Mutual Trust
Mutual Trust is a private Australian Multi-Family Office founded in 1921, delivering integrated wealth, tax, trustee, philanthropy, and family office advisory services to several hundred ultra-high-net-worth and high-net-worth Australian families across five offices.
- Company typePrivate
- Founded1921
- HeadquartersMelbourne, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Mutual Trust does
Mutual Trust Pty Ltd is an Australian private Multi-Family Office founded in 1921 in Melbourne by W.L. Baillieu and his siblings, headquartered at Level 32, 360 Collins Street, with a national footprint spanning Melbourne, Perth, Sydney, Adelaide, and Brisbane (opened early 2026). The firm delivers an integrated suite of eight service lines — Family Office Advisory, Wealth Management, Tax/Accounting/Consulting/Superannuation, Agribusiness, Philanthropy (including the Mutual Trust Foundation donor-advised fund), Family Succession and Trustee Services, Property Services, and Indigenous Trusts — to several hundred ultra-high-net-worth and high-net-worth Australian families (minimum investable asset threshold of approximately $5 million). It is one of only a handful of licensed private sector trustee providers in Australia and is regulated across ASIC, ASX, ATO, AUSTRAC, OAIC, and TPB; ASX CHESS Participant status enables direct on-exchange trade execution and settlement.
Revenue is generated on a bespoke, quote-based, predominantly recurring advisory-fee basis across the wealth, tax, trustee, and family office offerings, supplemented by trustee/executor professional-service fees and managed-fund economics from the Mutual Trust Cash Fund. The go-to-market is exclusively sales-led and high-touch: Relationship Managers and Partners engage prospects via a formal 'Request an introduction' intake (with disclosed asset tiers of $5m–$15m, $15m–$50m, and $50m+), supplemented by referrals from legal and accounting advisors and a thought-leadership engine anchored by the 'Purpose of Wealth' podcast, quarterly outlooks, and perspective papers. Distribution is single-country and direct, with no self-service or digital channels; international reach is delivered via membership in the Wigmore Association and Family Office Exchange rather than offices.
The operating model combines 50+ partner-level specialists (with backgrounds spanning McKinsey, EY, CBA, UBS, Zurich, and Suncorp) under a Board comprising nine non-executive directors including founding-family representatives Marshall E Baillieu and Charles Baillieu, and Chairman Peter Hay. The firm has held WGEA Employer of Choice for Gender Equality status since 2023, received a Shared Value Project Highly Commended Award in 2024, and operates a Reconciliation Action Plan endorsed by Reconciliation Australia to formalize its Indigenous trust administration capability.
Mutual Trust firmographics
Firmographics- Name
- Mutual Trust
- Legal name
- Mutual Trust Pty Ltd
- Website
- https://mutualtrust.com.au
- Company type
- Private
- Founded year
- 1921
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mutual Trust is a private Australian Multi-Family Office founded in 1921, delivering integrated wealth, tax, trustee, philanthropy, and family office advisory services to several hundred ultra-high-net-worth and high-net-worth Australian families across five offices.
- Ownership category
- akta.pro rank
Mutual Trust industry classification
Industry- Product category
- Multi-Family Office Services
- NAICS
- Trust, Fiduciary, and Custody Activities (523991), Trusts, Estates, and Agency Accounts (52592)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Trust & Fiduciary Advisory for HNW/UHNW (Trust Structuring & Trustee Oversight) (FSAAABAF)
- akta.pro secondary industries
- Personal & Family Trust Services (FSAAANAA), Estate Planning, Trust Structuring & Governance (FSAAADAF), Family Wealth & Multi-Generational Planning RIAs (HNW/UHNW-lite) (FSAAACAH), Family Office Trust & Fiduciary Services (FSAEAKAF), Trust & Estate Tax Planning & Compliance (FSAEAKAE)
Keywords
Where Mutual Trust is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Mutual Trust business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Wealth Management and Investment Advisory: Fees earned for investment advisory services, portfolio management, and financial planning provided to high-net-worth and ultra-high-net-worth families. Services include bespoke portfolio construction across Australian and international equities, fixed income, property, alternatives, and cash.
- Tax, Accounting, Consulting and Superannuation Services: Fees for tax advisory, compliance, accounting, bookkeeping, and SMSF services provided to family clients.
- Family Office Advisory: Integrated advisory fees covering family governance, succession planning, and multi-generational wealth management.
- Trustee Services: Fees for executor, trustee, and attorney services provided to estates and trusts, including charitable trusts and Indigenous trusts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Bespoke professional services - pricing by arrangement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Mutual Trust product offering
Product offeringCore offering
Mutual Trust operates as an integrated multi-family office delivering eight core service lines—Family Office Advisory, Wealth Management, Tax/Accounting/Consulting/Superannuation, Agribusiness, Philanthropy, Family Succession & Trustee Services, Property Services, and Indigenous Trusts—to ultra-high-net-worth and high-net-worth Australian families. Wealth services include bespoke portfolio construction across Australian and international equities, fixed income, property, alternatives and cash, with direct ASX CHESS trade execution and a Mutual Trust Cash Fund product. Tax, superannuation, SMSF, executor, trustee, philanthropy and Indigenous trust administration are delivered in-house under ASIC, ASX, ATO, AUSTRAC, OAIC and TPB oversight.
