What Jinny Blom does

Jinny Blom is a London-based landscape design studio founded in 2000 by self-taught designer Jinny Blom, delivering bespoke garden and landscape commissions across the UK and internationally. The studio serves high-net-worth private estate owners as its primary segment, alongside luxury hospitality clients (e.g., Fife Arms Hotel, Spring Restaurant at Somerset House, High Barn Hotel), heritage and cultural institutions (Waddesdon Manor for the Rothschild Foundation), healthcare facilities (Chelsea & Westminster Hospital, where Blom is Artist in Residence), and conservation projects (Laikipia black rhino sanctuary in Kenya). The core offering is professional landscape architecture and masterplanning delivered by a multidisciplinary team of roughly 1-10 staff including a Director, Project Director, Senior Associate, Landscape Architects, a Planting Designer, and Studio and Finance managers.

The studio's revenue model is professional services: bespoke design fees scoped per project, supplemented by ancillary income streams. Beyond commissions, Jinny Blom has authored multiple books on garden design (including "What Makes a Garden" and "The Thoughtful Gardener"), produces the "What Makes A Garden" podcast featuring guests such as Brian Eno, runs Jinny's Tonic salon events, and has a licensed paint collection with Mylands comprising twelve named colours. Awards include two Chelsea Flower Show Gold medals for Laurent-Perrier gardens (2006, 2007), a BALI Platinum Award (2008), a Civic Trust Award, a Graphis Gold Award, and a Pinnacle Award from HRH the Prince of Wales. The company is privately held by the founder as Jinny Blom Ltd., incorporated in England, with no external investment, parent company, or subsidiary structure, operating from a single studio at 15 Bowling Green Lane, London EC1R 0BD.

Name

Jinny Blom

Legal name

Jinny Blom Ltd.

Website

https://jinnyblom.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Jinny Blom is a London-based landscape design studio founded in 2000 that delivers bespoke garden and landscape commissions for private estates, luxury hotels, heritage institutions, hospitals, and conservation projects in the UK and internationally.

Ownership category

akta.pro rank

Product category

Landscape Architecture Services

NAICS

Landscape Architectural Services (541320)

akta.pro primary industry

Landscape Architecture & Site Design (BPAHAKAC)

akta.pro secondary industries

Residential Landscape Design (HSAIABAA), Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC)

Keywords

• Landscape design services
• Garden design
• Landscape architecture
• Therapeutic gardens
• Bespoke outdoor design

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Landscape Design Commissions: Custom landscape and garden design commissions for private estates, commercial properties, healthcare facilities, and public spaces. Revenue generated through professional design fees for masterplanning, detailed design, and project oversight.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Jinny Blom is a London-based landscape design studio that creates bespoke gardens and landscape masterplans for private estates, luxury hotels, healthcare facilities, heritage properties, and conservation projects across the UK and internationally. The studio offers end-to-end services spanning concept design, masterplanning, planting design, and project oversight, complemented by published books, a collaborative paint colour collection with Mylands, designer furniture, and thought-leadership content.

Product overview

Jinny Blom is a landscape design studio offering bespoke garden and landscape design services across residential, commercial, and public sectors. The studio's product portfolio includes landscape design projects (gardens, estates, hospitals, hotels), published books on garden design philosophy, a paint collection collaboration with Mylands featuring 12 exterior/interior paint colours, a podcast series, cultural events (Jinny's Tonic salons), and designer furniture pieces like the Spore seating collection. The offering spans creative services, published works, and physical products.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Design Commissions Bespoke landscape and garden design services covering concept, masterplanning, planting design, and project oversight for private estates, hospitality venues, healthcare facilities, heritage properties, and conservation projects.
• What Makes a Garden Published book offering a considered approach to garden design, exploring a multi-disciplinary approach that embraces architecture, conservation, and art with a holistic thread; looks at how a garden engages all five senses and accommodates time and culture.
• The Thoughtful Gardener Book presenting an intelligent approach to garden design, exploring the thought processes that precede garden design with emphasis on structure, bones, and holistic philosophy.
• A Domestic Landscape: Indoor/Outdoor Limited-edition two-volume art book created in collaboration with Charlie Hopkinson, inspired by interwar-period books published by Harry Batsford.
• African Anthology Book documenting the landscape creation project at 6,000ft in the Rift Valley as part of a Black Rhino Conservation project in East Africa.
• Mylands x Jinny Blom Paint Collection Collection of twelve paint colours for exterior and interior use, created in collaboration with Mylands paint manufacturer. Hues are inspired by weather, landscape conditions, and natural materials, and include Blomster, Grail, Rain, Sargasso, Cooper's Earth, Sprig, Riverine, Equinox, Haar, Cragside, Murmuration, and Woodnight.
• Spore Seating Range of indoor and outdoor stools made of eco-friendly mouldable stone, designed for permanent installation at London's Design Centre Chelsea Harbour.

