sells premium decorative paints and wood care products from its London factory. Its flagship offering is the Marble Matt Emulsion, a water-based paint infused with crushed Carrara marble, alongside curated colour collections (Colours of London, Beata Heuman, FTT, Jinny Blom, Archive), primers, metallic and masonry paints, and a complete wood care range including stains, oils, varnishes, lacquers, French polishes and waxes.

Product overview

Mylands is a British luxury paint and wood care manufacturer offering a comprehensive portfolio of premium products. The core offering centres on the Marble Matt Emulsion line—their flagship water-based paint infused with crushed Carrara marble that provides exceptional pigmentation and coverage in just two coats. Complementing this are multiple curated paint collections: Colours of London (120 colours named after London landmarks), the Beata Heuman collaboration 'The Dependables' (24 colours), the FTT Collection reformulated from film/TV/theatre productions (20 colours), the Jinny Blom outdoor-inspired collection (12 colours), and the Archive Collection for exteriors. Mylands also produces a full range of primers and undercoats, metallic paints, masonry paint, plant-based multi-surface paint, floor paint, and Pro-Trade paint. Beyond paints, the company offers an extensive wood care line including wood stains (Oak, Pine, Mahogany, Earth, Vibrant collections), wood oils (Danish, Tung, Hard Wax, Food Safe variants), varnishes, lacquers, French polishes, wax polishes, and preparation/care products. The portfolio is rounded out by professional-grade paint brushes, rollers, colour cards, fan decks, and sample pots.

Differentiator

Problem solved

Functional benefit

Products and services

• Marble Matt Emulsion Flagship water-based interior paint infused with crushed Carrara marble, offering rich pigmentation, breathable finish and full coverage in two coats. Targeted at premium residential interiors, designers and trade professionals.
• Colours of London Curated collection of 120 paints named after London districts, landmarks and iconic individuals, sold across all paint finishes. Aimed at consumers, designers and specifiers seeking a heritage British palette.

Quantifiable outcome

• Complete projects in one day with fast-drying paints
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Beata HeumancoreStrategic or Co-development PartnerLeading interior designer Beata Heuman collaborated with Mylands to create 'The Dependables' collection - 24 considered, vivid and reliable paint colours. The partnership includes exclusive colour cards and ongoing product development collaboration.
• Jinny BlomcoreStrategic or Co-development PartnerCreated with leading British landscape gardener Jinny Blom, the collection is an assortment of 12 colours drawing inspiration from Jinny's experience of the outdoors and her talent to landscape gardens with a natural feel.
• Olive & BarrminorGTM or Marketing PartnerIn collaboration with award-winning kitchen makers Olive & Barr, Mylands created 'The Colour Edit' - a curated selection of 28 colours from across collections, chosen to simplify kitchen colour selection.
• National Portrait GalleryminorGTM or Marketing PartnerProud partner of the National Portrait Gallery, providing paints for gallery interiors and exhibiting at events like London Craft Week.
• The Doyle CollectionminorGTM or Marketing PartnerLuxury hotel collection featuring Mylands paints in their properties, showcasing paint quality in hospitality settings.
• Dulwich Picture GalleryminorGTM or Marketing PartnerArt gallery partnership providing paints for exhibitions and gallery spaces, aligning brand with cultural institutions.
• SketchminorGTM or Marketing PartnerPrestigious London restaurant and design venue using Mylands paints, demonstrating paint quality in luxury interior design applications.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Lick: Lick is a premium UK DTC paint brand competing in the designer-led, interior-design-driven segment. Comparable product positioning, sample-pot led buying journey, and target customer to Mylands.
• Graphenstone: Graphenstone is a UK/Iberian sustainable paint brand using graphene-enhanced, lime-based and natural formulations. Comparable eco-credential focus to Mylands' plant-based, water-based paint positioning.
• Earthborn Paints: Earthborn Paints is a UK eco-friendly, low-VOC paint brand. It overlaps with Mylands on sustainable, water-based paint claims and on natural ingredient positioning, serving similar health-conscious consumers and designers.
• Coat Paints: Coat Paints is a UK-based premium DTC paint brand targeting interior designers and style-conscious consumers with a similar online-first model. It overlaps with Mylands' direct-to-consumer and designer segment focus.

Direct peers

• Farrow & Ball: Farrow & Ball is the leading UK premium heritage paint manufacturer with a designer/specifier-led GTM, comparable colour-card driven sales model, and direct-to-consumer e-commerce. It is the closest direct competitor to Mylands in the premium UK decorative paint category.
• Little Greene: Little Greene is another premium British heritage paint maker competing with Mylands in designer colours, eco-friendly water-based formulations, and direct-to-consumer plus trade distribution. Comparable positioning in the high-end UK decorative paint niche.

Broad incumbents

• Dulux (AkzoNobel): Dulux is the UK mass-market decorative paint leader with broad trade and retail distribution. As the dominant mainstream UK paint brand, it shapes the competitive backdrop for Mylands' premium and trade-pro positioning.
• Crown Paints: Crown Paints is one of the UK's largest decorative paint manufacturers with broad trade and retail presence. It competes with Mylands in the trade-pro channel and in wood care finishes, but at a mass-market price tier.
• Benjamin Moore: Benjamin Moore is a large North American premium paint manufacturer with independent-dealer distribution, colour-card marketing, and a similar product breadth across paints and wood finishes. It competes with Mylands in premium decorative paint, particularly in design/specifier channels.

Others

• Zinsser (Rust-Oleum): Zinsser specialises in primers, sealers, and problem-surface coatings within the Rust-Oleum portfolio. Adjacent to Mylands' primers/undercoats and specialty coatings lines, serving overlapping trade and DIY customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mylandsoflondon

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mylands