Cue & Case Sales

What Cue & Case Sales does

Cue & Case Sales is a US-based billiards equipment retailer and manufacturer founded in 1991 and headquartered in Saint Augustine, Florida. The company designs, markets, and distributes pool cues, cue cases, accessories, and game room furniture through a portfolio of owned sub-brands including Players, Rage, Dufferin, Pure X, Lucasi, Lucasi Professional, LUX Limited Edition, InFUZED, and FUZE. The company self-identifies as the '#1 supplier of billiards goods on the planet' and operates as part of the Brunswick Billiards Group family of brands alongside Brunswick Billiards and American Heritage Billiards. Its core technical differentiators center on proprietary Carbon Fiber InFUZED shaft technology, MZ Grip technology, and multiple joint connection standards (Quick Release, Radial, Turbo Lock, Uni-Loc), with premium cues reaching professional price points up to $2,000.

The business operates an omnichannel go-to-market combining direct-to-consumer e-commerce on cueandcase.com (with Afterpay financing, content marketing, and GovX military discounts) and a B2B/wholesale channel through a dedicated dealer portal and the Escalade Sports B2B platform, supported by a physical dealer locator network. Customer segmentation spans individual recreational and competitive billiards players across all skill levels, commercial operators (bars, pool halls, recreational facilities), and retail dealers. Revenue is generated through one-time hardware sales across a wide pricing spectrum from sub-$30 budget cues to premium limited-edition professional equipment. Strategic partnerships with professional players Oscar Dominguez (3-time Mosconi Cup USA Team Member) and Savannah Easton anchor the Lucasi Professional and InFUZED product lines. The product catalog has expanded beyond cues into adjacent game room categories including billiard tables, air hockey, foosball, darting, and table tennis equipment.

Cue & Case is privately held with 11–50 employees and no disclosed financial information. No leadership team is publicly identified in the source data. The company's competitive positioning rests on its multi-brand manufacturing footprint, vertical integration across cue price tiers, Brunswick Billiards Group affiliation, and an extensive content library (buying guides, drills and tips, game room design) used as a product-led growth and SEO mechanism.

Name

Cue & Case Sales

Legal name

Cue & Case

Website

https://cueandcase.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Cue & Case Sales is a US-based billiards equipment retailer and manufacturer that designs, distributes, and sells pool cues, cue cases, and game room products under owned brands (Players, Lucasi, Pure X, Dufferin, Rage) via DTC e-commerce and a B2B dealer network, operating within the Brunswick Billiards Group family.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Augustine

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time product sales of pool cues, cue cases, accessories, and game room furniture through e-commerce platform. Products include cues ranging from under $200 to over $600, with bundles and starter kits available.
2. B2B/Wholesale: Wholesale distribution to dealers through dealer portal and B2B shop platform, serving physical retail locations.
3. Dealer Network: Support for physical dealer locations through store locator and dealer support resources including dealer portal access.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cue & Case Sales designs, manufactures, and distributes billiards and game room equipment, including pool cues, cue cases, accessories, game tables, darting equipment, and game room furniture. The company sells its own cue brands (Players, Rage, Dufferin) as well as premium lines (Lucasi, Pure X, LUX Limited Edition) under the Brunswick Billiards Group umbrella, supplying both individual consumers via e-commerce and dealers/commercial buyers via wholesale channels.

Product overview

Cue & Case Sales operates as a one-stop e-commerce destination for billiards and game room equipment, offering a diverse portfolio of pool cues, cue cases, and accessories across multiple price tiers from budget to professional. The product lineup centers on owned sub-brands (Pure X, Lucasi, Players, Rage, Dufferin, Lucasi Professional, InFUZED, FUZE, LUX Limited Edition) complemented by third-party brands like Brunswick and American Heritage. Beyond cues, the catalog extends to pool table accessories, game tables (billiards, air hockey, foosball), table tennis, darting equipment, and game room furniture. The company positions itself as the #1 supplier of billiards goods globally, with proprietary brands manufactured in-house and offerings spanning beginners through professional players.

