Bluerock Wealth Management
Bluerock Wealth Management is a fee-only, fiduciary RIA in Alpharetta, GA, affiliated with Hightower Advisors, that integrates financial planning, Modern Portfolio Theory–based investing, and proactive tax consulting for high-net-worth and mass-affluent individuals and families nationwide.
- Company typePrivate
- Founded1999
- HeadquartersAlpharetta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bluerock Wealth Management does
Bluerock Wealth Management, LLC is a private, fee-only, fiduciary wealth management practice headquartered in Alpharetta, Georgia, and affiliated with the SEC-registered investment adviser Hightower Advisors, LLC. Founded in 1999 by CEO Raj Chokshi, a CPA, MBA, and CFP® professional, the firm was built around the thesis that financial planning must be tightly integrated with proactive tax management — a thesis reinforced by a leadership bench that includes a Tax Director with 20+ years of experience at Ernst & Young, additional partners with Big-Four tax backgrounds, and multiple CFP® professionals.
The firm delivers three integrated core services: Financial Planning (insurance, estate, college funding, tax management), Investing (fiduciary advisory grounded in Modern Portfolio Theory with a focus on tax-efficient, low-cost strategies), and Tax Consulting (year-round proactive planning including Roth conversions, donor-advised fund strategies, SECURE 2.0 utilization, and business entity restructuring). It also packages segment-specific offerings for entrepreneurs, private practice physicians, business owners with complex estate needs, and retirees, supported by published case studies demonstrating outcomes such as $30,000/year in self-employment tax savings for a physician and $7M+ estate plans for a blended-family business owner. Clients access accounts through a dedicated wealth portal.
Bluerock's go-to-market is a consultative, relationship-driven sales motion with no public pricing, no self-serve or product-led acquisition, and no paid advertising; prospects are directed to a "Connect With Us" page to schedule consultations, and the firm relies on referrals, content marketing (a Perspectives blog, Well-th and Well-being section, and newsletter), and inbound from case study content. Revenue is generated exclusively through recurring advisory fees on a fiduciary basis, with a 14-person named team and an 11–50 employee headcount, serving HNW and mass-affluent individuals and families primarily across the United States.
Bluerock Wealth Management firmographics
Firmographics- Name
- Bluerock Wealth Management
- Legal name
- Bluerock Wealth Management, LLC
- Website
- https://bluerockwealth.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bluerock Wealth Management is a fee-only, fiduciary RIA in Alpharetta, GA, affiliated with Hightower Advisors, that integrates financial planning, Modern Portfolio Theory–based investing, and proactive tax consulting for high-net-worth and mass-affluent individuals and families nationwide.
- Ownership category
- akta.pro rank
Bluerock Wealth Management industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)
- akta.pro secondary industries
- Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ)
Keywords
Where Bluerock Wealth Management is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bluerock Wealth Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fee-Only Advisory Services: Bluerock operates as a fee-only fiduciary practice, meaning it is compensated directly by clients through fees rather than commissions on product sales. Revenue is generated through advisory fees for financial planning, investment management, and tax consulting services. The firm is affiliated with Hightower Advisors, LLC, an SEC-registered investment adviser.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Fee-only advisory services — specific tiers not publicly disclosed |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Bluerock Wealth Management product offering
Product offeringCore offering
Bluerock Wealth Management is a fiduciary fee-only wealth management practice that delivers integrated financial planning, investment advisory, and proactive tax consulting services to high-net-worth and mass-affluent individuals and families. The firm is affiliated with Hightower Advisors, LLC, an SEC-registered investment adviser, and uses Modern Portfolio Theory (MPT) as the analytical basis for its disciplined, tax-efficient, low-cost investment strategies. Services are delivered through direct consultative advisory relationships supported by both CERTIFIED FINANCIAL PLANNER® professionals and CPAs.
Product overview
Bluerock Wealth Management is a fee-only fiduciary wealth management practice offering an integrated suite of services: Financial Planning, Investing, and Tax Consulting. These core offerings are delivered as a unified practice focused on holistic wealth management. The firm also provides specialized case study-driven services for entrepreneurs, estate planning clients, private practice physicians, and retirees. Clients access their accounts through a self-service portal.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Planning Comprehensive, personalized financial planning covering insurance, estate planning, college funding, and tax management strategies, with ongoing reviews to adapt to lifestyle and market changes. For individuals, couples, and families seeking a holistic plan.
- Investing Fiduciary investment advisory using Modern Portfolio Theory (MPT) and academic-based, disciplined investing strategies, focused on tax-efficient, low-cost investment options tailored to each client. For individual investors and families.
- Tax Consulting Proactive year-round tax planning and consulting services, including in-house tax services, small business financial strategy, tax-efficient investment strategies, and CPA collaboration. For individuals, families, and small business owners.
- Entrepreneur Services Specialized financial guidance for entrepreneurs covering business structure, retirement plan setup, investment management, and business insurance advice. For individuals launching or growing new businesses.
- Estate Planning Services Estate planning services including wills, marital trusts, family trusts, gifting trusts, life insurance trusts, and advanced directives for clients with complex family situations. For high-net-worth individuals and business owners.