Quantifiable outcome

• Awarded Gold medal at Chelsea Flower Show 2006 and 2007 for Laurent-Perrier gardens
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• MylandscoreOEM/ Whitelabel/ Licensing PartnerCollaboration with Mylands paint manufacturer to create the Mylands x Jinny Blom collection featuring 12 unique paint colours inspired by landscape and nature. Collection includes colours like Blomster, Grail, Rain, Sargasso, Cooper's Earth, Sprig, Riverine, Equinox, Haar, Cragside, Murmuration, and Woodnight. Jinny Blom describes the paint quality as 'second to none' for exterior applications.
• CW+ (Chelsea & Westminster Hospital Charity)coreStrategic or Co-development PartnerOngoing partnership creating therapeutic gardens at Chelsea & Westminster Hospital including Sky Garden for the new ICU and Green Haven indoor park. Jinny Blom serves as Artist in Residence at the hospital. Gardens form part of academic research into health benefits to patients.
• Therapeutic Landscapes Network (USA)minorOthersJinny Blom serves as a board member of the Therapeutic Landscapes Network in the USA, an organization focused on healing gardens and therapeutic landscape design.
• Waddesdon Manor (Rothschild Foundation)coreStrategic or Co-development PartnerOngoing relationship with Rothschild Foundation for Waddesdon Manor projects including The Stables landscape redesign and Paradise visitor attraction development. Jinny also sits on the garden committee at Waddesdon Manor.
• Brian EnominorOthersBoth support the work of CW+ (Chelsea & Westminster Hospital arts charity) and sing together in Brian Eno's a cappella choir. Collaborated on various creative projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Piet Oudolf: Dutch garden designer and plantsman celebrated for naturalistic perennial planting in public and private projects worldwide. Comparable in plant-led design philosophy and international reputation.
• Sarah Eberle: British garden designer with Chelsea Flower Show medals and projects for luxury hospitality and private clients. Comparable in scale, segment, and award recognition.
• Arne Maynard: Welsh-born garden and landscape designer with a portfolio of private estates, hotels, and Chelsea Flower Show gardens. Comparable in market segment and design ethos.
• Andy Sturgeon: UK-based landscape designer with multiple Chelsea Flower Show Gold medals and work for private and hospitality clients. Comparable in market positioning and award profile.
• Dan Pearson: UK-based garden and landscape designer with a naturalistic, plant-led approach serving private estates and public commissions. Comparable scope and award-winning pedigree.
• Luciano Giubbilei: London-based, award-winning luxury landscape designer serving HNW private estates and high-end hospitality. Closely comparable to Jinny Blom in clientele, project scale, and Chelsea Flower Show pedigree.
• Tom Stuart-Smith: British landscape architect and garden designer known for private estates, public gardens, and Chelsea Flower Show medals. Directly comparable in scale, craft, and HNW client base.

Broad incumbents

• James Corner Field Operations: Large, internationally recognised landscape architecture firm working on urban, public, and private projects. Comparable in landscape design category but with much broader portfolio and institutional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/jinny.blom
• Xx.com/jinnyblom
• LinkedInlinkedin.com/company/jinny-blom-landscape-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jinny Blom