Differentiator

Problem solved

Functional benefit

Brands

• Players: Pool cue brand backed by lifetime warranty against warpage
• Rage
• Dufferin
• Energy by Players
• Pure X
• Lucasi
• Lucasi Pro
• LUX Limited Edition
• InFUZED

Products and services

• Pool Cues A comprehensive selection of pool cues including two-piece, one-piece, starter kits, jump/break cues, short cues, and sneaky pete styles. Available across multiple price points from under $200 to professional-grade over $600, aimed at pool and billiards players of all skill levels.
• Cue Cases Protective cases for storing and transporting pool cues, available in hard case and soft case variants. Offered in sizes ranging from 1 butt x 1 shaft up to 4 butts x 8 shafts configurations for individual players and multi-cue owners.
• Cue Accessories Essential billiard cue accessories including bridgeheads, bridge sticks, billiard gloves, chalk and talc, cue extensions, cue holders, cue maintenance supplies, cue tips, joint protectors, and weight bolts for individual players.
• Pool Table Accessories

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Oscar DominguezcoreStrategic or Co-development PartnerProfessional pool player and 3-time Mosconi Cup USA Team Member who co-designed the Lucasi Professional line. Featured in brand content and represents the company's professional-grade products.
• Savannah EastoncoreStrategic or Co-development PartnerProfessional pool player featured in brand content as part of the 'Powerhouse Duo' with Oscar Dominguez. Endorses and promotes Lucasi Professional and InFUZED product lines.
• Brunswick Billiards GroupflagshipStrategic or Co-development PartnerParent company family including Brunswick Billiards, American Heritage Billiards, and Cue & Case. Cross-promotional relationships for game room equipment including billiard tables from Brunswick and American Heritage.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Aramith: Belgian manufacturer of phenolic resin billiard balls and related billiards consumables. Comparable because Aramith is stocked as a featured brand on cueandcase.com's popular-brands section and serves the same billiards ecosystem of players, dealers, and commercial halls.
• Meucci Cues: Pool cue manufacturer with a portfolio spanning casual to high-end cues under its own name and via acquisitions (e.g., Poison, Jacoby). Comparable to Cue & Case as a vertically integrated cue maker competing in the same mid- and premium-tier dealer channel for player-level customers.
• American Heritage Billiards: Sister brand under Brunswick Billiards Group specializing in billiards tables and game room furniture. Directly comparable to Cue & Case's Game Tables category, with Cue & Case acting as a DTC distribution channel for American Heritage tables, creating shared distribution economics.
• Brunswick Billiards: Sister brand within the same Brunswick Billiards Group family, also selling billiards tables, cues, and game room equipment. Directly comparable because Cue & Case cross-promotes Brunswick and American Heritage billiards tables on cueandcase.com and shares the same parent distribution network.
• Predator Products: Premium pool cue manufacturer emphasizing advanced shaft technology (e.g., carbon fiber, low-deflection shafts) and professional player endorsements. Directly competes with Cue & Case's Lucasi and Pure X lines in the $400-$2,000+ premium cue segment and is featured as a third-party brand on cueandcase.com.
• Viking Cues: US pool cue manufacturer offering recreational and pro-grade cues across price tiers with similar dealer-based distribution. A direct peer for Cue & Case's Players and Dufferin lines, serving comparable player segments through overlapping retail and pro-shop channels.
• McDermott Pool Cues: Long-established US-based pool cue manufacturer producing mid- to high-end cues with in-house production. A direct peer to Cue & Case's Players, Lucasi, and Pure X branded cues, targeting the same recreational and competitive players through similar dealer and pro-shop channels.

Emerging players

• Stout Cases: Niche US cue case brand sold through cueandcase.com as a third-party brand. Comparable to Cue & Case's own Lucasi, Pro Series, and Pure X case sub-brands, targeting the same cue owners who want protective and stylish storage across similar price tiers.
• Harrows Darts: UK-based darts equipment brand offering darts, shafts, flights, and accessories. Comparable via Cue & Case's darting product line, which competes for the same recreational and league dart players, though Harrows has a narrower darts-only focus versus Cue & Case's broader catalog.

Broad incumbents

• Escalade Sports: Parent conglomerate of Brunswick Billiards Group and operator of Cue & Case's B2B shop at b2b.escaladesports.com. A broader incumbent across multiple sporting-goods categories (billiards, table tennis, darts, outdoor), giving Cue & Case shared distribution scale but also illustrating the parent's portfolio-wide market position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cuecase9278
• Facebookfacebook.com/cueandcase.us
• Instagraminstagram.com/cueandcase.us

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cue & Case Sales