- Private Practice Physician Services
- Retiree Services Retirement planning services including cash flow planning, Roth conversions, charitable giving strategies, inherited IRA management, health insurance planning, and Social Security optimization. For retirees and pre-retirees.
Companies that use Bluerock Wealth Management
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
Bluerock Wealth Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Bluerock Wealth Management partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hightower Advisors, LLCcoreBluerock Wealth Management is affiliated with Hightower Advisors, LLC, an SEC-registered investment adviser. The firm operates under the Hightower umbrella, utilizing Hightower's infrastructure, compliance framework, and platform. The website footer includes legal and privacy links to Hightower Advisors, along with Form CRS disclosures for Hightower's registered entities (HTA and HTS).
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bluerock Wealth Management competitors and assessment
Company assessmentDirect peers
- Buckingham Strategic Wealth: Fee-only fiduciary RIA delivering evidence-based investment management integrated with tax, estate, and financial planning for HNW clients. Highly comparable operating philosophy and client profile to Bluerock.
- Mercer Advisors: Fee-only national RIA offering wealth management, tax, estate planning, and investment advisory to HNW households. Similar fiduciary, planning-centric approach with comparable target client profile.
- Private Advisor Group: Independent RIA supporting affiliated advisors with integrated wealth, tax, and financial planning services. Comparable affiliated-RIA operating model and HNW client focus.
- Ronald Blue Trust: Fee-only Christian-affiliated RIA delivering integrated financial planning, investment management, tax, and estate services to HNW families. Comparable integrated service bundle and HNW household targeting.
- Mariner Wealth Advisors: National RIA providing comprehensive wealth advisory, tax, estate, and retirement planning to HNW individuals and families. Highly comparable integrated service model and HNW client focus, though operating at materially larger scale.
- Sanctuary Wealth: Partner-owned RIA platform serving HNW and ultra-HNW clients through affiliated practices with integrated planning, tax, and investment offerings. Closely mirrors Bluerock's affiliated-practice operating model.
- Creative Planning: Large fee-only RIA delivering integrated financial planning, tax, and investment management to HNW and mass-affluent households nationally. Closely mirrors Bluerock's holistic, planning-led value proposition at greater scale.
Broad incumbents
- Carson Group: RIA platform serving financial advisors and their clients with integrated wealth, tax, and business coaching. Comparable holistic-advice positioning, though operating more as a platform than an end-advisor.
- Hightower Advisors: Parent-affiliated RIA platform under which Bluerock operates; provides compliance, custody, and back-office infrastructure. Competes more broadly across the wealth management value chain rather than as a specialized local practice.
- Edelman Financial Engines: Large independent RIA offering financial planning and investment management across mass-affluent and HNW segments. Comparable fee-based advisory positioning, though at substantially greater scale and brand recognition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bluerock Wealth Management social profiles
Digital presenceBluerock Wealth Management compliance and trust
Trust signalCompliance2 records
Bluerock Wealth Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bluerock Wealth Management leadership team
Management profileNumber of profiles
Profiles13 records
Bluerock Wealth Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bluerock Wealth Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bluerock Wealth Management
What does Bluerock Wealth Management do?
Bluerock Wealth Management is a fiduciary fee-only wealth management practice that delivers integrated financial planning, investment advisory, and proactive tax consulting services to high-net-worth and mass-affluent individuals and families. The firm is affiliated with Hightower Advisors, LLC, an SEC-registered investment adviser, and uses Modern Portfolio Theory (MPT) as the analytical basis for its disciplined, tax-efficient, low-cost investment strategies. Services are delivered through direct consultative advisory relationships supported by both CERTIFIED FINANCIAL PLANNER® professionals and CPAs.
Is Bluerock Wealth Management a public or private company?
Bluerock Wealth Management is a private company. It is classified as corporate owned and is currently operating.
When was Bluerock Wealth Management founded?
Bluerock Wealth Management was founded in 1999. It employs 11 to 50 people.
Where is Bluerock Wealth Management based?
Bluerock Wealth Management is headquartered in Alpharetta, United States, in the North America region.
How does Bluerock Wealth Management make money?
One revenue line is on record: fee-Only Advisory Services.
Who are Bluerock Wealth Management's main competitors?
Direct peers on record are Buckingham Strategic Wealth, Mercer Advisors, Private Advisor Group, Ronald Blue Trust, Mariner Wealth Advisors, Sanctuary Wealth and Creative Planning. Broad incumbents are Carson Group, Hightower Advisors and Edelman Financial Engines.
Does Bluerock Wealth Management have an API?
No public API is recorded for Bluerock Wealth Management.
What industry is Bluerock Wealth Management in?
Bluerock Wealth Management's product category is Wealth Management. Its primary akta.pro industry code is FSAAAAAF, Financial Planning & Goals-Based Advice (Mass Affluent), with a secondary code of FSAAAAAA, Full-Service Retail Brokerage & Wealth Platforms. Its NAICS code is 523940 and its SIC code is 6282.