Product overview
Mutual Trust operates as a multi-family office providing an integrated suite of wealth and professional services to Australia's most successful families, family businesses, trustees, and individuals. The offering is not a single software product but a coordinated service portfolio spanning eight core service lines: Family Office Advisory, Wealth Management (investment advisory, portfolio management, research, and ASX trading/dealing), Tax/Accounting/Consulting/Superannuation, Agribusiness, Philanthropy: Giving with Purpose, Family Succession & Trustee Services, Property Services, and Indigenous Trusts. Services are delivered under one roof by a national team of over 50 specialists across five offices (Melbourne, Perth, Sydney, Adelaide, Brisbane), with clients served through dedicated relationship managers and supported by in-house expertise in investments, tax, estate planning, and operations. The Mutual Trust Cash Fund is a specific financial product offered within this service ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Family Office Advisory Integrated family office advisory services for high-net-worth families, family businesses, trustees, and individuals, covering family governance, decision-making processes, family education, and unity across generations.
- Wealth Management Bespoke investment management and financial advisory services delivered by ASIC-registered investment advisors, encompassing investment advisory, portfolio management (Australian and international equities, fixed income, property, alternatives, and cash), research, and dealing/trading. Mutual Trust executes trades directly as an ASX CHESS Participant and supports clients with corporate actions handling, custody, cash management, and investment reporting.
- Tax, Accounting, Consulting & Superannuation National team delivering tax advisory, tax planning, tax compliance and accounting, superannuation (including SMSF setup and management), bookkeeping, and cashflow management and reporting services to wealthy families and privately owned businesses.
- Agribusiness Specialist agribusiness advisory services helping farming families maximise business returns from agricultural investments through tailored strategies, financial management, farm funding, human resource management, and succession planning.
- Philanthropy: Giving with Purpose Philanthropy advisory services helping families uncover their purpose for giving, build strategic philanthropic approaches, and manage structured giving vehicles, anchored by the Mutual Trust Foundation — a donor-advised giving platform serving as a community of givers.
- Family Succession & Trustee Services Estate and succession planning, executor and trustee services, and family governance advisory. Mutual Trust is one of a handful of licensed private sector Trustee service providers in Australia, able to act as executor, trustee, or attorney with support from in-house specialists.
- Property Services Strategic advice across residential and commercial property assets, including asset management, portfolio management, tax structuring, developments, transactions, bookkeeping, and concierge services.
- Indigenous Trusts Dedicated Native Title Trust administration and trustee services for Traditional Owner communities, delivered by a specialist team based in Western Australia covering governance support, beneficiary application processing, investment reporting, and leadership development.
- Mutual Trust Cash Fund A cash management fund offered by Mutual Trust, with a published Product Disclosure Statement (PDS), Target Market Determination (TMD), and regular fund reports (monthly and end-of-year financial reports).
Quantifiable outcome
- Supporting families with wealth transfer of estimated $5.4 trillion over next 20 years in Australia (Great Wealth Transfer)
- +1 more outcomes
Companies that use Mutual Trust
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles6 records
Mutual Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mutual Trust partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and secondary.
- Wigmore AssociationcoreMutual Trust is a founding member of the Wigmore Association, an innovative group of leading non-competing Family Offices working together globally to help families thrive. This membership provides access to international best practices and peer learning.
- Family Office Exchange (FOX)coreActive member of Family Office Exchange, an international community of Family Office Executives who come together to identify common issues that wealthy families face. Provides thought leadership and benchmarking opportunities.
- Responsible Investment Association Australasia (RIAA)secondaryMutual Trust is a member of RIAA, demonstrating commitment to responsible investment practices and access to responsible investment frameworks and reporting standards.
- Shared Value ProjectsecondaryMutual Trust is a member of the Shared Value Project, supporting their approach to investing in companies that create shared value and addressing global problems.
- Philanthropy AustraliasecondaryProfessional membership supporting Mutual Trust's philanthropy advisory practice and access to philanthropy sector networks and resources.
- Nexus AustraliasecondaryProfessional membership in Nexus Australia, connecting philanthropists and family offices focused on impact and next-generation giving.
- 21/64 Certified AdvisorssecondaryMembership in 21/64 Certified Advisors network for professionals working with multigenerational families on philanthropy and governance.
- Reconciliation AustraliacoreMutual Trust's Reconciliation Action Plan (RAP) is endorsed by Reconciliation Australia. Formalizes commitment to reconciliation, relationships, respect, opportunities, and governance with Indigenous communities.
- Chartered Accountants Australia and New Zealand (CA ANZ)coreRecognized Training Employer (RTE) under CA ANZ Employer Alliance Program, supporting graduate and professional development pathways for accounting staff.
- Principles for Responsible Investment (PRI)secondaryAll Mutual Trust Advisors have completed the PRI Academy's Understanding Responsible Investing certification, demonstrating commitment to ESG integration.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Mutual Trust competitors and assessment
Company assessmentBroad incumbents
- AMP Limited: Australia's largest retail wealth manager and advice business, with a growing focus on HNW advice and platforms. Overlaps with Mutual Trust's wealth and advice services but at much broader retail scale rather than UHNW-specialist.
- HUB24 Limited: ASX-listed wealth platform supporting advisers across HNW and affluent segments with managed-portfolio and reporting infrastructure. An indirect competitor that increasingly penetrates the UHNW advice segment with tech-enabled scale.
- Insignia Financial: Large ASX-listed wealth manager (formerly IOOF) operating MLC, ANZ OnePath and licensee businesses with HNW advice capability. Overlaps with Mutual Trust in advice and platform services, but as a broad incumbent rather than a UHNW multi-family office specialist.
Others
- EY Private: Global Big-4 private/family office advisory practice serving UHNW families on tax, succession and governance. Functions as an ecosystem advisor and competitor for advisory mandates, and is referenced in Mutual Trust leadership's career histories.
- Praemium Limited: ASX-listed portfolio administration and managed-account platform that Mutual Trust already uses for its client portal (login.onpraemium.com/mutual). Strategic infrastructure/ecosystem participant in the Australian HNW advice stack.
Direct peers
- Perpetual Limited: ASX-listed Australian wealth and trustee firm with a Private Clients business that combines investment management, trustee and estate services for UHNW/HNW families. Closest publicly comparable peer to Mutual Trust's integrated wealth + trustee model, only at much larger scale.
- Sandhurst Trustees: Australian licensed trustee service provider (affiliated with Bendigo and Adelaide Bank) offering trust, estate and corporate trustee services. Highly comparable to Mutual Trust's licensed private-sector trustee capability.
- BDO Australia Private Wealth: BDO Australia's Private Wealth division provides tax, accounting, advisory and wealth services to HNW individuals and family groups across Australia. Comparable integrated mid-tier private-wealth model.
- BlueRock Wealth: Melbourne-headquartered advisory firm offering accounting, wealth management and family office services under one roof to HNW clients and family businesses. Most direct local competitor to Mutual Trust's integrated service model.
- Pitcher Partners Wealth: Mid-tier Australian accounting and advisory network with a dedicated private wealth arm serving HNW families and business owners across Melbourne, Sydney and Brisbane. Comparable integrated accounting/wealth/SMSF offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Mutual Trust social profiles
Digital presenceMutual Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mutual Trust leadership team
Management profileNumber of profiles
Profiles9 records
Mutual Trust funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mutual Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mutual Trust
What does Mutual Trust do?
Mutual Trust operates as an integrated multi-family office delivering eight core service lines—Family Office Advisory, Wealth Management, Tax/Accounting/Consulting/Superannuation, Agribusiness, Philanthropy, Family Succession & Trustee Services, Property Services, and Indigenous Trusts—to ultra-high-net-worth and high-net-worth Australian families. Wealth services include bespoke portfolio construction across Australian and international equities, fixed income, property, alternatives and cash, with direct ASX CHESS trade execution and a Mutual Trust Cash Fund product. Tax, superannuation, SMSF, executor, trustee, philanthropy and Indigenous trust administration are delivered in-house under ASIC, ASX, ATO, AUSTRAC, OAIC and TPB oversight.
Is Mutual Trust a public or private company?
Mutual Trust is a private company. It is classified as family owned and is currently operating.
When was Mutual Trust founded?
Mutual Trust was founded in 1921. It employs 101 to 250 people.
Where is Mutual Trust based?
Mutual Trust is headquartered in Melbourne, Australia, in the Oceania region.
How does Mutual Trust make money?
Four revenue lines are on record. Wealth Management and Investment Advisory is the primary driver. The others are tax, Accounting, Consulting and Superannuation Services, family Office Advisory and trustee Services.
Who are Mutual Trust's main competitors?
Broad incumbents on record are AMP Limited, HUB24 Limited and Insignia Financial. Others are EY Private and Praemium Limited. Direct peers are Perpetual Limited, Sandhurst Trustees, BDO Australia Private Wealth, BlueRock Wealth and Pitcher Partners Wealth.
Does Mutual Trust have an API?
No public API is recorded for Mutual Trust.
What industry is Mutual Trust in?
Mutual Trust's product category is Multi-Family Office Services. Its primary akta.pro industry code is FSAAABAF, Trust & Fiduciary Advisory for HNW/UHNW (Trust Structuring & Trustee Oversight), with a secondary code of FSAAANAA, Personal & Family Trust Services. Its NAICS code is 523991 and its SIC code is 6282.